Isagenix International, LLC
The company publishes that more than 96% of its 2024 US joiners opened Customer-only accounts - and, in the same year, that the average US Associate earned $986.74 against roughly $2,009 a year to stay eligible.
Twenty-four years, no pyramid finding anywhere, more than 96% of new US joiners buying as customers only - attached to an average Associate earning less than half the cost of qualifying, and a Team Builders Bonus that pays only in months when you enroll at least two new subscription Customers.
Can you actually make money with Isagenix?
Yes, under conditions, and the strongest thing in this file is a number the company puts on the front page of its own disclosure: more than 96% of the people who joined in the US in 2024 opened Customer accounts only and were not eligible to earn income. Roughly twenty-four of every twenty-five new enrollments were pure consumers. In this category that is a rare thing to be able to point at.
The plan also pays several ways on genuine outside customers, including a downline-free Brand Partner track paying 20% to 30% on customer sales with no fee, no purchase requirement and no quota attached to it. That track averaged $69.86 in 2024 on a zero cost base, which makes it the only version of this opportunity where the average participant is not underwater.
The Associate side is where it turns. The company's own 2024 US disclosure puts average annual earnings across all US Associates at $986.74 before expenses. Staying eligible for team income takes 100 QV every rolling thirty days, about $165 of product, which with the $29 fee is roughly $2,009 a year. The average sits about $1,022 below the cost of qualifying, and roughly 78% earned nothing at all.
One mechanism cuts against everything above it. The Team Builders Bonus, which runs to 27 December 2026, pays on Customer purchases down to four levels but only in months when the Associate enrolls at least two new Customers on a 100 QV subscription. From 29 September 2025 to 28 June 2026 a multiplier promotion paid Managers and above 2x that bonus on the first 90 days of new Customers’ purchases at three to five qualifying enrollments a month, 3x at six to nine and 4x at ten or more, with company-supplied referrals excluded. That multiplier was a step function on headcount, and the monthly enrollment gate remains.
annual Associate membership fee. No purchase required to join, no pack requirement and no autoship condition - but 100 QV every rolling thirty days, about $165 of product, to be Active for anything beyond retail profit and the 20% Product Introduction Bonus
- You want the products at the subscription price and would keep buying them with no income offer attached at all. Twenty-four of every twenty-five US joiners in 2024 did exactly that, and it is the version that does not cost $2,009 a year.
- You would take the Brand Partner track seriously instead of treating it as the small option. It costs nothing, carries no quota, and it is the only route here where the published average sits above the cost base.
- You can put roughly $165 of product a month through your own account or your retail-direct customers’ orders, every month, indefinitely, and still be ahead. That is what Active means for team income, and it is the figure the average Associate did not clear.
- You read the re-entry rules before you build anything. Wait-outs run six, twelve and twenty-four months by prior rank, the clock resets on any prospecting activity, and you may never enroll anyone from your former organization.
That call is computed, not chosen - the rule reads three of the nine published dimension scores and is printed on the methodology page. It describes this company's plan and the figures it publishes about the people already in it. It is not a prediction about you, and nothing on this site is advice.
Legal status
LEGAL - no court or regulator has ever found Isagenix to be a pyramid scheme, and in twenty-four years of trading no FTC complaint, consent order, civil penalty or Section 13(b) action, no state Attorney General action, no securities action and no criminal proceeding against the company or any principal could be located in any source reviewed. The file contains: an FTC warning letter dated 5 June 2020, sent as one of six in a category sweep and citing posts by field participants rather than the company, with no action following; two self-regulatory earnings-claim inquiries at BBB National Programs’ DSSRC, in 2023 and closing 5 August 2025, both administratively closed after the company had the posts removed or revised, with no referral to the FTC or any Attorney General; a 2012–13 stipulated consent judgment in a private California Proposition 65 citizen-enforcement suit brought by a non-profit, settled for $350,000 with an express denial of liability and a court-entered lead-testing regime, in which the California Attorney General did not sue; CFIA Class 1 food recall warnings in Canada between October and November 2020, and a follow-up advisory in January 2021, triggered by the regulator’s own inspection activities, with reported associated illnesses and no prosecution located; and a 2025 putative class action by a former Associate claiming worker misclassification, not certified, whose claims a federal court compelled to confidential individual arbitration on 30 December 2025.
Confidence: Medium-High
Primary sources fetched directly where possible. Everything we could not verify is listed at the bottom of this page by name.
Follow the money
An Arizona nutrition and meal-replacement company founded in March 2002, selling shakes, bars, supplements and multi-week systems through independent Associates on a binary compensation plan with a separate enrollment tree layered over it. Group volume accumulates in a left and a right leg; when 900 BV has banked with at least 300 on the weaker side and 600 on the stronger, the Associate earns one Cycle, which the plan says equates to about $54; Cycles are paid from a weekly pool capped at 50% of commissionable BV, so the exact value is the pool divided by the Cycles earned.
The customer evidence is real and it belongs first. The company’s own 2024 US Earnings Disclosure Statement states on its front page that more than 96% of those who joined in the US that year opened Customer accounts only and were not eligible to earn income - up from more than 89% in the 2022 edition. The plan pays on genuine outside customers in several ways: a 20% Product Introduction Bonus on a new Customer’s first order, retail profit on the spread between member and guest prices, retail-direct profit on orders through an Associate’s own site, customer volume flowing up the binary like any other volume, and a Brand Partner affiliate track paying 20-30% on customer sales with no fee, no purchase requirement, no quota and no downline at all. Autoship is expressly not a condition of participation, in three separate jurisdictional documents. Joining costs $29 a year with no purchase required, which is one of the cheapest entries in this category. And the entire price list is public, with three price tiers and the Business Volume shown for roughly 150 SKUs, so the true cost of qualifying can be calculated before signing anything.
Then the economics, from the same document. The average annual earnings across all US Associates in 2024, active and inactive, was $986.74 before expenses. Remaining eligible for anything beyond retail profit requires 100 QV every rolling thirty days - about $165 of product at subscription pricing, derived from the price list’s own consistent 0.60 BV per subscription dollar and consistent with a distributor post quoted in the self-regulatory file at "roughly $170 monthly on your own products". With the $29 fee that is about $2,009 a year. The average is below the cost of qualifying. The share earning nothing is not published but follows from the two averages that are: $986.74 across everyone against $4,594 across those who earned anything implies about 78% earned nothing at all in 2024, about the same as the 78% the same derivation gives for 2022. The company’s later 2025 averages, $943.61 and $4,556, put it at about 79%.
