All reviews
Home / Reviews / LiveGood
MLM · Supplement discount membership

LiveGood, Inc. USA

Cheap real supplements bolted to a matrix that pays on recruitment, not product.

Reviewed July 26, 2026 Founded 2022 (per DSSRC) · site footer says 2021 Confidence: Medium-High
DGRADE
4.3/10
Weighted composite

WALK AWAY

Defensible as a purchase. Not defensible as a promotion.

Disclosure

The editor of this site, Rob Fore, holds an affiliate position in LiveGood. He does not set scores: this report’s grade is the weighted composite of its nine published dimension scores, and the build rejects any page where those two disagree. Our full conflict-of-interest statement, including every position held, is on the About page.

The question you came with

Can you actually make money with LiveGood?

NO No - not on the numbers this company publishes

No. Not as a business. I hold a position in this company, so read that answer twice.

As a purchase it is defensible, and I will say so plainly: the supplements are real, they are cheap, and if you want them at that price then buy them and enjoy them. What does not hold up is the earning side. 80% of your $49.95 join fee goes straight up the chain to somebody else, and nothing in rank advancement requires a retail sale anywhere. A membership sold to a customer and a membership sold to a recruit count identically. When the money arrives because people joined rather than because anybody bought a product, you are not building a customer base. You are building a queue.

And the arithmetic is public, which is the useful part. Forty retained members underneath you just to cover your own $9.95 a month. The advertised $2,047.50 needs 8,190 people paying every month, forever, inside your matrix. There is no income disclosure anywhere for this company, so nobody can check what a single participant earns, and the self-regulatory body has been through here twice on the same claim.

What it costs to be in
$49.95

then $9.95/mo to stay commission-eligible

What would have to change
  • An income disclosure. Any of it - a median, a distribution, the share earning nothing. Until one exists, no earnings figure attached to this company can be checked by anybody.
  • Rank advancement that counts customers instead of memberships. While the ranks count headcount, the plan is paying for headcount, whatever the marketing says it rewards.
  • A join fee that does not hand 80% to the person above you. That single number is the clearest signal of what the plan is actually built to reward.

That call is computed, not chosen - the rule reads three of the nine published dimension scores and is printed on the methodology page. It describes this company's plan and the figures it publishes about the people already in it. It is not a prediction about you, and nothing on this site is advice.

80%
of your $49.95 join fee
flows straight up the chain
40
Retained members needed
just to cover your own $9.95
8,190
Members for the advertised $2,047.50
paying every month, forever
2
DSSRC inquiries
second one a repeat of the identical claim

Legal status

LEGAL BUT VULNERABLE - pyramid exposure unresolved, because the company withholds the one number that would settle it.

Confidence: Medium-High

Primary sources fetched directly where possible. Everything we could not verify is listed at the bottom of this page by name.

What this actually is

Follow the money

This is a $9.95/month discount-club subscription with a 2×15 forced matrix bolted to it, wrapped in a supplement catalog that is real, cheap, and almost entirely irrelevant to how you get paid.

Follow the money. Affiliates earn $25 when someone joins as both member and affiliate for $49.95 - $5 on the membership and $20 on the affiliate sign-up fee - plus bonus commissions up to ten levels deep, and thereafter 2.5% per filled matrix position on monthly $9.95 membership fees. Product volume pays you almost nothing: you earn on retail-price purchases and a one-time 10% customer-acquisition bonus, but nothing recurring on member-price product orders from your downline.

Translated: the company keeps the product margin, and the field is paid to sell memberships and sign-ups. That is not a supplement business with an affiliate program. It is a subscription-recruitment business with a supplement catalog attached to make the subscription look like something.

Where your $49.95 enrollment goes

The Fast Start ladder pays 50/10/5/5/3/2/2/1/1/1 across ten levels

50% 30% 16%
You, the enroller (50%)Your upline, levels 2–10 (30%)Payment processingLiveGood keeps
ProductPricePays
Membership
The actual product. Everything else is a catalog attached to it.
$9.95
/mo
$0.2488/mo per matrix position
Affiliate sign-up fee
This fee is itself commissionable. That is the whole legal problem in one line.
$40
one-time
$20 to you, $12 up the chain
Organic Super Greens
67¢ a serving. Genuinely competitive with open retail, not just with MLM peers.
$19.95
30 servings
retail spread only
Multivitamin / D3-K2 / Magnesium
White-label contract manufacture. COAs published. No recurring commission at member pricing.
~$12.50–12.95
each
retail spread only
Influencer (retail) Bonus
The only real retail incentive starts at $2,500 in personally enrolled retail volume per month. A mirage for 99% of the field.
$2,500/mo
volume gate
+10%
Background check

Who runs it, and what they ran before

BG
Ben Glinsky
CEO

Bio claims 20+ years of successful supplement companies and names none of them. Prior chain: Home Wealth University, MyWorldPlus, ProWealthSolutions, Pro Builder, Rejuvenate Worldwide, Skinny Body Care (abandoned 2018, sold to Valentus 2019). One JAMS arbitration and one federal trademark complaint - outcomes UNVERIFIED.

