Nature’s Sunshine Products, Inc.
A 54-year-old listed supplement manufacturer whose compensation plan pays nothing at all for recruiting, charges $50 to join with a 90-day refund, and imposes no monthly volume gate - attached to its own disclosure showing 73.1% of US consultants earned no commission whatsoever.
The plan pays nothing for signing anybody up and the entry cost is $50 refundable for 90 days - and the company’s own income disclosure still shows 73.1% of US consultants earning zero.
Can you actually make money with Nature’s Sunshine?
Yes, with conditions, and the good news here is structural rather than financial. Fifty dollars gets you in, refundable for ninety days, and there is no pack ladder, no builder tier and no compulsory tool subscription. The plan pays nothing at all for signing somebody up - no fast-start, no enrollment commission, not one cent on the Welcome Kit - and Policies section 6.2 makes a sponsor say that out loud in every presentation. Almost nothing else graded here obliges its field to disarm the pitch inside the pitch.
Now the figure it prints about the people who are already inside. Of roughly 31,170 US consultants in calendar 2023, 8,377 earned any commission at all, so 73.1% earned nothing. Of the 13,184 counted as Active, 88% earned under $1,000 for the year and 95% under $5,000, all before a single expense is taken out. Three percent of Active Consultants cleared $10,000, which is about 396 people nationally. Those are their figures, in their own disclosure, and it is three years old.
The cost of staying in is genuinely small and it should be weighed as such. Fifty dollars to join, then a $40 to $50 annual renewal that turns itself over by default. No autoship. No minimum order. The plan states that a personal purchase is not required for group volume, and two of the three tiers cost nothing at all and still pay cash commissions of up to 30%. The 25% consultant discount alone covers the kit at about $200 of product a year, which is the version of this that reliably works and is not a business.
What the plan does reward is depth. Thirty-five percent of purchase volume pays across five upline levels every time somebody below you orders, with compression so that five people always get paid, and the plan does not distinguish an order placed for resale from one placed to fill a cupboard. Every rank from Director upward requires between one and six first-level Senior Consultants, so nobody advances on customer sales alone. And the default buyback is the 70 Percent Rule rather than a twelve-month, 90% repurchase.
Consultant Welcome Kit, carrying a 90-day money-back guarantee, then a $40–50 annual renewal - and two tiers below it that cost nothing at all
- You want the products at 25% off rather more than you want the business. That is the only path on this page whose arithmetic reliably closes: roughly $200 of product a year covers the $50 kit, and nothing further is asked of you.
- You can move about $167 a month of other people's supplement spending, month after month. That is the cash break-even for a casual sharer once the kit and roughly $250 of demonstration product are counted in, and a quiet month simply does not clear it.
- You accept that advancement requires recruiting even though payment does not. From Director upward every rank needs between one and six first-level Senior Consultants, so somebody who sells superbly and sponsors nobody stays exactly where they began.
- You will not place a large volume-tier order to hit a rank deadline. Orders at $500, $750, $1,000 and $2,000 earn escalating discounts, and the 70 Percent Rule then makes most of that stock unreturnable if you change your mind in the autumn.
That call is computed, not chosen - the rule reads three of the nine published dimension scores and is printed on the methodology page. It describes this company's plan and the figures it publishes about the people already in it. It is not a prediction about you, and nothing on this site is advice.
Legal status
LEGAL - in 54 years of trading, no court or regulator anywhere could be located alleging that Nature’s Sunshine operates a pyramid scheme, and no FTC action, state attorney general action, assurance of voluntary compliance, cease-and-desist order, investor alert or self-regulatory case could be located. The only located FTC contact is appearance on the April 2023 published list of recipients of a Notice of Penalty Offenses - a mass mailing to hundreds of companies, which is not an allegation, charge or finding against any recipient. The historical file is real and is stage-labeled precisely: a settled SEC Foreign Corrupt Practices Act civil action resolved by consent judgment on 31 July 2009 without admission or denial, naming the then-sitting CEO and the former CFO as control persons under §20(a) ($600,000 corporate penalty, $25,000 each personally, no criminal charge and no conviction); a certified securities class action settled for $6 million in 2010 with no adjudication of liability, funded by the company’s insurer; an auditor resignation and a Nasdaq delisting in 2006, which are corporate and exchange events rather than enforcement actions; three FDA warning letters, which are agency allegations and demands for correction and not court findings, fines or recalls, the last of them addressed to an independent distributor rather than to the company; and two company-initiated voluntary allergen recalls made with FDA’s knowledge, which are the system working rather than enforcement. One matter is live and unresolved: voluntary self-disclosures of apparent US trade-controls violations to the Commerce Department’s Bureau of Industry and Security in November 2024 and to the Treasury’s Office of Foreign Assets Control in April 2025, final disclosures filed 5 September 2025, no charge brought and no penalty announced.
Confidence: High
Primary sources fetched directly where possible. Everything we could not verify is listed at the bottom of this page by name.
Follow the money
A Utah supplement manufacturer, founded in 1972 and listed on NASDAQ, selling over 800 herbal and nutritional SKUs through a five-level unilevel compensation plan. Most of the range is made at the company’s own plant in Spanish Fork, Utah under FDA good-manufacturing-practice rules. Net sales in FY2025 were an audited $480.1 million, up 5.7%, with Asia at 46.2% of revenue, North America at 29.9%, Europe at 19.4% and Latin America and Other at 4.5%.
The plan is genuinely unusual and the report leads with it because it is the fact most likely to be misreported. Nature’s Sunshine pays nothing at all for recruiting: no sign-up bonus, no fast-start bonus, no enrollment commission, no pack differential, and no commission of any kind on the $50 Welcome Kit - the only thing a new recruit is required to buy. Policies & Procedures §6.2 requires a sponsor to state "in all presentations" that "there is no compensation paid to any Independent Consultant solely for sponsoring new Independent Consultants. Every commission is tied to an individual purchase," that "all product purchases are voluntary," and that "incurring debt to pursue a Nature’s Sunshine business opportunity is discouraged." Two of the three participation tiers cost nothing: a Customer account and a Wellness Partner account are free, require no purchase, and pay cash commissions of up to 30% on referred orders. And there is no monthly personal-volume requirement - the plan states that for group volume "a personal purchase is NOT required," and the only ongoing activity test is a personal order or a referral within the last 90 days.
