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All-in-one marketing SaaS · single-tier affiliate program

Builderall

A real marketing software business with a genuinely clean recruitment record - and a contract that says exporting the site you built on it is impossible, alongside a residual affiliate program it canceled on 21 days’ notice.

Reviewed July 31, 2026 Founded Platform work began 2011 in Brazil; US launch 2017 through a digital-product marketplace; control passed to Cloud Builder, LLC on 25 October 2022 Confidence: Medium-High
B-GRADE
7.1/10
Weighted composite

REAL SOFTWARE, REVOCABLE INCOME

Nothing is ever sold to a recruit and nothing is ever taken as an investment - but the Terms of Use call moving your own content off the platform impossible, and the residual program people built businesses on was terminated on 17 July 2025 with effect from 7 August.

The question you came with

Can you actually make money with Builderall?

GO, WITH CONDITIONS Only under conditions, and they are specific

Yes, with conditions, and the first is that you understand what happened to the last group of people who built here. The structure is the cleanest thing in this file and the company puts it in capitals in its own disclosure: affiliates do not earn commissions for referring a new affiliate, and commissions are only generated when a product or plan is sold to a customer. There has never been a pack, a license, a kit, an autoship, a minimum volume or a renewal fee. Joining is free and always has been.

Then 17 July 2025. The two-tier residual program, the one people had spent years building recurring income on, was terminated with effect from 7 August, twenty-one days later. Nothing accrued after that date and balances not withdrawn by 6 September were forfeited, subject to a $100 minimum withdrawal. The company confirmed the discontinuation in writing on a public review site in February 2026. What replaced it is a single tier paying a one-off bounty of up to $40 a sale, with no verified recurring tail behind it.

No income disclosure has ever been published, in more than a decade. What occupies its place on the affiliate page is a commission calculator inviting a prospect to model how much they would like to make per month, alongside a cumulative all-time figure of over $10 million in commissions paid with no denominator attached. If ten thousand people have ever earned anything here, that is a lifetime mean of $1,000 each. The company does not publish the number that would settle which it is.

The contract is the other condition, and it is the worst part of the file. Terms of Use section 6e states that because of the settings of the system it is impossible to move a website, shop, design or any other content you created off the platform. Section 6c voids your consumer refund right in any month you have earned a commission. Five separate clauses provide for forfeiting money already earned, and section 11b permits canceling a subscription where a user publicly desecrates the company's image. One real improvement: the affiliate program now runs on an independent third-party network rather than an in-house ledger.

What it costs to be in
$0

the affiliate program is free to join and always has been; the software itself runs $27 to $247 a month

What has to be true for this to work for you
  • You are selling software to businesses that want software. No tier of this plan, current or retired, has ever paid for a recruit, so an audience assembled around an income offer is the wrong audience to point at it.
  • A one-off bounty of up to $40 a sale is a number you can work with. The residual program ended in August 2025 and the current published payout is a single payment per sale, so last month's selling does not carry this month.
  • You would build on the platform knowing you cannot take the site with you. Section 6e describes export as impossible, and it is disclosed as an architectural fact rather than a policy someone could be talked into relaxing.
  • You can live with there being no earnings distribution anywhere to test the offer against. Ten years, no disclosure, and a calculator on the affiliate page standing where one would go.

That call is computed, not chosen - the rule reads three of the nine published dimension scores and is printed on the methodology page. It describes this company's plan and the figures it publishes about the people already in it. It is not a prediction about you, and nothing on this site is advice.

$0
Cost to join the affiliate program
no pack, no license, no kit, no autoship, no minimum volume - verified in the negative
21 days
Notice before the residual program ended
announced 17 July 2025, effective 7 August 2025; unwithdrawn balances forfeited after 6 September
Zero
Income disclosures ever published
while an income-projection calculator runs live on the affiliate page
§6e
The clause calling export of your own content impossible
Builderall’s own Terms of Use, in that word

Legal status

LEGAL - and unusually cleanly so. No FTC enforcement action, consent order, civil investigative demand or warning letter naming Builderall, Cloud Builder LLC, Builderall LLC, e-Business4us Inc or the founder could be located in the FTC legal library. No SEC litigation release, administrative proceeding or trading suspension. No state attorney general matter in any US state. No advertising-regulator ruling. Builderall is not a direct-selling association member and has never been the subject of a self-regulatory earnings-claim case, which is correct because it is not a direct-selling company. What exists instead is a private complaint file: a BBB rating of D− on Builderall LLC and B− on the legacy entity, both driven by failure to respond to complaints, and a multi-year pattern of billing-after-cancellation complaints across three independent review platforms - all private, unadjudicated allegations. The Brazilian regulatory record is an open item; Portuguese-language consumer-protection filings were not exhaustively searched.

Confidence: Medium-High

Primary sources fetched directly where possible. Everything we could not verify is listed at the bottom of this page by name.

What this actually is

Follow the money

A Miami-owned all-in-one marketing software platform - websites, funnels, email, checkout, courses, webinars, chat, SMS, booking and an AI layer - sold on four monthly plans at $27, $47, $97 and $247, with a free affiliate program attached that is now run through a third-party affiliate network on a one-off bounty.

The product side is stronger than the internet’s memory of this company and it should be said first. G2 rates it around 4.1, the aggregate across G2 and Capterra is roughly 3.8 out of 5 across 61 reviews, and drag-and-drop page building scores 9.0 on G2 - above a major mainstream email platform. The buyers are ordinary: the chief executive reported in September 2025 that of the first thousand customers opting into a new onboarding service, course creators made up 27.4% and agencies 17.8%. The homepage sells software, not an income opportunity. The bundling is genuinely differentiating - hosting, a free first-year domain and a branded mailbox at your own domain are included rather than billed separately - and there is a 30-day money-back guarantee on every plan.

On the recruitment question, the record is clean and it is worth being precise, because the ranking’s note that a two-tier structure invites pyramid framing is a statement about perception, not a finding, and this report does not adopt it as one. Builderall’s own official affiliate disclosure reads: AFFILIATES DO NOT EARN COMMISSIONS FOR REFERRING A NEW AFFILIATE. COMMISSIONS ARE ONLY GENERATED WHEN A BUILDERALL PRODUCT OR PLAN IS SOLD TO A CUSTOMER. There has never been a pack, license, kit, autoship, minimum order or renewal fee. Under the historic plan, tier two paid on the recruit’s customers - the knowledge base defines tier-2 sales as paid members sponsored by someone you sponsored - which is a sub-affiliate override on real subscriptions, not a headhunting fee.

That historic plan no longer exists. Builderall announced on 17 July 2025 that the Associate and Affiliate Program would end on 7 August 2025; no commissions accrued after that date and unwithdrawn balances were forfeited if not claimed by 6 September 2025, subject to a $100 minimum withdrawal. The company confirmed it in writing on Trustpilot on 24 February 2026: the previous Affiliate/Associate program was officially discontinued and replaced by the new Partner Program, which operates as a separate initiative and requires application and approval to participate. What replaced it is a single-tier program paying up to $40 per sale on a 30-day cookie through a third-party network, plus an application-only, hand-selected partner track whose economics are not published at all.

So the risk has migrated. It is no longer comp-plan risk; it is counterparty risk, and it lives in the contract. Terms of Use §6e says it is impossible to move content you created off the platform. Five separate clauses permit earned commissions to be forfeited. Section §6c voids your refund right in any month you have earned a commission. Section §11b permits cancellation of a subscription where a user publicly desecrates the company’s image without going to support first. Cancellation is ticket-only. That is what a B− with a 2 on terms looks like: a real product you can safely buy for a month, attached to an agreement that makes leaving expensive and speaking freely conditional.

Where the money goes on a $47 Essentials subscription, first year

Modeled on the only payout figure Builderall publishes for the current program - up to $40 per sale, one-off, against twelve months of a $47 plan ($564). The company does not publish a recurring component, a threshold or a clawback window, so this is the published-terms reading and it is flagged as unverified. For contrast, the retired two-tier plan paid 30% recurring to the direct affiliate and 30% recurring to the tier-2 upline, leaving roughly 40% with the company.

