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Affiliate-marketing training, AI tools and managed WordPress hosting membership · single-tier recurring referral program

Wealthy Affiliate

A real, 21-year-old software and training membership with a genuinely one-level referral plan and no regulator file - sold through a live income calculator with no disclosure behind it, and a review network the company told a federal court it does not check.

Reviewed September 28, 2026 Founded 2005 - Niche Marketing Inc. was incorporated in British Columbia on 7 July 2005, wealthyaffiliate.com was registered on 31 August 2005, and the earliest Wayback capture of the site is dated 24 September 2005. The company’s “Since 2005” claim checks out on all three records. Confidence: Medium-High
C+GRADE
6.6/10
Weighted composite

REAL PRODUCT, UNDISCLOSED INCOME PITCH

The hosting, tools and training are real and the referral plan is one level deep; what drags the grade down is how it is sold - income figures with no disclosure, a review ecosystem nobody verifies, and a monitor that is not live.

Disclosure

The editor of this site, Rob Fore, formerly promoted Wealthy Affiliate. That relationship has ended. He does not set scores: this report’s grade is the weighted composite of its nine published dimension scores, and the build rejects any page where those two disagree. Our full conflict-of-interest statement, including every position held, is on the About page.

The question you came with

Can you actually make money with Wealthy Affiliate?

GO, WITH CONDITIONS Only under conditions, and they are specific

The plan pays one way. When somebody you referred pays Wealthy Affiliate for their own membership, you receive a share of that payment every month or year they keep paying, and nothing else. The company’s own rate table (an image in its affiliate class, dated 5 December 2023) shows $23.50 a month on a $49 Premium monthly referral and $235 a year on a Premium yearly one, about 47% of what the referral pays. Nobody is paid on the people their referrals bring in. There is no rank, no team volume and no override in any document the research could read.

Two things about the mechanism matter before anything else. A free Starter member is paid at half those rates without buying anything, and a paying member is paid the full rate, so the membership also buys a higher commission. And the rate on today’s $588 Premium Plus+ yearly plan is not published anywhere outside the members’ back office.

What the company does not publish is any record of what members actually earn. There is no income disclosure, no median and no share of members who earn nothing, on the affiliate page or anywhere else on the site. The site’s own page index has no such page. The affiliate page shows a calculator running from “~$120 PER MONTH” at 5 referrals to “~$5,000+” at 200, captioned “Full-time freedom”, and never says how many members have 5 paying referrals, let alone 200.

What it costs to be in
$0 (Starter) to $588 a year (Premium Plus+ yearly); $1,188 a year if Premium Plus+ is paid monthly

Live prices on 27 September 2026: Starter free with no card; Premium $49 a month or $497 a year; Premium Plus+ $99 a month or $588 a year. The monthly prices appear only in the pricing page’s JavaScript bundle (archived), because the page defaults to yearly billing and shows yearly prices divided by twelve. Nothing else is required to use the product or to be paid a commission: no starter kit, no inventory, no event ticket, no qualification purchase. A domain adds roughly $11-$25 a year depending on where it is bought.

What has to be true for this to work for you
  • You would pay for the hosting, AI tools and training for their own sake. The yearly plans sit near what a beginner pays to assemble the same stack; monthly Premium Plus+ at $1,188 a year does not.
  • You get the current commission rate for the plan your referrals would actually buy, in writing, before you promote it. The public rate table is from December 2023, and the $588 yearly rate is back-office only.
  • You read the calculator on the affiliate page as a multiplication, not as an outcome. The company publishes no figure for how many affiliates hold 5, 50 or 200 paying referrals.
  • You buy monthly, or accept that a yearly payment is sunk on day one. The Terms call subscriptions “generally non-refundable”, with refunds only at the company’s discretion.
  • You keep a full WordPress export of every site you build. The Terms say nothing about what happens to hosted sites when a paid plan ends, and members report sites going offline about 30 days later.

That call is computed, not chosen - the rule reads three of the nine published dimension scores and is printed on the methodology page. It describes this company's plan and the figures it publishes about the people already in it. It is not a prediction about you, and nothing on this site is advice.

No IDS
No income disclosure, median or zero-earner share anywhere
the site’s own build manifest lists every public page, and none is a disclosure
~$5,000+
A month at 200 referrals, on the live affiliate-page calculator
captioned “Full-time freedom”, with no figure for how many affiliates reach it
14,203
“Threats Blocked (24h)” on a “Real-Time Threat Monitor”
a string literal in the page’s code, unchanged since at least 14 April 2026
2005
Incorporated, domain registered and first archived, all the same year
BC registry, Verisign RDAP and the Wayback Machine agree

Legal status

LEGAL - no action of any kind by the FTC, the Competition Bureau of Canada, Consumer Protection BC, the BC Securities Commission or any US state attorney general naming Wealthy Affiliate, Niche Marketing Inc., Skycity Marketing Inc., Kyle Loudoun or Carson Lim was located, and the company is on neither October 2021 FTC Notice of Penalty Offenses recipient list. Two court matters, each at a precise stage. (1) MOBE Ltd. v. Loudoun, BC Supreme Court, Vancouver Registry S1510710 (consolidated with S165737): a defamation claim brought against the founders and the company; on 26 September 2017 (2017 BCSC 1873) the court struck the defendants’ pleadings and ordered special costs, an interlocutory procedural order about litigation conduct in discovery, not a ruling on whether anything they published was false; the plaintiff was halted by the FTC in June 2018 and, by the company’s own account (no court document retrieved), the action was dismissed by consent on 17 September 2018. The defamation merits were never adjudicated. (2) Niche Marketing, Inc. v. Lenney, C.D. Cal. 8:17-cv-00722: a Lanham Act suit brought by the company against a critic, ended by a stipulated consent decree and permanent injunction on 11 August 2017, an agreed order with no litigated finding of falsity. No class action, consumer suit or regulator complaint against the company was found in the court indexes searched.

Confidence: Medium-High

Primary sources fetched directly where possible. Everything we could not verify is listed at the bottom of this page by name.

What this actually is

Follow the money

A Canadian membership business, run since 2005 by the same two founders through Niche Marketing Inc. of Victoria, BC, that sells beginners a bundle for building content websites: managed WordPress hosting, an AI writing, image and branding suite, the Jaaxy keyword tool, a phased course on search-led niche sites, weekly live classes and a member-staffed help community. Starter is free with no card; Premium is $49 a month or $497 a year; Premium Plus+ is $99 a month or $588 a year.

What is real, and goes first: a 21-year entity whose founding claims check out against the registry, the domain record and the archive; no regulator action of any kind in Canada or the US; a referral plan one level deep that pays only on a referred member’s own subscription; no capital taken against any return; published prices and self-serve cancellation; and yearly plans priced near or below what the same capability costs assembled from named vendors.

What drags the grade down is how it sells, not what it sells. The live affiliate page carries an income calculator topping out at “~$5,000+ PER MONTH” with no disclosure anywhere on the site; the founder’s 2020 “$1.6 MILLION” commission projection is still served; the review pages that sell the membership come from members paid a commission on every sign-up, and the company told a federal court in 2017 that it has no procedure to verify them.

The flagship affiliate course teaches members to promote Wealthy Affiliate itself, and paying members earn double the free commission rate, so a meaningful but unmeasured share of paying customers are also its sales force. The visible top earners are, overwhelmingly, people referring the membership.

A BC judge struck the founders’ defense in a 2017 defamation action for obstructing discovery and found a sworn statement by one founder untrue. That is an interlocutory order about litigation conduct; the underlying defamation claim was never decided, and the case ended by consent after the plaintiff was shut down by the FTC.

Where a referred member’s $49 Premium monthly payment goes

From the company’s own rate table (an image in its affiliate walk-through class, timestamped 5 December 2023): a paid affiliate earns $23.50 of each $49 monthly payment, recurring for as long as the referral pays. A free Starter affiliate earns $11.75, half. Nothing is paid to anyone above the referring affiliate, because there is no second level. The company’s share covers hosting, AI credits, support and everything else; it publishes no financials, so its costs and margin cannot be checked. The rate on today’s $588 Premium Plus+ yearly plan is not published.

48% 52%
Commission to the referring affiliate, if a paid member ($23.50)Retained by the company ($25.50), which carries hosting, AI inference, support and the community-points pool
ProductPricePays
Starter
“4,000 AI Credits (One-time)”, “1 Website (Limited)”, “Limited Support (7 Days)”, “Phase 1: Strategy Only”. A trial rather than a working plan; the company’s own testimonials page still promises “2,000” free credits while the home and pricing pages say 4,000.
$0
free, no card required
Starter members earn half the paid rate on their own referrals ($11.75 a month per Premium monthly referral, per the Dec 2023 table)
Premium, monthly
10,000 AI credits a month, 3 websites, full course, unlimited support, weekly classes. The monthly price appears only in the pricing page’s JavaScript bundle.
$49 a month ($588 a year)
monthly, cancel anytime
$23.50 a month to a paid referring affiliate; $11.75 to a Starter one
Premium, yearly
Same allowances as monthly Premium. Shown on the page as “$41 /mo, Paid Yearly at $497”. The yearly list price rose from $359 to $495 in April 2020.
$497 a year
yearly, prepaid, generally non-refundable
$235 a year to a paid referring affiliate; $117.50 to a Starter one
Premium Plus+, monthly
60,000 AI credits a month, 10 websites, “Private Expert Mentorship”, priority support. Roughly double a comparable self-assembled stack; $600 a year more than the same plan billed yearly.
$99 a month ($1,188 a year)
monthly, cancel anytime
$46.50 a month to a paid referring affiliate; $23.25 to a Starter one (Dec 2023 table)
Premium Plus+, yearly
Launched in November 2020 at $995 a year with hosting for up to 50 sites and bundled Jaaxy Enterprise; today $588 with 10 sites. The best value point in the lineup against open-market prices.
$588 a year
yearly, prepaid, generally non-refundable
Not published outside the back office. The Dec 2023 table priced this plan at about $697 and paid $320 on it; a proportionate rate on $588 would be about $270, which is an inference, not a published figure
Premium Plus+, Black Friday yearly
Advertised as “58%” off a monthly-billing reference; against today’s $588 yearly price it is about 15% off. Buyers were promised the rate “forever” in blog posts, not in the Terms.
$497 a year
recurring annual four-day offer (2021 at $499, 2024 at $497, 2025 at $497 reported)
$230 per sale to a paid affiliate (company post, November 2024)
Domains and add-ons
No mandatory upsell, starter kit, event ticket or qualification purchase was found. Stand-alone Jaaxy paid plans are priced only in third-party reviews.
About $14-$25 a year per domain (third-party figures); extra AI credits not priced publicly
yearly
none known
Background check

Who runs it, and what they ran before

KL
Kyle Loudoun
Co-founder; “Marketing Chief” on the About page; Vice President per the BBB profile

Full legal name Kyle James Loudoun, as captioned in 2017 BCSC 1873, where the court describes him and Carson Lim as “the principals of Niche Marketing”. He has run the company since 2005 and is its public voice: the weekly member-blog posts, the pricing announcements and the affiliate class all come from him. His 4 November 2020 post projecting “$1,697,250/ year recurring commissions (yes $1.6 MILLION!)” is still served on the member platform. He wrote the January 2014 article about MOBE that led to the BC defamation action; the defendants admitted authorship, and the FTC later sued MOBE in June 2018. In the same action, the court found in 2017 that a boilerplate statement repeated seven times in his affidavit no. 9 “is simply not true” [30]. His public write-up of the case, “We Were Sued. We Stood Up. We Prevailed.” (24 October 2018), does not mention the order striking the defense. Every account of his pre-2005 background traces back to the company or its affiliates; no independent biography or press profile was found.

