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Supplements / essential oils

Zilara

Whole-plant wellness, made in Cincinnati

Reviewed September 15, 2026 Founded 2011 Confidence: Medium-High
DGRADE
4.9/10
Weighted composite

A real fifteen-year manufacturer with better contract documents than most of this corpus, selling products whose names make the disease claims its own policies forbid - and a sister site that still indexes them under "Cancer" today.

Good paperwork, a live disease taxonomy, and no income disclosure.

The question you came with

Can you actually make money with Zilara?

NO No - not on the numbers this company publishes

No. Zilara has not published a single earnings figure for this brand. Its own Policies, section 4.6, say an income disclosure exists and that a copy must be handed over every time the plan is shown or an income claim is made. That document is not linked from the earn page and is not at any usual address. Without it, nobody can say what a typical Zilara consultant takes home, and the plan's rates alone cannot answer that.

The plan pays on product orders. Retail Rewards pay 30% of business volume on orders from customers you refer, with no volume, rank or team required. Above that sit a 2x15 matrix, a binary paying $10 a cycle, STAR credits, a Leadership Match and rank bonuses. Joining costs nothing. Staying eligible does: 10 BV of your own orders opens the matrix, 50 adds the binary, and 100 opens the rest, about $100-$130 every rolling 31 days. An unqualified position is compressed, and what it would have earned passes to the next qualified person above it.

The closest numbers come from the two brands this company ran before. Heart & Body Naturals said 86% of its member accounts in 2020 were customers with "no interest in participating". goDesana said 92% of its 2024 purchasers were wholesale customers who "do not participate". Neither gave a median or the share who earned nothing. goDesana counted ranks only among leaders, so its 6% at Diamond is 6% of the 7% who were consultants (our arithmetic: 0.42% of all accounts). The printed matrix needs 65,534 people ordering monthly to fill, and level fifteen holds half its income.

The good parts are real, and better than most. Enrollment is free, with no kit and no franchise fee. The 30% retail rate needs no qualification, so selling to customers does not require a team. Every row of the published matrix table checks out to the cent. Binary volume carries over and does not flush while the account is active. The Policies spell out the FTC 70% rule, ban buying to qualify for rank, give customers sixty days to return with no restocking fee, and give resigning consultants a 90% buyback for twelve months.

What it costs to be in
$0 to enroll; about $100-$130 a month in personal orders to earn on every stream

Enrollment is genuinely free - no fee, no starter kit, and the Policies confirm there is no franchise fee. The cost is in qualification. Ten BV of monthly personal volume unlocks retail and the matrix, fifty adds the binary, and one hundred adds STAR credits, the Leadership Match and rank bonuses. Qualification runs on a rolling 31-day window, unqualified positions are compressed and their earnings pass upward, and the Member Rewards discount ladder resets to its 5% starting tier if a standing auto-delivery lapses. "Free to join" is accurate and is not the price of participating.

What would have to change
  • An income disclosure for Zilara itself, the one section 4.6 of its own Policies says exists. To settle the question it would need a median and the share of consultants who earned nothing, the two figures neither predecessor disclosure reported and the ones the BBB direct-selling guidance names as the ones that matter.
  • Eligibility that does not run on your own buying. Right now the full set of streams needs 100 BV of personal orders every rolling 31 days, about $100-$130, and the Member Rewards discount falls back to its 5% starting tier if a standing auto-delivery lapses.
  • Published proof that consultants reach real customers at scale. Covering one month at the full tier takes about $350-$430 of customer orders at the 30% retail rate, on the report's breakeven figures, and no Zilara document shows how many consultants sell that much.
  • A price and a volume figure on every product. The whole qualification ladder is counted in BV, yet volume is left off individual product pages, and the GOGOStix line of twelve formulas carries no published price or CV anywhere on the public site.
  • Product copy a consultant can repeat without breaking the company's own section 3.2. The Black Seed Oil page uses treatment language that rule forbids, product names such as Lyme Support and Thyroid Reset name conditions, and the sister site the same company runs indexes products under Cancer.

That call is computed, not chosen - the rule reads three of the nine published dimension scores and is printed on the methodology page. It describes this company's plan and the figures it publishes about the people already in it. It is not a prediction about you, and nothing on this site is advice.