7% 93%
Affiliate - one-off bounty of up to $40, paid once (7.1%)Retained by Builderall - hosting, deliverability, support, R&D, processing (92.9%)
ProductPricePays
Core plan
One website, one professional mailbox, 2 GB, 250 AI credits. No email marketing and no ecommerce, which means it cannot support any income activity at all - an affiliate demoing the product needs the tier above.
$27/mo
monthly ($12.75/mo billed annually)
up to $40 per sale
Essentials plan
Ten websites, three mailboxes, 10 GB, 3,000 subscribers, ecommerce. Note a live contradiction between two official documents: the pricing page says 60,000 emails a month, the Terms of Use §8d says 50,000.
$47/mo
monthly ($35.25/mo billed annually)
up to $40 per sale
Advanced plan (marked Most Popular)
25 websites, 10 mailboxes, 30 GB, 10,000 subscribers, three team accounts. This is the tier where the bundling argument actually works against buying the pieces separately.
$97/mo
monthly ($72.75/mo billed annually)
up to $40 per sale
Premium plan
25 websites, 25 mailboxes, 75 GB, 100,000 subscribers, ten team accounts. The Terms of Use state materially lower limits than the pricing page for this tier - 25,000 subscribers and 600,000 sends.
$247/mo
monthly ($185.25/mo billed annually)
up to $40 per sale
Affiliate program
Run through a third-party affiliate network with ACH and PayPal payouts. Third-party directories observe a $1 to $60 per-sale range. No second tier is advertised. The exact schedule sits behind a partner login and is not public.
$0
free, no purchase required
up to $40 per sale, 30-day cookie
Partner Program (Agency / Creator / Training)
Agency partners are promised recurring commissions, training partners a higher upfront commission plus recurring revenue, creator partners commissions plus contest bonuses and a heavily discounted - not free - premium account. No percentage, threshold or term is published for any track.
$0 to apply
application only, hand-selected
undisclosed
Metered overages
Plus a 1.3% platform fee on every sale through the built-in checkout, on top of the payment processor’s own fee. Storage and domain-quota extensions are priced separately and are, in the Terms, never refundable under any circumstance.
$10 per 5,000 subscribers · $2.50 per 5,000 sends · $1/mo per extra mailbox
as used
Agency Certification and Full Stack Marketer Certification
Both are named in the live Terms of Use as non-refundable - all sales under this product are final and there are no refunds - and neither is priced on any public page. An unpriced, no-refund upsell path is a real gap, not a rounding error.
not published
one-time
Background check

Who runs it, and what they ran before

PS
Pedro Sostre
Chief Executive Officer, December 2022 to present

A career software and marketing operator with two prior exits rather than an opportunity-marketing background, which in this category is worth saying first. Director of User Experience at a visual-search company acquired by Google; earlier at a sports media property acquired by a national broadcaster; co-founder and chief executive of an apparel brand he describes as bootstrapped from zero to $1.5 million in three years and sold in 2016; author of a mainstream technical title on web analytics; later a labs manager at a workspace company, a venture partner and an accelerator co-founder. No regulatory action, fraud judgment or criminal proceeding against him could be located in any source reviewed.

C(
Chris (James Christopher) Kurzweg
Principal and manager of Cloud Builder, LLC; briefly announced himself as chief executive in April 2023

An infrastructure operator: roughly two decades running a Miami dedicated-server and cloud hosting business founded in 2003, which acquired a competitor’s hosting unit in 2019, plus associated hosting and colocation ventures and an earlier commercial career at a global consumer-goods group. He signs the Florida annual reports as manager and administers the Brazilian corporate participation. Again, no regulatory action, fraud judgment or criminal proceeding could be located. A hosting operator running a hosting-heavy SaaS platform is a sensible fit.

ES
Erick Salgado
Brazilian founder; began the platform in 2011, no longer chief executive

Originally a physical-education teacher who built early fitness-training software, then a Brazilian digital-inclusion program that produced several thousand small-business websites. In 2004-05 he launched a neighbourhood-portal venture his own professional biography describes as a virtual mini-franchise system - a micro-franchise sold to small entrepreneurs, and structurally the ancestor of the affiliate culture Builderall later inherited, including the downline, upline, sponsor and rank-point vocabulary. He founded the US legacy corporation in 2008 and took the platform into the US market in 2017. One 2025 review makes serious personal allegations against him which the company has called not accurate; they are anonymous and unevidenced, nothing has been established, and this report does not repeat them.

Gn
Governance note
The October 2022 change of control is opaque

Cloud Builder, LLC was formed on 25 October 2022 and the platform is now stated in the Terms of Use to be owned by it. What could not be established is what the transaction was: no M&A filing, press release or credible trade report exists giving the price, the structure, whether external capital was involved, or whether the founder retains any equity. Builderall’s own support account has said in writing that the company operates under new leadership with a new chief executive and a renewed executive team, and reviewers routinely refer to the period since new ownership - so the change is real and acknowledged. It is simply undocumented. For a buyer signing a multi-year dependency on a platform that says content cannot be exported, knowing who actually owns it and on what terms is not a trivia question.

Registered address

Miami Beach, Florida, USA
The company presents at least three entity names and two addresses across its own public surfaces: Cloud Builder, LLC of Miami Beach in the Terms of Use, Builderall LLC of Orlando on its BBB file, and e-Business4us, Inc. of Orlando on legacy sites. None of that is fraudulent and the trademark registrations resolve cleanly to Cloud Builder, LLC - but it is a transparency demerit for a buyer trying to work out who the counterparty is. Builderall is privately held and has never reported revenue. Trade estimates range from under $10 million to roughly $125 million a year and are irreconcilable; one widely-cited data provider was rejected outright for this file because its page displays obvious template placeholders. Headcount is the one figure with rough consensus: roughly 325 to 400, declining across several years on two independent trackers. Treat every revenue number attached to this company as a modeled third-party estimate, not a company figure and certainly not an audited one.

Compensation plan

What has to be true for you to get paid

To coverYou need
Join the current affiliate program and break even 1 sale
$0 in, so any commission is profit - the honest, unglamorous best case of the 2026 offer
Subscribe to Essentials to demo the product and cover it ~1.2 sales every month, forever
$47/mo against a one-off bounty of up to $40, with no verified recurring tail
Cover a Premium subscription under the retired plan 4 retained paying customers, held indefinitely
30% recurring on a $69.90 plan is $20.97 a month each, against $69.90 a month in
See a single dollar of legacy commission in your hand ~12 sales
a 35-day hold plus a $250 lifetime first-withdrawal gate before the hold dropped to 5 days

Read this twice

The arithmetic here is short and it splits cleanly into the program that exists and the program that does not. On the current offer, cost in is $0. There is no pack, no license, no minimum purchase and no requirement to subscribe, so a participant cannot lose money and one sale puts them ahead. That is a genuinely good deal in a category where the modal entry cost is four figures, and it should not be buried. The catch is the shape of the return rather than its cost: the only published figure is up to $40 per sale, paid once, on a 30-day cookie. A one-off bounty means last month’s work does not pay this month, so an affiliate who subscribes at $47 to demo the product needs a little over one new sale every month indefinitely just to cover the subscription. Whether a recurring component exists behind the network contract is the single most important unverified item in this file; if one exists at anything like the legacy 30%, break-even falls to roughly three or four retained customers. On the retired plan the maths was harder than the marketing implied. After the January 2023 revision the direct affiliate earned 30% of the first month rather than the 100% still repeated across affiliate directories in 2026, so a $69.90 Premium sale paid $20.97 in month one, not $69.90. A 35-day commission hold applied until an affiliate had requested $250 lifetime, which meant roughly a dozen sales before the first payment landed. Going three months without a direct sale flipped the account to inactive and cut all commissions by half. And the free qualification route required 180 points a month, with self-consumption scored at three points per dollar against one point per dollar for actual sales - so a roughly $60 monthly subscription qualified you automatically, while a non-subscriber had to produce $180 of gross plan sales every month, forever, to earn anything at all. The final line of that arithmetic is the one that matters most: Builderall’s own affiliate calculator projected $1,661.10 a month from twenty personal sales a year plus five affiliates making ten each, and $11,865 a month from a hundred personal sales plus twenty affiliates making twenty each. Those projections assumed zero churn, and on 7 August 2025 they became worth nothing at all.

Run your own numbers

Drag the sliders. Nothing here is stored or sent.

-
Cumulative net, after costs
Total referred sales -
Commission that month -
Total commissions earned -
Total you paid in -
Net -

The only commission figure Builderall publishes today is “up to $40 per sale” on the single-tier program it runs through impact.com, with a 30-day cookie and ACH or PayPal payout. It is modeled here as a one-off bounty because that is what the published wording describes, so the churn slider is disabled and nothing compounds - last month’s sales do not help this month. Cost is genuinely $0: joining requires no purchase and an affiliate does not have to be a paying subscriber, which is a real and creditable feature and the reason the downside here is bounded at whatever you spend on traffic. Two things the model cannot show. The exact impact.com schedule - rate, whether anything recurs, the payout threshold and the reversal window - is only visible after partner login and is the single most important unverified item in the report; if a 30% recurring component does exist, the true figures are materially better than this. And the two-tier program that ran until 7 August 2025 paid 30% on direct sales and 30% on a tier-2 affiliate’s customer subscriptions, then was terminated with unwithdrawn commissions forfeited after 6 September 2025 - which is history rather than a present-day input, but it is the reason to read “up to” carefully. Your own subscription cost of $0/mo is included.