What the plan does pay on is the other side of the ledger. Every time a downline Independent Consultant places an order, 35% of its purchase volume is paid across five upline levels - 12%, 10%, 10%, 2% and 1% - with dynamic compression so that, in the plan’s own words, "we ensure that five people always receive a commission when an Independent Consultant makes an order." That order may be for the purchaser’s own consumption; the plan does not distinguish. Rank advancement from Director upward requires between one and six first-level Senior Consultants, so while payment is not for recruiting, advancement is. And the proportion of sales reaching people who are not in the plan is disclosed nowhere - not in the 10-K, not in the compensation plan, not in the income disclosure. That is the number that would settle the question, and nobody publishes it.
The earnings picture comes from the company’s own Statement of Average Compensation for calendar 2023, and it is why the grade sits where it does. Of roughly 31,170 US Independent Consultants, 8,377 earned any commission at all - so approximately 22,793, or 73.1%, earned nothing. Among the 13,184 counted as Active, 67% earned $100 or less for the entire year, 88% earned under $1,000, 95% earned under $5,000, and 3% - about 1.27% of all consultants, roughly 396 people - cleared $10,000. The disclosure states plainly that these figures exclude retail markup, exclude volume discounts and exclude every expense, and that "Many Independent Consultants never qualify to earn Commissions or bonuses." It is three years old and it covers only the United States.
And there is a documented channel conflict worth knowing before you pay $50. Policies & Procedures §12.2 bars consultants from selling on "any Internet auction site, marketplace site, shopping site or order fulfillment store, including but not limited to, eBay, Amazon, Walmart.com," and that prohibition expressly survives termination. The company itself lists Probiotic Eleven on Amazon under its own brand at $46.45. A consultant paying an annual fee for the right to distribute is competing with their own supplier on the largest retail platform in the country, and is contractually barred from meeting it there.
Where every dollar of net sales went in FY2025
From the audited consolidated statement of operations in the Form 10-K filed 10 March 2026. This is not a company estimate or a trade-press figure - it is a certified federal filing, and it is the reason the payout dimension here is arithmetic rather than guesswork. Note that net sales are already net of the consultant’s automatic 25% discount, so the true economic transfer to the field is larger than the volume-incentive line alone.
| Product | Price | Pays |
|---|---|---|
| Consultant Welcome Kit (mandatory to become a consultant) The single most important line in the whole product table. In most plans graded on this site the enrollment pack is the largest commission event in the compensation structure; here it pays nobody a cent. It carries a 90-day money-back guarantee and contains product information, sharing tools and shipping coupons. The Customer and Wellness Partner tiers below it cost $0 and require no purchase at all. |
$50.00 one-time |
$0 - nothing is paid to anyone on it |
| Annual membership renewal Auto-renews by default; can be switched off in account settings or by telephone. The Policies & Procedures state $40 for both the kit and the renewal while the live storefront sells the kit at $50, and the current renewal figure could not be reconciled from the published documents. |
$40–50 annual |
— |
| Probiotic Eleven (90 delayed-release vegcaps, 30 servings) The flagship, and the best evidence in the file that demand exists independent of the opportunity: 4.6 stars across 894 reviews on Amazon, where the company sells it itself. Also the worst value in the range at roughly $1.55 a day against about $0.40 for a comparable multi-strain probiotic on the open market. |
$46.45 MSRP · $34.84 at consultant price per unit |
up to 30% + 10% + 5% of PV on a customer order |
| Liquid Chlorophyll (16 fl oz) Cheaper than the NOW Foods equivalent at $29.99 list. Genuinely competitive pricing, and worth stating because the sector norm is the reverse. |
$25.95 MSRP · $19.46 at consultant price per unit |
as above |
| Food Enzymes Line-ball with NOW Super Enzymes at $36.79 for 180 capsules. Another parity SKU. |
$35.95 MSRP · $26.96 at consultant price per unit |
as above |
| Turmeric Curcumin Exact parity with the NOW Foods 120-capsule equivalent at $59.99. Materially more than Nature Made Extra Strength 1000 mg at $31.29 or a Kirkland Signature 320-capsule tub at typical warehouse pricing. |
$59.95 MSRP · $44.96 at consultant price per unit |
as above |
| CleanStart Cleanse (14-day detox program) Roughly three to four and a half times the cost of psyllium, bentonite and a herbal blend bought separately from a pharmacy or supermarket own-brand - against a "detox" premise with a weak clinical evidence base. The largest premium in the range attached to the thinnest support. |
$89.10 MSRP · $66.83 at consultant price per program |
as above |
| Subscribe & Thrive autoship (optional) Not required for any rank or commission. Gives consultants a further 30% off and free shipping above $50, limited to one shipment a month, pausable or cancellable at any time. Some 41% of US consultants were on it in 2023 - so while nothing compels it, most of the working field takes it. |
user-set order value monthly |
— |
Who runs it, and what they ran before
Founded the business in Utah in 1972; the corporation was formed on 26 November 1976. There is no founding-family control block on the share register today and no family member in an executive role that could be located. Fifty-four years of continuous operation under a compensation plan that has never, on the located record, been alleged by any regulator to be a pyramid is the single most unusual fact in this file - most of what this site grades is under ten years old.
A conventional consumer-packaged-goods operator rather than a direct-selling lifer, and the record is publicly verifiable. President, CEO and director of B&G Foods, a NYSE-listed packaged-food company, from 2017 to 2020, where the company states he took full-year revenue from $1.6 billion to $2 billion; President of Fresh Foods at WhiteWave Foods through the Danone acquisition; senior and chief operating roles at Ocean Spray Cranberries from 2004 to 2015; President of multiple Nabisco business units including a direct-store-door delivery system of roughly 10,000 people; President and CEO of The Ultimate Juice Company; President of US toys at Hasbro. No history of promoting income opportunities, no prior MLM founding and no adverse regulatory record could be located against him. In a category where the modal chief executive is a promoter, this is a materially different profile and it should be credited as one.
On 2 June 2025 the company announced a leadership transition under which he would resign as President and CEO on the appointment of a successor and also leave the board. The release cited accomplishments and reaffirmed full-year guidance at the same time. No adverse event was disclosed and none has surfaced. This is recorded as an ordinary succession, not as a departure under a cloud, because nothing in the located record supports the second reading.