NK
Nauder Khazan
Director of Field Development

Founder/CEO of Stiforp, which BehindMLM characterised as a pyramid scheme in 2011. Later AliveMax (website offline December 2022, reason unknown) and co-founder of Globallee. This is the specific fact pattern the D-cap exists for.

RG
Ryan Goodkin, PharmD
Director of Product Development

Palm Beach Atlantic. Real credential, named on the site with a photograph.

Registered address

1201 Jupiter Park Dr. Unit 5, Jupiter, FL 33458
A real US commercial address in a Florida industrial park - not a virtual office, not an offshore registration, not a mail drop. Verifiable jurisdiction is a genuine positive and it is recorded as one.

Compensation plan

What has to be true for you to get paid

To coverYou need
Cover your own $9.95 membership 40 retained matrix members
$9.95 ÷ $0.2488
Cover a $100/mo tool stack ~440 retained matrix members
every month, forever
The advertised $2,047.50 8,190 retained matrix members
2¹+…+2¹² filled and paying
The Diamond figure ($16,383.50) 65,534 retained matrix members
in one person's matrix

Read this twice

Forty people paying every month just to cover your own fee. That is the real entry hurdle, and it is why the Fast Start $25 is the only commission most participants ever see - it takes 2.5 months of your own membership to break even on each one.

Run your own numbers

Drag the sliders. Nothing here is stored or sent.

-
Cumulative net, after costs
Retained matrix positions -
Commission that month -
Total commissions earned -
Total you paid in -
Net -

2.5% of $9.95 per filled matrix position per month. Fast Start is one-time and excluded. Your own subscription cost of $9.95/mo is included.

Your money

What it costs to replace this yourself

There is nothing to replace - you cannot DIY a discount club. What you can do is buy comparable third-party-tested SKUs at open retail and skip the $119.40 a year.

What they sell youWhat you'd use insteadYour cost
Super Greens, 30 srv - $19.95Generic third-party-tested greens blend$20–30
Multivitamin, 30 srv - ~$12.95Store-brand or NOW-tier multi$10–18
D3-K2 (MK-7), 60 ct - ~$12.50NOW / Thorne-tier D3-K2$12–25
Magnesium complex, 60 ct - ~$12.50Doctor's Best / NOW magnesium$10–20
+ $9.95/mo membershipNo membership required$0
Total as sold
$119.40/yr membership + product
Total, built yourself
$0/yr membership + product

Price-to-value

Under 1x on the products, which is genuinely good - and infinite on the membership, which is the whole point. The discount only pays if you buy two to three items every month, forever.

Odds of profit

Three operators, five horizons

Probability of cumulative net profit

Hover any point for median, top decile and bottom quartile.

0% 25% 50% 75% 100%3 mo6 mo1 yr3 yr5 yr 25% 18% 35%
Part-timer - 10 hrs/wk, no ads, warm marketFull-timer - 40 hrs/wk, $1,000/mo ads, from zeroEstablished operator - ~25,000 engaged list, $2,500/mo ads

Part-timer

10 hrs/wk, no ads, warm market

HorizonP(profit)Median
3 mo 30% −$60
6 mo 40% −$30
1 yr 45% +$40
3 yr 30% −$120
5 yr 25% −$250

Full-timer

40 hrs/wk, $1,000/mo ads, from zero

HorizonP(profit)Median
3 mo 3% −$2,400
6 mo 5% −$4,300
1 yr 8% −$6,400
3 yr 15% −$4,000
5 yr 18% −$1,500

Established operator

~25,000 engaged list, $2,500/mo ads

HorizonP(profit)Median
3 mo 55% +$1,800
6 mo 60% +$3,500
1 yr 55% +$2,000
3 yr 40% −$4,000
5 yr 35% −$9,000

Methodology note. MODELED from comp-plan mechanics and comparable-program base rates. No published IDS exists to calibrate against. The whole model rests on one unpublished number - monthly retention. At 90% retention you hold 10× your monthly enrollments; at 50% you hold 2×. A 5x swing on a figure the company has never disclosed in four years.

Go-to-market

Where you are actually allowed to promote this

Platform policy reads, not verifications. Check every one before you spend a dollar - enforcement changes faster than the written policy does.