The most damaging items sit in the promotions layered on the plan. The Team Builders Bonus, which runs to 27 December 2026, pays on Customer purchases down to four levels, but only in a month when the Associate enrolls at least two new Customers on a 100 QV subscription, about $165 a head; enrollments supplied through the company’s own customer-referral program are excluded. From 29 September 2025 to 28 June 2026 a multiplier promotion made that a step function on headcount for Managers and above: three to five qualifying monthly enrollments doubled the bonus on new Customers’ first 90 days of purchases, six to nine tripled it, ten or more quadrupled it. Alongside it, rank qualification above Consultant counts personally enrolled paid-as Consultants (two for Manager, six for Director, ten for Executive) rather than sales, the UK/EU plan pays a promotional £74/€88 for each personally enrolled Associate you help advance to Consultant, up to twenty, and holdover volume resets to zero if Active status lapses.
The financial position is the fourth thing to understand, and it is not an allegation. No company revenue figure appears in any document saved for this report. The company’s own releases record a lender forbearance on 23 September 2022 and a recapitalization on 17 April 2023 that eliminated about $170 million of debt and moved majority ownership to a group of the company’s investors including four investment managers, with the founders contributing $95 million and retaining a minority. A restructuring is a financial event, not a finding of wrongdoing - but every plan value is reserved to the company’s discretion, and the owner has changed.
Where US Associates landed in 2024
From the company’s own 2024 US Earnings Disclosure Statement, which publishes an average for all Associates and an average for those who earned anything. The zero-earner share is not stated by the company; it is derived here by arithmetic from those two published averages. All figures are before expenses, which the disclosure lists but does not deduct.
| Product | Price | Pays |
|---|---|---|
| Associate annual membership US$39 a year for Associates who choose not to open a Customer account, under the Canadian-resident policies. No purchase required to join, no pack condition, no autoship condition. Genuinely one of the cheapest entries in this category, and it should be said plainly. Renewal is charged to the card on file five to seven days before the anniversary unless the participant opts out by telephone. |
$29/yr (US) annual |
— |
| 100 QV Active requirement Required every rolling thirty days (plus a five-day grace period) for anything beyond retail profit and Product Introduction Bonuses. About $1,980 a year, or roughly $2,009 with the membership fee. Satisfiable by retail-direct customer orders through the Associate’s own site as well as by personal purchase - and in Italy alone the company permits Active status on personally enrolled volume with zero personal purchase, which shows a purely retail qualification is technically possible. |
~$165/mo recurring |
— |
| IsaLean Shake (whey), 14 meals 33 BV. $3.93 to $5.21 per meal. The $18 spread from subscription to guest is a 32.7% margin on cost, or 24.7% of the sale price - a workable retail rate. |
$55 sub / $62 preferred / $73 guest per unit |
retail spread $18 |
| 30-Day Reset system The flagship multi-week system. Works out at $11.00 to $14.63 a day. No efficacy claim of any kind is made or endorsed here; this entry records price and volume only. |
$330 sub / $439 guest one-time |
BV 201 |
| Weight Loss Ultimate Pack The largest single pack on the August 2026 price list. Nobody is required to buy a pack, and the 20% Product Introduction Bonus is paid on a new Member’s first order of any qualifying products, so a larger first order pays the enroller more. |
$1,095 sub / $1,432 guest one-time |
BV 594 |
| Builder Value Pack Listed on the company’s own price list under a product category headed "Financial Wellbeing Packs" - a group of $357 to $1,095 items that includes the highest-BV item in the catalog and categorized by their function in the income opportunity rather than by any nutritional purpose. That is compensation-plan evidence appearing in a product catalog. |
$506 sub / $672 guest one-time |
BV 336 |
| Collagen Elixir, 30 count $4.70 to $6.30 per one-ounce shot. With the new BĒA Glow at $5.60 to $7.60 a can, these are the sharpest price lines in the catalog relative to anything on an open shelf. |
$141 sub / $189 guest per unit |
BV 87 |
| IsaPro Whey Protein, 30 servings The cheapest serving among the list’s protein products that state a serving count: $1.63 at subscription, $2.17 at retail. It carries the same 0.6 BV-per-dollar ratio as everything else, so it is not a loss-leader. |
$49 sub / $65 guest per unit |
BV 30 |
Who runs it, and what they ran before
No regulatory action, fraud judgment or criminal proceeding against him could be located in any source reviewed.
Co-founder with Kathy Coover; the company’s 2023 releases record that the two contributed $95 million of value to the recapitalization and kept minority ownership. No finding, regulatory action or criminal proceeding against him could be located in any source reviewed.
Co-founder; with Jim Coover she contributed $95 million of value to the 2023 recapitalization and kept minority ownership, per the company’s releases. No regulatory or criminal action against her could be located.
In the February 2023 restructuring support agreement the Coovers contributed $95 million of value through new cash plus forgiveness of debt they were personally owed, rather than walking away. That is the single most creditable fact in the ownership file and it is not a small one. It was not enough to keep control: on 17 April 2023 majority ownership passed to a group of the company’s investors including Arbour Lane, Cerberus, Crescent and Summit House, with the founders retaining a minority. The release said a new board would be announced "in the coming weeks"; whether any Coover holds a seat on it could not be established.
Registered address
Gilbert, Arizona, USA
Privately held. No company revenue figure appears in any document saved for this report. The company’s own releases record a forbearance agreement with an ad hoc group of secured lenders on 23 September 2022, a restructuring support agreement on 27 February 2023, and a recapitalization completed on 17 April 2023 that eliminated approximately $130 million of senior secured debt and approximately $40 million of unsecured debt and moved majority ownership to a group of the company’s investors including four investment managers, with the founders contributing $95 million and keeping a minority. None of that is a finding of wrongdoing - a restructuring is a financial event - but it is a fact about who now owns the company that sets the plan.