No IDS
Zilara publishes no income disclosure statement
its own Policies section 4.6 says the Company publishes one and requires a copy at every presentation; both predecessor brands published one and the flagship did not
Cancer
A product category still live on the sister site
hbnaturals.com indexes products under Cancer, Diabetes, Erectile Dysfunction, Depression, Lyme, Menopause and Infectious Disease, verified 15 September 2026
6.2x
The thymoquinone claim against the measured commercial ceiling
Zilara claims "a minimum of 5%"; peer-reviewed screening of eleven commercial products found a maximum of 809.4 mg/100 g, or 0.81%
Lapsed
Both Kentucky registrations, Inactive and in Bad standing
Heart & Body Naturals LLC #1032378 and Green Organics #1048784, neither having ever filed an annual report - while both Ohio entities are Active

Legal status

No FDA warning letter, FTC action, state attorney-general action or court case naming Green Organics, Zilara, goDesana, Heart & Body Naturals or Paula Scarcella was located in any database searched. Both Ohio entities are Active on the state register, with Paula Scarcella as statutory agent. Both Kentucky registrations are Inactive and in Bad standing with no annual report ever filed.

Confidence: Medium-High

Primary sources fetched directly where possible. Everything we could not verify is listed at the bottom of this page by name.

What this actually is

Follow the money

A fifteen-year-old Ohio supplement and essential-oil manufacturer that consolidated two of its own MLM brands under a new flagship name in May 2026.

Green Organics, LLC is the single corporate operator. Zilara is the flagship; goDesana (essential oils) and Heart & Body Naturals (supplements) are described in the Policies as "heritage" brands. Nothing was shut down - all three sites remain live today.

The rebrand is commonly described as a chain, goDesana to Heart & Body Naturals to Zilara. It is not. goDesana and Heart & Body Naturals ran concurrently as two separate brands for roughly eight years and were consolidated, not succeeded.

The compensation plan is a hybrid: 30% retail commission with no qualification, a 2x15 matrix paying 5% per level, a binary paying 10% of the weaker leg per cycle, plus a generational match, STAR credits and rank bonuses.

Enrollment is free. Earning on every stream requires roughly $100-$130 of personal orders every rolling 31 days.

Where a $100 order goes, on the plan Zilara publishes

Built only from rates the company states in its own compensation overview, dated 05/2026. Retail Rewards pay 30% of business volume on a personally referred customer order and require no qualification. The Community matrix pays 5% per level on the first 10 BV of each order. The binary pays $10 per cycle, which is 10% of the weaker leg on the 100 BV that triggers it. Zilara does not publish an aggregate payout ratio, so the residual here is the arithmetic remainder - company margin, cost of goods, fulfillment and the rank bonuses and match that are not per-order rates - and not a figure the company has stated. It should not be read as profit.

30% 10% 55%
Retail commission to the referring partner, paid on every customer order with no qualificationCommunity matrix, 5% per level on the first 10 BV, spread across up to fifteen levelsBinary cycle commissions, at the stated 10% of the weaker legResidual: company margin, cost of goods, fulfillment, rank bonuses and the Leadership Match (not a published figure)
ProductPricePays
3 Pillars membership equivalent - there is none
Unlike many programs in this corpus, Zilara sells no membership, no tools subscription and no education package. Every dollar a participant spends buys physical product. This is a genuine structural point in its favor and is why the securities dimension scores at the ceiling.
n/a
n/a
n/a
Black Seed Oil (1 oz)
Claims "a minimum of 5% thymoquinone". Peer-reviewed screening of eleven commercial Nigella sativa products found a maximum of 0.81%. The claim is 6.2x the measured commercial ceiling and no per-serving figure is published. Page copy says the oil helps "manage inflammation" and asks what "medicinal constituents" are present.
$25.95, or $69.95 buy-three-get-one
one-time or auto-delivery
CV not published on the product page
Fulvic Minerals (80 servings)
At roughly 5.4x a comparable mainstream ionic fulvic product, this is the widest price gap in the catalog, though differing serving sizes make the multiple the softest of the three compared.
$119.00, or $329.00 buy-three-get-one
one-time or auto-delivery
100 CV
Oil of Oregano (1 oz)
Roughly 1.7 to 2.0 times a comparable NOW Foods bottle at mainstream retail - an ordinary direct-selling premium rather than an outlier.
$29.95
one-time or auto-delivery
CV not published on the product page
Essiac Tea (30 servings)
A new Zilara SKU with no predecessor-brand equivalent in the archive. The copy is carefully scrubbed - zero mentions of tumor, Caisse or Ojibwa, and the only instance of the word cancer on the page is in the caution list. The exposure is the name: Essiac has an established public identity as an alternative cancer remedy.
$14.95
one-time or auto-delivery
CV not published on the product page
Protocol kits (Lyme Support, Thyroid Reset, Parasite Detox, Petrochemical Detox, GLP-1 Three Step System)
The names are the finding. Lyme names an infectious disease, Thyroid Reset asserts action on an endocrine organ, and GLP-1 invokes a prescription drug class. Under FDA practice a product name establishes intended use.
$59.95 to $179.95
one-time or auto-delivery
100-125 CV
GOGOStix pocket inhalers (twelve formulas incl. Migraine Ease, Nausea Rescue)
An entire product line with no published price and no published CV anywhere on the public site - the single largest pricing-disclosure gap in the catalog.
not published
not published
not published
Background check