Channel
Status
Notes
Google Ads
PROHIBITED
Get-rich-quick and MLM restrictions under Misrepresentation. High ban risk.
Meta / Instagram
HIGH BAN RISK
Business-opportunity and personal-attributes policies. Account-level bans, not just ad rejections.
TikTok
HIGH BAN RISK
DSSRC found LiveGood income claims specifically on TikTok.
YouTube ads
RESTRICTED
Same policy family as Google Ads.
Reddit / X / Pinterest
RESTRICTED–PROHIBITED
Reddit removes and bans on sight in most relevant subs.
Cold email
PROHIBITED IN PRACTICE
Major ESPs restrict biz-opp. Deliverability collapses.
YouTube organic
ALLOWED
The only durable channel. 90-day compounding lag, and the search demand is "LiveGood scam."
Email (your own list)
ALLOWED
CAN-SPAM compliance. Your channel - and the only economically viable one.
Solo ads / co-ops
ALLOWED, WORTHLESS
Recycled biz-opp buyers already sitting in three other matrices.
The evidence

Red flags and green flags

Red flags

12
1Two DSSRC inquiries - and the second found a repeat of the identical claim
April 2024, Case #148: three earnings claims and five product-performance claims. May 2025, Case #210: eighteen earnings claims and six product claims across Facebook, Instagram and TikTok. DSSRC was particularly troubled that nine remaining posts referenced $2,047.50/month - the same claim it had already raised in 2023.
2LiveGood refused to commit to the remedies
DSSRC found the company's statement insufficient because it did not commit to adhere to the recommendations as required by Section VI(D). The company did not attempt to substantiate any of the eighteen earnings claims, and did not answer whether the responsible individuals were still active salesforce members. That last one is a one-word answer and they did not give it.
3The company still publishes the number it disciplines affiliates for repeating
$2,047.50 remains the unranked matrix total on the live pay plan page, alongside a matching-bonus illustration showing ten people each earning $6,000/month.
4Unqualified disease claims on livegood.com product pages
Company-hosted testimonials on the Super Greens page assert blood pressure normalizing from 200/110, a cured skin condition, eczema and facial nerve spasms resolved, and 44 kg of weight loss in a week on another product. Live today, under an FDA disclaimer that does not cure them.
580% of the affiliate sign-up fee is paid to the upline chain
Roughly $40 of every $50 collected at enrollment is a transfer from the new entrant to earlier entrants. That is not a marketing expense - it is the payout mechanism.
6The retail-vs-participant ratio is still unpublished after four years
This is the one disclosure that would resolve the pyramid question. The fix was identified publicly in 2022. It has never appeared.
7A rebrand chain and an officer with a documented pyramid behind him
At minimum the fifth or sixth iteration of the same operator selling the same audience a new front-end - and each one carried a matrix-total headline number sold as achievable without recruiting.
8No income disclosure statement locatable
Despite the Policies & Procedures requiring affiliates to present one with any income claim.
9"Free powerline / spillover / earn without referring" is the primary acquisition mechanic
The company's own terms say spillover cannot be guaranteed and no one should expect profit simply from joining. The field's entire funnel is built on the opposite proposition, and the company benefits while disclaiming it.
10Three-week revocable pre-approval on your own marketing materials
Your funnel, your copy, three-week queue, and the company reserves the right to rescind approval and require removal at your cost. For a direct-response operator that is a non-starter.
11Product names carried over from a company that was sold
Instant Youth and Ageless Skin Serum were Skinny Body Care products, which was sold to Valentus in 2019. Both are still on the LiveGood shelf. [UNVERIFIED whether rights were properly assigned.]
12Internal inconsistency on the guarantee
The referral modal says 60-day money-back; the site footer advertises 90 days. Small - but it is exactly the kind of thing that surfaces in a refund dispute.

Green flags

10
1Ownership disclosed on the company's own website, with photographs and roles
Ben Glinsky as CEO, Ryan Goodkin (PharmD) on product development, Lisa Goodkin (MS Exercise Physiology), and Nauder Khazan on field development - all named, pictured, and titled on livegood.com. No hidden principals, no anonymous founder, no footer-only attribution.
2Real US jurisdiction, real commercial address
Jupiter, Florida. No offshore structure, no Telegram-only support, no crypto-only funding rail.
3No autoship, no minimum purchase, no qualifying volume
This eliminates inventory loading - the single largest historical harm in product-based MLM. It is genuinely the best thing about the design, and it is why participant losses here are measured in hundreds rather than tens of thousands.
4Genuinely low, honest product pricing
$19.95 for 30 servings of organic greens. Nobody is funding commissions through a $90 protein tub.
5Full retail pricing is public without joining
Enables honest comparison. Rare in this category and worth saying out loud.
6Third-party testing with published Certificates of Analysis
And manufacture claimed in an FDA-registered facility. A COA page is published on the site.
7No passive-return component and no securities exposure
No token, no staking, no withdrawal friction, no compounding pressure. Fast Start pays weekly; matrix and matching pay the first week of the following month. This dimension scores an 8.
8Four years of continuous operation with an expanding real product line
From roughly a dozen SKUs in 2022 to over forty plus a dozen bundles, with real reformulations. Someone is actually running a supplement company here.
9The company did act on DSSRC findings, partially
It facilitated removal of ten of the twenty-four posts at issue and provided correspondence for the rest. DSSRC concluded a government referral was not warranted at this time. Half a loaf, but not zero.
10The terms and conditions tell the truth
"Most participants earn less each month than they pay for products." "No one should expect a profit simply by becoming a member or affiliate." Buried, unread, contradicted by the field - but written down, and it is the document that governs.
What would move this grade