The veteran's checklist
Eight questions that decide whether this is a business or a transfer mechanism. Same eight, every review.
| Question | Answer |
|---|---|
| Who legally owns it? |
WATCH
Isagenix International, LLC, an Arizona company in Gilbert. Majority-owned since 17 April 2023 by a group of its investors including four investment managers - Arbour Lane, Cerberus, Crescent and Summit House - after a recapitalization; the founding Coover family holds a minority after contributing $95 million. No public accounts are saved for this report.
|
| What does it really cost? |
WATCH
$29 a year for the license, with no purchase required and no autoship condition - genuinely low. Staying Active for team income costs 100 QV every rolling thirty days, about $165 at subscription pricing, so roughly $2,009 a year all in.
|
| Published income disclosure? |
CONCERN
Yes, and a better one than most: paired medians at three bands, an inclusive denominator, a Legacy Club count. It shows a 2024 average of $986.74 across all US Associates, $4,594 across those who earned anything - from which roughly 78% earning nothing follows arithmetically. No overall median and no headcount are published.
|
| Does the plan pay on sales to real outside customers? |
OK
Yes - a 20% Product Introduction Bonus on a new Customer’s first order, retail profit, retail-direct profit, customer volume flowing up the binary, and a fee-free Brand Partner track at 20-30%. And the company publishes that more than 96% of 2024 US joiners opened Customer-only accounts. That figure counts joins, not volume, and the household boundary is undefined.
|
| Does anything pay on recruitment? |
RED
The Team Builders Bonus pays only in months with at least two new subscription Customer enrollments, excluding company-supplied referrals; from September 2025 to 28 June 2026 a multiplier paid Managers 2×, 3× or 4× at three-to-five, six-to-nine or ten-plus a month. Ranks above Consultant count personally enrolled paid-as Consultants, and the UK/EU plan pays a promotional £74/€88 per personally enrolled Associate advanced to Consultant, up to twenty.
|
| Regulatory action against the company, ever? |
OK
None located in twenty-four years. The June 2020 FTC item was a warning letter sent in a category sweep, which is not an allegation, charge or finding against any recipient, and nothing followed. The 2023 and 2025 DSSRC matters are self-regulatory, both administratively closed with no referral. No state AG action, no securities action, no criminal proceeding, no pyramid adjudication.
|
| What happened to the company’s debt? |
WATCH
The company announced a lender forbearance in September 2022 and completed a recapitalization on 17 April 2023 eliminating about $170 million of debt, after which a group of its investors held the majority. A restructuring is a financial event, not a finding of wrongdoing.
|
| Can you get your money back, and can you leave? |
CONCERN
Buyback at 90% on marketable inventory bought within twelve months of termination, above category baseline, plus a 30-day guarantee. Leaving is harder: confidential Arizona arbitration, re-entry wait-outs up to twenty-four months with the clock resetting on prospecting, a one-year non-solicit covering social posts, and customer identities owned by the company after you go.
|
What has to be true for you to get paid
| To cover | You need |
|---|---|
| Hold an Associate license for a year | $29 annual membership fee, no purchase required, no autoship condition |
| Stay Active for team income every month | ~$165/mo 100 QV in a rolling 30 days at the published 0.60 BV per subscription dollar - about $2,009 a year with the fee |
| Cover that $2,009 from Cycles alone | ~37 Cycles a year about $54 a Cycle, each consuming 900 BV - roughly $4,590 of monthly organizational volume, split 600/300 across two legs |
| Fund your own qualification from a downline | ~27 members at $165/mo correctly split across both legs and sustained; the company-published average Associate earned $986.74, about 0.35 Cycles a week |
Read this twice
Every input here comes from the company’s own documents. The Associate fee is $29 and the compensation plan says in terms that no purchase is required to enroll - genuinely low, and it should be said before anything else. What costs money is staying eligible. Active status requires 100 Qualifying Volume (QV) in the prior thirty days, every thirty days, or you receive nothing beyond retail profit and Product Introduction Bonuses; QV is stated alongside BV and typically matches it unless a product is discounted. The published price list runs at a strikingly consistent 0.60 BV per subscription dollar across the catalog - 33 BV on a $55 shake, 201 BV on a $330 system, 52 BV on an $85 daily pack - so 100 QV is about $165 at subscription pricing, roughly $185 at preferred-customer pricing and about $220 at guest retail. A distributor post quoted in the 2025 self-regulatory file puts the same figure to prospects as "roughly $170 monthly on your own products". Annualized with the fee, about $2,009. Two honest caveats cut in the company’s favor. The 100 QV can be satisfied by retail-direct customer orders placed through the Associate’s own website rather than by personal purchase, and in Italy the company already permits Active status with zero personal volume, which proves a purely retail qualification is technically possible. Someone with a genuine customer base is not spending that money at all. Against that, the Cycle arithmetic is unforgiving: one Cycle pays about $54 on 900 BV of group volume, which is 6.0% of the volume it consumes and about 3.6% of the dollars, so covering $165 a month takes just over three Cycles, which takes roughly $4,590 of monthly organizational volume correctly split across two legs - about 27 other people each buying $165 a month, of which only your own $165 is yours. And the banked holdover volume that gets you there flushes if Active status lapses. The company’s own 2024 disclosure closes the loop: the average Associate earned $986.74, about $1,022 short of the cost of qualifying, and roughly 78% earned nothing at all.
Run your own numbers
Drag the sliders. Nothing here is stored or sent.
Six dollars a month is derived from the plan’s own unit of account rather than from a retail percentage: one Cycle pays about $54 on 900 business volume, which is 6.0% of volume, and a customer subscribing at about $165 a month generates roughly 99 BV at the company’s corroborated 0.60 volume-per-dollar ratio. The cost line is that same $165, being the 100 qualifying volume every thirty days required to stay Active - close to the "$170 monthly" a distributor post in the self-regulatory file put to prospects. The Team Builders Bonus is excluded from the slider because it pays only in months with at least two new subscription Customer enrollments, and its 2×, 3× and 4× multiplier, which ran to 28 June 2026, was keyed to how many people you enrolled in a month rather than to anything sold. The genuine strength here goes in the other direction and belongs on the page rather than the slider: the company reports that more than 96% of its 2024 United States joiners opened customer-only accounts. Break-even needs roughly 27 people subscribing at $165 a month. For calibration, the company’s own 2024 disclosure puts average annual earnings for all United States Associates at $986.74, before expenses, against roughly $2,009 a year to stay Active. Your own subscription cost of $165/mo is included.