Your money

What it costs to replace this yourself

Builderall makes this comparison itself on its homepage, claiming the tools it replaces cost $327 a month - e-learning $99, website builder $39, email marketing $150, chatbot and automation $29, booking calendar $10. That figure is inflated against what a competent solopreneur can actually assemble in 2026. Here is the honest version, at the comparators’ own published list prices. Two caveats belong on it. Several of these list prices were captured from vendor pricing pages during research and are not independently re-verified, so read them as indicative. And the comparison deliberately excludes any graded platform: the point of the exercise is what the open market charges, not how one income-attached product compares with another.

What they sell youWhat you'd use insteadYour cost
Essentials plan at $47/mo - 3,000 subscribers, 10 sites, ecommerceFree email tier covering up to 10,000 subscribers with unlimited sends, forms and landing pages (vendor branding, one automation)$0
Email marketing (MailingBoss) at a 3,000-subscriber capMailerLite at the same list size, full features~$49/mo (~$19 at 1,000, ~$89 at 10,000)
Email marketing, send-meteredBrevo at 1,500 subscribers and 10,000 sends~$17/mo (~$39 at 40,000 sends)
Booking calendarCal.com individual plan$0
Webinar toolZoom Workplace Pro~$16.99/user/mo
Site bot, chat and helpdeskTidio free tier$0
SuperCheckout - 1.3% platform fee on every sale, on top of the processorStripe or a merchant-of-record checkout, per-transaction only$0/mo, no platform fee
Branded mailbox at your own domainZoho Mail free tier or paid seat$0 to ~$1/user/mo
Free domain, first year onlyNamecheap registration, amortised~$1.30/mo
Bundled hostingMainstream shared or managed hosting~$3-15/mo
Funnels, courses, blog, custom domainA free all-in-one funnel-and-course tier on the open market - 2,000 contacts, three funnels, one course, one blog, one domain, 0% transaction fees$0
Total as sold
$564/year on Essentials, $1,164 on Advanced, plus overages and 1.3% of every sale
Total, built yourself
~$0-40/month depending on which pieces you actually need

Price-to-value

This is the fairest dimension in the file and it deserves an honest split verdict. Against a naive multi-vendor stack, Builderall wins decisively and its own blog makes the argument properly: $97 a month against $150 to $300 of separately-purchased email, funnels, hosting, scheduling and chat is a real saving, and the bundled hosting, first-year domain and branded mailbox at your own domain are things the cheap alternatives simply do not include. Against the cheapest credible open-market combination, it loses at the low end and loses badly: a free 10,000-subscriber email tier plus a free all-in-one funnel-and-course tier covers funnels, a course, a blog, a domain and a large list for nothing, while the $27 Core plan does not include email marketing at all and the $47 Essentials plan caps the list at 3,000. Where it clearly loses on the merits: the 1.3% checkout fee, which a straight processor does not charge; the subscriber-overage model; and §6e, which means the migration cost out of this stack is not a weekend’s work but, on the company’s own account, impossible.

Odds of profit

Three operators, five horizons

Probability of cumulative net profit

Hover any point for median, top decile and bottom quartile.

0% 25% 50% 75% 100%3 mo6 mo1 yr3 yr5 yr 67% 26% 28%
Content affiliate, current program - joins free through the affiliate network, does not subscribe, publishes comparison and tutorial contentSubscriber-affiliate on Essentials - pays $47 a month to use and demo the product, promotes it alongside client workThe 2019 residual builder - retrospective - Premium subscriber under the retired two-tier plan, scored through to the 7 August 2025 termination

Content affiliate, current program

joins free through the affiliate network, does not subscribe, publishes comparison and tutorial content

HorizonP(profit)Median
3 mo 54% +$40
6 mo 61% +$120
1 yr 65% +$280
3 yr 67% +$850
5 yr 67% +$1,400

Subscriber-affiliate on Essentials

pays $47 a month to use and demo the product, promotes it alongside client work

HorizonP(profit)Median
3 mo 12% −$110
6 mo 16% −$180
1 yr 20% −$300
3 yr 24% −$700
5 yr 26% −$1,000

The 2019 residual builder - retrospective

Premium subscriber under the retired two-tier plan, scored through to the 7 August 2025 termination

HorizonP(profit)Median
3 mo 8% −$180
6 mo 14% −$260
1 yr 22% −$300
3 yr 30% +$150
5 yr 28% +$90

Methodology note. These are modeled outcome ranges, not claims, not company data and not a prediction about any individual - and the modeling here carries more weight than usual because Builderall has never published an income disclosure statement of any kind. ANCHORED to published figures: the $0 cost of joining the affiliate program; plan prices of $27, $47, $97 and $247 a month with annual equivalents of $12.75, $35.25, $72.75 and $185.25; the current published payout of up to $40 per sale on a 30-day cookie, with third-party directories observing a $1 to $60 range; the retired plan’s 30% first-month and 30% recurring rates after the January 2023 revision, its 30% tier-2 override, its 35-day commission hold, its $250 lifetime first-withdrawal gate and its 50% penalty on all commissions after three months without a direct sale; and the Dream Car bonus of $500 a month at 100 active direct subscribers and $1,000 at 200. MODELED by us: every distribution, the share of each cohort in cumulative profit, the cohort definitions, and the churn assumption - the company publishes no churn, refund or customer-lifetime data at all. Two calibration notes matter. First, the top row of the first cohort is genuinely unbounded on the upside in a way the medians do not show, because a free affiliate with real audience distribution risks nothing; that cohort has the highest share in profit on this site precisely because its cost floor is zero. Second, the third cohort is a retrospective, and its cumulative figures deliberately do not capture the thing that actually happened to those people: the forward value of a residual book went to zero on 7 August 2025. An affiliate who had reached the company’s own top calculator scenario of $11,865 a month lost all of it, permanently, on 21 days’ notice. Cumulative cash banked is not the same as an income asset, and the difference is the whole point of this file.

Go-to-market

Where you are actually allowed to promote this

Platform policy reads, not verifications. Check every one before you spend a dollar - enforcement changes faster than the written policy does.

Channel
Status
Notes
Income and earnings claims by affiliates
PROHIBITED - AND WELL WRITTEN
The knowledge base states that no affiliates can promote Builderall by making earnings or income claims, and that an affiliate is prohibited from stating or implying that another user or affiliate will earn a certain amount of money by using or promoting the platform. It is acceptable to say an affiliate program exists; it is not acceptable to attach a number to it. This is materially stricter than most of this sector.
Proximity disclosure on any earnings shown
MANDATORY, AND SPECIFIC
Where an affiliate does show their own earnings they must use a company-supplied disclosure, and in the company’s own words it must not be buried in a disclosure link at the bottom of the page - it must be located in close proximity to whatever image, text or video displays the earnings. The same document instructs affiliates on FTC endorsement-disclosure duties, tells them never to exaggerate earnings, and warns that they must be willing and able to present evidence to the Federal Trade Commission. Very few operators write this well.
The company’s own income calculator
UNDERCUTS ALL OF THE ABOVE
The live affiliate page runs a commission calculator asking a prospect how much they want to make per month, and the page promises potential monthly recurring income while publishing only a one-off per-sale bounty. The company forbids affiliates from doing on their pages what it does on its own. Note also that this projection tool stands where an income disclosure statement should be.
Bridge pages
TAUGHT BY THE COMPANY
The knowledge base instructs affiliates to build a bridge page because, in its words, many advertising platforms do not allow specific types of products or services such as make money from home or some affiliate links, so the bridge page protects your ad from being rejected or your account being canceled. Bridge pages are an ordinary marketing technique; documenting them explicitly as a way around ad-platform policy on money-making offers is a conduct demerit and sits awkwardly beside the income-claims ban.
Paid search and brand-keyword bidding
NO PUBLISHED POLICY AT ALL
No PPC guidance, no negative-keyword list, no brand-bidding rule, no direct-linking rule and no ad-copy standard could be located anywhere. Mainstream software affiliate programs publish these in detail - one well-known page-builder vendor publishes a full prohibition with a mandatory negative-keyword list and voids commissions on a first violation. Silence means the rules are whatever the company decides after the fact, which is the exact condition that produces payout disputes. Under the current network program the operative rules sit in a contract that is not public.
Domains containing the brand name
PERMITTED, NARROWLY
Domains containing Builderall are allowed only when combined with other words that clearly distinguish them from official domains, with the company’s own worked examples being a personal name plus the brand, or a descriptive phrase plus the brand. Promoting under the main company domains is prohibited outright. Reasonable rules, but they mean a serious affiliate builds search equity on a name they do not own.
Social channels, pages and groups
GOVERNED, WITH A SIX-DAY TRIGGER
Media outlets on the major platforms must comply with the trademark rules, including any channel, page or group that could read as a corporate outlet. Pages with no contact information can be shut down after six days. Non-compliance elsewhere triggers a 60-day cure period before permanent deletion from the platform.
Commissions as leverage in a trademark dispute
THE COMPANY MAY WITHHOLD THEM
Terms of Use §3b and §15c both provide that Builderall may withhold any and all accrued commissions pending removal of infringing material. That is a contractual power to hold money already earned against compliance with a rule the company interprets - and, as above, the rule set for paid search is not published at all.
Publicly criticising the company
GROUNDS FOR CANCELING YOUR SUBSCRIPTION
Terms of Use §11b reserves the right to cancel a user’s subscription where the user publicly, intentionally or not, desecrates the company’s image without contacting the support department or board of directors first. One reviewer alleges their account was blocked after they requested a refund and posted a review; that is a private, unadjudicated allegation and nothing has been established. The clause itself, however, is in the live document, and it applies to a platform from which §6e says content cannot be exported.
The evidence