CL
Carson Lim
Co-founder; “Design Chief” on the About page; President per the BBB profile

Full legal name Carson Randall Lim, a named defendant with Loudoun and Niche Marketing Inc. in the BC defamation action and subject to the same 2017 order striking pleadings. He authored the company’s 2018 SiteComments 2.0 announcement, which says a blog post without comments “seems ‘suspect’ these days”, and a 2021 post saying the company decided to “actively manage our reputation at TrustPilot”. His sworn discovery answer, quoted in the judgment, confirms that Amazon supplied facilities used in the hosting service in 2014. No regulator action, failed venture or other court finding naming him was located in 21 years.

Gn
Governance note
Same two founders, one company, 21 years

No acquisition, outside investment, change of control or failed sister venture was found. The About page names three further leaders by first name only (Jay, KC and Aaron, each “18+ years”). Two BC holding companies registered 29 minutes apart on 1 November 2007, Kyle Loudoun Holdings Inc. and Carson Lim Holdings Inc., match the founders’ names, but shareholdings are not public and the link is a name match only. SiteRubix (free subdomain hosting) now redirects to wealthyaffiliate.com; Jaaxy runs under Skycity Marketing Inc. at the same box address. The record is long and quiet and also narrow: one business, no public financials, no independent press coverage of the principals.

Registered address

Victoria, British Columbia, Canada (Box 18, 2354 Millstream Rd, Victoria, BC V9B 6L2)
The Terms of Service and Privacy Policy (both last updated 3 March 2026) name Niche Marketing Inc. at this box address; the BBB profile and the Jaaxy terms use the same box. Whether it is staffed premises or a mail drop was not established. Vancouver appears only as the court forum in the Terms. Niche Marketing Inc. is a private BC company and files no public accounts; OrgBook BC shows its incorporation date, status and business number but no directors, officers or shareholders, and the paid registry summary that would list directors was not purchased. No revenue figure, audited or otherwise, exists in public. Data-broker pages showing “18,699 employees” and “$1 B” revenue are artifacts of members listing Wealthy Affiliate as an employer and are not used here. No US contracting entity was found in the Terms or the Privacy Policy, and no payment processor or merchant of record is named on any page read.

Compensation plan

What has to be true for you to get paid

To coverYou need
Cover a Premium yearly plan plus a domain (about $522 a year) from Amazon Associates commissions alone about $17,400 of referred Amazon sales a year, roughly $1,450 a month, at the 3% rate Amazon pays on Home, Toys and Sports
$522 ÷ 0.03 = $17,400. Amazon’s published fee table pays 1% on Grocery and Health & Personal Care and 4.5% on Physical Books, Kitchen and Automotive, so the figure moves with the niche. Nothing here predicts what a member earns; it is the arithmetic of the target.
Cover the same $522 from display advertising at the company’s own assumed rate about 34,800 pageviews a year, roughly 2,900 a month or 95 a day, at the $15 per 1,000 views the pricing page assumes
$522 ÷ $15 × 1,000 = 34,800 pageviews. A site must first qualify for an ad network (the entry tier of one named network now takes sites from 1,000 sessions a month), and $15 per 1,000 is a premium-network figure rather than a small-site one.
Cover the same $522 from higher-ticket affiliate programs at the company’s own “avg. $20 commission” 26 sales a year, a little over 2 a month
$522 ÷ $20 = 26.1. The pricing page’s “3 Sales / Mo covers your entire membership” uses the same $20 figure; the company publishes no evidence that its members average $20 a commission.
Cover the same $522 by referring Wealthy Affiliate itself as a paid affiliate about 1.85 Premium-monthly referrals retained for the full year, or about 2.2 Premium-yearly referrals
$23.50 × 12 = $282 a year per retained monthly referral; $522 ÷ $282 = 1.85. At $235 per yearly referral, $522 ÷ $235 = 2.2. The easiest route on paper, and the circular one: the member’s cost is covered by the next member’s cost. These floors assume zero churn, and the company publishes no retention figure (the affiliate page says only “Retention Rate Industry Leading”).

Read this twice

All four scenarios use the company’s live yearly Premium price plus a domain at about $25 (a departing member’s June 2026 figure, not confirmed on a company page), the company’s own assumed $20 commission and $15 RPM where it states them, Amazon’s published fee table, and the December 2023 commission image for the referral route. They are arithmetic floors, not forecasts: they say what has to happen to cover the cost, not how likely it is to happen, and the company publishes nothing that would let anyone say how many members reach any of them. Where the brief could only find a third-party figure, the scenario says so.

Run your own numbers

Drag the sliders. Nothing here is stored or sent.

-
Cumulative net, after costs
Retained retained Premium referrals -
Commission that month -
Total commissions earned -
Total you paid in -
Net -

Twenty-three dollars fifty is the paid-affiliate commission on one referred Premium member paying monthly, from the company’s own rate table dated 5 December 2023, the latest primary table this report could reach. A free Starter affiliate earns half that, $11.75, and today’s rate on the $588 Premium Plus+ yearly plan is shown only inside the back office. The cost line is the $497 yearly Premium plan spread monthly, because the full rate is paid only to paying members; set it to zero to model a free Starter affiliate and halve the per-referral figure in your head. The 10% monthly churn is an assumption, not a company figure: the affiliate page calls retention "Industry Leading" and publishes no number. The third preset reproduces the company’s own calculator row, which puts 50 referrals at about $1,200 a month and assumes nobody ever cancels. No income disclosure exists against which any of this can be checked. Your own subscription cost of $41.42/mo is included.

Your money

What it costs to replace this yourself

The same capability bought from named vendors at their own list prices on 27 September 2026, none of them graded on this site. AI image and logo generation is not priced here because the relevant pricing pages could not be retrieved, so the comparison slightly flatters the self-assembled stack.

What they sell youWhat you'd use insteadYour cost
Managed WordPress hosting for 3 sites (Premium)Hostinger WordPress “Premium”$2.99 a month on a 48-month term; renews at $10.99 a month ($131.88 a year)
Hosting for 10 sites with daily backups (Premium Plus+)SiteGround “GrowBig” (unlimited sites, daily backups, CDN)$4.99 a month introductory; renews at $29.99 a month ($359.88 a year)
Budget alternative for 10+ sitesHostinger “Unlimited” (daily backups)$3.99 a month on 48 months; renews at $16.99 a month ($203.88 a year)
A .com domainPorkbun .com registration$11.08 a year, registration and renewal
AI writing credits and “Pro AI Models”Anthropic Claude Pro, a general AI assistant subscription$20 a month, or $17 a month billed annually ($200 a year)
Keyword research, basic (Starter)Google Keyword Planner and Google Search Console$0
Keyword research, “Unlimited” (paid tiers)Mangools Basic (KWFinder)about $29.90 a month billed annually (~$358.80 a year), per a third-party price summary
A professional SEO suite (no Wealthy Affiliate equivalent)Semrush “SEO” plan$139 a month, or $117.33 a month billed annually (~$1,408 a year)
Site builder / CMSWordPress, self-hosted and open source$0
Core SEO and blogging courseGoogle Search Central SEO Starter Guide$0
Live-chat help communityReddit r/juststart, a public forum of niche-site builders$0
Total as sold
Premium $497 a year or $588 monthly; Premium Plus+ $588 a year or $1,188 monthly
Total, built yourself
Lean stack about $236 in year one ($343 at renewal prices); mid stack about $607-$630 in year one ($774-$930 at renewal)

Price-to-value

On yearly billing the membership is priced near the market. Premium at $497 costs roughly $150-$260 a year more than a lean stack, which buys a structured beginner course, a help desk and not having to assemble anything - a defensible premium for someone starting from nothing. Premium Plus+ at $588 is at or below the mid stack in year one and well below it at renewal prices, the best value in the lineup. Monthly billing is where the comparison breaks: Premium Plus+ at $99 a month costs $1,188 a year, roughly double the mid stack, for the same product the yearly buyer gets for $588. The company’s own comparisons (“Why pay $20/month for slow hosting”, and a 2020 claim that comparable hosting “runs you at over $250 per month”) overstate what the market charges.

Odds of profit

Three operators, five horizons

Probability of cumulative net profit

Hover any point for median, top decile and bottom quartile.