Eight directors, seven of them independent of management, four of them women including the Chair, with audit, compensation, governance and risk committees separately chaired. Backgrounds run to a Fortune-listed footwear CFO, a group vice-president of customer experience at a medical-device maker, a former chief commercial officer of a fitness chain, and two founders of businesses sold to public acquirers. The Chair spent 2014–2019 as chief growth officer and operating head of global field sales at a large North American direct-selling skincare brand. A chief technology officer took office on 4 May 2026, joining from a senior digital role at another large Utah-based wellness direct-selling company that is graded elsewhere on this site and is therefore not named here. Against that governance: the historical file is ugly and old. A settled SEC FCPA action in 2009 over cash payments by the Brazilian subsidiary to customs officials in 2000–2001 and the purchase of false documentation to conceal them, resolved by consent judgment without admission or denial, naming the then-sitting CEO and the former CFO as control persons who were not alleged to have known of or authorized the payments; a $6 million securities class-action settlement in 2010 following an auditor resignation and a 2006 Nasdaq delisting. All of it is 17 to 25 years old, resolved, and under entirely different management. One matter is live: the voluntary self-disclosures to the Bureau of Industry and Security and to OFAC, quantified by the company as apparent violations representing less than one percent of net revenue in each of the last three fiscal years, final disclosures filed 5 September 2025, outcome unknown. Voluntary self-disclosure is a mitigating posture under both agencies’ penalty guidelines; it is also the second time in this company’s history that its foreign operations have generated a US federal compliance problem.
Registered address
Lehi, Utah, USA · owned manufacturing plant at Spanish Fork, Utah
This entry is unusual for this site and the reason should be said first: the figures are audited. Nature’s Sunshine files a Form 10-K certified under Sarbanes-Oxley and examined by an independent registered public accounting firm, so revenue, payout ratio, margin and profit are verifiable to the dollar rather than estimated from trade press. The ranking premise this review was asked to test - "$480.1M revenue, +5.7%" - is CONFIRMED against the audited FY2025 Form 10-K filed 10 March 2026 (accession 0001628280-26-016540): net sales of $480,144 thousand against $454,364 thousand, an increase of 5.67%, 5.3% in local currencies. Confirming a premise is as much a finding as overturning one, and no correction is required. The figure the ranking omits is the revealing one. By segment, Asia is $221.8 million or 46.2% of revenue, North America $143.6 million or 29.9%, Europe $93.1 million or 19.4%, and Latin America and Other $21.6 million or 4.5%. This is not primarily a North American business - which is precisely why a United-States-only income disclosure covers less than a third of it, and why the field data a US recruit is shown describes a minority segment. The company employed 806 people at 31 December 2025, carries zero debt against $93.9 million of cash, generated $35.3 million of operating cash flow, repurchased 1.26 million shares for $16.3 million and paid no dividend. Ownership is dispersed: roughly 87–88% institutional across conventional asset managers and index funds, with no founding-family block, no promoter stake and no private-equity owner. Two governance notes belong on the record. The Chair of the Compensation Committee is a portfolio manager at the largest shareholder, a 14.07% holder whose position in this stock is reported at roughly 40% of its entire disclosed portfolio - disclosed and lawful, and a genuine concentration. And a director appointed in June 2022 remains on the board as the US head of a Chinese pharmaceutical group that was formerly a greater-than-10% shareholder and joint-venture partner, sold below 5% on 27 June 2025, and had its joint-venture interests bought back by the company for approximately $7 million in a transaction completing 17 December 2025.
The veteran's checklist
Eight questions that decide whether this is a business or a transfer mechanism. Same eight, every review.
| Question | Answer |
|---|---|
| Who legally owns it? |
OK
Nature’s Sunshine Products, Inc., a Utah corporation incorporated in 1976 and listed on NASDAQ as NATR. Roughly 87–88% institutional and dispersed, no founding-family block, no promoter stake, no private-equity owner. Audited accounts are filed federally and certified under Sarbanes-Oxley.
|
| What does it really cost? |
OK
$50 for a Welcome Kit with a 90-day money-back guarantee, then $40–50 a year to renew, auto-renewing by default. Nothing else is mandatory: no pack ladder, no tool subscription, no website fee, and no monthly volume requirement. Two lower tiers cost nothing at all.
|
| Does it pay for recruiting? |
WATCH
No. No sign-up bonus, no fast-start, no enrollment commission, no pack differential and no commission on the kit, and §6.2 requires sponsors to disclose this in every presentation. But 35% of purchase volume is paid across five upline levels on downline consultants’ own orders, and rank advancement requires one to six first-level Senior Consultants.
|
| Published income disclosure? |
CONCERN
Yes, with a real distribution. For calendar 2023: 73.1% of about 31,170 US consultants earned $0; 67% of Active Consultants earned $100 or less; 88% under $1,000; 3% cleared $10,000. It is three years old and covers only the US, which is 29.9% of revenue.
|
| Is the payout sustainable? |
OK
On the audited evidence, yes. Volume incentives were 30.1% of net sales in FY2025 out of a 72.4% gross margin, producing $24.7m operating income, $35.3m operating cash flow, $93.9m cash and zero debt - and the ratio is falling, not rising. The plan is funded from product margin, not enrollment inflow.
|
| Regulatory action against the company, ever? |
WATCH
No pyramid allegation, FTC action, state AG action or self-regulatory case located in 54 years. The file does contain a settled 2009 SEC FCPA consent judgment naming the then-CEO and former CFO as control persons, a $6m securities class-action settlement, a 2006 auditor resignation and delisting, and three FDA warning letters - all 17–25 years old. One matter is live: BIS and OFAC voluntary self-disclosures, outcome unknown.
|
| Can you get your money back? |
CONCERN
The kit, yes - 90 days, full refund. Inventory, mostly not. The default is the 70 Percent Rule: 100% of your last order plus 30% of the one before, less commissions, with authorization and prepaid shipping. The 90% twelve-month buyback exists only in Georgia, Louisiana, Maryland, Massachusetts, Puerto Rico and Wyoming.
|
| Merchant play or miner play? |
WATCH
Closer to merchant than almost anything else graded here, without getting all the way there. Real goods made in the company’s own plant, sold on Amazon to buyers with no income motive, at 1.1–1.9x open market once the consultant discount applies. But five levels of commission still ride on downline consultants’ own purchases, and the end-customer ratio is published nowhere.