We would like to be wrong about this

Upward

  • Publication of a real income disclosure with median earnings, distribution by rank and expenses - plus the company-wide retail-vs-participant revenue split.
  • Retail-customer requirements baked into rank advancement, plus a documented 10-customer rule and buyback policy.
  • Removal of the $2,047.50 figure and the $30,000-matching illustration from the pay plan page, and removal of the disease-claim testimonials from product pages.

Downward

  • A DSSRC compliance inquiry with a government referral attached, or any FTC / state AG action.
  • Documentation that the JAMS arbitration or the federal trademark matter resulted in an adverse finding against Glinsky.
  • Evidence that recruited affiliates constitute the overwhelming majority of paying members.
The better trade

Grade is D. No playbook. Here is what to do with these resources instead.

LiveGood claims over a million registered members across 200+ countries. Assume even 5% are actively trying to build. That is 50,000 people who paid $49.95 to get in, are being told to recruit, have no product-volume incentive, have no viable paid-traffic channel, are prohibited or banned on Google, Meta and TikTok, cannot use their own marketing materials without a three-week approval queue, and need forty retained members just to cover their own $9.95. They have a $25-per-head front end and no way to fill it.

That is the most under-served, highest-intent, most desperate lead-generation market in direct sales right now. And they are already your customer.

Why you keep the asset in every case: your list, your domains, your rankings, your customer relationships, your billing. If LiveGood draws a DSSRC compliance escalation, or cuts the plan the way the entry fee doubled in December 2022, your business does not blink - your market just migrates to the next matrix and you sell them leads there. Every one of these offers survives LiveGood's death. A downline does not.

1

Genealogy and biz-opp leads targeted at LiveGood builders

Global, English-speaking, matrix-dependent, traffic-starved. A $97–297/mo lead subscription against a customer already spending $50–500/mo trying to solve exactly this.

2

A LiveGood-specific tool stack

Funnel templates, email sequences, a matrix/retention tracker, a compliance-clean claims library - the thing their own three-week approval queue makes impossible. $47–97/mo, sold as a tool, not an opportunity. Highest-margin, lowest-risk item on the list.

3

"Compliance-safe LiveGood marketing" as a paid product

Every affiliate repeating $2,047.50 carries personal 16 CFR 255 liability and does not know it. A $197 course plus a done-for-you disclosure kit - and you can advertise it on Google and Meta, because compliance training is not a business opportunity.

4

Done-with-you funnel builds

$497 setup + $197/month. Their $25 front end cannot fund this. Their hope can. Price accordingly and qualify hard.

A million miners standing in one creek, and a company that will not sell them a shovel.
Scorecard

Nine dimensions, weighted

Comp structure & KoscotDoes the plan pay for recruitment or for sales to real customers?
20%
2.5
80% of the $40 recruitment fee is payable to upline. Zero retail requirement anywhere in rank advancement. Membership sales count identically whether made to a customer or a recruit.
Securities exposureAny passive return on capital? Howey, staking, tokens, withdrawal friction.
15%
8.0
No passive return on capital, no crypto rail, no staking, no withdrawal friction. Howey is not satisfied. Give the company this.
Ownership & track recordWho runs it, what did they run before, and what happened to it.
15%
3.0
Ownership named on the company's own site with photographs - real credit. Then a rebrand chain of collapsed prior ventures and a second officer with a BehindMLM-documented pyramid behind him.
Product reality & demandWould a rational buyer purchase this if no income offer existed?
12%
6.0
Products genuinely exist, are genuinely cheap, and COAs are published. But retail share is never disclosed and the plan pays essentially nothing on product volume.
Participant economicsReal cost in, realistic money out, and whether they publish the numbers.
10%
2.0
8,190 retained members required for the headline figure. Forty required to cover your own fee. No income disclosure statement locatable anywhere.
Price-to-valueWhat the same capability costs on the open market.
8%
7.5
The discount is real - 67¢ a serving for organic greens is Costco pricing. The comparison table is rigged against premium MLM brands, but the underlying value holds.
Payout sustainabilityCan the company fund the plan out of margin, or only out of inflow?
8%
4.0
The join-fee payout is recruitment-funded and not survivable standalone. The $9.95 membership economics genuinely work. The product margin is quietly retained by the company.
Marketing conductIncome claims, regulator run-ins, hype, deadline stacking.
7%
1.5
Two DSSRC inquiries, a repeat offense on the identical claim, refusal to commit to remedies, and unqualified disease-treatment testimonials live on the corporate product pages.
Operator terms & exitWho owns the customer, what you forfeit, how hard it is to leave.
5%
4.0
The company owns the customer relationship outright. Three-week revocable pre-approval required on your own marketing materials.
Weighted composite
4.30
D

Dimension profile

Further from center is better. Hover any point.