Who runs it, and what they ran before

PS
Paula Scarcella
Founder and CEO

Named on the Zilara founder page as having founded Green Organics in 2011, written in the first person and signed "~ Paula". She is the statutory agent of record on both Ohio entities - appointed to Green Organics, LLC in October 2016 and named on Green Organics International, LLC from its 2012 formation - and the registered agent on the Kentucky Heart & Body Naturals filing. In 2010, the year before Green Organics, she owned CycleForWealth - a $49.95 two-by-two matrix cycler whose own FAQ page stated "CycleForWealth is owned by Paula Scarcella" in three separate archived captures.

BS
Ben Scarcella
Co-founder (heritage brands)

Listed as a Founder on the live Heart & Body Naturals company page and as Vice President on the goDesana BBB profile. He does not appear anywhere on the Zilara founder page.

AB
Alexandria Brighton
Formulator (heritage brands)

Billed as "Founder/Formulator" on the live Heart & Body Naturals company page but absent from the Zilara founder page entirely; she survives on Zilara only in the past tense on the heritage page. In 2014 goDesana listed her as "Product Consultant", not a founder. Her Brighton Institute of Botanical Studies exists as two Idaho LLCs, both administratively dissolved.

Registered address

Cincinnati, Ohio
The Policies and Procedures and every live brand site give 754 Cincinnati-Batavia Pike, Suite A, Cincinnati, Ohio 45245, described as a GMP-compliant manufacturing facility. The registered agent addresses on the state filings are different and have moved: the 2011 Articles named a commercial agent firm in Columbus, the 2012 sister entity named the founder in Westerville, the agent moved to Morrow in October 2016, and the lapsed Kentucky registrations used Wilder, Kentucky. "Cincinnati" is where the plant is, not where the entity has historically been registered.

Compensation plan

What has to be true for you to get paid

To coverYou need
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Read this twice

These are computed from Zilara’s own published rates and thresholds, not from any earnings data, because none is published for this brand. The 30% retail commission with no qualification is the only stream a participant controls directly, and it is the only one that can plausibly cover the monthly qualification cost without an organization. Every other stream depends on other people’s continued purchasing.

Run your own numbers

Drag the sliders. Nothing here is stored or sent.

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Cumulative net, after costs
Retained retail customers -
Commission that month -
Total commissions earned -
Total you paid in -
Net -

30% of business volume on a ~$60 average customer order, the one stream that needs no qualification. Cost is the ~$115/mo personal volume needed for the 100 BV tier that unlocks STAR, the Match and rank bonuses. Your own subscription cost of $115/mo is included.

Your money

What it costs to replace this yourself

The products are real and a customer who likes them is buying goods, not a position. The comparison that matters is for someone weighing the business: what the same monthly qualifying spend buys elsewhere, and what supplements of the same description cost at ordinary retail. Prices below were fetched 15 September 2026.

What they sell youWhat you'd use insteadYour cost
$29.95$15.29-$17.99 (NOW Foods at mainstream retail)undefined
$119.00 (80 servings)$21.99 (Trace Minerals ionic fulvic acid)undefined
$25.95$28.95 for a larger bottle from the company’s own resellerundefined
~$100-$130 every 31 days$0undefined
none - no independent assay of any product existsConsumerLab and Labdoor publish tested results for competing black seed oilsundefined
"a GMP-compliant facility" - self-asserted, no certifier namedNSF, USP and third-party certified equivalents are widely availableundefined
Total as sold
About $1,200-$1,560 a year in qualifying orders to earn on every stream, against a catalog priced at roughly 1.7x to 5.4x mainstream equivalents.
Total, built yourself
About $250-$400 a year buying comparable supplements at ordinary retail, with no qualification requirement and independently tested potency available.

Price-to-value

If you want the products, buy the products - the 60-day refund and no restocking fee make that a low-risk trial, and a customer owes the company nothing further. The business case is the harder sell: it requires continuous personal purchasing at a premium, against a compensation plan whose earnings record the company has not published for this brand.