|
What has to be true for you to get paid
| To cover | You need |
|---|---|
| Recover the mandatory cost of joining | $200 of product a year at MSRP-equivalent the automatic 25% consultant discount saves $50, which covers the kit - the only version of this deal that reliably works, and it is not a business |
| Break even in cash as a casual sharer | ~$2,000 of referred customer purchases a year $50 kit plus ~$250 of demonstration and personal product, recovered at the 15% same-day rate - about $167 a month of other people’s supplement spending, sustained |
| Cover a serious first-year build | roughly the top 5% of Active Consultants $50 kit + $2,000 volume-tier stock-up + ~$900 autoship + ~$1,200 for one summit with travel + ~$200 of samples ≈ $4,350, against a published distribution in which 95% of Active Consultants earned under $5,000 |
| Replace a $40,000 job from commissions | inside a band holding about 396 people nationally 3% of Active Consultants - roughly 1.27% of all US consultants - cleared $10,000; the company does not break out any band above that, so the $40,000 population is an undisclosed subset of 1.27% |
Read this twice
Every figure above comes from the company’s own published documents, which is unusual enough to be worth stating. The cost side is short and it is honestly disclosed: a $50 Welcome Kit with a 90-day money-back guarantee, a $40–50 annual renewal, and nothing else that is mandatory. There is no pack ladder, no builder tier, no compulsory tool subscription, no replicated-website fee and - crucially - no monthly personal-volume requirement. By the standards of this site that is an extraordinarily low barrier, and the arithmetic of Scenario A is the direct consequence: someone who was already buying herbal supplements and joins purely for the 25% discount recovers the kit on about $200 of annual purchasing and is ahead thereafter. That person is not running a business and the company effectively concedes as much, writing in its own compliance document that "Many Independent Consultants join simply to enjoy purchasing Nature’s Sunshine quality products at discounted prices... for their own consumption." The cost of *trying to build* is where the picture darkens, and none of it appears in the headline price. Product to demonstrate and sell runs $200–500 at consultant price. The volume-discount tiers start at $500 and the best rate requires a single $2,000 order - which the 70 Percent Rule then makes largely unreturnable, since the maximum return is 100% of the last order plus 30% of the one before it, less commissions. Holding Director or above requires 300 group volume a month, and while a personal purchase is expressly not required, a consultant whose customers do not deliver that volume has only one way to hold rank. Events, samples, print, shipping outside the free allowances, self-employment tax and accounting are all participant-funded. Against that, the published distribution: 73.1% of all US consultants earned nothing in 2023, the median Active consultant earned under $100 for the year, and 88% of Active consultants earned under $1,000. The most instructive single case in the file is the participant who earns $210 in a year - a figure that places her in the 76th to 83rd percentile of the active field, ahead of three quarters of it, while still being some $2,600 out of pocket.
Run your own numbers
Drag the sliders. Nothing here is stored or sent.
Modeled on the retail margin - the 25% Independent Consultant discount, rising to 30% on the optional autoship - against a customer ordering around $100 a month. That is the only earning a participant controls without an organization. The cost line is genuinely small and that is not an approximation: there is no monthly personal-volume requirement anywhere in this plan, no mandatory autoship and no minimum order, so the $8 shown is simply the $50 joining kit and the $40–50 annual renewal spread across a first year. The unilevel is excluded on purpose. It pays 35% of point volume down five levels, but it pays on what downline consultants themselves buy rather than on verified resale to outside customers, so modeling it would turn this into a purchase-volume calculator rather than a selling one. For calibration, from the company’s own CY2023 United States disclosure: 73.1% of Independent Consultants earned nothing at all in commissions, and 3% of Active Consultants - about 396 people - cleared $10,000. Your own subscription cost of $8/mo is included.
What it costs to replace this yourself
Published MSRPs from the company’s own storefront against list prices at ordinary non-graded retailers and mainstream shelf brands, retrieved July 2026. This is the one exercise on this site where the answer is genuinely mixed rather than damning, and getting it right matters more than making it punchy: some SKUs undercut the open market, some are at parity, and some are several times the price. The consultant discount changes the arithmetic again - at 25% off, most of the range is competitive with mainstream retail, which means the person paying the full premium here is usually the retail customer rather than the participant.
| What they sell you | What you'd use instead | Your cost |
|---|---|---|
| Liquid Chlorophyll, 16 fl oz - $25.95 | NOW Foods Chlorophyll Liquid, unflavoured, 16 fl oz | $29.99 list - Nature’s Sunshine is cheaper |
| Food Enzymes - $35.95 | NOW Foods Super Enzymes, 180 capsules | $36.79 - parity |
| Turmeric Curcumin - $59.95 | NOW Foods Turmeric Curcumin, 120 veg caps | $59.99 - exact parity |
| Turmeric Curcumin - $59.95 | Nature Made Turmeric Extra Strength 1000 mg | $31.29 - roughly 1.9x |
| Turmeric Curcumin - $59.95 | Kirkland Signature Turmeric 1000 mg, 320 capsules, USP Verified | ~$25–30 at warehouse pricing - roughly 2–2.4x per capsule |
| Magnesium Complex - $19.95 | NOW Foods Magnesium Citrate 133 mg, 120 veg caps | $12.24 - roughly 1.6x |
| Elderberry D3fense - $34.15 | A mainstream shelf-brand sambucus elderberry | from $14.99 - roughly 2.3x |
| Probiotic Eleven - $46.45 (30 servings, about $1.55 a day) | NOW Foods Probiotic-10, 25 Billion, 100 veg caps (about $0.40 a day) | $39.99 - roughly 3.9x on a per-day basis |
| CleanStart Cleanse, 14-day program - $89.10 | Psyllium husk, bentonite and a herbal blend bought separately, pharmacy or supermarket own-brand | ~$20–30 - roughly 3–4.5x |
| Consultant Welcome Kit - $50, plus $40–50 a year | Buying the same supplements at retail with no membership at all | $0 |
| Total as sold ~$1.5–2.5x the open-market equivalent at MSRP across the range |
Total, built yourself ~1.1–1.9x once the consultant’s automatic 25% discount is applied |
Price-to-value
A real premium, stated as one - but not the five-to-tenfold markup that characterises the worst entries in this category, and it would be inaccurate to claim otherwise. The company owns its manufacturing plant, which is a genuine structural reason it can price like a branded manufacturer rather than a marketing shell. Chlorophyll undercuts the open market, enzymes and turmeric are at parity with the equivalent independent-brand SKU, magnesium and elderberry run 1.6 to 2.3 times, and the probiotic and the cleanse programs carry the largest premiums against, in the cleanse’s case, the weakest evidence. The inversion is worth noticing: on most of this range the participant buying at 25% off is paying something close to a fair market price, and it is the retail customer who is funding the gap.