Comp structure& Koscot 2.5 Securitiesexposure 8.0 Ownership &track record 3.0 Product reality& demand 6.0 Participanteconomics 2.0 Price-to-value 7.5 Payoutsustainability 4.0 Marketingconduct 1.5 Operator terms& exit 4.0

Hard caps that bind here

Cap at D leadership with prior collapsed ventures documented by BehindMLM.
Cap at C no income disclosure statement locatable.
Cap at C− no verified retail sales to non-participants.

The lowest binding cap wins, regardless of the weighted arithmetic.

Sources consulted

What we read

Every source below links to the document itself. Tier 1 is a primary record - the company’s own plan, policy or disclosure, a court filing, a regulator’s decision or an SEC filing. Tier 2 is a self-regulatory or secondary regulator record, tier 3 reporting or academic work, tier 4 an open-market price comparison. Where a document can be moved or withdrawn, an archived copy is linked beside it. If a link is dead when you try it, that is a correction we want.

  1. LiveGood Affiliate Compensation Plan - "Earn Income 7 Ways": $25 weekly Fast Start on each $49.95 member+affiliate signup, 10 levels of Fast Start overrides, 2x15 matrix paying 2.5% per $9.95 membership position (company's own page)
    Compensation planTier 1LiveGood Inc. USAarchived copy

    livegood.com - /payPlan, /ourTeam, /organicSuperGreens; T&C and Policies & Procedures PDFs (snippets)

    Not established by this document: Two naming points the report should state precisely. (1) The income disclosure page exists but is empty: LiveGood publishes the table structure and no data, so the existence question resolves "yes, and it discloses nothing." (2) The Florida registry entity is LIVEGOOD SUPPLEMENTS INC, incorporated 16 April 2021 - a year before the 2022 founding date the company and DSSRC both give. No Florida or other-state entity registered under the exact name "LiveGood, Inc. USA" (the name DSSRC uses and the name in the site's own copyright line) could be located; that name appears to be a trading style rather than a registered entity. The livegood.com WHOIS creation date remains unverified - privacy-protected WHOIS has no stable citable record.

  2. LiveGood Policies and Procedures (PDF) - code of conduct, including clause 1(c) requiring members to "make it clear that success in the Company's compensation plan is based on product purchases rather than sponsoring"
    Policies & proceduresTier 1LiveGood Inc. USAarchived copy
  3. LiveGood Terms and Conditions (PDF), as of 18 May 2022
    Policies & proceduresTier 1LiveGood Inc. USA · 2022-05-18archived copy
  4. LiveGood Income Disclosure page - a six-column table (rank, number of affiliates, percentage, monthly high/low/average check, annualised average check) published with the headers filled in and zero data rows
    Income disclosureTier 1LiveGood Inc. USAarchived copy
  5. LiveGood Our Team - CEO Ben Glinsky and Director of Product Development Ryan Goodkin, PharmD (company's own marketing page)
    Company documentTier 1LiveGood Inc. USAarchived copy
  6. LiveGood Organic Super Greens product page - $19.95 member price against the OrganiFi ($69.99) and Skinny Greens ($99.95) comparators LiveGood itself selects (company's own marketing page)
    Company documentTier 1LiveGood Inc. USAarchived copy
  7. LiveGood FAQ - the company's own explanation of Powerline versus matrix placement and of spillover
    Company documentTier 1LiveGood Inc. USAarchived copy
  8. LIVEGOOD SUPPLEMENTS INC - Florida Division of Corporations entity record, document number P21000037066, FEI/EIN 86-3645131, filed 16 April 2021, status ACTIVE; President Benjamin Glinsky, VP Ryan Goodkin, registered agent Peter L. Bonneau CPA, Jupiter FL
    Corporate registryTier 1Florida Department of State, Division of Corporations (Sunbiz) · 2021-04-16archived copy
  9. DSSRC Case #210-2025: Monitoring Inquiry – LiveGood, Inc. USA - 18 earnings claims and six product performance claims; nine "as much as $2,047.50 a month" posts left publicly accessible; LiveGood's Company Statement held insufficient for failing to commit to DSSRC's recommendations (closed 7 April 2025)
    Self-regulatoryTier 2Direct Selling Self-Regulatory Council, BBB National Programs · 2025-04-07archived copy

    bbbprograms.org - DSSRC Case #210-2025 (full text) and Case #148-2024 press releases

    Not established by this document: The 2025 decision refers at footnote 16 to "a 2023 inquiry with the Company" in which the same $2,047.50 claim was raised. That earlier inquiry has no separate published case page - Case #148-2024 is the file that closed it (opened 2023, closed February 2024) - so the report should not describe it as a distinct third case.