Odds of profit

Three operators, five horizons

Probability of cumulative net profit

Hover any point for median, top decile and bottom quartile.

0% 25% 50% 75% 100%3 mo6 mo1 yr3 yr5 yr 92% 7% 2%
The Product Customer - buys at retail, never enrolls as a consultant, and is the outcome the predecessor disclosures show is overwhelmingly the most common - 86% of HBN accounts in 2020 and 92% of goDesana purchasers in 2024 did not participate in the planThe Retail Seller - enrolls free, keeps a 10 BV monthly order, and sells to a handful of real customers on the unqualified 30% retail rate - modeled from published rates, not from any company case studyThe Team Builder - maintains the full 100 BV tier to unlock STAR, the Match and rank bonuses, and recruits actively - modeled from published rates and thresholds, not from any published earnings record

The Product Customer

buys at retail, never enrolls as a consultant, and is the outcome the predecessor disclosures show is overwhelmingly the most common - 86% of HBN accounts in 2020 and 92% of goDesana purchasers in 2024 did not participate in the plan

HorizonP(profit)Median
3 mo 92% -$90
6 mo 92% -$180
1 yr 92% -$360
3 yr 92% -$1,080
5 yr 92% -$1,800

The Retail Seller

enrolls free, keeps a 10 BV monthly order, and sells to a handful of real customers on the unqualified 30% retail rate - modeled from published rates, not from any company case study

HorizonP(profit)Median
3 mo 30% -$120
6 mo 24% -$180
1 yr 18% -$240
3 yr 10% -$300
5 yr 7% -$300

The Team Builder

maintains the full 100 BV tier to unlock STAR, the Match and rank bonuses, and recruits actively - modeled from published rates and thresholds, not from any published earnings record

HorizonP(profit)Median
3 mo 12% -$390
6 mo 9% -$600
1 yr 6% -$800
3 yr 3% -$900
5 yr 2% -$800

Methodology note. These are models built from Zilara’s published rates and qualification thresholds, and from the participation rates in the two predecessor brands’ own income disclosures. They are not Zilara earnings data, because Zilara publishes none. The participation percentages carry the most weight and are the best-evidenced numbers here: 86% of Heart & Body Naturals accounts in 2020 and 92% of goDesana purchasers in 2024 were customers who did not participate in the compensation plan at all. Any reader who takes one number from this report should take that one.

Go-to-market

Where you are actually allowed to promote this

Platform policy reads, not verifications. Check every one before you spend a dollar - enforcement changes faster than the written policy does.

Channel
Status
Notes
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The compensation plan
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The Policies and Procedures
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Refunds and buyback
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The income disclosure
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Product naming
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The sister site still live
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The thymoquinone claim
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A falsified credential claim
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Corporate standing
The evidence