Red flags and green flags

Red flags

15
1The residual affiliate program was terminated on 21 days’ notice
Announced 17 July 2025, effective 7 August 2025. No commissions accrued after that date. Affiliates who had built multi-year residual income lost it in full. Builderall confirmed the discontinuation in writing on Trustpilot on 24 February 2026, stating that the previous Affiliate/Associate program was officially discontinued and replaced by the new Partner Program.
2Unwithdrawn commissions were forfeited after 6 September 2025
A 30-day window to claim a balance, subject to a $100 minimum withdrawal in the affiliate’s chosen currency. Whether commissions were paid in full to those who did request withdrawal in time is alleged in both directions on public review sites and has not been established either way.
3Terms of Use §6e says exporting your own content is impossible
The clause states that because of the settings of the system it is impossible to transfer a website, blog, shop, design, presentation or any other content created on the platform to another server or hosting service. That is maximum switching cost, disclosed as an architectural fact rather than a policy - and it is the single worst term in the document.
4Five separate routes to forfeiting earned commissions
Account deletion (§5a), ninety days of non-payment (§7b), permanent block (§23b), trademark non-compliance (§3b and §15c), and suspected fraud (§23d). Five triggers in one agreement for money already earned.
5Your refund right is void in any month you have earned a commission
Terms of Use §6c: the user will not be allowed to request a refund on any given month of their subscription if they have generated any commission. Earning five dollars as an affiliate extinguishes your consumer refund right for that month.
6Refund clawback can drive an affiliate balance negative
The Terms carry a worked example: a $69.90 Premium sale credits the sponsor $65.36; on refund, a sponsor holding $13.90 available drops to minus $51.46. Clawback on downstream refunds is ordinary; a contractually negative balance is worth knowing about before counting a commission as earned.
7A cancellation clause that reaches public criticism
Terms of Use §11b permits Builderall to cancel a user’s subscription where the user publicly, intentionally or not, desecrates the company’s image without contacting the support department or board of directors first. Section §11a separately permits refusal or discontinuation of service to anyone at the company’s sole discretion without any restitutionary payment.
8Cancellation is ticket-only
There is no one-click self-service cancellation with an email confirmation. Terms of Use §6k requires a support ticket, and the multi-year billing-after-cancellation complaint pattern across three independent review platforms is exactly what that design produces.
9A persistent billing-after-cancellation complaint pattern
Filed complaints on a consumer-complaint site allege charges continuing after cancellation, including one alleging roughly $76 a month for three years, others alleging an $87 trial charge and a $47 charge weeks after canceling. These are private, unadjudicated allegations, not findings - one was resolved with a full refund only after the customer threatened to contact the BBB.
10A BBB rating of D−, for not answering complaints
The stated reason on the Builderall LLC file is failure to respond to complaints filed against the business; the legacy entity carries B− for the same reason. A BBB rating is a private ratings body’s finding, not a regulatory one - but non-response is a choice, and the Trustpilot profile separately warns that the company typically takes over a month to reply.
11No income disclosure has ever been published
Not once, in more than a decade. In its place: a commission calculator asking prospects how much they want to make per month, and a cumulative all-time figure of over $10 million in commissions paid with no denominator. If ten thousand affiliates ever earned anything, that is a lifetime mean of $1,000 each - and the company does not publish the number needed to check.
12User-count claims span a 200-fold range in the same year
Over 2 million users supported on the 2026 homepage against more than 10,000 entrepreneurs worldwide in press copy from September 2025, with 20,000 and 100,000 appearing elsewhere. Treat the 2 million figure as cumulative sign-ups, not paying subscribers. No paying-subscriber count exists anywhere.
13The company’s own live pages contradict the company’s own facts
The partner-programs page still carries a testimonial praising the two-tier Associate Program and recurrent income from referrals, for a program discontinued in August 2025. The affiliates page still promises potential monthly recurring income while publishing only a one-off up to $40 per sale.
14Two named certifications are non-refundable and unpriced
The live Terms of Use name an Agency Certification and a Full Stack Marketer Certification, state that all sales under the latter are final with no refunds, and publish no price for either on any public page. Storage and domain-quota extensions are likewise stated to be never refundable under any circumstance.
15Template imagery pooled from an image search, with the liability pushed to you
Terms of Use §12d states that images found on the platform are pooled from Google Images, are not the property of the platform, and must not be used in a final product without the written consent of the content owner. A template library that ships unlicensed imagery and transfers the copyright risk to the customer is a real exposure for an agency reselling the output.

Green flags

10
1Affiliates have never been paid for recruiting affiliates
The official disclosure language is explicit and in capitals: AFFILIATES DO NOT EARN COMMISSIONS FOR REFERRING A NEW AFFILIATE. COMMISSIONS ARE ONLY GENERATED WHEN A BUILDERALL PRODUCT OR PLAN IS SOLD TO A CUSTOMER. Even the retired second tier paid only on subscriptions sold to real end customers. There is no recruitment-based compensation in this file to find.
2No pack, no license, no kit, no autoship, no minimum, ever
Verified in the negative across the Terms of Use, the knowledge base and the affiliate disclosure. Entry cost to the affiliate program is and always has been $0, and there is no annual renewal fee. In a category where the modal entry cost is four figures, this is a material structural fact and not a courtesy.
3No capital is ever taken against a promised return
No token, no staking, no revenue share, no position, no float, no investment product of any kind, and no securities regulator has ever been involved. What is bought is a software subscription that is delivered and consumed.
4A written, specific, proximity-based income-claims policy
Affiliates are prohibited from making earnings claims or implying that anyone else will earn a certain amount; where they show their own earnings they must use a company disclosure placed in close proximity to the claim and not buried in a footer link. The document also walks affiliates through their FTC endorsement-disclosure duties. This is better written than most of the sector.
5A real product with real third-party demand and no income offer attached
G2 around 4.1, roughly 3.8 out of 5 across 61 aggregated reviews, drag-and-drop page building scored 9.0 on G2, and a customer mix reported by the chief executive as 27.4% course creators and 17.8% agencies among the first thousand opting into a new onboarding service. The homepage sells software to small businesses, not an opportunity.
6Credentialled operators replacing an opportunity-marketing founder
A chief executive with two prior exits and a mainstream technical book, and a principal with roughly two decades running a Miami hosting business. Neither has an MLM or opportunity-selling background, and no regulatory action, fraud judgment or criminal proceeding could be located against either.
7A clean sheet with every regulator on record
No FTC action, consent order, civil investigative demand or warning letter; no SEC matter; no state attorney general matter; no advertising-regulator ruling; no self-regulatory case. The Brazilian record is an open item rather than an adverse one.
8Moving the affiliate program onto a third-party network is a structural improvement
Tracking, the contract and the payout rails now sit with an independent affiliate network rather than an in-house ledger the company could zero out. For a participant joining today, that makes the specific thing that went wrong in 2025 harder to repeat - which is worth saying even while grading what did happen.
9Genuine bundling and a 30-day money-back guarantee
Hosting, a free first-year domain and a branded mailbox at your own domain are included in every plan rather than billed separately, and every plan carries a 30-day guarantee. Annual billing is roughly 25% off. The bundling is a real saving against buying the pieces, not a marketing device.
10The company publishes and corrects its own pricing honestly
Its blog explicitly corrects the outdated prices circulating in third-party reviews and warns readers that outdated pricing is the single most common error in Builderall reviews. That is an operator fixing a problem it did not have to acknowledge, and it is the reason the retired price band quoted in older rankings can be stated as disproved here.
What would move this grade

We would like to be wrong about this

Upward

  • Publication of the current commission schedule on a public page - rate, recurring or not, threshold, reversal window, whether renewals pay - together with an income disclosure statement of any kind, even a thin one giving the number of active affiliates and the share earning anything.
  • Removal of the export prohibition in §6e or the addition of a documented data-export path, plus removal or narrowing of §11b, the clause permitting cancellation for publicly desecrating the company’s image. This single pair of changes is worth more to the terms score than everything else on the list combined.
  • A clean twelve to twenty-four months on the current program with no further restructuring, a one-click self-service cancellation flow replacing the ticket-only requirement, answered BBB complaints lifting the D− rating, a published paid-search policy, and removal of the stale two-tier testimonial and the recurring-income language from live pages.