0% 25% 50% 75% 100%3 mo6 mo1 yr3 yr5 yr 3% 12% 12%
The free Starter who never upgrades - one limited SiteRubix site, one-time AI credits, Phase 1 training only; cost $0 plus an optional domain. Modeled from the brief’s component figures, not a company case studyThe Premium member building one niche site - $497 a year plus a domain (about $522), roughly 10 hours a week, monetized with Amazon links and ads. Modeled from the brief’s profile ($0-$600 of revenue in year one) and the one detailed member account found (about $45 a month after roughly 18 months), not a company case studyThe Premium Plus+ member promoting Wealthy Affiliate itself - $588 a year plus a domain (about $613), working through the Bootcamp and publishing a “make money online” review site that competes with every other Bootcamp graduate for the same searches. Modeled from the December 2023 commission table and the brief’s profile, not a company case study

The free Starter who never upgrades

one limited SiteRubix site, one-time AI credits, Phase 1 training only; cost $0 plus an optional domain. Modeled from the brief’s component figures, not a company case study

HorizonP(profit)Median
3 mo 2% $0
6 mo 2% $0
1 yr 3% $0
3 yr 3% $0
5 yr 3% $0

The Premium member building one niche site

$497 a year plus a domain (about $522), roughly 10 hours a week, monetized with Amazon links and ads. Modeled from the brief’s profile ($0-$600 of revenue in year one) and the one detailed member account found (about $45 a month after roughly 18 months), not a company case study

HorizonP(profit)Median
3 mo 1% -$522
6 mo 2% -$515
1 yr 5% -$470
3 yr 10% -$1,250
5 yr 12% -$2,000

The Premium Plus+ member promoting Wealthy Affiliate itself

$588 a year plus a domain (about $613), working through the Bootcamp and publishing a “make money online” review site that competes with every other Bootcamp graduate for the same searches. Modeled from the December 2023 commission table and the brief’s profile, not a company case study

HorizonP(profit)Median
3 mo 2% -$613
6 mo 4% -$600
1 yr 8% -$560
3 yr 12% -$1,600
5 yr 12% -$2,500

Methodology note. These are modeled illustrative outcome ranges, not claims, not forecasts for any reader and not a company case study. Wealthy Affiliate publishes no income disclosure, median, retention figure or earnings distribution of any kind, so every number above is built from the brief’s component figures: live prices, the December 2023 commission table, Amazon’s published fee rates, the company’s own $15 RPM assumption, a handful of self-reported member income posts that are survivorship-biased, a competitor’s 2019 traffic study, and a small 2026 sample of SiteRubix subdomain survival. The “p” value is a modeled chance of being net positive on cash at that point; it is not a published figure, and it does not count the hours put in.

Go-to-market

Where you are actually allowed to promote this

Platform policy reads, not verifications. Check every one before you spend a dollar - enforcement changes faster than the written policy does.

Channel
Status
Notes
Income claims on the company’s own affiliate page
LIVE, WITH NO DISCLOSURE
A calculator from “~$120 PER MONTH” at 5 referrals to “~$5,000+” at 200, captioned “Full-time freedom”; “you earn a lifetime salary”; “Ready To Turn ‘Free’ Into Fortune?”. A raw-HTML search of the affiliates, pricing, testimonials and home pages found no disclaimer, typical-results statement or median. At the page’s own $23.75 average, 200 referrals is $4,750, not “$5,000+”.
Founder income projections on the member platform
STILL SERVED
The 4 November 2020 post: “1 Yearly Sale Per Day = $169,725/year recurring commissions... 10 Yearly Sales Per Day = $1,697,250/ year recurring commissions (yes $1.6 MILLION!)” and “Yes, a million+ per year in commissions is possible”. Archived; still live on 27 September 2026.
Member-built review pages that recommend the membership
TRAINED AND PAID FOR, NOT VERIFIED
Recurring commissions on every referred member; a Bootcamp lesson that teaches “creating a quality review for Wealthy Affiliate”; company-supplied banners, landers and email swipes. The company pleaded in 2017 that it has no procedure for “factual review or verification” of those reviews. Three member sites read for this report each review a different course and pivot to Wealthy Affiliate as the “#1 Recommendation”, with the affiliate disclosure placed at the end of the article or in a sidebar.
Comment seeding on members’ sites (SiteComments)
PAID EXCHANGE, COMPANY-RUN
Carson Lim, October 2018: a blog post without comments “seems ‘suspect’ these days”. Certified commenters earn credits worth $0.50 each for comments on other members’ sites; a 2017 member explainer says credits can also be bought at $0.50 and that a site owner can edit a comment before approving it. Whether those comments are identified to readers as exchanged was not established.
Scale and security claims on the public site
STATIC FIGURES PRESENTED AS LIVE
The /websites “Real-Time Threat Monitor” shows “Threats Blocked (24h): 14,203” and “Uptime (30 Days): 100.00%” from string literals in the page’s code, unchanged since at least 14 April 2026. /testimonials is headed “Join 2.8M+ Success Stories” above a footer reading “50K+ Success Stories”. The footer calls it “The world’s most successful affiliate marketing training platform” with no source.
Revenue timeline on the pricing page
IMPLIED, WITHOUT TYPICALITY DATA
“The Roadmap To Revenue”: month 6 is where “you turn on monetization (Ads/Affiliate) and see your first revenue checks. Revenue Verified.” The /2000credits page promises a “First Profitable Online Business in 30 Days”, which the company’s own roadmap contradicts.
Recurring deadline offers
SAME PRICE, EVERY NOVEMBER
A four-day “58% off” Premium Plus+ yearly offer at $497 in 2024 and 2025 (and $499 in 2021), measured against a monthly-billing reference; against today’s $588 yearly price it is about 15%. In November 2025 members were offered 10,000 AI credits for producing Black Friday promotions.
Terms-level earnings disclaimer and founders’ stated position on reviews
PRESENT
The Terms: “We make no guarantees about earnings, traffic, or business outcomes.” Kyle Loudoun, March 2019: “As bad as any false ‘negative’ review, is any false ‘positive’ review.” Both are real and credited; no public enforcement mechanism sits behind either.
Regulator and watchdog file
CLEAN
No FTC, Competition Bureau, Consumer Protection BC, BC Securities Commission or state attorney-general action; not on either October 2021 FTC Notice of Penalty Offenses list, which is a mass mailing and not an allegation against any recipient; nothing on TINA.org; BBB A+ with one closed complaint in three years (not accredited).
The evidence

Red flags and green flags

Red flags

14
1A live income calculator with no income disclosure anywhere
The /affiliates page runs from “~$120 PER MONTH” at 5 referrals to “~$5,000+” at 200 (“Full-time freedom”) and promises “a lifetime salary”. The site publishes no median, no zero-earner share and no count of affiliates at any level, and its own build manifest shows no disclosure page exists.
2A “$1.6 MILLION” commission projection still served by the founder
Kyle Loudoun’s 4 November 2020 announcement projects “$1,697,250/ year recurring commissions (yes $1.6 MILLION!)” at ten yearly sales a day and says “a million+ per year in commissions is possible”. It was live on 27 September 2026.
3The company told a federal court it does not verify the reviews that sell it
Its own 2017 complaint against a critic, para 21: “W.A. does not have any procedures requiring factual review or verification before any affiliate publishes such a review.” Para 33: “Even if some of these reviews contain false information, W.A. does not exercise any control over content that third parties create regarding W.A.”
4The product trains buyers to sell the product
The Affiliate Bootcamp, about 70 lessons, is a course on promoting Wealthy Affiliate, including a lesson on “creating a quality review for Wealthy Affiliate”. Visible top earners are overwhelmingly people referring the membership, and every graduate competes for the same review searches.
5Paying members earn double the free commission rate
A free Starter affiliate earns half of what a paid affiliate earns on the same referral, so the $497-$588 subscription is sold to affiliates as a better rate as well as to referrals as a product. Starters are still paid, so it is not a pay-to-qualify rule.
6A “Real-Time Threat Monitor” that displays fixed numbers
“Threats Blocked (24h): 14,203” and “Uptime (30 Days): 100.00%” on /websites are string literals in the page’s JavaScript, and the “Live Network Activity” bars are a hard-coded array; the page has been byte-identical since at least the 14 April 2026 archive capture. The finding is about the presentation, not the security of the hosting.
7Member counts relabeled as success stories
/testimonials is headed “Join 2.8M+ Success Stories” while the footer of the same page says “50K+ Success Stories” and “2.9M+ Members”. The same page promises “2,000” free credits while the home and pricing pages say 4,000.
8A company-run paid comment exchange on members’ sites
SiteComments pays certified commenters in credits worth $0.50 each for comments on other members’ posts, pitched for “better indexing, ranking” and because an uncommented post “seems ‘suspect’”. Whether readers are told the comments were exchanged was not established.
9A judge struck the founders’ defense for obstructing discovery
2017 BCSC 1873: “deliberately prolonged and obstructed the discovery process”, an affidavit statement that “is simply not true”, “deliberate and material non-disclosure”, and special costs for “reprehensible” conduct. An interlocutory procedural order about litigation conduct, not a merits finding; the founders’ public account of the case omits it.
10A critic gagged by consent decree
The company’s 2017 Lanham Act suit ended in an agreed order barring the critic from publishing “any statement” about Wealthy Affiliate, favorable or not, without the company’s written permission. A stipulated order, not a finding that he lied, and an unusually broad one.
11Yearly fees are sunk on day one
Terms, 3 March 2026: subscriptions are “generally non-refundable for the period they cover”, with refunds only “at our discretion on a case-by-case basis”. The pricing page pushes yearly billing hard (“Save Up to 51%”).
12No exit terms for hosted sites
The contract names no grace period, export tool or deletion timeline. Members report sites going offline about 30 days after Premium ends, “including your free sites”, and a 2026 departing member describes migration plugins blocked on the platform side (member reports, not contract terms).
13No public affiliate agreement
Commission rates for today’s prices, pauses when an affiliate’s own plan lapses, the new “Cash Credits” step between commission and cash, and whether those credits expire are all undocumented in any public text. A 2016 member test found payouts paused on cancellation.
14Bundles shrink under locked and falling prices
Premium Plus+ launched in 2020 with hosting for up to 50 sites and bundled Jaaxy Enterprise; today it includes 10 sites. Premium went from a reported 50 sites to 3. “Forever Pricing” locks sit in blog posts while the Terms reserve the right to apply new prices at renewal, and a platform rebuild was announced for October 2026.

Green flags

9
1Twenty-one years, same founders, same entity
Niche Marketing Inc. has been Active in British Columbia since 7 July 2005 with no name change, and Kyle Loudoun and Carson Lim still run it; the domain, registry and archive all confirm the founding date.
2No regulator action anywhere
Nothing from the FTC, the Competition Bureau, Consumer Protection BC, the BC Securities Commission or any state attorney general, and the company is on neither October 2021 FTC Notice of Penalty Offenses list.
3A genuinely one-level referral plan
Commissions are paid only on a referred member’s own subscription, only while that member pays. No override, downline, team volume or rank ladder appears in any primary document read, and the one volume incentive counts personal sales.
4No capital at risk against a return
A cancellable software subscription with an earnings disclaimer in the Terms; nothing is staked, pooled or promised a yield.
5A real product with published prices and a free tier
Hosting, AI tools, keyword research, training and a help community, with monthly and yearly prices public and a Starter plan that needs no card. Yearly Premium Plus+ at $588 is at or below a comparable open-market stack.
6Members own their content and can sue at home-province courts
The Terms say members retain ownership of what they create, disputes go to BC courts with no arbitration clause and no class-action waiver, and no clause penalizes negative reviews (“Rants are OK”).
7Price locks appear to have been honored
Members are documented paying 2016 and 2021 locked rates years later, and the 2020 grandfathering promise to existing yearly members held on the evidence available.
8The founder’s own review site discloses ownership
Kyle Loudoun’s 2025 review of Wealthy Affiliate on thrivewithkyle.com says in its title and first line that he is the co-founder.
9The company’s 2014 criticism of MOBE preceded the FTC’s case
Loudoun called MOBE “Another Obvious Scam” in January 2014; the FTC obtained a restraining order and asset freeze against MOBE in June 2018. The FTC’s case is an allegation resolved by stipulated orders, but it is consistent with what he wrote.
What would move this grade

We would like to be wrong about this

Upward

  • A published income disclosure with a median, a denominator and the share of members and affiliates earning nothing, or removal of the affiliate-page income calculator until one exists.
  • A written, public affiliate agreement with disclosure-placement and income-claim rules the company is shown to enforce, and a stated rule for commissions when an affiliate’s own plan lapses.
  • An export tool and a contractual grace period for hosted sites in the Terms, plus a refund window on yearly plans.