Red flags and green flags

Red flags

14
1No income disclosure exists for the flagship brand
Section 4.6 of Zilara’s own Policies states the Company publishes an Income Disclosure Statement, that it is the only source of income figures a Consultant may use, and that a copy must accompany every presentation and every income claim. No such document is published. Consultants are bound to an obligation they cannot perform.
2Both predecessor brands published one, and this one did not
Heart & Body Naturals published 2020 figures and goDesana published 2024 figures. The company knows how to produce the document and has done so twice. The flagship launched without it.
3A sister site still indexes products under "Cancer"
The same operator today serves hbnaturals.com with a health-interests taxonomy covering Cancer, Diabetes, Erectile Dysfunction, Depression, Lyme, Menopause, Hot Flashes, Blood Pressure, Anxiety and Infectious Disease. Zilara’s equivalent page is sanitized. Both are live.
4Product names assert disease treatment the copy avoids
Lyme Support names an infectious disease. Thyroid Reset asserts action on an endocrine organ. GLP-1 Three Step System invokes a prescription drug class. Migraine Ease and Nausea Rescue name conditions and promise relief.
5The company’s own pages breach its own section 3.2
Policies 3.2 forbids claiming a product is useful in the treatment or mitigation of any disease and tells consultants the products are not drugs. The Black Seed Oil page says the oil helps "manage inflammation", is "traditionally used to relieve" symptoms, and asks what "medicinal constituents" it contains.
6A potency claim 6.2x the measured commercial ceiling
A published minimum of 5% thymoquinone against a peer-reviewed range of 3.08-809.4 mg/100 g across eleven commercial products, the best of which measured 0.81%. No per-serving figure is published and no independent assay of any Zilara product exists.
7An impossible credential claim, live today
hbnaturals.com/formulator.asp describes Dr Hans Nieper as "a German oncologist and founder of the German Cancer Society". Nieper was born 23 May 1928. The society’s predecessor committee was founded in February 1900 by Ernst von Leyden.
8The formulator’s institute is two dissolved LLCs
The Brighton Institute of Botanical Studies exists as two Idaho LLCs, both administratively dissolved, and its domain is a parked lander. Marketing still refers to her as its founder in the present tense. No certification, license or accrediting body is named anywhere in her biography.
9Both Kentucky registrations lapsed into Bad standing
Heart & Body Naturals LLC #1032378 and Green Organics #1048784 both show Status "I - Inactive", Standing "B - Bad", and Last Annual Report "N/A" - neither ever filed one. The Green Organics agent has reverted to the Kentucky Secretary of State. Both Ohio entities, by contrast, are Active.
10The founder ran a matrix cycler the year before founding this company
CycleForWealth, a $49.95 two-by-two matrix cycler, stated on its own FAQ page that it "is owned by Paula Scarcella". The sentence is byte-identical across three separate archived captures from February, April and June 2010 while the referral-injected sponsor field varies between them.
11"Free to join" understates the cost of earning
Enrollment is genuinely free, but earning on every stream requires roughly $100-$130 of personal orders every rolling 31 days, and the Member Rewards discount ladder resets to its starting tier if a standing auto-delivery lapses.
12An entire product line has no published price
GOGOStix, twelve formulas, carries no price and no CV anywhere on the public site. Commissionable volume is also omitted from individual product pages across the catalog.
13Archived predecessor copy tied herbal tea to cancer
A 2015 goDesana page stated that herbal tea blends "have been used to treat everything from headaches to cancer" and that recent studies show they "may protect against obesity, heart disease, Alzheimer’s, and many types of cancer".
14Quality claims are self-asserted with no certifier named
The facility is described as "GMP-compliant" rather than third-party certified, and a "third-party guarantee" referenced on a related site names no certifier. No independent laboratory has ever tested these products.

Green flags

10
1Enrollment is genuinely free
No fee, no starter kit, no franchise fee - confirmed in the Policies and on the signup page. Nothing is sold to join, which is rarer in this corpus than it should be.
230% retail commission with no qualification whatsoever
Paid on every personally referred customer order regardless of personal volume, rank or team. This is the most consumer-favorable term in the plan and the only stream a participant fully controls.
3The published compensation arithmetic is correct
All fifteen rows of the published matrix table reconcile to the cent when recomputed independently. Published tables in this category frequently do not.
4An explicit, correctly-stated FTC 70% rule
Section 3.6 requires consultants to consume or resell 70% of each order before reordering, to be able to demonstrate it to the Company or a regulator, and states it is "not optional and is not subject to internal exception".
5A real bonus-buying prohibition with teeth
Section 3.7 enumerates phantom enrollments, purchases on another’s account and buying to qualify for rank, with immediate involuntary termination as the stated sanction.
6Sixty-day customer refunds and a 90% twelve-month buyback
No restocking fee on customer returns; resigning consultants may return resalable product within twelve months for 90%. At or above what state MLM buyback statutes require.
7Mediation before arbitration, with costs shared
A step most arbitration clauses omit entirely, and the arbitration section may be modified only by mutual written consent rather than unilaterally by the company.
8Consultants may work with other direct-selling companies
Section 3.5 expressly permits participation in other businesses including other direct-selling businesses, subject only to non-solicitation. Unusually permissive.
9No securities exposure to the participant
No capital is taken against a promised return. Nothing is staked, no yield is advertised, and every dollar spent buys physical product that ships.
10A named operator with a fifteen-year history and its own plant
Trading since 2011 under a named founder, manufacturing rather than white-labeling, on a domain held since 2004. One BBB complaint across both legacy brands in three years, and no regulatory or court record found anywhere.
What would move this grade

We would like to be wrong about this

Upward

  • Publish an income disclosure for Zilara. The single highest-value change available. Both predecessor brands published one; producing a third with a median and a share-earning-nothing figure would move participant economics materially.
  • Retire the disease taxonomy on the sister site. Removing the Cancer, Infectious Disease, Erectile Dysfunction and Depression categories from hbnaturals.com would close the largest health-claim exposure, which currently exists on a live site the same company operates.
  • Substantiate or withdraw the thymoquinone and Nieper claims. An independent assay naming the laboratory would settle the 5% claim. The German Cancer Society attribution is falsifiable on public dates and should simply be corrected.