  10. "Direct Selling Self-Regulatory Council Recommends LiveGood Discontinue Certain Earnings and Health-Related Product Claims" - DSSRC press release, 13 May 2025
    Self-regulatoryTier 2Direct Selling Self-Regulatory Council, BBB National Programs · 2025-05-13archived copy
  11. DSSRC Case #148-2024: Monitoring Inquiry – LiveGood, Inc. USA - three earnings claims and five product performance claims; LiveGood's position that "can earn up to $2,047.50 per MONTH" is not an earnings claim; closed 13 February 2024
    Self-regulatoryTier 2Direct Selling Self-Regulatory Council, BBB National Programs · 2024-02-13archived copy
  12. Case #210-2025: Monitoring Inquiry – LiveGood, Inc. USA - full decision text as a fixed PDF (copy archived by TINA.org)
    Archived copyTier 2Direct Selling Self-Regulatory Council, BBB National Programs (PDF hosted by Truth in Advertising) · 2025archived copy
  13. Case #148-2024: Monitoring Inquiry – LiveGood, Inc. USA - full decision text as a fixed PDF (copy archived by TINA.org)
    Archived copyTier 2Direct Selling Self-Regulatory Council, BBB National Programs (PDF hosted by Truth in Advertising) · 2024archived copy
  14. "LiveGood Review: Ben Glinsky returns with discount supps" - BehindMLM, 19 August 2022, with the December 2022 and January 2023 comp-plan update notes
    ReportingTier 3BehindMLM · 2022-08-19archived copy

    behindmlm.com - LiveGood review plus 409-comment thread

  15. "LiveGood pyramid scheme investigation in New Zealand" - BehindMLM, 13 March 2026, noting LiveGood has never publicly disclosed the ratio of $9.95 memberships held by promoters versus genuine retail customers
    ReportingTier 3BehindMLM · 2026-03-13archived copy
  16. LiveGood reviews on Trustpilot (livegood.com) - 794 reviews, TrustScore 4.1, with the negative tail concentrated on undelivered orders, unauthorised subscription charges and refunds credited to account balance rather than card
    ReportingTier 3Trustpilotarchived copy

    trustpilot.com/review/livegood.com (pages 1–7); bbb.org Live Good Inc complaints

    Not established by this document: Correction to the prose. There is no BBB business profile for LiveGood Inc. USA / LiveGood Supplements Inc of Jupiter, Florida that could be located. The only bbb.org profile returned by searches for "Live Good" complaints is "Live Good Products" of Atlanta, Georgia (bbb.org/us/ga/atlanta/profile/vitamins-and-supplements/live-good-products-0443-28146130), whose nine complaints all concern livegoodproducts.com, a Georgia herbal-tea seller trading as Gala Wholesale - a different, unrelated business. Citing it against LiveGood would be a substitution error and it has deliberately been left out. bbb.org is in any case robots-disallowed to automated fetches, so the Trustpilot and PissedConsumer figures above are marked "listed": they come from search-result page metadata, not a confirmed page load.

  17. LiveGood reviews on PissedConsumer - 2.8/5 across a small registered-user sample, complaints concentrated on membership cancellation
    ReportingTier 3PissedConsumerarchived copy
  18. Master Strategies LLC and AAM Investments LLC v. RJ Worldwide LLC d/b/a Skinny Body Care and Benjamin Glinsky, JAMS Case No. 1100084132 - Arbitrator's Final Award, 14 November 2018: $352,000 against Glinsky and RJ Worldwide jointly and severally as reasonable royalty for trademark infringement, $25,000 to AAM Investments, and a permanent injunction against use of the "Skinny Fiber" mark from 1 March 2019
    Court recordTier 1JAMS (award published by Jus Mundi) · 2018-11-14archived copy

    jusmundi.com - Master Strategies LLC v. RJ Worldwide LLC / Glinsky, JAMS final award Nov 14 2018 (blocked by bot detection)

    Not established by this document: The prose recorded this award as "blocked by bot detection." It is not: the full text is retrievable at the Jus Mundi URL above and the outcome - which the prose lists as unverified - is now documented, including the disposition of the parallel federal trademark proceeding via TTABVUE. The underlying district-court complaint referenced on Scribd is behind a challenge page and was not used.