What it costs to replace this yourself
Isagenix’s own August 2026 US price list against Huel’s own published subscription prices, the one comparator saved for this report. Formulations and pack sizes differ, so the rows compare a meal with a meal. Nothing here is a statement about what any product does - only about what a comparable serving costs.
| What they sell you | What you'd use instead | Your cost |
|---|---|---|
| IsaLean Shake - $3.93 subscription, $5.21 guest, per meal | Huel Powder v3 or Huel Black Edition on subscription | $2.21-$2.65 |
| IsaLean Performance Protein - $4.50-$6.00 per meal | Huel Black Edition on subscription | $2.65 |
| 30-Day Reset system - $11.00-$14.63 a day | Two Huel Essential meals a day | $2.98/day |
| 100 QV Active requirement - about $1,980 a year | No requirement, no rank, no flush: buy what you actually use | $0 |
| Total as sold ~$2,009 a year to stay Active: about $165 a month of product at subscription prices plus the $29 fee |
Total, built yourself ~$810-$1,090 a year: one Huel Powder v3 meal a day ($2.21) up to two Huel Essential meals a day ($2.98), our arithmetic |
Price-to-value
On the meal shakes the premium is roughly 1.5× to 3.5× against Huel’s published subscription prices - real, but not absurd for a premium direct-to-consumer position, and the company earns genuine credit for publishing every price tier and the BV so that a buyer can do this arithmetic before joining. One caveat belongs here in fairness: the court-ordered lead-testing regime on covered products is a quality obligation the shelf brands do not carry. What decides the exercise is not the per-serving gap but the structural one. A customer who simply likes the shakes can buy them at the subscription price with a free account, no fee and no quota - and more than 96% of 2024 US joiners did exactly that. The Associate is the only person paying about $2,009 a year for the right to be paid on other people’s volume, and the company’s own disclosure says the average one collected $986.74.
Three operators, five horizons
Probability of cumulative net profit
Hover any point for median, top decile and bottom quartile.
Brand Partner
the free affiliate track - no fee, no purchase, no quota, no downline, 20-30% on customer sales
| Horizon | P(profit) | Median |
|---|---|---|
| 3 mo | 54% | +$8 |
| 6 mo | 54% | +$18 |
| 1 yr | 54% | +$35 |
| 3 yr | 52% | +$95 |
| 5 yr | 50% | +$150 |
Part-time Associate
$29 fee, holds 100 QV a month, a handful of customers, some sponsoring
| Horizon | P(profit) | Median |
|---|---|---|
| 3 mo | 6% | −$520 |
| 6 mo | 8% | −$1,010 |
| 1 yr | 10% | −$1,900 |
| 3 yr | 12% | −$5,400 |
| 5 yr | 13% | −$8,700 |
Full-time builder
30+ hrs/wk, entry pack, events, driving Cycles and the Team Builders multiplier
| Horizon | P(profit) | Median |
|---|---|---|
| 3 mo | 3% | −$1,400 |
| 6 mo | 6% | −$2,700 |
| 1 yr | 9% | −$4,900 |
| 3 yr | 13% | −$11,000 |
| 5 yr | 15% | −$16,500 |
Methodology note. These are modeled outcome ranges, not claims, and not company figures. ANCHORED to what Isagenix publishes: the 2024 US average across all Associates of $986.74 before expenses; the $4,594 average across those who earned anything, from which the roughly 78% zero-earner share is derived arithmetically; the top-1% average of $245,581 with a $121,351 median, the top-10% pair at $37,765 and $10,906, the top-50% pair at $8,921 and $1,686; the Brand Partner all-participant average of $69.86 with a top-50% median of $468 and a top-1% figure where average and median are identical at $17,327, which is the statistical signature of a very small population; the $29 fee; the 100 QV Active requirement at about $165 a month from the published 0.60 BV-per-dollar ratio; and the roughly $54 Cycle on 900 BV. MODELED by us: the cohort definitions, which the company does not segment; the share of each cohort in cumulative profit at each horizon; and the expense side beyond the published qualification cost, because the disclosure lists advertising, training, rent, travel, telephone and internet as costs it has not deducted without putting a figure on any of them. The Brand Partner row is the one that deserves a second look, and it cuts in the company’s favor: because that track costs nothing at all, an average of $69.86 is a positive return, which makes it the only version of this opportunity where the typical participant is not underwater. The Associate rows are negative at every horizon for the arithmetic reason set out above - the published average is below the published cost of qualifying - and not because any cohort is assumed to fail.
Where you are actually allowed to promote this
Platform policy reads, not verifications. Check every one before you spend a dollar - enforcement changes faster than the written policy does.
Red flags and green flags
Red flags
151The average US Associate earned less than half of what it costs to stay eligible
2Roughly 78% of US Associates earned nothing at all in 2024
3A bonus gated on monthly enrollment count, and a multiplier that ran on it
4Rank above Consultant is a headcount, not a sales figure
5A 2019 Canadian plan edition still on the company’s server prints "Prime Minister — 112 Cycles — CA$347,400"
6The Cycle is a share of a capped pool, and no revenue figure is published
7Majority control now sits with investment managers after a recapitalization
8A lender forbearance in 2022 before the recapitalization
9CFIA Class 1 recalls with reported illnesses - and the usual mitigation does not apply
10Holdover volume flushes when Active status lapses
11A product category on the official price list headed "Financial Wellbeing Packs"
12Confidential Arizona arbitration, enforced across state lines
13Re-entry wait-outs of up to 24 months, with a clock that resets on prospecting
14The company owns the customer, and the obligation survives termination
15Field income claims drew an FTC warning letter and two self-regulatory inquiries in five years
Green flags
101It publishes the customer split, in plain English, on the front page of the disclosure
2The plan pays several ways on genuine outside customers
3A genuinely free retail-only track where the average participant is not underwater
4Autoship is genuinely not a condition of anything, and three documents say so
5Medians are published alongside averages, including unflattering ones
6The entire price list is public, with three tiers and the BV for every SKU
7A 90% buyback for twelve months after termination
8A specific, operational anti-manipulation policy
9Prompt, documented cooperation with the self-regulator, twice
10Twenty-four years with no pyramid adjudication and no government enforcement action anywhere
We would like to be wrong about this
Upward
- Leaving the enrollment-count multiplier retired after its June 2026 end, dropping the two-enrollments-a-month gate from the Team Builders Bonus so it pays on customer sales volume alone, and letting retail-direct customer sales alone satisfy Active status everywhere - which the company already permits in Italy, so it knows the mechanism works.