Three operators, five horizons
Probability of cumulative net profit
Hover any point for median, top decile and bottom quartile.
Discount buyer
joins only for the automatic 25% off; already bought herbal supplements; no recruiting, no customers
| Horizon | P(profit) | Median |
|---|---|---|
| 3 mo | 44% | −$15 |
| 6 mo | 57% | +$55 |
| 1 yr | 63% | +$150 |
| 3 yr | 66% | +$430 |
| 5 yr | 67% | +$710 |
Casual sharer
a few referred customers, some demonstration product, no downline of consultants
| Horizon | P(profit) | Median |
|---|---|---|
| 3 mo | 12% | −$230 |
| 6 mo | 16% | −$270 |
| 1 yr | 19% | −$210 |
| 3 yr | 24% | −$430 |
| 5 yr | 26% | −$600 |
Serious builder
chasing the $2,000 volume tier, on autoship, attending the summit, recruiting for rank
| Horizon | P(profit) | Median |
|---|---|---|
| 3 mo | 3% | −$1,900 |
| 6 mo | 5% | −$3,100 |
| 1 yr | 7% | −$4,000 |
| 3 yr | 12% | −$8,900 |
| 5 yr | 14% | −$12,000 |
Methodology note. These are modeled outcome ranges, not claims, not promises and not company figures. ANCHORED to published documents: the Statement of Average Compensation for calendar 2023, which puts 73.1% of roughly 31,170 US Independent Consultants at $0 in commissions, 67% of the 13,184 Active Consultants at $100 or less for the year, 88% under $1,000, 95% under $5,000 and 3% - roughly 396 people - at $10,000 or more; the $50 Welcome Kit with its 90-day money-back guarantee; the $40–50 annual renewal; the automatic 25% consultant discount and the 30% Subscribe & Thrive rate; the volume-discount tiers at $500, $750, $1,000 and $2,000; the 15%/20%/25%/30% Customer Sharing rates; and the five-level unilevel at 12%, 10%, 10%, 2% and 1% of purchase volume. MODELED by us: the dollar expense side beyond those published items, because the company lists categories such as samples, literature, events and travel without figures; the share of each cohort in cumulative profit; and the cohort definitions themselves, which the company does not segment. Two calibrations cut in the company’s favor and should be read alongside the numbers. First, the discount-buyer cohort is the only one on this site that is genuinely positive at the median, and it is positive for a real structural reason: there is no monthly volume requirement, so a person who joins purely to buy at 25% off recovers the kit on roughly $200 of annual purchasing and is ahead thereafter. That is a buyers’ club, not a business, and the company itself says as much in its compliance document. Second, group volume can be satisfied entirely by referred customers’ purchases rather than by self-purchase, so a participant with a functioning customer base sits materially better than the sharer and builder medians shown. The medians describe the typical participant, and the typical participant does not have one.
Where you are actually allowed to promote this
Platform policy reads, not verifications. Check every one before you spend a dollar - enforcement changes faster than the written policy does.
Red flags and green flags
Red flags
15173.1% of US Independent Consultants earned $0 in commissions
2The median Active Consultant earned under $100 for the entire year
3Only 3% of Active Consultants cleared $10,000
4The income disclosure is three years stale and covers the United States only
5The default buyback is the 70 Percent Rule, not a 12-month 90% repurchase
6Five levels and 35% of purchase volume are paid on downline consultants’ own purchases
7Rank advancement is recruitment-gated from Director upward
8The end-customer ratio is disclosed nowhere
9A documented channel conflict that survives termination
10A live, unresolved federal compliance matter
11A settled SEC Foreign Corrupt Practices Act action naming the then-CEO and former CFO personally
12A certified securities class action settled for $6 million, after an auditor resignation and a 2006 Nasdaq delisting
13Three FDA warning letters, and one of them is serious
14No income-claims policy could be located in the published Policies & Procedures
15Volume-discount tiers create a documented inventory-loading incentive
Green flags
101The compensation plan pays nothing whatsoever for recruiting
2The company’s own rules force sponsors to say so out loud
3Two of the three tiers are free, and there is no monthly volume gate
4$50 to enter, refundable for 90 days
5The plan is funded out of margin rather than inflow, and it is audited
6A published income disclosure with real granularity
7Real vertically integrated manufacturing
8Products people buy with no income motive at all
9Unusually good field-conduct rules
10No pyramid allegation, FTC action, state AG action or self-regulatory case in 54 years
We would like to be wrong about this
Upward
- Publishing the end-customer ratio - the proportion of net sales going to people who are not in the plan - in the 10-K or the income disclosure. It is the single largest upgrade available anywhere in this file, because it is the one number that would resolve the structural question directly rather than by inference.
- A current income disclosure for calendar 2025, with a stated median, covering the Asian and European segments as well as the United States. Three-year-old US-only data on a business that is 70% non-US is the weakest part of an otherwise creditable disclosure practice.
- Extending the 90% twelve-month buyback to all US consultants rather than only the six states whose statutes compel it, and adding an explicit earnings-claims policy to the Policies & Procedures requiring the current Statement of Average Compensation to accompany any income representation. Both are decisions the company could make tomorrow.
Downward
- Any regulator in any market alleging pyramid operation, or the reintroduction of a recruitment-linked bonus - a fast-start, an enrollment commission or a commissionable pack. Paying for the act of recruiting is the single change that would most damage this grade, because it is the finding the whole report currently rests on.
- A material BIS or OFAC penalty, or an escalation from voluntary self-disclosure to charged conduct; or a new FDA warning letter alleging adulteration rather than claims, which would move the product question from marketing to manufacturing.
- Introduction of a monthly personal-volume requirement, withdrawal or further staling of the income disclosure, a rising volume-incentive ratio against falling sales, or loss of audited-accounts status through a going-private transaction, a delisting or an auditor resignation - which would remove the largest single source of verifiability in the file.