Downward

  • A regulator acts on the health claims. An FDA warning letter or FTC action over the product naming or the sister-site taxonomy would move product and marketing conduct to the floor and could cap the grade below the arithmetic.
  • The Ohio entities prove to be lapsed as well. Both Kentucky registrations are already Inactive in Bad standing. If the Ohio filings are in similar condition, the ownership dimension has further to fall.
  • An assay contradicts the potency claim. If independent testing showed thymoquinone materially below the published minimum, an untested extraordinary claim becomes a substantiated false one, which is a different and much more serious finding.
The better trade

The products and the business are two different decisions, and they deserve different answers.

If you want the supplements, buy them as a customer and stop there. Sixty days, no restocking fee, and no qualification requirement means a trial costs you the shipping if you dislike them. A customer owes this company nothing further, and the predecessor disclosures show that is what the overwhelming majority of people here actually are - 86% and 92% of accounts in the two brands that published figures.

If you want the business, the honest comparison is against the 30% retail rate alone, because it is the only stream you control. Selling roughly $400 of product a month to real customers covers the qualification cost and leaves something over. That is a real, modest retail business, and the plan permits it with no qualification at all - which is genuinely to the company’s credit. The leveraged streams are a different proposition and depend on other people continuing to buy.

What should give a prospective builder pause is not the plan. It is that the company requires an income disclosure at every presentation and has not published one for this brand, and that the same operator is today running a sister site that indexes its catalog under Cancer and Infectious Disease. You would be the one repeating those claims to your own customers.

1

Ask for the Income Disclosure Statement in writing

Section 4.6 entitles you to one at every presentation. If a sponsor cannot produce one for Zilara, that is the answer to the income question - and it is the company’s own policy being unmet, not an outside criticism.

2

Ask what the thymoquinone figure means per serving

The page claims a minimum of 5% but publishes no per-serving dose. A company confident in an extraordinary potency claim can convert it to milligrams and name the lab that measured it.

3

Price the qualification, not the enrollment

Enrollment is free and irrelevant to the economics. The number that matters is roughly $100-$130 every 31 days, indefinitely, to keep earning on every stream.

4

Buy as a customer first for sixty days

The refund terms are good and cost you only return shipping. If the products do not justify their price to you as a buyer, they will not justify it to the customers you would need to sell them to.

The company requires an income disclosure at every presentation, and has not published one for this brand.
Scorecard