  19. SKINNY FIBER, U.S. Trademark Serial No. 77789980 / Registration No. 3757347, owned by Master Strategies LLC - USPTO status record (registered and renewed)
    Trademark recordTier 1United States Patent and Trademark Officearchived copy
  20. TTABVUE record for Master Strategies LLC - RJ Worldwide, LLC's petition to cancel the SKINNY FIBER registration was withdrawn 23 April 2019 and denied with prejudice on 26 April 2019, five months after the JAMS award
    Trademark recordTier 1USPTO Trademark Trial and Appeal Board · 2019-04-26archived copy
  21. Jon M. Taylor, "The Case (for and) against Multi-level Marketing," Chapter 7: MLM's Abysmal Numbers - public comment filed in the FTC Business Opportunity Rule proceeding R511993 and hosted on ftc.gov; source of the finding that fewer than 1% of MLM participants profit after expenses (PDF)
    AcademicTier 3Consumer Awareness Institute (filed with the U.S. Federal Trade Commission, Rulemaking R511993)archived copy

    Jon M. Taylor, "The Case (for and) against Multi-level Marketing," published on ftc.gov - 99%+ of participants lose money after expenses

    Not established by this document: The document is hosted on ftc.gov but is a third-party public comment in a rulemaking docket, not an FTC finding. Describing it as "published on ftc.gov" is accurate; describing it as an FTC conclusion would not be, and the report should carry that distinction on the face of the link text.

  22. "ComCom investigating potential pyramid scheme operating throughout New Zealand" - Commerce Commission media release, 12 March 2026: the scheme "promotes a business opportunity involving health supplements platform LiveGood" and "carries the hallmarks of a pyramid scheme"
    RegulatorTier 1New Zealand Commerce Commission · 2026-03-12archived copy

    Searches returning nothing of substance: LiveGood FTC, SEC, cease and desist, state attorney general, class action. Silence here counts in the company's favor.

    Not established by this document: This entry must be rewritten before publication. The prose states that searches for regulator action returned nothing and that "silence here counts in the company's favour." That is no longer true and, on the record above, was already untrue when written. The New Zealand Commerce Commission opened a Fair Trading Act pyramid-scheme investigation into LiveGood promotion on 13 October 2025 and publicised it on 12 March 2026; two Proposition 65 notices of violation naming LiveGood Supplements Inc. and Benjamin Glinsky personally were filed with the California Attorney General in September 2025 and amended in May 2026. Separately, the searches the prose describes as returning nothing do hold for the specific agencies named: no FTC action, no SEC action, no U.S. state attorney general enforcement action and no class action against LiveGood was located, and that narrower negative finding is the only one the report can defend.

  23. Case register entry: LiveGood and The Official Diamond Rush - investigation under Fair Trading Act 1986 ss 24 and 40A(1), case PRJ0048681, opened 13 October 2025, outcome "yet to be determined"
    RegulatorTier 1New Zealand Commerce Commission · 2025-10-13archived copy
  24. Proposition 65 60-Day Notice 2025-03557 - Environmental Health Advocates, Inc. v. LiveGood Supplements Inc., alleging undisclosed lead exposure from LIVEGOOD Organic Super Reds, served 12 September 2025 (Attorney General's docket entry)
    RegulatorTier 1California Office of the Attorney General · 2025-09-12archived copy
  25. 60-Day Notice of Violation and Certificate of Merit, AG No. 2025-03557 - full text served on LiveGood Supplements Inc. c/o Benjamin Glinsky (PDF)
    RegulatorTier 1California Office of the Attorney General · 2025-09-12archived copy
  26. Amended 60-Day Notice of Violation, AG No. 2026-02337 - amends notice 2025-03557 to add HWU Training Corp, LLC as a noticed manufacturer, served 15 May 2026 (PDF)
    RegulatorTier 1California Office of the Attorney General · 2026-05-15archived copy
  27. "Commerce Commission warns of suspected Hawke's Bay pyramid scheme" - RNZ, reporting Deputy Chair Anne Callinan's statement
    ReportingTier 3Radio New Zealand · 2026-03-12archived copy
Unable to verify

What we could not get

  • Existence and contents of any LiveGood income disclosure statement
  • Retail-vs-participant revenue ratio - the number that decides the pyramid question
  • Corporate registration jurisdiction and date; livegood.com WHOIS creation date
  • Outcome of the JAMS arbitration and the federal trademark complaint
  • Whether participants in any Glinsky or Khazan prior venture were made whole
  • Commission minimum thresholds, chargeback reserves, forfeiture-on-termination provisions
  • Assignability of an affiliate position; contact-data export rights
  • Whether the reported 1M+ member figure has ever been audited

Not advice

This is independent analysis for decision-making, not legal, financial or investment advice. Allegations reported by third parties should be verified against primary court and regulatory records before any decision.