- Publishing an overall median, an Associate headcount and the percentage earning nothing outright rather than leaving it to be derived from two averages - plus an actual company revenue figure for 2024 or 2025, audited or not.
- Removing the "Prime Minister — 112 Cycles" and "residual value equals $9,360,000 of capital" slides from the 2019 Canadian plan edition still on the company’s document server, or withdrawing it, dropping the confidentiality requirement from the arbitration clause, and cutting the Director-and-above re-entry wait-out from twenty-four months to twelve with no reset on prospecting activity.
Downward
- Any FTC complaint, consent order or civil penalty, as distinct from the 2020 warning letter, or a self-regulatory referral to the FTC or a state Attorney General on the next inquiry.
- A certified class action or a court finding on tested product, or a further Class 1 recall with reported illnesses.
- Introduction of any minimum autoship or entry-pack purchase as a condition of commission eligibility, a cut in the 50% of BV the plan sets aside for the field or a narrowing of the 90% buyback, or a second credit event at the operating company.
Grade is C−. The strongest published customer evidence in this category, attached to an average Associate earning $986.74 against roughly $2,009 a year to qualify.
Start with what is real, because it genuinely is. The company publishes, on the front page of its own earnings disclosure, that more than 96% of those who joined in the US in 2024 opened Customer accounts only - twenty-four in twenty-five new enrollments taking no income offer at all, up from more than 89% two years earlier. It pays several ways on genuine outside customers, including a Brand Partner track with no fee, no purchase requirement, no quota and no downline. It states in terms that nothing is earned from the mere act of sponsoring. It publishes medians beside averages, an inclusive denominator that counts people who did nothing all year, and a complete price list with three tiers and the volume value of every SKU - which is why the arithmetic in this report could be done from the company’s own documents rather than guessed. Autoship is not a condition of anything and $29 buys the license. And in twenty-four years there is no pyramid finding, no FTC enforcement action, no consent order, no state Attorney General action and no criminal proceeding against anyone. Those are not decorations. They are the reason this file grades in the C band rather than lower.
The economics are where it turns. The average across all US Associates in 2024 was $986.74 before expenses. Staying eligible for team income costs about $165 a month - 100 QV at the price list’s own consistent 0.60 BV per subscription dollar, the same figure a distributor post in the self-regulatory file put to prospects as "roughly $170 monthly" - or about $2,009 a year with the fee. The average is below the cost of qualifying, by roughly $1,022. The company does not publish how many earned nothing, but the two averages it does publish imply about 78% did, the same share the method gives for 2022. One Cycle pays about $54 on 900 BV, which is 6.0% of the volume it consumes; covering your own qualification takes just over three Cycles a month, which takes roughly $4,590 of organizational volume - about twenty-seven other people each buying $165 a month, split correctly across two legs, with the banked volume flushing if you ever fall out of Active status. And the Team Builders Bonus pays only in months when you enroll at least two new subscription Customers, excluding the referrals the company supplies; from September 2025 to 28 June 2026 a multiplier paid Managers 2×, 3× or 4× on how many you enrolled that month. That is a headcount incentive, on the company’s own promotion terms.
The last thing to weigh is the payer, and it must be said carefully because none of it is wrongdoing. No company revenue figure appears in any document saved for this report. The company’s own releases record a lender forbearance in September 2022 and a recapitalization on 17 April 2023 that eliminated about $170 million of debt and handed majority ownership to a group of the company’s investors including four investment managers. The founders put $95 million of value into making it happen. A debt restructuring is a financial event, not a finding of wrongdoing, and nothing here alleges otherwise. What it changes is who decides the plan. A Cycle is a share of a weekly pool capped at 50% of BV, the promotions can be changed or ended at any time, and the company is now controlled by investment managers rather than by its founders.
Be a customer, which is what almost everyone already is
A Preferred Customer account requires no autoship and pays $62 for the IsaLean shake against $55 on subscription and $73 at guest retail. More than 96% of 2024 US joiners took exactly that route. If you like the shakes, buy the shakes. It costs nothing, commits you to nothing, and leaves you free to price them against Huel, Soylent, Orgain or a grocery own-brand any month you feel like it.
If you want to earn, take the Brand Partner track first
No fee, no purchase requirement, no quota, no downline, 20-30% on customer sales paid weekly with recurring commission on reorders. The 2024 average was $69.86, which is small - but on a zero cost base it is positive, and it is the only version of this opportunity in which the typical participant is not underwater. If you cannot make retail work there, the Associate side will not fix it; it will only add about $2,009 a year of cost.
Do the $986.74-against-$2,009 sum before you sign anything
Both numbers come from the company: the average from its own disclosure, the cost from its own price list at 100 QV a month plus the $29 fee. Then ask your sponsor the two questions the documents do not answer - what share of your group volume comes from people who are not Associates, and what your own Active requirement has cost you over the last twelve months. If the answer to either is vague, that is the answer.
Sell nutrition without the flush, the wait-out or the domain clause
The category is enormous and the search intent around meal replacement, protein per dollar and ingredient comparison is genuine. Honest, sourced comparison content - cost per serving, protein per dollar, third-party heavy-metals testing - is a merchant business with real demand and no counterparty. It requires no $29 license, no 100 QV a month, no prior written approval for your own marketing, no twenty-four-month wait-out, and it does not end with you handing over a domain you built.
Nine dimensions, weighted
Dimension profile
Further from center is better. Hover any point.
Hard caps that bind here
The lowest binding cap wins, regardless of the weighted arithmetic.