Grade is C+. A 54-year-old audited manufacturer that pays nothing for recruiting and charges $50 to join - and whose own disclosure shows 73.1% of US consultants earning zero.
Three things here are genuinely better than the category and they should be stated without hedging. The plan pays nothing at all for recruiting - no sign-up bonus, no fast-start, no enrollment commission, and not a cent on the $50 Welcome Kit, which is the only thing a recruit must buy - and Policies & Procedures §6.2 obliges every sponsor to say so in every presentation, alongside a warning that going into debt for this is discouraged. Two of the three participation tiers cost nothing whatsoever and still pay cash commissions of up to 30%, and there is no monthly personal-volume requirement anywhere in the plan: group volume can be met entirely from referred customers’ purchases, and the ongoing activity test is satisfied by a referral rather than a purchase. And the payout is provably funded from product margin rather than from new-member money - a 72.4% audited gross margin against a 30.1% volume-incentive cost, producing $24.7 million of operating income, $35.3 million of operating cash flow, $93.9 million of cash and zero debt, with the incentive ratio falling for two consecutive periods. Those are certified figures in a federal filing, not marketing.
Then the earnings, which the company publishes itself and which are the reason for the grade. In calendar 2023, of roughly 31,170 US Independent Consultants, 8,377 earned any commission at all - so 73.1% earned nothing. Among the 13,184 counted as Active, 67% earned $100 or less for the year, 88% earned under $1,000, 95% earned under $5,000, and 3% - about 1.27% of all consultants, roughly 396 people - cleared $10,000. Those figures exclude retail markup, exclude the value of volume discounts and exclude every expense, and the company says so in terms. The disclosure is also three years old and covers only the United States, which is 29.9% of revenue; Asia at 46.2% and Europe at 19.4% have no published disclosure that could be located. The most instructive case in the whole file is the participant who books $210 of commission in a year: that places her in the 76th to 83rd percentile of the active field - ahead of three quarters of it - while still being roughly $2,600 out of pocket.
The structural reservations are narrower than usual but they are real, and they are what keeps this from being a B. Every downline consultant’s order pays 35% of its purchase volume across five upline levels with compression guaranteeing five recipients, and the plan does not distinguish an order for resale from an order for personal use; rank advancement from Director upward requires between one and six first-level Senior Consultants, so advancement is gated on recruitment even though payment is not; and the proportion of sales reaching people outside the plan is disclosed nowhere at all. On exit, the default buyback is the 70 Percent Rule - the last order in full plus 30% of the one before it, less commissions - with the 90% standard offered only in the six jurisdictions whose statutes compel it, so a $2,000 volume-tier order placed in the spring is unreturnable by autumn. The downline is forfeited permanently and cannot be sold. And no earnings-claims policy could be located anywhere in the published rulebook, which is a conspicuous silence in the sector’s single largest exposure area.
If you want the products, take the free tier or the discount and stop there
A Customer or Wellness Partner account costs nothing, requires no purchase and still pays cash on referrals. If you already buy herbal supplements regularly, the $50 consultant kit pays for itself on about $200 of annual purchasing through the automatic 25% discount, with no monthly volume to hold and no rank to chase. That is the only version of this arrangement that reliably comes out positive - and the company effectively concedes it, writing that many consultants "join simply to enjoy purchasing Nature’s Sunshine quality products at discounted prices... for their own consumption."
Price the specific SKUs you actually use before you assume the discount is a saving
Chlorophyll undercuts the equivalent NOW Foods product on list; enzymes and turmeric are at parity. But Probiotic Eleven runs about $1.55 a day against roughly $0.40 for a comparable multi-strain probiotic, elderberry is about 2.3 times a mainstream brand, and the cleanse programs are three to four and a half times a pharmacy equivalent against the weakest evidence in the range. A 25% discount off an inflated reference price is not a discount. Check your own basket, item by item, against a shelf brand.
Read the 70 Percent Rule before you place a $500-plus order
The volume tiers start at $500 and the best rate needs $2,000 in one order. Outside Georgia, Louisiana, Maryland, Massachusetts, Puerto Rico and Wyoming, the most you can ever return is your last order in full plus 30% of the one before it, less commissions already paid, with prior authorization and prepaid shipping. Ask your sponsor to walk you through exactly what happens to unsold stock if you stop in month eight. If the answer is vague, that is the answer.
Sell supplements without the plan, or run the retail permission properly
This is one of the few plans graded here that expressly permits a physical retail outlet or kiosk and lets you sell to any US customer from it - if you already have premises with footfall, that is a genuine and workable channel, and the volume-discount tiers exist precisely to make it margin-viable. If you do not have premises, note that you may not sell on Amazon, eBay or Walmart.com, and that the ban survives your leaving. Sourcing your own supplements at wholesale, or building honest comparison content in a category with enormous search intent, gives you a customer list you own, a channel nobody can bar you from, and no annual renewal.
Nine dimensions, weighted
Dimension profile
Further from center is better. Hover any point.
Hard caps that bind here
The lowest binding cap wins, regardless of the weighted arithmetic.
What we read
Every source below links to the document itself. Tier 1 is a primary record - the company’s own plan, policy or disclosure, a court filing, a regulator’s decision or an SEC filing. Tier 2 is a self-regulatory or secondary regulator record, tier 3 reporting or academic work, tier 4 an open-market price comparison. Where a document can be moved or withdrawn, an archived copy is linked beside it. If a link is dead when you try it, that is a correction we want.