Who writes this

Researched by Claude. Reviewed by an editor.

Every report is researched and written by Claude, Anthropic’s AI assistant, from the company’s own plan documents, policies, terms and regulatory file - then reviewed before publication by Rob Fore, who checks the sources and the stage-label on every allegation.

  • Nine weighted dimensions, published with their weights
  • The editor checks the evidence and cannot change the number - the build rejects any page whose grade does not reconcile to its own arithmetic
  • Every affiliate position we hold is disclosed on the report it touches
  • No company has paid for a grade, and no report carries an affiliate link
Read the About page

Looking at something else?

Enter any company name or website. If a report exists it opens instantly; if not, we start one.

Try:
Common questions

LiveGood - frequently asked

QIs LiveGood a pyramid scheme?
No regulator has charged it as one. The structural concern is that roughly 80% of the $49.95 enrollment fee flows up the chain to earlier entrants, there is no retail requirement anywhere in rank advancement, and the company has never published the retail-to-participant revenue ratio that would settle the question - four years after the issue was first raised publicly.
QHow many members do you need to break even at LiveGood?
Forty retained matrix members, just to cover your own $9.95 monthly membership. Each filled matrix position pays about $0.2488 a month. The advertised $2,047.50 figure requires 8,190 retained members paying every month.
QAre LiveGood products actually good value?
Yes, and the review says so. Organic Super Greens at $19.95 for 30 servings is roughly 67 cents a serving, which is competitive with open retail rather than just with MLM peers. Certificates of analysis are published and full retail pricing is public without joining. The products are defensible as a purchase; the problem is the opportunity attached to them.
QWhat did the DSSRC find about LiveGood?
Two inquiries. April 2024 (Case #148) covered three earnings claims and five product-performance claims. May 2025 (Case #210) covered eighteen earnings claims and six product claims, and found nine posts still referencing $2,047.50 per month - the same figure raised in an earlier 2023 inquiry. The company did not commit to the recommended remedies and did not attempt to substantiate any of the eighteen earnings claims.
Who wrote this report

Author, editor and publisher

C
Written by Claude AI
Reviewed by Rob Fore · Published by Listech Inc · July 26, 2026

This report was researched and written by Claude, Anthropic’s AI assistant, working from primary documents - LiveGood’s own compensation plan, its policies and procedures, its terms of service, its income disclosure statement where one exists, and its regulatory and self-regulatory file. It was scored against nine weighted dimensions that are published in full, with their weights, on the methodology page.

Before publication it was reviewed by Rob Fore, who checks every source link, every figure against the document it came from, and every allegation against its stage-label - an investigation is not a finding, a warning letter is not an enforcement action, and a filed claim is not a verdict.

The editor does not set the grade. The published score is the weighted composite of the nine dimension scores, and the build refuses to emit a page where the two disagree by more than 0.06. A grade moves when the evidence moves it and not otherwise.

Rob Fore has marketed online since 1996, wrote Online MLM Marketing (2014), and is CEO of Listech Inc, the Nevada corporation that publishes this site. He holds affiliate positions in companies graded here - including LiveGood, which this site grades D, SendOutCards, which it grades C−, and the Home Business Academy, which it grades B−. Those positions are disclosed on the reports they touch, and changed nothing on this page.

About the author and our conflicts  ·  Contact the editor  ·  Corrections: corrections@opportunitygrade.com

Stay with it

Tell me if this grade changes

LiveGood is graded D as of July 26, 2026. Grades move when the evidence moves - a new income disclosure, a regulatory action, a rewritten compensation plan. Leave your address and you will get one email if this one does.

One email when the grade moves, and nothing else. We will never use your address to promote an income opportunity of any kind, we do not sell, rent or share the list, and it is stored on our own infrastructure rather than with any company graded here. Unsubscribe removes everything.

Right of reply

Corrections

Every factual claim on this page is sourced, and the ones we could not stand up are named in the unable to verify list above. If something here is wrong, we want to know, and we would rather hear it from LiveGood than from a reader.

Write to corrections@opportunitygrade.com. Point at the specific sentence and send the document that contradicts it - a plan document, a filing, an income disclosure, a policy page. We will check it against the primary source, correct the page if it is wrong, and say in the report that it was corrected and when. A grade moves if the evidence moves it.

This address reaches a person, not a form. We do not require a takedown demand, an NDA or a lawyer to accept a correction, and we do not remove a report because a company disputes its conclusion - only because the underlying facts turn out to be wrong.

Other published reports

Every report is written to stand alone. Graded on the same nine weighted dimensions and the same six legal tests. Twelve of 107, spread across the grade bands.

See all 107 published reports →