Downward

  • Any second restructuring or termination of the current program. A repeat would make cancellation the pattern rather than the event and would justify a ceiling in the D band regardless of how good the software is.
  • Evidence that commissions accrued before 7 August 2025 were withheld from affiliates who did request withdrawal within the window - currently alleged on public review sites in both directions and not established - or any regulator opening a matter on the income calculator, the billing-after-cancellation pattern or the unpriced certifications.
  • Reintroduction of a multi-level structure, a paid position, a required purchase to qualify for commission, or any move to charge for affiliate participation or to bundle affiliate eligibility into a paid plan.
The better trade

Grade is B−. A real software business with a genuinely clean recruitment record and a strong claims policy, attached to a contract that calls leaving impossible and an affiliate program it canceled on 21 days’ notice.

Start with what is true and gets said too rarely about this company. Builderall does not sell an income opportunity to get money out of you. The affiliate program is free and always has been - no pack, no license, no kit, no autoship, no minimum order, no renewal fee, verified in the negative across the Terms of Use, the knowledge base and the official disclosure deck. The disclosure language is unambiguous: affiliates do not earn commissions for referring a new affiliate, and commissions are only generated when a product or plan is sold to a customer. Even the retired second tier paid on the recruit’s customers rather than on the recruit, which is a sub-affiliate override of the sort ordinary software programs run at 5 to 10%; Builderall simply paid 30%. The ranking that sent us here noted that a two-tier structure invites pyramid framing. That is a remark about perception and this report does not adopt it as a finding - on the documents, there is no recruitment-based compensation to find, and no regulator anywhere has suggested otherwise. Meanwhile the software is real: G2 around 4.1, roughly 3.8 across 61 aggregated reviews, page building scored 9.0, and a buyer base of course creators and agencies who came for websites and email, not for a plan.

The program people actually built on no longer exists. On 17 July 2025 Builderall announced that the Associate and Affiliate Program would end on 7 August 2025; commissions stopped accruing, and unwithdrawn balances were forfeited if not claimed by 6 September, subject to a $100 minimum withdrawal. The company confirmed it in writing on Trustpilot on 24 February 2026. In its place is a single-tier program paying up to $40 per sale on a 30-day cookie through a third-party affiliate network, plus an application-only partner track whose economics are not published in any form. Grade the present structure and it is fine: a one-off bounty on plans priced $27 to $247 comes comfortably out of subscription margin and can be paid indefinitely. The cancellation is evidence about the old structure rather than the new one - 30% to the direct affiliate plus 30% to the tier-2 upline is an all-in payout of roughly 60% of recurring revenue on a product carrying real hosting and support cost, which is at the outer edge of what infrastructure margin carries. A payout that has to be terminated was never funded. But the person who built to the company’s own top calculator scenario lost the whole asset in three weeks, and no amount of commercial logic changes what that felt like.

The reason this is a B− and not a B sits in the contract, and it is worth reading in the company’s own words. Terms of Use §6e: it is impossible to transfer a website, blog, shop, design, presentation or any other content created on the platform to another server or hosting service. Section §6c: no refund may be requested in any month in which the user has generated any commission. Section §11b: the subscription may be canceled where the user publicly desecrates the company’s image without contacting support first. Five separate clauses permit earned commissions to be forfeited, clawback can drive a balance to minus $51.46 on the Terms’ own worked example, and cancellation is ticket-only - which is what the multi-year billing-after-cancellation complaint file is made of. None of those complaints has been adjudicated and no regulator has acted; the BBB rating of D− is a private ratings body’s finding driven by non-response, not a legal one. The honest summary is that this is a good product sold on a bad agreement by an operator whose disclosure practice, complaint handling and treatment of a residual program all point the same way. Buy the software month to month, keep copies of everything outside it, and do not build an income asset on top of a counterparty that has already ended one.

1

If you want the software, buy it - and mirror everything

For an agency or course creator who genuinely needs hosting, a page builder, email, a checkout, a calendar and a webinar tool in one place, the $97 plan against $150 to $300 of separately-purchased equivalents is a defensible saving, and the bundled hosting, free first-year domain and branded mailbox are real. Take the 30-day guarantee seriously as a trial. Then, because §6e says export is impossible, keep a mirrored copy of every site, every list export and every asset somewhere you control, from day one.

2

Join the affiliate program free - and treat it as a bounty, not a business

Cost in is $0, so a content publisher whose audience actually wants this software can promote it with no downside and one sale puts them ahead. What you cannot do is build a content strategy around it. The published payout is one-off, the cookie is 30 days, the schedule behind the network contract is not public, and this operator has already terminated an affiliate program once. Take the bounty; do not underwrite a retirement on it.

3

Price the free stack before you price this one

A free email tier covering 10,000 subscribers and a free all-in-one funnel-and-course tier between them cover funnels, a course, a blog, a custom domain and a large list for nothing, while the $27 plan here excludes email marketing entirely and the $47 plan caps the list at 3,000. Add a free booking tool, a free chat tier, a straight payment processor with no 1.3% platform fee on top, and a $1-a-month mailbox. Do that sum first; the answer decides whether the bundling argument applies to you or not.

4

Get the commission schedule in writing before you promote anything

Ask the network program, not the marketing page: what is the actual rate, is any part of it recurring, what is the payout threshold, what is the reversal window, and does it pay on renewals. The public page advertises potential monthly recurring income while publishing only a one-off per-sale figure, and that gap is the single largest unverified item in this file. If nobody will put it in writing, price the offer at the number that is published and no higher.

The company’s own policy says affiliates earn nothing for referring an affiliate - and its own Terms say moving your content off the platform is impossible.
Scorecard