- Nature's Sunshine Products, Inc. Form 10-K for FY2025, filed 10 March 2026 - EDGAR filing index (accession 0001628280-26-016540)
Form 10-K for FY2025, filed 10 March 2026, accession 0001628280-26-016540 - audited net sales $480,144 thousand against $454,364 thousand (+5.67%); gross profit 72.4%; volume incentives $144,591 thousand (30.1%); SG&A 37.2%; operating income 5.2%; segment split Asia 46.2%, North America 29.9%, Europe 19.4%, Latin America and Other 4.5%; 806 employees; zero debt; "over 800 products"; "Most of our products are manufactured at our facility in Spanish Fork, Utah"; and the risk-factor disclosure of the BIS and OFAC self-disclosures
- Form 10-K for the fiscal year ended 31 December 2025 - primary document (natr-20251231.htm)
- EDGAR - all Nature's Sunshine Products, Inc. (NATR) Form 10-K filings, CIK 0000275053
- Nature's Sunshine Compensation & Customer Sharing Plan, U.S. English, updated April 2026 (PDF)
Compensation & Customer Sharing Plan, US English, updated April 2026 - the three tiers and their costs ("No purchase or fee required"); the 15/20/25/30% Customer Sharing rates; the five-level unilevel at 12%, 10%, 10%, 2% and 1% totaling 35% of PV; dynamic compression ("we ensure that five people always receive a commission"); the full rank table and its one-to-six first-level Senior Consultant requirements; "A personal purchase is NOT required"; and the $500/$750/$1,000/$2,000 volume-discount tiers with their PV discount factors and full-PV rank credit
- Nature's Sunshine "Consultant Business Model" compensation booklet, U.S. (PDF) - the five-level 12/10/10/2/1% unilevel and the Customer Sharing table
- Nature's Sunshine, "Share Health and Earn" - the company page that publishes and links the compensation plan and policies
- Nature's Sunshine Policies & Procedures, USA English, Updated November 2024 (PDF)
Policies & Procedures, US English, updated November 2024 - §6.2 mandatory sponsor disclosure that no compensation is paid for sponsoring; §6.4 anti-inventory-loading; §6.5 anti-stacking; §5.14 lead-selling ban; §7.1 no money between consultants except at delivery; §11.1 90-day 100% customer guarantee; §11.4 the 70 Percent Rule and the six statutory 90% jurisdictions; §12.1–12.4 channel rules and the marketplace ban surviving termination; §13 advertising, internet, social and telemarketing; §15.3 forfeiture on termination; and the absence of any locatable income-claims section - Statement of Average Compensation Paid to U.S. Independent Consultants, January–December 2023, published as Addendum A to the Policies & Procedures - ~31,170 US consultants; 13,184 Active; 8,377 earning any commission; the ten-band distribution (37% at $0, 30% at $0.01–$100, 88% cumulative under $1,000, 95% under $5,000, 3% at $10,000+); ~$21 million of US commissions and ~$16 million of US volume discounts; and the statement "Many Independent Consultants never qualify to earn Commissions or bonuses"
Not established by this document: Nature's Sunshine does not publish the Statement of Average Compensation as a standalone document; the only located copy is Addendum A inside the Policies & Procedures PDF, which is therefore cited directly. No calendar-2024 or calendar-2025 edition could be located on the company's domain.
- "Nature's Sunshine Reports Strong First Quarter 2026 Results" - press release, 7 May 2026 (net sales $122.9m, gross margin 73.2%, volume incentives $36.9m, operating income $9.5m)
Q1 FY2026 results, reported 7 May 2026 - net sales $122.9 million (+9%), gross margin 73.2%, volume incentives $36.9 million (30.0%), operating income $9.5 million; FY2026 guidance reaffirmed at $500–515 million of net sales and $50–54 million of adjusted EBITDA
- Q1 2026 earnings release filed as Exhibit 99.1 to Form 8-K, 7 May 2026 (SEC EDGAR)
- Form 8-K reporting the Q1 2026 results, 7 May 2026 (natr-20260507.htm)
- SEC Litigation Release No. 21162, 31 July 2009 - SEC v. Nature's Sunshine Products, Inc., Douglas Faggioli and Craig D. Huff (D. Utah, Case No. 09CV672)
SEC Litigation Release LR-21162 and the underlying complaint, SEC v. Nature’s Sunshine Products, Inc., Douglas Faggioli and Craig D. Huff, D. Utah 2:09-cv-00672, filed 31 July 2009 - consent judgments entered without admission or denial; $600,000 corporate penalty, $25,000 each individually; §20(a) control-person liability with no allegation of knowledge or authorization; no criminal charge and no conviction
- Complaint, SEC v. Nature's Sunshine Products, Inc., a Utah Corporation, Douglas Faggioli, and Craig D. Huff, D. Utah Civil No. 2:09CV0672 (PDF)
- Stanford FCPA Clearinghouse enforcement-action record - Nature's Sunshine Products, 09-cv-00672 (penalties and consent judgments)
- "Nature's Sunshine Products Announces Court Approves Class Action Suit Settlement" - press release, 9 February 2010 (Order and Final Judgment, D. Utah; dismissal with prejudice; insurer-funded)
In re Nature’s Sunshine Products, Inc. Securities Litigation, D. Utah 2:06-cv-00267-TS-SA - class certified, settled for $6,000,000 in cash, dismissed with prejudice, insurer-funded, final approval announced 9 February 2010; and the contemporaneous auditor resignation and April 2006 Nasdaq delisting
Not established by this document: No free public docket for In re Nature's Sunshine Products, Inc. Securities Litigation, D. Utah 2:06-cv-00267-TS-SA, was located (the case predates broad RECAP coverage), and the contemporaneous auditor resignation and April 2006 Nasdaq delisting are documented only inside the company's own periodic filings rather than in a discrete retrievable document.
- Form 8-K and Exhibit 99.1 announcing final approval of the securities class action settlement, 9 February 2010 (SEC EDGAR)
- Deseret News, "Nature's Sunshine lawsuit settled for $6 million", 7 November 2009 - insider-trading and securities-fraud allegations, $6m insurer-funded settlement
- FDA Warning Letter to Nature's Sunshine Products, Inc., 19 June 2001 - "Cholester-Reg" (HongQu) red yeast rice containing lovastatin, unapproved new drug and misbranded (archived full text)
FDA warning letters of 19 June 2001 (a red yeast rice product alleged to contain lovastatin - unapproved new drug and misbranded), 22 October 2004 (unsubstantiated weight-loss claims on Carbo Grabbers and Fat Grabbers), and 5 June 2009 (issued to an independent distributor, not to the company, over H1N1 claims about Silver Shield); plus the FDA notice of the company-initiated 22 July 2022 undeclared-milk recall of AIVIA Whey Protein, made with FDA’s knowledge with no illnesses reported
Not established by this document: The 2001, 2004 and 2009 letters predate FDA's current warning-letter repository and are no longer served on fda.gov; the archived full texts above are used instead, as the URL rules permit.