What we read
Every source below links to the document itself. Tier 1 is a primary record - the company’s own plan, policy or disclosure, a court filing, a regulator’s decision or an SEC filing. Tier 2 is a self-regulatory or secondary regulator record, tier 3 reporting or academic work, tier 4 an open-market price comparison. Where a document can be moved or withdrawn, an archived copy is linked beside it. If a link is dead when you try it, that is a correction we want.
- Isagenix Earnings Disclosure Statement - 2024 data (current live document): $986.74 average across all US Associates, $4,594 across those who earned, top 1% / 10% / 50% at $245,581/$121,351, $37,765/$10,906 and $8,921/$1,686
Isagenix US Earnings Disclosure Statement, 2024 data (doc 3513_102025) - $986.74 average across all US Associates and $4,594 across those who earned; top 1% / 10% / 50% averages and medians at $245,581/$121,351, $37,765/$10,906 and $8,921/$1,686; Brand Partner average of $69.86; Legacy Club at 434 global and 305 US; "over 96% of those Members who joined Isagenix in the U.S. in 2024, opened Customer accounts only"; and the 2022 edition at "over 89%"
- Isagenix Earnings Disclosure Statement - 2022 edition (PDF, company CDN): $892 average across all US Associates, $3,994 across those who earned
- Isagenix Earnings Disclosure Statement, 2022 edition (archived copy, Sequence Inc. Fraud Files)
- Isagenix - "How to Make Compliant Earnings Claims" (EU compliance guidance, 2024), citing the 2023 all-Associate average of US$787 before expenses and directing readers to IsagenixEarnings.com
- Isagenix Team Compensation Plan (PDF, company CDN) - Cycle mechanics, the $54 Cycle, and the "Possible Residual Value of an Isagenix Business" / "What is your time worth?" tables
Isagenix Team Compensation Plan, Canadian edition dated July 2019 (5540_CA_en_TeamCompPlan_072219) - the binary structure and enrollment tree, 100 PV Active status, the Consultant gate, rank qualifications at two/six/ten personally enrolled Consultants, the $54 Cycle on 900 BV split 600/300, the 10% Executive match, Product Introduction Bonuses, the CA$11,709 Rank Advancement schedule, the £74/€88 per-Consultant-developed bonus, and the "What is your time worth? / Prime Minister — 112 Cycles — CA$347,400" and residual-value slides
Not established by this document: This is a July 2019 Canadian edition still served from the company CDN; the current US/Canada plan overview (effective 13 November 2023) is listed separately, and the UK/EU edition is the October 2022 document below.
- "Welcome To The Isagenix Team Compensation Plan" (PDF, company CDN) - UK/EU edition effective October 2022, covering rank qualifications, the Isagenix Millionaire pin and the Legacy Club
- Isagenix Compensation Plan (PDF, company CDN) - Taiwan edition, 2021 (5524_TW_en)
- Isagenix Policies and Procedures for Residents of Canada, effective 20 August 2020 (PDF, company CDN) - §4.5 sales-channel restrictions, §4.8 buy-back at 90% for twelve months, §5.2 customer identities, §5.4 non-solicit, §6.1–6.2 domain and prior-approval regime, ¶9.10 confidential AAA arbitration under Arizona law
Isagenix Policies and Procedures, Terms and Conditions, UK/EU Rules of Membership - the optional-autoship statements, §4.5 sales-channel restrictions, §4.8 buyback at 90% for twelve months, §5.2 customer identities as trade secret, §5.4 one-year non-solicit, §6.1 domain transfer surviving termination, §6.2 prior-approval regime, §3.5 re-entry wait-outs, and ¶9.10 confidential AAA arbitration under Arizona law
- Isagenix Terms and Conditions for Canada Residents, customer accounts, effective 27 March 2017 (PDF, company CDN)
- Isagenix Independent Associate Rules of Membership - UK/EU edition (April 2025)
- Isagenix (European Union) B.V. Independent Associate Application & Agreement, updated 30 April 2025 (PDF, company CDN)
- FTC Warning Letter to Isagenix International LLC, 5 June 2020 (PDF) - health and earnings claims by business-opportunity participants, reply required within 48 hours
FTC warning letter to Isagenix International LLC, 5 June 2020, and the FTC press release and business blog for that second round of MLM warning letters - one of six letters in a category sweep, citing posts by business-opportunity participants; no complaint, consent order or civil penalty against the company located in the FTC press releases, cases-and-proceedings database or legal library
Not established by this document: The negative finding (no FTC complaint, consent order, stipulated judgment or civil penalty against Isagenix in 24 years) rests on searches of the FTC press-release archive, the cases-and-proceedings database and the legal library, all of which returned only the 5 June 2020 warning letter. A null result cannot be evidenced by a document; the search surfaces are linked instead.
- FTC Legal Library - Warning Letter to Isagenix International LLC (case page)
- "FTC Sends Second Round of Warning Letters to Multi-Level Marketers Regarding Coronavirus-Related Health and Earnings Claims" - press release naming the six recipients, 5 June 2020
- FTC Business Blog - "FTC again warns multi-level marketers about unproven health and earnings claims," quoting the Isagenix claims at issue
- FTC Legal Library - cases and proceedings search interface, the database in which no complaint, consent order or civil penalty against Isagenix was found
- DSSRC Case #226-2025: Administrative Closure - Isagenix International, LLC (closed 5 August 2025; thirteen posts revised or removed)
BBB National Programs DSSRC Case #226-2025, closed 5 August 2025, and the 2023 and 2025 year-end activity reports - thirteen posts revised or removed, administrative closure, no referral to the FTC or any Attorney General; DSSRC Policies and Procedures §V on participation not constituting an admission and determinations not constituting legal findings
- DSSRC 2025 Year-End Activity Report (PDF)
- DSSRC 2023 Year-End Activity Report (PDF)
- Direct Selling Self-Regulatory Council program page - when an inquiry results in an administrative closure, and the status of participation and determinations
- Isagenix Int'l LLC v. Hodgin, No. CV-25-01587-PHX-DGC (D. Ariz.) - Order of 30 December 2025 compelling individual arbitration and denying the motion to dismiss (Doc. 50, PDF)
Isagenix Int’l v. Hodgin, No. CV-25-01587-PHX-DGC (D. Ariz.), order of 30 December 2025 compelling individual arbitration of a worker-misclassification claim; Hodgin v. Isagenix International LLC, No. 8:25-cv-00616 (C.D. Cal.)