Nine dimensions, weighted

Comp structure & KoscotDoes the plan pay for recruitment or for sales to real customers?
20%
9.0
This is the decisive finding of the file and it cuts in the company’s favor. Builderall’s own official affiliate disclosure states, in capitals: AFFILIATES DO NOT EARN COMMISSIONS FOR REFERRING A NEW AFFILIATE. COMMISSIONS ARE ONLY GENERATED WHEN A BUILDERALL PRODUCT OR PLAN IS SOLD TO A CUSTOMER. There has never been a pack, a license, a kit, an office, an autoship, a minimum-volume purchase or a renewal fee - that is verified in the negative across the Terms of Use, the knowledge base and the disclosure deck. Under the historic two-tier program the second tier paid on the recruit’s customers, never on the recruit: the knowledge base defines TIER 2 SALES as "paid members that have been sponsored by someone you sponsored," which is a sub-affiliate override on real subscriptions, the same mechanism ordinary software affiliate networks run at 5 to 10% - Builderall simply paid 30%. The current program has no second tier at all. It is not a 9 out of 10 rather than a 10 because that second tier still derived a share of income from a downline’s production rather than from the writer’s own selling, and because the free qualification route weighted self-consumption at three points per dollar against one point per dollar for actual sales, a soft but real push toward buying your own product.
Securities exposureAny passive return on capital? Howey, staking, tokens, withdrawal friction.
15%
10.0
No capital is ever taken against a promised return. There is no token, no staking, no revenue share, no position, no float, no equity offering and no investment product of any kind anywhere in this file, and no securities regulator has ever been involved. What a participant buys is a monthly software subscription that is delivered and consumed; what an affiliate risks is nothing, because joining costs zero. To be explicit about what this dimension does and does not measure: it is not a comment on whether the company is venture-funded, privately held, profitable or solvent - one tracker records it as unfunded, its revenue is unknown, and none of that is relevant here. The only test is whether the participant hands over capital against a promise of return, and the answer is that they never do.
Ownership & track recordWho runs it, what did they run before, and what happened to it.
15%
6.0
The credit first, because it is real. The current chief executive is a career software and marketing operator with two prior acquisitions behind him and a mainstream technical book to his name; the principal of the owning entity has spent roughly two decades running a Miami hosting business. Neither has an opportunity-selling background, which in this category is unusual and good. No regulatory action, fraud judgment or criminal proceeding could be located against either of them, or against the company, with any securities, consumer-protection or advertising regulator on record. Against that: the October 2022 change of control to Cloud Builder, LLC - Florida document L22000457140, filed 25 October 2022 - is entirely undocumented as to price, structure and whether the founder retains equity; the BBB rates Builderall LLC at D−, with the stated reason being failure to respond to complaints filed against the business, and the legacy entity at B− for the same reason; and in July 2025 this ownership canceled a residual-income program on 21 days’ notice. An operator that does not answer its complaints file and ends a residual program in three weeks is telling a prospective participant something about how it handles disputes.
Product reality & demandWould a rational buyer purchase this if no income offer existed?
12%
7.0
A genuine, working, independently reviewed software product with third-party demand that owes nothing to an income offer. G2 rates it around 4.1 out of 5, and the aggregate across G2 and Capterra is roughly 3.8 out of 5 across 61 reviews. The customer mix is a normal small-business software mix rather than an opportunity-seeker mix: the chief executive reported in September 2025 that of the first thousand customers opting into a new onboarding service, course creators were 27.4% and agencies 17.8%. Drag-and-drop page building scores 9.0 on G2, above a major mainstream email platform. The homepage today sells websites, email and courses to agencies, freelancers, estate agents and fitness businesses with no income opportunity attached at all. The deductions are breadth over depth - the honest customer verdict in the review corpus is that you will not use most of the features and several are not good enough to replace a dedicated tool - plus repeated reports of platform-wide outages with no weekend support, support latency of two to three days on tickets, a G2 support score of 7.9 against 8.7 for mainstream comparators, and an email sunset policy that has been reported to quarantine a large share of a customer’s own list.
Participant economicsReal cost in, realistic money out, and whether they publish the numbers.
10%
5.0
Say the good part first, because it is the strongest single fact about participating here: it costs $0. The affiliate program is free, requires no purchase, and no pack, license or minimum order has ever existed. A participant on the current program cannot lose money, which is genuinely rare. What holds this to a mid mark is the absence of any evidence about what participants actually earn. Builderall has never published an income disclosure statement, an average-earnings table or any distribution of affiliate earnings - not once, in more than a decade. What sits in its place is a commission calculator on the affiliate page inviting a prospect to model how much they want to make per month, and a cumulative all-time figure of over $10 million in commissions paid with no denominator attached. If ten thousand affiliates ever earned anything, that is a lifetime mean of $1,000 each; the company does not publish the number needed to resolve it. And the only published current payout is a one-off bounty of up to $40 per sale rather than a residual, so a participant is on a treadmill in which last month’s sales do not help this month.
Price-to-valueWhat the same capability costs on the open market.
8%
6.0
Priced sanely for what it is, and the bundling is a real economic argument rather than a marketing one. Every plan includes hosting, a free domain for the first year and a branded mailbox at the customer’s own domain, none of which the cheap alternatives include and all of which would otherwise be bought and billed separately. For a buyer who genuinely needs website hosting, email marketing, a checkout, a booking calendar, a webinar tool and course hosting in one place, the $97 tier against $150 to $300 of separately-bought equivalents is a defensible saving, and the company’s own blog makes that case honestly. Two things pull it down. At the low end it is beaten outright: free tiers on the open market cover a 10,000-subscriber email list at $0, and a free all-in-one funnel-and-course tier covers funnels, a course, a blog and a custom domain at $0, while Builderall’s $27 Core plan does not include email marketing or ecommerce at all. And the headline price is not the price: extra subscribers run $10 per 5,000, extra sends $2.50 per 5,000, extra mailboxes $1 a month, and the built-in checkout takes 1.3% of every sale on top of the payment processor’s own fee.
Payout sustainabilityCan the company fund the plan out of margin, or only out of inflow?
8%
7.0
Grade the structure that exists now, and the structure that exists now is fundable. A one-off bounty of up to $40 per sale on plans priced $27 to $247 a month, paid through a third-party affiliate network on a 30-day cookie, comes comfortably out of subscription margin and can be paid indefinitely without stressing the business. The legacy plan could not make that claim: 30% to the direct affiliate on the recurring subscription plus 30% to the tier-2 upline on the same subscription is an all-in payout of roughly 60% of recurring revenue on a product carrying real hosting, bandwidth, deliverability and support costs - a figure one long-standing promoter stated publicly and the company never disputed. That is at the outer edge of what infrastructure margin can carry, and the most probable commercial reason it was canceled. The cancellation is therefore evidence about the old structure, not about the new one: a payout that has to be terminated was not funded. The reservation on the current number is that the actual schedule behind the network contract is not public, so the funding judgment rests on the only figure the company publishes.
Marketing conductIncome claims, regulator run-ins, hype, deadline stacking.
7%
6.0
The written policy is genuinely strong and belongs at the front. The knowledge base states plainly that no affiliates can promote Builderall by making earnings or income claims, that an affiliate is prohibited from stating or implying that another user will earn a certain amount, and that where an affiliate does show their own earnings they must use a company-supplied disclosure which - in the company’s own words - must not be buried in a disclosure link at the bottom of the page but placed in close proximity to whatever image, text or video displays the earnings. It instructs affiliates on their FTC endorsement-disclosure duties and warns them they must be able to present evidence to the Federal Trade Commission. That proximity requirement is better than most of this sector manages. Then the undercutting. The company runs an income-projection calculator on its own affiliate page asking how much you want to make per month, which is precisely the conduct it forbids its affiliates. Its knowledge base teaches affiliates to build a bridge page specifically because advertising platforms do not allow make-money-from-home offers, which is documented route-around guidance. And its own user-count claims range from over 2 million users on the homepage to more than 10,000 entrepreneurs in press copy from the same period - a 200-fold spread in a single year.
Operator terms & exitWho owns the customer, what you forfeit, how hard it is to leave.
5%
2.0
The worst dimension in this file by a distance, and the reason this is a B− rather than a B. Terms of Use §6e states that because of the settings of the system it is impossible to transfer a website, blog, shop, design, presentation or any other content created on the platform to another server or hosting service - a permanent, disclosed lock-in written in the company’s own word. There are five separate routes by which earned commissions can be forfeited: account deletion under §5a, ninety days of non-payment under §7b, permanent block under §23b, trademark non-compliance under §3b and §15c, and suspected fraud under §23d. Refund clawback on a downstream cancellation can drive an affiliate balance negative, and the Terms carry a worked example ending at minus $51.46. Under §6c a user may not request a refund in any month in which they have generated any commission, so earning five dollars voids a consumer refund right. Section §11b reserves the right to cancel a subscription where a user publicly desecrates the company’s image without contacting support first - a cancellation clause that reaches public criticism. Cancellation itself is ticket-only under §6k, which is what the billing complaints are made of. And on 7 August 2025 the two-tier program was terminated with unwithdrawn commissions forfeited after 6 September 2025, subject to a $100 minimum withdrawal.
Weighted composite
7.10
B-

Dimension profile

Further from center is better. Hover any point.

Comp structure& Koscot 9.0 Securitiesexposure 10.0 Ownership &track record 6.0 Product reality& demand 7.0 Participanteconomics 5.0 Price-to-value 6.0 Payoutsustainability 7.0 Marketingconduct 6.0 Operator terms& exit 2.0

Hard caps that bind here

Ceiling at B− - non-binding the ceiling here is set by the operator’s contract terms and by the July-August 2025 termination of the affiliate program with unwithdrawn commissions forfeited after 6 September 2025. It does not bite, and it is important to say so plainly: the nine weighted scores land at 7.10 on their own arithmetic, squarely inside B−, without any help from a cap. The ceiling is published so a reader knows what would have to change for it to matter. It would bite if the current single-tier program were restructured or terminated a second time, if it were established that commissions accrued before 7 August 2025 were withheld from affiliates who did request withdrawal in time, or if §6e were extended rather than relaxed. Equally important is what it does not rest on. It does not rest on the two-tier structure itself, which paid only on subscriptions sold to end customers and never on the recruitment of an affiliate. It does not rest on any regulator action, because there is none - no FTC matter, no SEC matter, no state attorney general matter, nothing. And it is not a finding that the affiliate program was a pyramid; the company’s own disclosure language and the absence of any purchase requirement point the other way, and no authority anywhere has said otherwise.

The lowest binding cap wins, regardless of the weighted arithmetic.

Sources consulted

What we read

Every source below links to the document itself. Tier 1 is a primary record - the company’s own plan, policy or disclosure, a court filing, a regulator’s decision or an SEC filing. Tier 2 is a self-regulatory or secondary regulator record, tier 3 reporting or academic work, tier 4 an open-market price comparison. Where a document can be moved or withdrawn, an archived copy is linked beside it. If a link is dead when you try it, that is a correction we want.