Downward

  • Any regulator action on the income claims or endorsements, from the FTC, the Competition Bureau or a state attorney general.
  • Evidence that the company directs or rewards false reviews, as distinct from training reviews it does not verify, or a merits finding on the review network by a court or regulator.
  • The October 2026 platform rebuild stripping grandfathered allowances or price locks, Cash Credits expiring or being forfeited on cancellation, or sites deleted on exit without the Terms saying so.
The better trade

Grade is C+. A real, long-lived software and training membership with a clean regulator file and a one-level referral plan, sold with income figures it never discloses against and through a review network it says it does not check.

What is good here is real and should be said without hedging. The same two founders have run the same registered company for 21 years. No regulator in Canada or the US has acted against it. The referral plan pays only on a referred member’s own subscription, one level deep, and nothing is taken from anyone against a promised return. Prices are public, Starter is free, cancellation is self-serve, members own their content, and on yearly billing the bundle costs about what a beginner would pay to assemble hosting, AI writing and keyword research from named vendors. For someone who wants to learn to build a content site and would pay for the tools anyway, the yearly Premium Plus+ plan is a reasonable purchase.

The trouble is almost entirely in how it is sold. The affiliate page tells readers that 200 referrals means “~$5,000+” a month and “Full-time freedom” without saying how many members have ever reached 5; the founder’s “$1.6 MILLION” projection is still online; the flagship affiliate course teaches members to write reviews of the membership itself, and the company told a federal court that it has no procedure to verify those reviews and exercises no control over them even if they contain false information. Add a monitor labeled real-time that shows a fixed number, 2.8 million “success stories” beside a footer claiming 50,000, and a paid comment exchange on members’ sites, and the marketing line earns its 2.5.

The founders’ own record carries one real mark. A BC judge struck their defense in the MOBE defamation action in 2017, finding they had deliberately obstructed discovery and that a sworn statement was untrue. That is an interlocutory procedural order, not a finding that anything they published was false, and the case ended by consent after MOBE was shut down by the FTC. It still belongs on the ownership line, and the company’s “We Prevailed” account leaves it out. Taken together the nine numbers land at C+ without any cap: a genuine product and a fair plan structure, held back by undisclosed income marketing and thin exit terms.

1

Buy the tools, not the calculator

Decide on the hosting, AI credits and training at the yearly price as if the affiliate page did not exist. If that is not worth $497 or $588 to you, the income figures are not a reason to buy it.

2

Price the yearly plan against the named stack first

Hostinger or SiteGround hosting, a Porkbun domain, an AI assistant subscription and Google’s free keyword tools cost about $236-$630 in year one. Monthly Premium Plus+ at $1,188 a year is the one option that is clearly poor value.

3

Export before you cancel

Keep a full WordPress backup of every site from day one. The Terms do not promise any grace period, and members report hosted sites, including free ones, going offline about 30 days after a paid plan ends.

4

Read every review with its affiliate link in mind

Nearly every page recommending Wealthy Affiliate carries a commission link, and the company has said in court that it does not verify what those pages say. Weight the company’s own Terms, pricing page and this report’s sources over any “#1 Recommendation” box.

In its own 2017 federal complaint, the company pleaded that “W.A. does not have any procedures requiring factual review or verification before any affiliate publishes such a review.”
Scorecard

Nine dimensions, weighted

Comp structure & KoscotDoes the plan pay for recruitment or for sales to real customers?
20%
7.0
The plan answers the central compensation question correctly. It pays a single-tier recurring commission on a referred member’s own subscription, for as long as that member pays, and nothing on anyone the referral brings in. The company’s rate table (an image in its affiliate walk-through class, timestamped 5 December 2023) reads $23.50 a month on a $49 Premium monthly referral and $235 a year on a $497 Premium yearly one for a paid affiliate, with free Starter affiliates earning half: $11.75 a month and $117.50 a year. That is about 47% of the referral’s payment for a paid affiliate and about 24% for a free one. None of the primary documents read (the 2023 rate image, the 2020 Premium Plus+ schedule, the 2024 Black Friday post and the affiliate pages of 2021, 2023, 2025 and 2026) shows an override, a matching bonus, a downline, team volume or a rank ladder, and the one volume incentive, a Las Vegas trip for 300 sales in a calendar year, counts the affiliate’s own sales. Payment is for sales to paying subscribers, so the Koscot recruitment test is not met. It is held below the top of the scale for three reasons. The flagship affiliate training, Bootcamp (about 70 lessons across 7 courses), teaches members to promote Wealthy Affiliate itself, so an unmeasured share of paying customers are themselves selling the membership. Paying members earn double the free rate, so the subscription also buys a better commission. And the rate on today’s $588 Premium Plus+ yearly plan is not published outside the back office; the complete affiliate terms are behind the login, so the absence of a second tier is “not found in any public primary document”, not proved.
Securities exposureAny passive return on capital? Howey, staking, tokens, withdrawal friction.
15%
10.0
A member buys a cancellable monthly or yearly software subscription. Nothing is staked, pooled, locked or compounded, there is no token, position, yield or withdrawal queue, and the Terms state that the company makes “no guarantees about earnings, traffic, or business outcomes”. Commissions are paid for referred subscriptions, which is compensation for sales, and the community points introduced in June 2025 are paid for activity on the platform; neither is a return on money invested. A yearly prepayment with a “Forever Price” promise on renewal is a prepaid service, not an investment. That is why this line is a 10 on a report graded C+: this dimension measures only whether capital is taken against a promised return, and here none is. The problems with this company sit in how it markets income and in its terms, and they are scored on those lines, not here.
Ownership & track recordWho runs it, what did they run before, and what happened to it.
15%
7.0
The credit is substantial and goes first. Niche Marketing Inc. (BC0729385) was incorporated on 7 July 2005 and is Active, never renamed; the domain was registered on 31 August 2005; the same two founders, Kyle Loudoun and Carson Lim, have run it for 21 years, with no acquisition, outside investor or failed sister venture found. No action by any regulator in Canada or the US was located against the company, its sibling Skycity Marketing Inc., or either founder. That record earns a 7, and one adverse court record about the principals’ own conduct is the reason it goes no higher. It is weighed at that level rather than lower because it concerns how the founders litigated a dispute with a competitor, not how the company treats its members, and no similar finding was located in the years since. In MOBE Ltd. v. Loudoun, 2017 BCSC 1873 (Choi J., 26 September 2017), the BC Supreme Court struck the pleadings of Loudoun, Lim and Niche Marketing Inc. after three production orders, finding that the defendants “deliberately prolonged and obstructed the discovery process” [28], that boilerplate repeated seven times in Loudoun’s affidavit no. 9 “is simply not true” [30], and that “there has been deliberate and material non-disclosure” [31], and ordering special costs for conduct it called “reprehensible” [36]. The stage must be read exactly. It is an interlocutory procedural order about how the defendants conducted discovery, made on a contested application; it is not a finding that anything they published was false, and the defamation merits were never adjudicated. The plaintiff was halted by the FTC in June 2018, and the action ended in a consent dismissal in September 2018 whose terms are known only from the company’s own account. The founders’ public write-up (“We Prevailed”) omits the order striking their defense. The company also sued a critic in 2017 and settled on a consent decree barring him from publishing any statement about Wealthy Affiliate without its written permission, which is an agreed order, not a finding that he lied. There are no public financials, and the director list was not purchased from the registry.
Product reality & demandWould a rational buyer purchase this if no income offer existed?
12%
6.5
Beginners buy this for its own sake, and what they get is concrete: managed WordPress hosting for 3 sites (Premium) or 10 (Premium Plus+), an AI writing, image and branding suite on a monthly credit allowance (10,000 or 60,000 credits), keyword research through the company’s own Jaaxy tool, a phased course, weekly live classes and a member-staffed live-chat help community. None of it depends on recruiting anyone to work. Points come off for four things. The core promise is income: the pricing page sells a “Roadmap To Revenue” with “first revenue checks” in month 6, and demand for the product is largely demand for an earning opportunity. The free tier is a trial, with one limited site, one-time credits, seven days of support and “Phase 1: Strategy Only”. Sites are locked to the company’s hosting, with no export or migration specification on any public page. And the training is mid-rebuild and login-gated: the June 2025 relaunch said other phases would be refreshed over the following weeks, a further platform rebuild was announced for October 2026, and current lesson counts could not be retrieved.
Participant economicsReal cost in, realistic money out, and whether they publish the numbers.
10%
3.0
No income disclosure exists. The research checked the public site’s own build manifest, which lists every page the site has (home, 2000credits, about, affiliates, contact, join, pricing, privacy, terms, testimonials, websites and a catch-all), and none is a disclosure; it probed eleven conventional paths such as /income-disclosure and /earnings-disclaimer, all of which return the same empty catch-all shell; it searched Wayback’s index of every captured page on the domain for disclosure, earnings, refund, legal and policy paths, and none was ever captured; and it ran web searches for any company-published outcome figure. The members’ area could not be read, so a disclosure inside it is not ruled out, but none is linked or cited anywhere public. The independent evidence is thin and points one way. A small sample drawn for this report found that 7 of 123 SiteRubix subdomains first certified in 2016-2019 still exist in September 2026; survival is not earnings, the sample is small and biased toward sites that obtained their own certificate, and some members move to their own domains, so it is directional only. A competitor’s 2019 traffic study reported 87% of about 17,000 hosted sites with no detectable traffic, a figure from an interested party. Visible top earners mostly earn by referring Wealthy Affiliate. It stays off the floor because the cash at risk is low, $0 to $588 a year on yearly billing (more on monthly), and there is no inventory, no autoship and no downline to lose.
Price-to-valueWhat the same capability costs on the open market.
8%
6.5
Live prices on 27 September 2026: Starter $0; Premium $49 a month or $497 a year; Premium Plus+ $99 a month or $588 a year. The monthly figures are held only in the pricing page’s JavaScript bundle (archived) because the page defaults to yearly billing. Built from named vendors at their own list prices, a lean replacement stack (Hostinger WordPress hosting, a Porkbun domain, a Claude Pro subscription for AI writing, Google’s free keyword and search tools, self-hosted WordPress and Google’s own SEO starter guide) costs about $236 in year one; a mid stack adding SiteGround hosting for many sites and a Mangools keyword subscription costs about $630. Premium yearly at $497 is roughly $150-$260 more than the lean stack, a defensible premium for a structured course and help desk. Premium Plus+ yearly at $588 is at or below the mid stack and is the best value point. Monthly billing breaks the comparison: Premium Plus+ at $99 a month is $1,188 a year, roughly double the mid stack, which is about $600 a year paid for flexibility alone. The company’s own framing overstates the market: substitutes renew at $10.99 to $29.99 a month, not the “over $250 per month” for hosting claimed in 2020.
Payout sustainabilityCan the company fund the plan out of margin, or only out of inflow?
8%
8.0
Each commission is a fixed share, about 47% for a paid affiliate, of the referred member’s own subscription payment, paid only while that member keeps paying and only one level deep. The company keeps the rest of every referred dollar and all of every unreferred one, so the plan is fundable from margin by construction and cannot compound beyond revenue. The company says it has run the program since 2005 and “never missed a payment”; that is its own unaudited claim, and no contrary evidence surfaced. Points come off for three things. The community points system introduced in June 2025, which converts activity into “Cash Credits” once a member reaches $10, draws on a reward pool whose size, formula and earner distribution are not published. AI inference is a new variable cost that is rising while prices fall: the company doubled Premium Plus+ credits to 60,000 a month in November 2024 while the yearly list price fell from $995 at launch to $588 today, and the $497 Black Friday price recurs. And with no public financials, none of the margin can be checked.
Marketing conductIncome claims, regulator run-ins, hype, deadline stacking.
7%
2.5
The balance first: no regulator has acted against the company, it is on neither October 2021 FTC Notice of Penalty Offenses list (a mass mailing that is not an allegation against any recipient in any case), and the Terms carry an earnings disclaimer. What this line measures is live on the company’s own pages. The /affiliates page carries an income calculator reading 5 referrals “~$120 PER MONTH”, 50 “~$1,200” captioned “Car payment + Rent” and 200 “~$5,000+” captioned “Full-time freedom”, says “you earn a lifetime salary” and closes “Ready To Turn ‘Free’ Into Fortune?”, with no income disclosure, median or typical-results statement on that page or anywhere else. Kyle Loudoun’s post of 4 November 2020, still served, projects “$1,697,250/ year recurring commissions (yes $1.6 MILLION!)” and adds “Yes, a million+ per year in commissions is possible”; a 2019 success page promised “You Won’t Fail. We Promise.” The company sells through a network of member-built review pages, and in its own 2017 federal complaint (Niche Marketing, Inc. v. Lenney, C.D. Cal. 8:17-cv-00722, Doc. 1) it pleaded at para 21 that “W.A. does not have any procedures requiring factual review or verification before any affiliate publishes such a review.” and at para 33 that “Even if some of these reviews contain false information, W.A. does not exercise any control over content that third parties create regarding W.A.” It runs SiteComments, a comment exchange in which certified commenters earn credits worth $0.50 each for comments on other members’ sites. Its /websites page shows a “Real-Time Threat Monitor” whose “Threats Blocked (24h): 14,203” and “Uptime (30 Days): 100.00%” are string literals in the page’s JavaScript bundle, byte-identical since at least the 14 April 2026 Wayback capture; the finding is that a fixed figure is presented as real-time, not that the hosting is insecure. And /testimonials is headed “Join 2.8M+ Success Stories” above a footer reading “50K+ Success Stories”.
Operator terms & exitWho owns the customer, what you forfeit, how hard it is to leave.
5%
4.5
For the member: “You retain ownership of content you create”; disputes go to the courts of Vancouver under BC law, with no arbitration clause and no class-action waiver in either the live or the 2015-dated Terms; neither version nor the community posting rules contains a non-disparagement or review-gag clause (“Rants are OK”); cancellation is self-serve; and past “Forever Pricing” locks appear to have been honored, with members documented paying locked rates for years. Against: yearly fees are “generally non-refundable for the period they cover”, with refunds only “at our discretion on a case-by-case basis” (Terms, 3 March 2026), so a $497 or $588 payment is sunk on day one. The contract names no grace period, export duty or deletion timeline for hosted sites; members report sites going offline about 30 days after Premium ends, “including your free sites” (member reports, not contract terms), and a 2026 departing member describes migration tools blocked on the platform side. Accounts may not be sold or transferred, so a book of recurring referrals cannot be sold or left to anyone. There is no public written affiliate agreement: commission survival, pauses on lapse and the new Cash Credits rules are undocumented. Liability is capped at three months’ fees, and the price locks live in blog posts while the Terms reserve the right to apply new prices at renewal.
Weighted composite
6.59
C+