- Isagenix International LLC et al v. Hodgin, No. 2:25-cv-01587 (D. Ariz.) - docket, filed 8 May 2025, terminated 30 December 2025
- Noah Hodgin v. Isagenix International LLC et al, No. 8:25-cv-00616 (C.D. Cal.) - docket, removed from Orange County Superior Court, stayed pending the Ninth Circuit appeal
- Isagenix International, LLC, et al. v. Hodgin, No. 26-307 (9th Cir., docketed 15 January 2026) - appeal from the order compelling arbitration, administratively closed 17 April 2026
- CFIA Food Recall Warning, 31 October 2020 - "Certain Isagenix brand Isalean Bars may be unsafe due to over fortification of vitamins" (Class 1, reference number 14054, triggered by CFIA inspection activities, reported associated illnesses)
Canadian Food Inspection Agency food recall warnings of 31 October, 7 November and 24 November 2020 and the advisory of 29 January 2021 (Class 1 recall warnings for 31 October, 7 November and 24 November 2020, and a Food Safety Warning without a hazard class on 29 January 2021; vitamin over-fortification, triggered by CFIA inspection activities, reported associated illnesses); Environmental Research Center v. Isagenix International, LLC, California Proposition 65 notice 2010-00743 and the stipulated consent judgment - $350,000, express denial of liability, 0.5 µg/day lead threshold and four years of annual third-party testing
- CFIA Updated Food Recall Warning, 7 November 2020 - "Certain Isagenix brand Isalean products may be unsafe due to over-fortification of vitamins" (Class 1, reference number 14085)
- CFIA Updated Food Recall Warning, 24 November 2020 - recalled product found still on sale up to and including 16 November 2020
- CFIA Food Safety Warning, 29 January 2021 - recalled Isagenix products still being sold through internet sites not affiliated with the company
- Environmental Research Center v. Isagenix International, LLC - stipulated consent judgment, Proposition 65 notice 2010-00743 (PDF): $350,000 total payments, express denial of liability, 0.5 µg/day lead reformulation threshold, four years of annual third-party testing
- California Attorney General - Proposition 65 60-Day Notice 2010-00743, Environmental Research Center v. Isagenix International, LLC (settlement summary, $350,000 total)
- "Isagenix Completes Recapitalization Transaction and Transition to New Ownership" - company press release, 17 April 2023 (~$170m of debt eliminated; $95m contributed by the Coovers; Arbour Lane, Cerberus, Crescent and Summit House taking majority ownership)
Company press releases of 23 September 2022 (forbearance), 27 February 2023 (restructuring support agreement) and 17 April 2023 (recapitalization completed, ~$170M debt eliminated, $95M from the founders, a group of investors including four investment managers taking the majority)
Not established by this document: The Moody's downgrades of February 2020 and September 2022 and the S&P 'D' rating of April 2021 sit behind rating-agency paywalls and no free primary copy could be located; none of those rating figures is in a saved document. The 23 September 2022 forbearance release and the February and April 2023 company releases are saved.
- "Isagenix Reaches Agreement with Financial Stakeholders" - company press release announcing the Restructuring Support Agreement, 27 February 2023
- Phoenix Business Journal - "Gilbert-based Isagenix completes recapitalization, has new owners," 20 April 2023
- AZ Big Media - "Isagenix completes transition to new ownership," 18 April 2023
- Huel Black Edition product page - comparative per-meal subscription pricing (Essential $1.52, Powder v3 $2.21, Black Edition $2.65 per 400-calorie meal)
Comparator pricing, 2026 - Huel product pages (Essential $1.49 to $1.52, Powder v3 $2.21, Black Edition $2.65 per meal on subscription), Soylent cost-per-meal analyzes ($1.91-$2.60 powder), Forbes Health "Best Protein Powders of 2026," verified Optimum Nutrition Gold Standard per-serving pricing ($1.06 at 5 lb, $1.72 at 2 lb), Kirkland Signature whey at Costco (~$1.00 per 25 g), Nutricost (from $0.87), Premier Protein and Ensure ready-to-drink retail surveys, and Orgain and Ka’Chava per-serving surveys
Not established by this document: The Soylent cost-per-meal analyzes, the Forbes Health "Best Protein Powders of 2026" list, and the Optimum Nutrition, Kirkland Signature, Nutricost, Premier Protein, Ensure, Orgain and Ka'Chava per-serving surveys are open-market price captures rather than single retrievable documents; one good primary comparator (Huel's own published per-meal pricing) is linked rather than several weak ones.
- Huel meal-replacement powder collection - per-meal price list across the range
- The Isagenix Team Compensation Plan Overview (US/Canada), effective 13 November 2023 (PDF, company CDN) - 20% Product Introduction Bonus, 100 QV Active status, Cycle "about US$54", 50% Payout Guarantee pool, MegaCycle, 2025 averages $943.61 / $4,556
Document 3504_en_111723; file last modified June 2026. Cycle value is the remaining pool after PIBs divided by total Cycles, capped at 50% of commissionable BV.
- Isagenix Price List as of August 2026 (US/Canada, PDF) - subscription, preferred and guest prices with BV for every SKU
IsaLean shake US$55/62/73, 33 BV; 30-Day Reset US$330/373/439, 201 BV; Financial Wellbeing Packs US$357 to US$1,095.
- Team Builders Bonus and Team Builders Bonus Multiplier Promotion terms (Isagenix Business, EU site)
Bonus valid until 27 December 2026; qualify by enrolling two new Customers on 100 QV Subscription Rewards a month; multiplier promotion 29 September 2025 to 28 June 2026, Manager and above, 2x/3x/4x at 3-5/6-9/10+ enrollments, capped at US$20,000 a month; available in the US, Puerto Rico, Canada, ANZ, UK and EU.
- Isagenix Brand Partner Benefits page (Wayback copy, 1 August 2025) - 20-30% commission, no sign-up fees, no purchase requirements, no quotas
Live page answers 403 to automated requests; the Wayback copy is saved.