  1. Builderall Terms and Conditions of Use (live) - §2c Cloud Builder LLC ownership, §6c 30-day refund window and the bar on refunds where commission has been generated, §6g refund clawback against the Available balance, §8i the 1.3% Super Checkout processing fee, §8j professional-email overage charge, §10e 15-day suspension notice, §11a right to refuse service and §11b cancellation for public criticism, §12c–d third-party and royalty-free image terms, §23b forfeiture of commission on a permanent block, §23c VPN penalty and §23d fraud-suspicion withdrawal freeze
    Policies & proceduresTier 1Cloud Builder LLC (Builderall) · 2026archived copy

    Builderall Terms and Conditions of Use (live, 2026) - §2c Cloud Builder LLC ownership, §3b and §15c commission withholding for trademark non-compliance, §5a account-deletion forfeiture, §6c refund void where commission earned, §6e export prohibition, §6f and §6n non-refundable certifications, §6g refund clawback worked example ending at minus $51.46, §6k ticket-only cancellation, §7b 90-day dormancy forfeiture, §8d plan limits, §8i 1.3% checkout fee, §8j mailbox pricing, §11a-b refusal of service and the public-criticism cancellation clause, §12d Google Images disclaimer, §19a annual-plan installments, §23b permanent-block forfeiture

  2. “Understanding Affiliate Disclaimers” - Builderall knowledge base: “No affiliates can promote Builderall by making earnings or income claims”, the Builderall-created earnings-disclosure requirement, and the proximity-placement rule
    Policies & proceduresTier 1Cloud Builder LLC (Builderall) · 2022-01-05archived copy

    Builderall affiliate disclosure deck and official program disclosure language - AFFILIATES DO NOT EARN COMMISSIONS FOR REFERRING A NEW AFFILIATE; COMMISSIONS ARE ONLY GENERATED WHEN A BUILDERALL PRODUCT OR PLAN IS SOLD TO A CUSTOMER - Builderall knowledge base - the earnings-disclaimer requirement page (income-claims prohibition, proximity placement, FTC 16 CFR Part 255 guidance), the bridge-page guidance page, the direct-sales versus tier-2-sales definition, the active-versus-inactive affiliate page dated 30 January 2023 (30% first month, 30% recurring, 30% tier-2, 50% inactive penalty), and the commission-hold and payout pages (35-day hold, $250 lifetime gate, Thursday payouts)

    Not established by this document: The affiliate disclosure deck carrying the exact capitalized language “AFFILIATES DO NOT EARN COMMISSIONS FOR REFERRING A NEW AFFILIATE; COMMISSIONS ARE ONLY GENERATED WHEN A BUILDERALL PRODUCT OR PLAN IS SOLD TO A CUSTOMER” is not published at any retrievable URL on builderall.com; the substance is corroborated by the knowledge-base page above and by a 2019 third-party review quoting the same program rules, but the deck itself could not be linked. The bridge-page guidance page could not be located at any retrievable URL in the Builderall knowledge base or hub.

  3. “Active vs Inactive Affiliate” - Builderall knowledge base, dated 30 January 2023: 30% on the first direct sale, 30% recurring, 30% on tier-2 recurring sales, and a 50% reduction of all commissions for affiliates with no direct sale in three months
    Compensation planTier 1Cloud Builder LLC (Builderall) · 2023-01-30archived copy
  4. “How do I get paid my affiliate commissions?” - Builderall knowledge base: 35-day hold until $250 in lifetime commissions has been requested, 5-day hold thereafter, withdrawals paid every Thursday via the eWallet
    Compensation planTier 1Cloud Builder LLC (Builderall)archived copy
  5. Builderall Affiliates knowledge-base index - including “What is the difference between DIRECT SALES and TIER 2 SALES?” and “Why are my affiliate commissions on hold?”
    Company documentTier 1Cloud Builder LLC (Builderall)archived copy
  6. 16 CFR Part 255 - Guides Concerning Use of Endorsements and Testimonials in Advertising (GPO annual edition, PDF)
    RegulatorTier 1U.S. Government Publishing Office / Federal Trade Commission · 2025archived copy
  7. “Builderall Pricing 2026: All Plans Explained (Updated June 2026)” - the company's own blog: Core $27, Essentials $47, Advanced $97, Premium $247 monthly, with annual equivalents of $12.75 / $35.25 / $72.75 / $185.25
    Company documentTier 1Cloud Builder LLC (Builderall) · 2026-06-10archived copy

    Builderall pricing page and the company’s own June 2026 pricing post verified against live checkout - Core $27, Essentials $47, Advanced $97, Premium $247, annual equivalents $12.75 / $35.25 / $72.75 / $185.25, overages at $10 per 5,000 subscribers and $2.50 per 5,000 sends, 30-day money-back guarantee

  8. “Builderall Review 2026: Is It Worth It? (Honest, Fact-Checked)” - company blog, pricing verified June 2026, no permanent free plan, free trial plus 30-day money-back guarantee
    Company documentTier 1Cloud Builder LLC (Builderall) · 2026-06-29archived copy
  9. Builderall Affiliates page - “Over $10M in commissions paid”, “Powered by impact.com”, “Earn up to $40 per sale”, and the live commission calculator
    Company documentTier 1Cloud Builder LLC (Builderall)archived copy

    Builderall affiliates page and partner-programs page, 2026 - Powered by impact.com, Earn up to $40 per sale, over $10M in commissions paid, the live commission calculator, the Agency / Creator / Training tracks with no published economics, and the stale two-tier Associate Program testimonial

  10. Builderall Partner Programs page - the Agency, Creator and Training tracks, application-based, with no published percentages, thresholds or contract terms, and the stale two-tier Associate Program testimonial still on the page
    Company documentTier 1Cloud Builder LLC (Builderall)archived copy
  11. “Builderall Affiliate Program Termination: What It Means and Where Affiliates Can Turn Next” - affiliate publication reporting the announcement and the 7 August 2025 effective date
    ReportingTier 3John McLauchlan · 2025-07-17archived copy

    Program-termination record - announcement 17 July 2025, effective 7 August 2025, forfeiture of unwithdrawn commissions after 6 September 2025 with a $100 minimum, reported by two independent affiliate publications and confirmed by the company’s own Trustpilot reply of 24 February 2026

    Not established by this document: No announcement of the termination survives on builderall.com itself; the record rests on two affiliate publications and the company's replies on Trustpilot. The specific reply dated 24 February 2026 could not be isolated - the replies retrieved carry the same wording against reviews dated 8 July 2025.

  12. “Builderall — Terminación de Programa de Afiliados” - second independent affiliate publication, dated 17 July 2025, reporting the 7 August 2025 termination, the forfeiture of unwithdrawn commissions after 6 September 2025 and the $100 minimum withdrawal
    ReportingTier 3Vicutitas · 2025-07-17archived copy
  13. Builderall reviews on Trustpilot - the company's own replies confirming that “the previous Affiliate/Associate program was officially discontinued and replaced by the new Partner Program, which operates as a separate initiative and requires application and approval”
    Open-market comparisonTier 4Trustpilotarchived copy

    Review corpus - Trustpilot 3.5/5 across 89 reviews with a stated reply time of over one month; G2 4.1/5 across 21 reviews with ease of use 8.1 and quality of support 7.9, page customisation 9.0; Capterra 3.8/5 across 39 reviews; aggregate roughly 3.8/5 across 61 reviews; filed complaints on a consumer-complaint site alleging charges after cancellation, all private and unadjudicated

    Not established by this document: No G2 or Capterra profile URL for Builderall was returned verbatim by search, so the G2 4.1/5 across 21 reviews and Capterra 3.8/5 across 39 reviews figures are uncited here; a third-party aggregation reproducing both (4.8/5 systeme.io vs 3.8/5 Builderall across 61 reviews) exists but is a secondary compilation rather than the review platforms themselves.

  14. CLOUD BUILDER, LLC - Florida Division of Corporations (Sunbiz) entity detail: document L22000457140, FEI/EIN 92-0839040, filed 25 October 2022, status Active, principal address 1521 Alton Road Suite 449, Miami Beach, FL 33139, manager Chris Kurzweg
    Corporate registryTier 1Florida Department of State, Division of Corporations · 2022-10-25archived copy

    Florida Division of Corporations (Sunbiz) - CLOUD BUILDER, LLC, document L22000457140, filed 25 October 2022, FEI 92-0839040, manager Chris Kurzweg, annual reports filed 2024, 2025 and 2026, status active; USPTO registrations 8082501 and 8301795 for BUILDERALL in the name of Cloud Builder, LLC

  15. 2025 Florida Limited Liability Company Annual Report for CLOUD BUILDER, LLC, signed by Chris Kurzweg as manager on 7 February 2025 (PDF)
    Corporate registryTier 1Florida Department of State, Division of Corporations · 2025-02-07archived copy
  16. USPTO TSDR record for BUILDERALL, serial 98749045, registration 8082501, registered 30 December 2025 to Cloud Builder, LLC
    Trademark recordTier 1United States Patent and Trademark Office · 2025-12-30archived copy
  17. USPTO TSDR record for BUILDERALL, serial 99482653, registration 8301795, registered 16 June 2026 to Cloud Builder, LLC
    Trademark recordTier 1United States Patent and Trademark Office · 2026-06-16archived copy
  18. Builderall LLC - Better Business Bureau business profile, Orlando, Florida: not BBB accredited, rating reason “Failure to respond to 2 complaint(s) filed against business”, noted as having the same management as E-Business4US, Inc.
    Self-regulatoryTier 2Better Business Bureau Serving Central Floridaarchived copy

    BBB business profiles - Builderall LLC (Orlando) rated D−, not accredited, stated reason failure to respond to 2 complaints; e-Business4us Inc. (Orlando) rated B−, stated reason failure to respond to 1 complaint