Dimension profile

Further from center is better. Hover any point.

Comp structure& Koscot 7.0 Securitiesexposure 10.0 Ownership &track record 7.0 Product reality& demand 6.5 Participanteconomics 3.0 Price-to-value 6.5 Payoutsustainability 8.0 Marketingconduct 2.5 Operator terms& exit 4.5

Hard caps that bind here

Cap at C+ (non-binding) the nine dimension scores compute to 6.59, which lands in the C+ band on its own arithmetic. No ceiling is applied and nothing holds the grade below where the numbers put it. The weaknesses the weighting under-represents, marketing conduct at 7% and terms at 5%, are already scored low on their own lines.
What would make a cap bind a regulator action on the income claims or endorsements (the /affiliates calculator, the 2020 “$1.6 MILLION” projection, the pricing-page revenue timeline), or a merits finding by a court or regulator about the affiliate review network. Either would be a finding the scorecard does not currently price, and would justify a ceiling below the arithmetic.
What the ceiling does NOT rest on not the MOBE defamation allegations, including the allegation that the company supplied a review template for attacking competitors, which were never decided either way; not the “Justified” wording the company attributes to the 2018 consent dismissal, which rests on the founder’s own post; not any Reddit thread, none of which could be retrieved; and not the two widely circulated “member survey” outcome figures that no source, sample or method supports.

The lowest binding cap wins, regardless of the weighted arithmetic.

Sources consulted

What we read

Every source below links to the document itself. Tier 1 is a primary record - the company’s own plan, policy or disclosure, a court filing, a regulator’s decision or an SEC filing. Tier 2 is a self-regulatory or secondary regulator record, tier 3 reporting or academic work, tier 4 an open-market price comparison. Where a document can be moved or withdrawn, an archived copy is linked beside it. If a link is dead when you try it, that is a correction we want.

  1. MOBE Ltd. v. Loudoun, 2017 BCSC 1873 (reasons for judgment, Choi J.)
    Court recordTier 1Supreme Court of British Columbia · 2017-09-26archived copy

    Strikes the pleadings of Kyle James Loudoun, Carson Randall Lim and Niche Marketing Inc. in consolidated actions S1510710 and S165737. Findings: “deliberately prolonged and obstructed the discovery process” [28]; affidavit boilerplate repeated seven times “is simply not true” [30]; “deliberate and material non-disclosure” [31]; special costs for conduct found “reprehensible” [36]. Para 2 records the review-template claim as MOBE’s allegation.

    Not established by this document: An interlocutory procedural order on litigation conduct. It does not decide whether anything the defendants published was defamatory, and it is the only published ruling in the action; the 4 August 2017 reasons it quotes and the September 2018 consent dismissal were not located.

  2. Niche Marketing, Inc. v. Jeffrey D. Lenney, No. 8:17-cv-00722 (C.D. Cal.), docket
    Court recordTier 1US District Court, Central District of California (via CourtListener RECAP) · 2017-04-19archived copy

    Lanham Act false-advertising suit brought by the company against a critic: complaint 19 April 2017, settlement 25 July 2017, stipulated consent decree and permanent injunction 11 August 2017.

    Not established by this document: A docket, not a ruling; no litigated finding of falsity was made.

  3. Complaint, Niche Marketing, Inc. v. Lenney (Doc. 1, PDF)
    Court recordTier 1Niche Marketing, Inc. (plaintiff), filed in the US District Court, C.D. Cal. · 2017-04-19archived copy

    The company’s own pleading. Para 21: “W.A. does not have any procedures requiring factual review or verification before any affiliate publishes such a review.” Para 33: “Even if some of these reviews contain false information, W.A. does not exercise any control over content that third parties create regarding W.A.” Para 17 says the training “does not teach posting false information”. Both key quotes checked against the archived PDF.

    Not established by this document: Statements in a plaintiff’s pleading; the allegations it makes about the critic were never tried.

  4. Consent Decree and Permanent Injunction, Niche Marketing, Inc. v. Lenney (Doc. 21, PDF)
    Court recordTier 1US District Court, Central District of California · 2017-08-11archived copy

    Reported by the research pass to enjoin the critic from publishing “any statement” about the company or Wealthy Affiliate without its express written permission, reciting only that the plaintiff “alleges” false statements.

    Not established by this document: An agreed order, not a finding that the critic lied. The main-thread check did not re-read the decree text itself.

  5. Terms of Service (last updated 3 March 2026)
    Policies & proceduresTier 1Niche Marketing Inc. (Wealthy Affiliate) · 2026-03-03archived copy

    Names Niche Marketing Inc. at the Victoria box address; subscriptions “generally non-refundable”; cancellation effective at the end of the billing period; content ownership retained by the member; no sale or transfer of accounts; BC law and Vancouver courts with no arbitration or class waiver; liability capped at three months’ fees; earnings disclaimer.

    Not established by this document: Silent on what happens to hosted sites on exit and contains no affiliate-program rules.

  6. Terms of Service, “Last Updated October 13, 2015” version (archived capture of 8 May 2025)
    Archived copyTier 1Niche Marketing Inc. (Wealthy Affiliate), via the Internet Archive · 2025-05-08archived copy

    The prior Terms, live until mid-2025: no refunds for prepaid yearly fees, “no further access to your accounts” on termination, fee-shifting, and the stronger content-ownership wording.

    Not established by this document: Superseded by the 2026 Terms.