- "Isagenix Continues Positive Discussions with Financial Stakeholders" - company press release announcing a forbearance agreement with an ad hoc group of secured lenders, 23 September 2022
- IX Brand Partner Agreement Terms and Conditions (U.S./Puerto Rico) (PDF)
Document 3552_en_040522. Commissions on the sale price under a schedule Isagenix may change at any time; paid weekly; US$10 minimum; paid-search bidding on Isagenix is grounds to withhold commissions; confidential arbitration clause.
What we could not get
- THE WATCHLIST PREMISE, REVISED. The premise was "declining but durable search demand; risk sits in historic income-claim actions." On durability: no company revenue figure appears in any document saved for this report, so durability cannot be sized. On the income-claim file: it is current, not historic - a self-regulatory inquiry closed on 5 August 2025, two years after the previous one, on the same category of claims, five years after the FTC warning letter.
- Whether the ">96% Customer-only" figure counts Preferred Customer accounts opened by Associates’ own households. The disclosure does not define the boundary, and it is the single most load-bearing unverified assumption in this report - both the compensation-structure and product scores lean on it. It also counts joins rather than volume: the share of dollars moving to non-participants is not published in any year.
- The Supplement to the Policies and Procedures on Internet Advertising and Social Media, referenced in the policies but hosted behind the company’s compliance portal, which could not be reached. The operative rules on paid social advertising, lead buying and paid-search bidding on the company’s own trademarks are in that document. The UK/EU Rules of Membership ban paid advertising outright, and the US Brand Partner terms bar paid-search bidding on "Isagenix"; whether the US Associate supplement says the same is a "could not retrieve," not a "does not exist."
- Company revenue and headcount. No revenue figure, profit or loss figure, Associate or Brand Partner headcount, active-versus-inactive split or attrition rate appears in any document saved for this report. The company’s April 2023 release listed 24 markets.
- The full 2025-data Earnings Disclosure Statement. The latest full disclosure saved here covers 2024 (doc 3513_102025); the company’s June 2026 plan document and its disclaimers page already quote 2025 averages of $943.61 for all US Associates and $4,556 for those who earned, but the 2025 bands, Brand Partner figures and Customer-only share were not retrieved. Company guidance quotes a 2023 all-Associate average of $787; no 2023 full statement was retrieved.
- The status of the stayed California misclassification class action after the order compelling individual arbitration; the federal appeal docket records an administrative closure on 17 April 2026, and the California court’s stay and status reports continue.
- The composition of the post-2023 board, including whether any Coover holds a seat. The company said a new board would be announced "in the coming weeks" after April 2023 and no announcement could be found.
- The Manager and Director-and-Above bonus-pool percentages, which are back-office only; and the ticket and travel cost of the company’s annual events, which is not published externally. Also unverified: advertising self-regulatory decisions outside the US, searched generally with nothing found but without querying each national case database directly.
Not advice
This is independent analysis for decision-making, not legal, financial or investment advice. Allegations reported by third parties should be verified against primary court and regulatory records before any decision.
Researched by Claude. Reviewed by an editor.
Every report is researched and written by Claude, Anthropic’s AI assistant, from the company’s own plan documents, policies, terms and regulatory file - then reviewed before publication by Rob Fore, who checks the sources and the stage-label on every allegation.
- Nine weighted dimensions, published with their weights
- The editor checks the evidence and cannot change the number - the build rejects any page whose grade does not reconcile to its own arithmetic
- Every affiliate position we hold is disclosed on the report it touches
- No company has paid for a grade, and no report carries an affiliate link
Looking at something else?
Enter any company name or website. If a report exists it opens instantly; if not, we start one.
Isagenix - frequently asked
QIs Isagenix a pyramid scheme?
QHow much do Isagenix Associates actually earn?
QHow much does it cost to join Isagenix?
QDid Isagenix go bankrupt or get taken over?
QHas Isagenix been in trouble with the FTC or any regulator?
Author, editor and publisher
This report was researched and written by Claude, Anthropic’s AI assistant, working from primary documents - Isagenix’s own compensation plan, its policies and procedures, its terms of service, its income disclosure statement where one exists, and its regulatory and self-regulatory file. It was scored against nine weighted dimensions that are published in full, with their weights, on the methodology page.
Before publication it was reviewed by Rob Fore, who checks every source link, every figure against the document it came from, and every allegation against its stage-label - an investigation is not a finding, a warning letter is not an enforcement action, and a filed claim is not a verdict.
The editor does not set the grade. The published score is the weighted composite of the nine dimension scores, and the build refuses to emit a page where the two disagree by more than 0.06. A grade moves when the evidence moves it and not otherwise.
Rob Fore has marketed online since 1996, wrote Online MLM Marketing (2014), and is CEO of Listech Inc, the Nevada corporation that publishes this site. He holds affiliate positions in companies graded here - including LiveGood, which this site grades D, SendOutCards, which it grades C−, and the Home Business Academy, which it grades B−. Those positions are disclosed on the reports they touch, and changed nothing on this page.
About the author and our conflicts · Contact the editor · Corrections: corrections@opportunitygrade.com
Tell me if this grade changes
Isagenix is graded C- as of August 1, 2026. Grades move when the evidence moves - a new income disclosure, a regulatory action, a rewritten compensation plan. Leave your address and you will get one email if this one does.
One email when the grade moves, and nothing else. We will never use your address to promote an income opportunity of any kind, we do not sell, rent or share the list, and it is stored on our own infrastructure rather than with any company graded here. Unsubscribe removes everything.
Corrections
Every factual claim on this page is sourced, and the ones we could not stand up are named in the unable to verify list above. If something here is wrong, we want to know, and we would rather hear it from Isagenix than from a reader.
Write to corrections@opportunitygrade.com. Point at the specific sentence and send the document that contradicts it - a plan document, a filing, an income disclosure, a policy page. We will check it against the primary source, correct the page if it is wrong, and keep a dated record of the change. A grade moves if the evidence moves it.
This address reaches a person, not a form. We do not require a takedown demand, an NDA or a lawyer to accept a correction, and we do not remove a report because a company disputes its conclusion - only because the underlying facts turn out to be wrong.