Nine dimensions, weighted

Comp structure & KoscotDoes the plan pay for recruitment or for sales to real customers?
20%
5.0
The plan is published, dated 05/2026, and arithmetically honest - which in this corpus is not faint praise. Zilara puts out a compensation overview and a 38-page detailed plan, and every one of the fifteen rows in its published Community matrix table reconciles to the cent when recomputed independently: 2^n positions times 10 BV times 5% yields exactly the $1.00 through $16,384.00 the company prints. Retail Rewards pay 30% of business volume on personally referred customer orders with no qualification whatsoever - no personal volume, no rank, no team - which is a genuinely consumer-favorable term and the single best feature of the plan. Against that, the leveraged portion carries the usual problems. The Community is a 2x15 matrix whose fully-filled state requires 65,534 people each ordering monthly, and level fifteen alone accounts for exactly half of both the positions and the income, so the headline depth is mathematically unreachable for all but a vanishing fraction. The Team binary pays $10 per cycle on 200 BV of paired volume, an effective 5% on the volume that triggers it. Earning above the retail tier is gated behind rolling 31-day personal volume at 10, 50 and 100 BV, and the top tier - the one carrying STAR, the Leadership Match and rank bonuses - requires roughly $100-$130 of personal purchasing every 31 days. Rank requirements compound steeply: Triple Diamond requires 5,000 cycles, which is 1,000,000 BV of paired group volume. The score sits mid-band because the disclosure and the arithmetic are real and verifiable, while the economics still rest on a self-purchase qualification treadmill the marketing describes as "free to join".
Securities exposureAny passive return on capital? Howey, staking, tokens, withdrawal friction.
15%
10.0
There is no securities exposure to the participant, and this dimension scores at the ceiling for the reason it exists. No capital is taken against a promised return. Nothing is staked, no yield is advertised, no position is sold that pays independently of product moving, and there is no investment contract of any kind in the enrollment path - enrollment is free. What a participant risks is ordinary commercial exposure: money spent on inventory and monthly qualifying orders that may not be recouped through resale. That is a real risk and it is scored heavily elsewhere in this report, under participant economics and price to value. It is not securities risk, and conflating the two would misdescribe what a recruit is actually exposed to. A reader looking at a 10 on this line beside a D overall deserves the explanation: the company takes your money for products, not for a promised return, and the products exist and ship.
Ownership & track recordWho runs it, what did they run before, and what happened to it.
15%
4.0
The operator is identifiable, long-established, in good standing in its home state, and careless with its out-of-state filings. Green Organics, LLC has traded since 2011 under a named founder who signs the founder page in the first person, from a facility it says it owns, and it did not appear out of nowhere - the domain zilara.com was created in February 2004 and held, rather than registered fresh for a launch, which is the opposite of the disposable-shell pattern. The Ohio register confirms the corporate spine: Green Organics, LLC (entity 2051639, organized 30 September 2011) and Green Organics International, LLC (entity 2146740, organized 26 October 2012) are both Active with no expiry date, and Paula Scarcella is the statutory agent on each - appointed to the first in October 2016, replacing the commercial agent firm that filed the original Articles, and named on the second from the outset. That is an ordinary, well-kept home-state record. Two things hold the score down. The Kentucky filings were allowed to lapse entirely: Heart & Body Naturals, LLC (org 1032378, a Kentucky LLC formed September 2018) and the Green Organics foreign registration (org 1048784) are both Inactive and in Bad standing, and the state record shows Last Annual Report "N/A" for each, meaning neither ever filed one - the Green Organics agent has reverted to the Kentucky Secretary of State, the standard consequence of losing a registered agent. And, most material to a prospective recruit, the founder owned CycleForWealth in 2010, a $49.95 two-by-two matrix cycler, established from that program’s own FAQ page across three separate archived captures in which the ownership sentence is byte-identical while the referral-injected sponsor field varies. That is a documented fact about the year before this company was founded. It is not an adjudication of anything, and no regulator or court has ever acted on it.
Product reality & demandWould a rational buyer purchase this if no income offer existed?
12%
2.0
The goods are real, physical, manufactured and shipped - and the claims attached to them are the worst-evidenced thing in this report. Three findings drive the score. The first is a falsifiable potency claim: the live Black Seed Oil page states the oil "contains a minimum of 5% thymoquinone", while peer-reviewed screening of eleven commercial Nigella sativa products (Nutrients 2022;14(17):3501) measured a range of 3.08 to 809.4 mg per 100 g, putting the best product tested at 0.81%. The claim is 6.2 times the highest independently measured commercial product. This report does not assert the claim is false - no assay was performed - but records that it is extraordinary, that no per-serving thymoquinone figure is published so it cannot be converted to a dose, that no third party has ever tested these products, and that the same page advises starting low and building up, which is difficult to reconcile with a potency at which roughly one millilitre would reach the safe daily ceiling the same paper proposes. The second is disease-naming by product title: Lyme Support, Migraine Ease, Nausea Rescue, Thyroid Reset, Parasite Detox, Petrochemical Detox, Heavy Metal & Toxin Binder and a GLP-1 Three Step System that invokes a prescription drug class. Under FDA practice a product name establishes intended use as effectively as body copy does. The third is that the sister site the same company operates today indexes its catalog under Cancer, Diabetes, Erectile Dysfunction, Depression, Lyme, Menopause and Infectious Disease. Set against all of that: the ingredient lists are plain, the sourcing story is specific, and the body copy on Zilara itself has been carefully written for compliance.
Participant economicsReal cost in, realistic money out, and whether they publish the numbers.
10%
3.0