  7. Privacy Policy (last updated 3 March 2026)
    Policies & proceduresTier 1Niche Marketing Inc. (Wealthy Affiliate) · 2026-03-03archived copy

    Data controller “Wealthy Affiliate (Niche Marketing Inc.)” at the Victoria address; mentions payment processing providers generically.

    Not established by this document: Names no processor or merchant of record.

  8. Pricing page (Starter, Premium, Premium Plus+; “The Roadmap To Revenue”)
    Company documentTier 1Wealthy Affiliate · 2026-09-27archived copy

    Premium $497 a year, Premium Plus+ $588 a year, Starter free; tier allowances; month 6 “first revenue checks”; “3 Sales / Mo covers your entire membership” at an assumed $20 commission; $15 RPM assumption.

    Not established by this document: Shows monthly prices only through the JavaScript bundle below; no typicality data behind the roadmap.

  9. Pricing page JavaScript bundle (pricing-510ca158062e762b.js)
    Company documentTier 1Wealthy Affiliate · 2026-09-27archived copy

    Declares the monthly prices the default yearly view hides: Premium “$49”, Premium Plus+ “$99”; yearly $497 and $588.

    Not established by this document: Does not show any first-month discount at checkout.

  10. Affiliate Program - Earn Recurring Commissions (live /affiliates page)
    Compensation planTier 1Wealthy Affiliate · 2026-09-27archived copy

    Income calculator: 5 referrals “~$120 PER MONTH”, 50 “~$1,200” (“Car payment + Rent”), 200 “~$5,000+” (“Full-time freedom”); “you earn a lifetime salary”; “Avg Commission $23.75/mo”; “Paid Yearly $1M+”; “Ready To Turn ‘Free’ Into Fortune?”. No disclaimer or typical-results statement on the page. Byte-identical to its Wayback capture.

    Not established by this document: Publishes no count of affiliates at any referral level.

  11. Websites & Hosting page (“Real-Time Threat Monitor”)
    Company documentTier 1Wealthy Affiliate · 2026-09-27archived copy

    Hosting claims (“99.99 % Uptime Guarantee”, daily backups, CDN) and a “Real-Time Threat Monitor” showing “Threats Blocked (24h): 14,203” and “Uptime (30 Days): 100.00%”. The 14 April 2026 capture is byte-identical to the page served on 27 September 2026.

    Not established by this document: No independent benchmark of the hosting; the finding concerns the presentation of fixed figures, not security.

  12. Websites page JavaScript bundle (websites-fa75291a7485d436.js)
    Company documentTier 1Wealthy Affiliate · 2026-09-27archived copy

    The monitor’s “14,203” and “100.00%” are string literals in this code and the “Live Network Activity” bars are a hard-coded array, not live data.

  13. Success Stories - Real Member Transformations (/testimonials)
    Company documentTier 1Wealthy Affiliate · 2026-09-27archived copy

    “Join 2.8M+ Success Stories” above a footer reading “50K+ Success Stories” and “2.9M+ Members”; “the same 2,000 free AI credits”. Live since at least 20 May 2026.

    Not established by this document: Neither success figure is defined or sourced.

  14. Wealthy Affiliate home page
    Company documentTier 1Wealthy Affiliate · 2026-09-27archived copy

    “2.9M+ Members”, “190+ Countries Served”, “50K+ Success Stories”, “20+ Years Online”, “4,000 Free AI Credits”; footer “The world’s most successful affiliate marketing training platform”.

    Not established by this document: The member count is undefined and includes free sign-ups.

  15. About Us - Transforming Online Business Since 2005
    Company documentTier 1Wealthy Affiliate · 2026-09-27archived copy

    Names Kyle Loudoun and Carson Lim as co-founders and three further leaders by first name.

    Not established by this document: No headcount, ownership or financial information.

  16. 2,000 AI Credits landing page (/2000credits)
    Company documentTier 1Wealthy Affiliate · 2026-09-27archived copy

    “Launch Your First Profitable Online Business in 30 Days...With AI”; values the same credits at $10 and at $997 on one page.

    Not established by this document: No denominator for “32,847 recent entrepreneurs”.

  17. Public site build manifest (the site’s own route table)
    Company documentTier 1Wealthy Affiliate · 2026-09-27archived copy

    Lists every public page; none is an income disclosure, earnings disclaimer, refund policy or affiliate agreement.

    Not established by this document: Does not cover the login-gated members’ area.

  18. ANNOUNCEMENT: The Future of Wealthy Affiliate is Here! (Kyle Loudoun)
    Compensation planTier 1Kyle Loudoun, Wealthy Affiliate co-founder · 2020-11-04archived copy

    Launches Premium Plus+ at $99 a month or $995 a year with hosting for up to 50 sites; commission schedule; “10 Yearly Sales Per Day = $1,697,250/ year recurring commissions (yes $1.6 MILLION!)” and “Yes, a million+ per year in commissions is possible”. Archived locally and still served on 27 September 2026.

    Not established by this document: No income disclosure accompanies the projection.

  19. WA Affiliate Program Walk-through (members’ class)
    Compensation planTier 1Wealthy Affiliate · 2023-12-05archived copy

    Hosts the commission-structure image; “operating our affiliate program since 2005, have never missed a payment”; the 300-sales Las Vegas incentive.

    Not established by this document: The payment claim is the company’s own and unaudited.

  20. Affiliate Commission Structure (company image, timestamped 5 December 2023)
    Compensation planTier 1Wealthy Affiliate · 2023-12-05archived copy

    Premium: $20 first-month special, then $23.50 a month; Starter affiliates $10, $11.75 a month and $117.50 a year. Premium Plus+: $40 first month, then $46.50 a month; Starter $20, $23.25 a month and $160 a year. The latest primary rate table.

    Not established by this document: Predates today’s $588 Premium Plus+ yearly price; current rates are back-office only.

  21. Premium Yearly Price Change, Innovation, & An Offer (Kyle Loudoun)
    Company documentTier 1Kyle Loudoun, Wealthy Affiliate co-founder · 2020-04-30archived copy

    Premium yearly raised to $495 from $359, monthly $49 unchanged; existing yearly members grandfathered; 2020 course structure (Affiliate Bootcamp “all 70 lessons”).

  22. Black Friday is Live - Our Best Deal Ever! (Kyle Loudoun)
    Company documentTier 1Kyle Loudoun, Wealthy Affiliate co-founder · 2021-11-25archived copy

    Premium yearly $299 and Premium Plus+ yearly $499, with a promise to “retain that pricing forever”.

    Not established by this document: The price lock is a blog promise, not a term of the contract.

  23. Beer With Kyle: Black Friday is Coming SOON!
    Compensation planTier 1Kyle Loudoun, Wealthy Affiliate co-founder · 2024-11-22archived copy

    Premium Plus+ at $497 a year; AI credits doubled to 60,000 a month; affiliates earn “$230 per sale”.

  24. Black Friday With Kyle: Prepping You For 2025!
    Company documentTier 1Kyle Loudoun, Wealthy Affiliate co-founder · 2024-11-29archived copy

    “$497/year (58% off the regular price)” in a four-day window.

  25. Coffee with Kyle: Image Studio + Black Friday Bonus Credits
    Company documentTier 1Kyle Loudoun, Wealthy Affiliate co-founder · 2025-11-21archived copy

    The same $497 “58 percent” Premium Plus+ offer a year later; 10,000 AI credits offered to members for producing Black Friday promotions.

  26. Beer With Kyle: We Are Moving to a SINGLE Membership (A New Era Begins)
    Company documentTier 1Kyle Loudoun, Wealthy Affiliate co-founder · 2024-12-27archived copy

    Premium Plus+ yearly at $594 as a single membership; existing plans kept. Three public tiers returned by February 2026.

  27. The New Wealthy Affiliate Platform Has Arrived! (Full Walk-Through)
    Company documentTier 1Kyle Loudoun, Wealthy Affiliate co-founder · 2025-06-12archived copy

    Core Training in phases, with “Phase 1 still uses the old UX... Other phases will be refreshed”; activity points convert to Cash Credits at $10.

    Not established by this document: Lesson-level content behind the login was not retrieved.

  28. Beer With Kyle Friday: The Funification of Wealthy Affiliate
    Compensation planTier 1Kyle Loudoun, Wealthy Affiliate co-founder · 2025-06-13archived copy

    Community points with cash value that “reset every 30 days”, built to “rebuild the old Ambassadorship system”.

    Not established by this document: Pool size, formula and earner distribution are not published.

  29. Coffee With Kyle: A New Front Door to Wealthy Affiliate (And Why It Matters)
    Company documentTier 1Kyle Loudoun, Wealthy Affiliate co-founder · 2026-01-09archived copy

    The Starter “5-step business flow”; a proposed referral bonus of 4,000 credits against a regular 2,000.

  30. Beer with Kyle Fridays: First Full Preview of the New Wealthy Affiliate Experience
    Company documentTier 1Kyle Loudoun, Wealthy Affiliate co-founder · 2026-09-18archived copy

    “We are not taking anything away” on memberships ahead of a rebuild; “more opportunity than ever to go full-time promoting Wealthy Affiliate”.

  31. Beer with Kyle Fridays: Inside the New Wealthy Affiliate
    Company documentTier 1Kyle Loudoun, Wealthy Affiliate co-founder · 2026-09-25archived copy

    Rebuild anticipated for early October 2026; “we are reintroducing the Vegas incentive”.

  32. We Were Sued. We Stood Up. We Prevailed. (Kyle Loudoun)
    Company documentTier 1Kyle Loudoun, Wealthy Affiliate co-founder · 2018-10-24archived copy

    The company’s account of the MOBE action: a consent order of 17 September 2018 dismissing it, recovery of C$130,000 security for costs, a C$65,000 donation to MOBE victims, and defense costs over $500,000.

    Not established by this document: The only source for the consent dismissal, its wording and the sums; no court or receiver document was retrieved. It does not mention the 2017 order striking the defense.

  33. Your Reviews Are Your Content. They Are Your Brand. (Kyle Loudoun)
    Company documentTier 1Kyle Loudoun, Wealthy Affiliate co-founder · 2019-03-26archived copy

    “As bad as any false ‘negative’ review, is any false ‘positive’ review... If you are promoting a scam or scheme, you are an extension of that scam.”

    Not established by this document: A stated position, with no public enforcement mechanism behind it.

  34. SiteComments 2.0 - A Significant Upgrade Has Been Released! (Carson Lim)
    Company documentTier 1Carson Lim, Wealthy Affiliate co-founder · 2018-10-04archived copy

    A post without comments “seems ‘suspect’ these days”; certified commenters earn WA Cash credits worth $0.50 each, exchangeable for USD.