  19. E-Business4us Inc. - Better Business Bureau business profile, Orlando, Florida: not BBB accredited, rating reason “Failure to respond to 1 complaint(s) filed against business”
    Self-regulatoryTier 2Better Business Bureau Serving Central Floridaarchived copy
Unable to verify

What we could not get

  • The actual current commission schedule behind the affiliate network - the rate or flat fee, whether any component is recurring, the payout threshold, the clawback and reversal window, and whether renewals pay at all. Only up to $40 per sale is published, with third-party directories observing $1 to $60. Program contracts on that network are visible only after partner login. This is the single most important open item in the file and the payout and partecon scores are written around it.
  • The Partner Program economics in full - no percentage, threshold, cadence, contract term or acceptance criterion is published for the Agency, Creator or Training tracks, and admission is hand-selected and discretionary.
  • Whether commissions accrued before 7 August 2025 were paid in full to affiliates who did request withdrawal before the 6 September 2025 deadline. Public allegations exist in both directions and none has been adjudicated. Also unknown: how many affiliates were affected and what total value was forfeited.
  • The Brazilian regulatory record. No consumer-protection, competition or franchise-regulator matter was located, but Portuguese-language filings are poorly indexed and were not exhaustively searched, and the company historically sold in Brazil through a franchisee network. Treat this as an open question, not a clean finding.
  • DISPROVED - the $16.90 to $87.90 monthly price band carried in the ranking that prompted this review is a retired plan structure and no longer exists. The current published plans, verified against live checkout in June 2026, are $27, $47, $97 and $247 a month. The old Cheetah, Essential, Marketer, Premium and Funnel Club tiers, including the $199 one-time Funnel Club fee, have been withdrawn. The company’s own blog says outdated pricing is the most common error in third-party reviews of it, and on this point the company is right.
  • The October 2022 transaction that moved control to Cloud Builder, LLC - price, structure, whether external capital was involved and whether the founder retains equity. No M&A filing, press release or credible trade report exists.
  • Paying-subscriber count and revenue. Company materials claim between 10,000 and 2,000,000 users within a single year; no paying-subscriber figure is published anywhere and no company revenue figure has ever been issued.
  • The prices of the Agency Certification and the Full Stack Marketer Certification, both named as non-refundable in the live Terms of Use and neither priced on any public page; and whether agency sub-accounts or white-labeling currently exist, on which the Terms and an independent 2026 review conflict.

Not advice

This is independent analysis for decision-making, not legal, financial or investment advice. Allegations reported by third parties should be verified against primary court and regulatory records before any decision.

Who writes this

Researched by Claude. Reviewed by an editor.

Every report is researched and written by Claude, Anthropic’s AI assistant, from the company’s own plan documents, policies, terms and regulatory file - then reviewed before publication by Rob Fore, who checks the sources and the stage-label on every allegation.

  • Nine weighted dimensions, published with their weights
  • The editor checks the evidence and cannot change the number - the build rejects any page whose grade does not reconcile to its own arithmetic
  • Every affiliate position we hold is disclosed on the report it touches
  • No company has paid for a grade, and no report carries an affiliate link
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Common questions

Builderall - frequently asked

QIs Builderall a pyramid scheme or an MLM?
No, and the documents are unusually clear about it. Builderall has never charged anyone to join its affiliate program, has never sold a pack, license, kit or starter purchase, and has never required a subscription to earn. Its own official disclosure states in capitals that affiliates do not earn commissions for referring a new affiliate and that commissions are only generated when a product or plan is sold to a customer. The historic second tier paid on the recruit’s customers - the knowledge base defines tier-2 sales as paid members sponsored by someone you sponsored - which is a sub-affiliate override on genuine subscriptions of the kind ordinary software affiliate programs run, usually at 5 to 10% rather than the 30% Builderall paid. That second tier was terminated on 7 August 2025, so the question is now moot on the facts. No court, regulator or self-regulatory body has ever suggested otherwise. The fair structural criticism of the old plan is narrower: its free qualification route scored self-consumption at three points per dollar against one point per dollar for actual sales, which pushed affiliates toward subscribing themselves.
QDoes the Builderall two-tier affiliate program still exist?
No. Builderall announced on 17 July 2025 that its Associate and Affiliate Program would end on 7 August 2025. No commissions accrued after that date, and unwithdrawn balances were forfeited if not claimed by 6 September 2025, subject to a $100 minimum withdrawal. The company confirmed it in writing on Trustpilot on 24 February 2026: the previous Affiliate/Associate program was officially discontinued and replaced by the new Partner Program, which operates as a separate initiative and requires application and approval to participate. What runs now is a single-tier program on a third-party affiliate network paying up to $40 per sale on a 30-day cookie with ACH or PayPal payouts, plus an application-only partner track with three routes whose economics are not published. Any article you find in 2026 describing 100% first-month commissions, 30% recurring or a leveraged affiliate program is describing something that no longer runs.
QWhat does Builderall cost in 2026?
Four plans: Core at $27 a month, Essentials at $47, Advanced at $97 and Premium at $247, or $12.75, $35.25, $72.75 and $185.25 a month on annual billing, which works out at roughly 25% off. Core does not include email marketing or ecommerce. Every plan includes hosting, a free domain for the first year, a branded mailbox at your own domain and a 30-day money-back guarantee. Beyond the headline price: extra email subscribers cost $10 per 5,000, extra sends $2.50 per 5,000, extra mailboxes $1 a month each, and the built-in checkout takes 1.3% of every sale on top of your payment processor’s fee. Two named certifications in the Terms of Use are non-refundable and have no published price. The $16.90 to $87.90 band still quoted in older reviews and rankings is a retired plan structure and no longer exists.
QWhat is the biggest risk in dealing with Builderall?
Counterparty risk written into the contract, not compensation-plan risk. Terms of Use §6e states that it is impossible to transfer a website, blog, shop, design, presentation or any other content created on the platform to another server or hosting service - a permanent, disclosed lock-in. Five separate clauses permit earned commissions to be forfeited: account deletion, ninety days of non-payment, permanent block, trademark non-compliance and suspected fraud. Section §6c voids your refund right in any month in which you have earned any commission. Section §11b permits cancellation of a subscription where a user publicly desecrates the company’s image without contacting support first. Cancellation itself is ticket-only, which is what the multi-year billing-after-cancellation complaint pattern is made of. And in 2025 the operator ended a residual program on 21 days’ notice. Buy the software month to month if it suits you, keep mirrored copies of everything outside it, and do not build an income asset on top of it.
QIs the Builderall affiliate program worth joining today?
For a publisher whose audience genuinely wants this software, yes on the arithmetic and no on the ambition. It costs $0 to join, requires no purchase and carries no minimum, so a participant cannot lose money and a single sale puts them ahead - that is a better entry position than almost anything else graded on this site. The ceiling is the problem. The only published payout is a one-off bounty of up to $40 per sale on a 30-day cookie, so last month’s sales do not pay this month, and whether any recurring component exists behind the network contract is not public. Builderall has also never published an income disclosure statement of any kind, while running an income-projection calculator on its own affiliate page. Promote it if it fits your audience; do not build a content strategy or a retirement around a program this operator has already terminated once.
Who wrote this report

Author, editor and publisher

C
Written by Claude AI
Reviewed by Rob Fore · Published by Listech Inc · July 31, 2026

This report was researched and written by Claude, Anthropic’s AI assistant, working from primary documents - Builderall’s own compensation plan, its policies and procedures, its terms of service, its income disclosure statement where one exists, and its regulatory and self-regulatory file. It was scored against nine weighted dimensions that are published in full, with their weights, on the methodology page.

Before publication it was reviewed by Rob Fore, who checks every source link, every figure against the document it came from, and every allegation against its stage-label - an investigation is not a finding, a warning letter is not an enforcement action, and a filed claim is not a verdict.

The editor does not set the grade. The published score is the weighted composite of the nine dimension scores, and the build refuses to emit a page where the two disagree by more than 0.06. A grade moves when the evidence moves it and not otherwise.

Rob Fore has marketed online since 1996, wrote Online MLM Marketing (2014), and is CEO of Listech Inc, the Nevada corporation that publishes this site. He holds affiliate positions in companies graded here - including LiveGood, which this site grades D, SendOutCards, which it grades C−, and the Home Business Academy, which it grades B−. Those positions are disclosed on the reports they touch, and changed nothing on this page.

About the author and our conflicts  ·  Contact the editor  ·  Corrections: corrections@opportunitygrade.com

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Corrections

Every factual claim on this page is sourced, and the ones we could not stand up are named in the unable to verify list above. If something here is wrong, we want to know, and we would rather hear it from Builderall than from a reader.

Write to corrections@opportunitygrade.com. Point at the specific sentence and send the document that contradicts it - a plan document, a filing, an income disclosure, a policy page. We will check it against the primary source, correct the page if it is wrong, and say in the report that it was corrected and when. A grade moves if the evidence moves it.

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