- FDA Warning Letter to Nature's Sunshine Products, Inc., 22 October 2004 - unsubstantiated weight-loss claims on Carbo Grabbers and Fat Grabbers (archived full text)
- FDA Warning Letter, 5 June 2009 - issued to an independent Nature's Sunshine distributor (VoiceBio Neva / mynsp.com) over H1N1 claims for Silver Shield (archived full text)
- FDA recall notice: "Nature's Sunshine Products Inc. Issues Allergy Alert on Undeclared Milk in AIVIA Whey Protein + Power Herbs Meal Replacement Shakes", company announcement 22 July 2022
- Nature's Sunshine press release announcing the AIVIA recall, 22 July 2022 - "made with the knowledge of the U.S. Food and Drug Administration", no illnesses reported
- Nature's Sunshine storefront - Probiotic Eleven product page, $46.45 MSRP ($34.80 on subscription)
Company storefront MSRPs retrieved 31 July 2026, the Consultant Welcome Kit product page at $50.00 with its 90-day money-back guarantee, and the company’s own Amazon listing for Probiotic Eleven at $46.45 with 894 reviews at 4.6 stars - set against list prices at NOW Foods, Nature Made, Kirkland Signature via Costco and iHerb, all ordinary non-graded retailers and shelf brands
Not established by this document: The Consultant Welcome Kit product page, the company's own Amazon listing for Probiotic Eleven (894 reviews at 4.6 stars) and the comparator list prices at NOW Foods, Nature Made, Kirkland Signature via Costco and iHerb are live-storefront snapshots that could not be re-verified at a stable URL here; no substitute link is asserted, and the company's own MSRP pages above carry the price side of the comparison.
- Nature's Sunshine "Subscribe and Thrive" pricing page - one-time versus subscription MSRPs used for the price comparison
- Nature's Sunshine probiotics category page - list prices for the probiotic range
What we could not get
- The ratio of sales to non-participant end consumers. Absent from the 10-K, absent from the compensation plan, absent from the income disclosure and absent from every earnings-call document retrieved. It is the single number that would settle the pyramid question in either direction, and nobody publishes it - which is why this report reasons from structure rather than asserting an answer.
- Whether any income disclosure exists for calendar 2024 or 2025. The most recent located statement covers calendar 2023, published in a document updated November 2024, and no later one could be found on the company’s site as of 31 July 2026. Its existence is unconfirmed rather than disproved.
- Whether any income disclosure exists for the Asian, European or Latin American segments - together 70.1% of revenue. None was located and none is asserted to exist or not to exist.
- The current annual renewal fee. The Policies & Procedures state "The cost of the Welcome Kit and the Renewal fee is $40," while the live storefront sells the Welcome Kit at $50. Whether the renewal has moved to $50 alongside the kit could not be reconciled from the published documents, so this report gives the figure as a $40–50 range rather than picking one.
- Purchase volume per SKU. PV is not published on the public storefront, so every dollar conversion of a commission percentage in this report is calculated on price as a proxy and is directional. The percentages themselves are exact from the plan; actual PV is typically below retail price, so real commissions are somewhat lower than a price-based figure implies.
- Global consultant and customer headcounts. The 10-K does not disclose them. The only figure located is a marketing claim of "over 600,000 Independent Consultants and Customers in more than 40 countries," which conflates two different populations and is not audited. The ~31,170 US consultant figure is from the income disclosure and covers the United States only.
- Whether any regulator in the Asian or European markets - together 65.6% of revenue - has taken action against the company or its local entities. These jurisdictions were not systematically searched, and what is being reported here is a limit on automated retrieval rather than an absence of action. It is a genuine blind spot in a business that is majority non-US, and no comfort should be taken from silence in this report about two thirds of the revenue base. The outcome of the BIS and OFAC matter, the full text of the FY2025 legal-proceedings note and any accrual taken against it, and the exact date of relisting after the April 2006 Nasdaq delisting are likewise unretrieved.
- Checked and CONFIRMED rather than overturned: the ranking premise of "$480.1M revenue, +5.7%" reconciles exactly to the audited FY2025 Form 10-K (accession 0001628280-26-016540) at $480,144 thousand against $454,364 thousand, a 5.67% increase. Confirming a premise is as much a finding as correcting one, and it is recorded here because most figures this site tests against primary sources do not survive. The figure the ranking omits is the more revealing one: Asia is 46.2% of revenue and North America only 29.9%, which is why a United-States-only income disclosure describes less than a third of this business.
Not advice
This is independent analysis for decision-making, not legal, financial or investment advice. Allegations reported by third parties should be verified against primary court and regulatory records before any decision.
Researched by Claude. Reviewed by an editor.
Every report is researched and written by Claude, Anthropic’s AI assistant, from the company’s own plan documents, policies, terms and regulatory file - then reviewed before publication by Rob Fore, who checks the sources and the stage-label on every allegation.
- Nine weighted dimensions, published with their weights
- The editor checks the evidence and cannot change the number - the build rejects any page whose grade does not reconcile to its own arithmetic
- Every affiliate position we hold is disclosed on the report it touches
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Nature’s Sunshine - frequently asked
QIs Nature’s Sunshine a pyramid scheme?
QHow much do Nature’s Sunshine consultants actually earn?
QHow much does it cost to join Nature’s Sunshine?
QCan you get your money back if you quit Nature’s Sunshine?
QThe company is on NASDAQ. Does that make the opportunity safe?
Author, editor and publisher
This report was researched and written by Claude, Anthropic’s AI assistant, working from primary documents - Nature’s Sunshine’s own compensation plan, its policies and procedures, its terms of service, its income disclosure statement where one exists, and its regulatory and self-regulatory file. It was scored against nine weighted dimensions that are published in full, with their weights, on the methodology page.
Before publication it was reviewed by Rob Fore, who checks every source link, every figure against the document it came from, and every allegation against its stage-label - an investigation is not a finding, a warning letter is not an enforcement action, and a filed claim is not a verdict.
The editor does not set the grade. The published score is the weighted composite of the nine dimension scores, and the build refuses to emit a page where the two disagree by more than 0.06. A grade moves when the evidence moves it and not otherwise.
Rob Fore has marketed online since 1996, wrote Online MLM Marketing (2014), and is CEO of Listech Inc, the Nevada corporation that publishes this site. He holds affiliate positions in companies graded here - including LiveGood, which this site grades D, SendOutCards, which it grades C−, and the Home Business Academy, which it grades B−. Those positions are disclosed on the reports they touch, and changed nothing on this page.
About the author and our conflicts · Contact the editor · Corrections: corrections@opportunitygrade.com
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Corrections
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