    Not established by this document: Does not say whether exchanged comments are identified to readers.

  35. SiteComments - The Full Walkthrough & Benefits (Kyle Loudoun)
    Company documentTier 1Kyle Loudoun, Wealthy Affiliate co-founder · 2024-02-21archived copy

    Confirms SiteComments is live for Premium and Premium Plus+ and pitches it for “better indexing, ranking”.

  36. Why We Work So Hard to Establish Trust - And You Should Too! (Carson Lim)
    Company documentTier 1Carson Lim, Wealthy Affiliate co-founder · 2021-08-03archived copy

    “We decided to actively manage our reputation at TrustPilot” and “integrated trust pilot into various marketing campaigns”, reporting 4.8 stars at the time.

    Not established by this document: Soliciting reviews through Trustpilot’s invitation tools is permitted; no evidence of paid reviews was found.

  37. Official Posting Rules at Wealthy Affiliate (Kyle Loudoun)
    Policies & proceduresTier 1Kyle Loudoun, Wealthy Affiliate co-founder · 2021-07-13archived copy

    “Rants are OK”; members may not copy their own community posts to their websites; rule-breakers can be removed “without the ability to ever join again”.

  38. My Unique 2025 Wealthy Affiliate Review, From Kyle (Co-Founder)
    Company documentTier 1Kyle Loudoun · 2025-10-02archived copy

    A founder-written review in the independent-review format that discloses his ownership in the title and first line.

  39. Affiliate Bootcamp - An Introduction to Creating Reviews (archived lesson, October 2021)
    Archived copyTier 1Wealthy Affiliate, via the Internet Archive · 2021-10-12archived copy

    Kyle Loudoun’s lesson on “creating a quality review for Wealthy Affiliate”; scoring described as “a really subjective process”. Captured repeatedly through November 2025.

    Not established by this document: Whether it descends from the postings named in the 2016 production order cannot be established from outside the login.

  40. Wealthy Affiliate success page (archived capture, 9 July 2019)
    Archived copyTier 1Wealthy Affiliate, via the Internet Archive · 2019-07-09archived copy

    “You Won’t Fail. We Promise.”; “We have never seen someone fail at Wealthy Affiliate that didn’t quit”; “$1,000/day, More? Each of these are entirely possible”.

    Not established by this document: Historical; the current site no longer carries this wording.

  41. Wealthy Affiliate home page (archived capture, 4 June 2019)
    Archived copyTier 1Wealthy Affiliate, via the Internet Archive · 2019-06-04archived copy

    “Wealthy Affiliate members OWN Google rankings... That is a fact.”; “over 50,000 independent authority bloggers”; “Endless Opportunity. Zero Risk.”

    Not established by this document: Historical.

  42. Wealthy Affiliate affiliates page (archived capture, 30 May 2023)
    Archived copyTier 1Wealthy Affiliate, via the Internet Archive · 2023-05-30archived copy

    Describes Bootcamp as “a 7 Course (70 lesson), intensive bootcamp” on “succeeding as a WA affiliate”; recurring commissions “for the life of that member”.

  43. Wealthy Affiliate affiliates page (archived capture, 11 December 2025)
    Archived copyTier 1Wealthy Affiliate, via the Internet Archive · 2025-12-11archived copy

    A “COMMISSIONS” ticker ($59 Premium, $175 Premium+, $299 Enterprise, $23 Basic) and a “40% Commission Rate” matching no product or schedule the company sold.

    Not established by this document: Since rewritten; how long the block was live is not known.

  44. WealthyAffiliate.com (archived capture, 24 September 2005)
    Archived copyTier 1Wealthy Affiliate, via the Internet Archive · 2005-09-24archived copy

    The earliest capture found: a $29.99 keyword-list membership sold with income claims (“from making $500 a month to $500 a day”).

  45. OrgBook BC entity record: NICHE MARKETING INC. (BC0729385)
    Corporate registryTier 1Province of British Columbia (BC Registries via OrgBook BC) · 2026-09-27archived copy

    BC company incorporated 7 July 2005, status Active, business number 833814874, no name change.

    Not established by this document: Shows no directors, officers, shareholders or accounts.

  46. RDAP record: wealthyaffiliate.com
    Corporate registryTier 1Verisign (.com registry) · 2026-09-27archived copy

    Registered 31 August 2005; registrar IONOS SE; expires 31 August 2027.

    Not established by this document: Registrant redacted.

  47. Jaaxy Terms of Service
    Policies & proceduresTier 1Skycity Marketing Inc. (Jaaxy) · 2026-09-27archived copy

    Names Skycity Marketing Inc. at the same Victoria box address as Niche Marketing Inc.

    Not established by this document: Does not state shareholdings.

  48. FTC Action Halts MOBE, a Massive Internet Business Coaching Scheme
    RegulatorTier 1US Federal Trade Commission · 2018-06archived copy

    The June 2018 restraining order and asset freeze against MOBE, the plaintiff in the BC defamation action.

    Not established by this document: An FTC action against MOBE, not against Wealthy Affiliate; the FTC’s claims were allegations later resolved by stipulated orders.

  49. MOBE Ltd., et al. (FTC case page)
    RegulatorTier 1US Federal Trade Commission · 2018archived copy

    Case record: receiver appointed; stipulated orders totaling more than $17 million.

  50. List of October 2021 recipients of the FTC Notice of Penalty Offenses concerning money-making opportunities (PDF)
    RegulatorTier 1US Federal Trade Commission · 2021-10-25archived copy

    Downloaded and searched for “wealthy”, “niche marketing” and “loudoun”: no hit.

    Not established by this document: Inclusion on the list would not have been an allegation against any recipient either; absence is only mildly informative.

  51. List of recipients of the FTC Notice of Penalty Offenses concerning endorsements and testimonials (PDF)
    RegulatorTier 1US Federal Trade Commission · 2021-10archived copy

    Downloaded and searched with the same terms: no hit.

    Not established by this document: A mass mailing, not an allegation, charge or finding against any recipient.

  52. Wealthy Affiliate (Niche Marketing Inc.) BBB Business Profile
    Self-regulatoryTier 2BBB serving Vancouver Island · 2026-09-27archived copy

    A+ rating, not accredited, one complaint closed in three years; business started 7 July 2005; Carson Lim President, Kyle Loudoun Vice President.

    Not established by this document: A private ratings body’s grade, not a regulatory finding.

  53. MOBE Ltd. v. Loudoun (case note)
    ReportingTier 3McConchie Law Corporation · 2017-09-26archived copy

    A law firm’s case note on the order striking the defendants’ pleadings.

  54. Mobe Ltd. v. Loudoun, 2017 BCSC 1873 (Lexology digest)
    ReportingTier 3Lexology (digest by a Vancouver law firm) · 2017-10-31archived copy

    Summarizes the unreported 4 August 2017 reasons: the defendants had access to many more documents than they produced.

    Not established by this document: Returned 403 on fetch; cited from its search listing only.

  55. Wealthy Affiliate Reviews (Trustpilot)
    Open-market comparisonTier 4Trustpilot · 2026-09-27archived copy

    A rendered read on 27 September 2026 showed 647 reviews at 4.2, with “no recent history of asking for reviews”. The January 2025 cached page showed 642 at 4.6 with “Invited” reviews and a paid Trustpilot subscription.

    Not established by this document: Direct fetches returned 403; both figures come from machine renders and a cache and should be re-checked in a browser. Aggregated consumer sentiment, not a finding.

  56. Wealthy Affiliate Reviews (PissedConsumer)
    Open-market comparisonTier 4PissedConsumer · 2026-02-21archived copy

    2.2 from 16 rated reviews; themes of unanswered refund requests after renewal and one resolved lock-out of hosted sites after leaving.

    Not established by this document: A self-selected complaint board with low volume.

  57. 7 Things You Need To Know Before You Quit or Cancel Wealthy Affiliate Membership (member post)
    Open-market comparisonTier 4A Wealthy Affiliate member · 2016-08-13archived copy

    A member’s tested account: 30 days to migrate after Premium ends, account deactivated rather than downgraded, and affiliate payouts paused on cancellation.

    Not established by this document: One member, in 2016; current behavior is not confirmed.

  58. Wealthy Affiliate Platform FAQs - Membership Options & Pricing (member site)
    Open-market comparisonTier 4A Wealthy Affiliate memberarchived copy

    Sites go offline after the 30 days “including your free sites”; SiteRubix subdomains are owned by the company, content by the member.

    Not established by this document: Undated member account, not a contract term; the author earns referral commissions.

  59. Why I Left Wealthy Affiliate After 7 Years
    Open-market comparisonTier 4A former Premium Plus+ member · 2026-06-02archived copy

    Migration plugin failed on restrictions “on the Wealthy Affiliate side”; the move took two weekends; domains “around $24.99 each”; still paying a $499 locked rate before leaving.

    Not established by this document: One member’s account.

  60. Transfer my website from WA to WordPress (support forum thread)
    Open-market comparisonTier 4WordPress.com forums · 2023-10-19archived copy

    A departing member told that the platform had banned the Jetpack plugin used for migration.

    Not established by this document: A forum thread; not confirmed by the company.

  61. Wealthy Affiliate Review: The Surprising Facts and Verified Results (competitor traffic study)
    Open-market comparisonTier 4SiteSell · 2019-10-23archived copy

    About 17,000 active hosted sites; 87% with no detectable traffic; over a third in make-money-online niches.

    Not established by this document: Published by a direct competitor to sell its own product; traffic, not earnings; 2019 data.

  62. Certificate Transparency search for %.siterubix.com
    Archived copyTier 4crt.sh (Sectigo) · 2026-09-27archived copy

    Source of the 2026 survival sample: 7 of 123 member-looking SiteRubix subdomains first certified in 2016-2019 still exist.

    Not established by this document: A small sample biased toward subdomains that obtained their own certificate; survival is not earnings, and some members moved to their own domains.

  63. Wealthy Affiliate Review - I Completed My 100th Blog Post
    Open-market comparisonTier 4A Wealthy Affiliate member · 2026-03-07archived copy

    A member’s itemized income: first commission $46.36 in February 2021; about $45 a month from Amazon and AdSense by January 2022.

    Not established by this document: One self-reported account; the author earns referral commissions.

  64. Wealthy Affiliate Review - Real Talk From a 14 Year Member
    Open-market comparisonTier 4A Wealthy Affiliate member · 2022-01-01archived copy

    A long-tenured affiliate reporting $60,000-$90,000 a year, most of it from promoting Wealthy Affiliate itself.

    Not established by this document: Self-reported and survivorship-biased.

  65. The Authority Site System Review (Updated): Still Worth It?
    Open-market comparisonTier 4scambustersusa.com (member-run review site) · 2025-09-04archived copy

    Reviews another course and pivots to “My #1 Recommendation: Start Free with Wealthy Affiliate”; affiliate disclosure at about the 87% mark of the page.

    Not established by this document: One example of the genre, not a measured share.

  66. Online Success Apprentice Review - Not For Everyone!
    Open-market comparisonTier 4makemoneywithdaniel.com (member-run review site) · 2022-11-02archived copy

    Recommends Wealthy Affiliate with “Everyone and anyone can achieve this and even more”; disclosure only in a sidebar describing the reviews as “impartial”.

    Not established by this document: One example of the genre.

  67. Come On Peeps, Please be Honest! (member post)
    Open-market comparisonTier 4A Wealthy Affiliate member · 2018-02-26archived copy

    A member objecting to reviews written “without actually having truly tried and tested the item... with the sole purpose of promoting WA”.

  68. SiteComments Explained (member explainer)
    Open-market comparisonTier 4A Wealthy Affiliate member · 2017-04-25archived copy

    Credits can be bought at $0.50 (minimum 20); a site owner can edit a comment before approving it.

    Not established by this document: A member’s account, not company documentation.

  69. Where Are My WA Earnings? - Did You Cash Out? (member post)
    Open-market comparisonTier 4A Wealthy Affiliate member · 2026-09-04archived copy

    Earnings now arrive as Cash Credits that must be exchanged and cashed out, about a month after each earnings period.

    Not established by this document: Does not say whether credits expire or survive cancellation.

  70. Wealthy Affiliate Affiliate Program Review
    Open-market comparisonTier 4Helpful Affiliate · 2026-04-26archived copy

    “The current commission rates are visible inside your Wealthy Affiliate dashboard once you are a member.”

    Not established by this document: A third-party affiliate site; its claim of higher rates at volume is unconfirmed.

  71. WordPress Hosting plans
    Open-market comparisonTier 4Hostinger · 2026-09-27archived copy

    “Premium” $2.99 a month on 48 months, renewing at $10.99; “Unlimited” $3.99, renewing at $16.99.

  72. WordPress Hosting plans
    Open-market comparisonTier 4SiteGround · 2026-09-27archived copy

    “GrowBig” $4.99 a month introductory, renewing at $29.99; unlimited sites, daily backups.

  73. Domain name pricing
    Open-market comparisonTier 4Porkbun · 2026-09-27archived copy

    .com at $11.08 for registration and renewal.

  74. Claude plans and pricing
    Open-market comparisonTier 4Anthropic · 2026-09-27archived copy

    Pro at $20 a month, or $17 a month billed annually.

  75. Mangools plans and prices (third-party summary)
    Open-market comparisonTier 4Master Blogging · 2026archived copy

    Mangools Basic at $29.90 a month billed annually.

    Not established by this document: The vendor’s own pricing page could not be retrieved.

  76. Semrush plans and pricing
    Open-market comparisonTier 4Semrush · 2026-09-27archived copy

    “SEO” plan at $139 a month, or $117.33 a month billed annually.

  77. Amazon Associates Program Standard Program Fee Rates
    Open-market comparisonTier 4Amazon · 2025archived copy

    3% on Home, Toys, Sports and Baby; 4.5% on Physical Books, Kitchen and Automotive; 1% on Grocery and Health & Personal Care. Used in the break-even arithmetic.

  78. Mediavine Requirements
    Open-market comparisonTier 4Mediavine · 2026archived copy

    The entry tier takes sites from 1,000 sessions a month since 15 January 2026. Used in the break-even arithmetic.

  79. How long does it take to rank in Google? (study of 1.3 million keywords)
    AcademicTier 3Ahrefs · 2025-05-15archived copy

    1.74% of newly published pages rank in the top 10 within a year; the average top-ranking page is about 5 years old.

    Not established by this document: A vendor’s own research, not peer-reviewed; says nothing specific to Wealthy Affiliate members.

  80. The Wealthy Affiliate Black Friday Deal is LIVE (member post)
    Open-market comparisonTier 4A Wealthy Affiliate member · 2022-11-24archived copy

    A member reporting that she has paid her 2016 Black Friday rate every year since, evidence that past price locks were honored.

Unable to verify

What we could not get

  • The live Trustpilot figure. A rendered read on 27 September 2026 showed 647 reviews at 4.2 with “no recent history of asking for reviews”; the January 2025 cached page showed 642 at 4.6 with “Invited” reviews and a paid Trustpilot subscription. Direct fetches were blocked, so both should be re-checked in a browser. Either way, the watchlist premise (“642 at 4.6”, “risk: none found”) is overturned: the score is lower now that invitations have stopped, and the 2017 judicial findings about the founders are a risk the premise missed.
  • The commission on today’s $588 Premium Plus+ yearly plan, and whether the December 2023 rate table still applies. Current rates are shown only inside the members’ back office; a proportionate rate would be about $270, which is an inference.
  • What happens to an affiliate’s commissions when their own paid plan lapses or is terminated, and whether the new “Cash Credits” expire. The only direct evidence is one member’s 2016 test showing payouts paused.
  • The September 2018 consent dismissal in MOBE Ltd. v. Loudoun, its reported “Justified” recital and the C$130,000 security recovery. All rest on the founder’s own post; no court or receiver document was located, and the report does not rely on them.
  • The text of the 11 August 2017 consent decree in the Lenney case, which the research pass quotes but the main-thread check did not re-read; and the unreported 4 August 2017 reasons in the MOBE action, known only through excerpts.
  • Whether comments delivered through SiteComments are identified to readers as exchanged, and whether the company’s login-gated training requires affiliates to disclose their commissions next to the link.
  • Current behavior for hosted sites after cancellation (the 30-day window and the loss of free sites come from member reports, one from 2016), and whether grandfathered members keep their old allowances after the October 2026 rebuild.
  • The directors and officers of Niche Marketing Inc. (the paid registry summary was not purchased), the payment processor and billing descriptor, and what the “2.9M+ Members” figure counts.

Not advice

This is independent analysis for decision-making, not legal, financial or investment advice. Allegations reported by third parties should be verified against primary court and regulatory records before any decision.

Who writes this

Researched by Claude. Reviewed by an editor.

Every report is researched and written by Claude, Anthropic’s AI assistant, from the company’s own plan documents, policies, terms and regulatory file - then reviewed before publication by Rob Fore, who checks the sources and the stage-label on every allegation.

  • Nine weighted dimensions, published with their weights
  • The editor checks the evidence and cannot change the number - the build rejects any page whose grade does not reconcile to its own arithmetic
  • Every affiliate position we hold is disclosed on the report it touches
  • No company has paid for a grade, and no report carries an affiliate link
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Common questions

Wealthy Affiliate - frequently asked

QIs Wealthy Affiliate a pyramid scheme?
No evidence of one. Its referral plan pays a commission only on a referred member’s own subscription, one level deep, with no override, downline or rank ladder in any primary document read, and nothing is taken from members against a promised return. The concerns are about marketing, not structure: the flagship affiliate course teaches members to promote Wealthy Affiliate itself, paying members earn double the free rate, and the income figures on the affiliate page have no disclosure behind them.
QDoes Wealthy Affiliate publish how much its members earn?
No. There is no income disclosure, median or share of members earning nothing anywhere on the public site, and the site’s own page index contains no such page. The affiliate page shows a calculator reaching “~$5,000+” a month at 200 referrals without saying how many affiliates have ever reached any of its levels.
QHas Wealthy Affiliate been sued?
No regulator has acted against it. In 2017 a BC judge struck the founders’ defense in a defamation action brought by MOBE, finding they had deliberately obstructed discovery and that a sworn statement was untrue; that was a procedural order, the defamation claim was never decided, and the case ended by consent in 2018 after the FTC shut MOBE down. Separately, the company sued a critic in 2017 and settled on a consent decree that bars him from publishing statements about it without permission.
QCan I get a refund on a yearly Wealthy Affiliate plan?
Not as a right. The Terms (3 March 2026) say subscriptions are “generally non-refundable for the period they cover”, with refunds only at the company’s discretion. Monthly plans can be canceled from account settings and end at the close of the billing period.
QWhat happens to my websites if I cancel Wealthy Affiliate?
The Terms do not say. You keep ownership of your content, but members report that hosted sites, including free SiteRubix sites, go offline about 30 days after a paid plan ends, and that migrating out can be slow. Keep a full WordPress export before canceling.
Who wrote this report

Author, editor and publisher

C
Written by Claude AI
Reviewed by Rob Fore · Published by Listech Inc · September 28, 2026

This report was researched and written by Claude, Anthropic’s AI assistant, working from primary documents - Wealthy Affiliate’s own compensation plan, its policies and procedures, its terms of service, its income disclosure statement where one exists, and its regulatory and self-regulatory file. It was scored against nine weighted dimensions that are published in full, with their weights, on the methodology page.

Before publication it was reviewed by Rob Fore, who checks every source link, every figure against the document it came from, and every allegation against its stage-label - an investigation is not a finding, a warning letter is not an enforcement action, and a filed claim is not a verdict.

The editor does not set the grade. The published score is the weighted composite of the nine dimension scores, and the build refuses to emit a page where the two disagree by more than 0.06. A grade moves when the evidence moves it and not otherwise.

Rob Fore has marketed online since 1996, wrote Online MLM Marketing (2014), and is CEO of Listech Inc, the Nevada corporation that publishes this site. He holds affiliate positions in companies graded here - including LiveGood, which this site grades D, SendOutCards, which it grades C−, and the Home Business Academy, which it grades B−. Those positions are disclosed on the reports they touch, and changed nothing on this page.

About the author and our conflicts  ·  Contact the editor  ·  Corrections: corrections@opportunitygrade.com

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Right of reply

Corrections

Every factual claim on this page is sourced, and the ones we could not stand up are named in the unable to verify list above. If something here is wrong, we want to know, and we would rather hear it from Wealthy Affiliate than from a reader.

Write to corrections@opportunitygrade.com. Point at the specific sentence and send the document that contradicts it - a plan document, a filing, an income disclosure, a policy page. We will check it against the primary source, correct the page if it is wrong, and keep a dated record of the change. A grade moves if the evidence moves it.

This address reaches a person, not a form. We do not require a takedown demand, an NDA or a lawyer to accept a correction, and we do not remove a report because a company disputes its conclusion - only because the underlying facts turn out to be wrong.

Other published reports

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