Zilara publishes no income disclosure statement, and its own Policies make that omission conspicuous rather than ordinary. Section 4.6 states that the Company publishes an Income Disclosure Statement setting out actual earnings by rank, that the IDS is the only source of income figures a Consultant may use, and that a copy must be provided any time the compensation plan is presented or any income claim is made - with "income claim" defined broadly enough to include ranges, testimonials, lifestyle claims and hypotheticals. No such document is published for Zilara: it is not among the PDFs linked from the earn page and returns 404 at every conventional path. The compensation documents carry rates and mechanics and no earnings statistics at all. Consultants are therefore bound to an obligation they cannot discharge. What makes this a finding rather than a launch-timing quibble is that both predecessor brands published one, so the company knows how and has done it twice. Those disclosures are the best available proxy and they are sobering: Heart & Body Naturals reported for 2020 that 86% of member accounts were customers with "no interest in participating", and goDesana reported for 2024 that 92% were wholesale customers who "do not participate". Neither reported a median, and neither reported what share of participants earned nothing - the two figures the BBB’s own direct-selling guidance identifies as the ones that matter. goDesana’s rank percentages are shares of leaders rather than of all participants, so a Diamond at "6%" is 6% of the 7% who were consultants at all.
Price-to-valueWhat the same capability costs on the open market.
8%
4.0
The products carry a direct-selling premium that is real but not extreme, and the disclosure around pricing is patchy. On a per-unit basis against mainstream retail: Oil of Oregano at 1 oz is $29.95 against $15.29-$17.99 for a comparable NOW Foods bottle, roughly 1.7 to 2.0 times; fulvic minerals at 80 servings are $119.00 against $21.99 for a Trace Minerals ionic fulvic product, roughly 5.4 times, though serving sizes differ enough that this multiple is the softest of the three; and Black Seed Oil at $25.95 for 1 oz is broadly comparable to what the company’s own reseller charges for a larger bottle. A premium over commodity supplements is normal in direct selling and funds the commission structure, so it is not by itself a mark against the company. Two disclosure gaps are. GOGOStix - an entire product line of twelve formulas - carries no published price and no published CV anywhere on the public site. And commissionable volume is published on category and pack pages but omitted from individual product pages, so a buyer cannot tell what volume an order generates without cross-referencing, which matters directly because the whole qualification ladder is denominated in BV.
Payout sustainabilityCan the company fund the plan out of margin, or only out of inflow?
8%
7.0
The payout mechanics are the second-best-documented part of this business after the contract, and they are specified with unusual precision. Commissions are described as paid in real time rather than on a monthly lag. Qualification runs on a rolling 31-day period that is continuously evaluated, which is materially fairer than a calendar-month reset that can strand volume earned late in a month. Binary volume carries over cycle to cycle and, per the company, never flushes while the account remains active - flushing is one of the more punitive mechanics in binary plans and its absence is a genuine consumer-favorable term. Compression is defined and disclosed: when an upline position is unqualified, earnings pass up to the next active participant, so a participant is not blocked by someone else’s inactivity. Leadership bonuses are paid in two explicitly stated parts, 50% at rank achievement and 50% after maintaining the rank for three consecutive months, which is disclosed rather than buried. The deductions are also stated: commissions and bonuses paid on returned product are reclaimed from the consultants who received them. Points are withheld only for the ordinary reasons - the score is not a 9 or 10 because the documented mechanics have never been tested against a published earnings record, since no income disclosure exists, and because the whole structure still depends on maintaining personal volume to stay qualified.
Marketing conductIncome claims, regulator run-ins, hype, deadline stacking.
7%
1.0
The marketing is where this company’s own compliance standards are most clearly not met, and the evidence is its own live pages. Policies section 3.2 is an unusually well-drafted clause: a Consultant may not claim any product is useful in the diagnosis, cure, mitigation, treatment or prevention of any disease, must avoid causal language, and is told plainly that the products are not drugs. The company’s own Black Seed Oil page says the oil "Helps soothe joints and manage inflammation naturally", says it is "Traditionally used to relieve occasional bloating, gas, and indigestion", and asks "What medicinal constituents are present?" - treatment verbs and a drug word. A consultant who repeated the company’s own page copy would breach the consultant policy. Beyond the current brand, the same operator today serves a sister site whose catalog is indexed under Cancer, Infectious Disease, Diabetes, Erectile Dysfunction, Depression, Lyme and Menopause. The archived record shows the language was once more explicit still, including a 2015 goDesana page stating that herbal tea blends "have been used to treat everything from headaches to cancer" and that studies show they "may protect against obesity, heart disease, Alzheimer’s, and many types of cancer". And one credential claim on the live formulator page is not merely aggressive but impossible: it describes Dr Hans Nieper as "founder of the German Cancer Society". Nieper was born on 23 May 1928; that society’s predecessor committee was founded in February 1900 by Ernst von Leyden. A man cannot found an organization created twenty-eight years before his birth.
Operator terms & exitWho owns the customer, what you forfeit, how hard it is to leave.
5%
7.0
The contract documents are materially better than the category norm and this dimension is scored on the documents, which is why it is the highest non-securities line on the card. The Policies and Procedures is a dated, versioned, twenty-page PDF published openly and effective 15 May 2026 - most companies at this grade either bury this document or never publish it at all. Section 3.6 states the FTC’s 70% rule explicitly, requires consultants to consume or resell 70% of each order before reordering, requires them to be able to demonstrate it on request by the Company or a regulatory authority, and says in terms that it is "not optional and is not subject to internal exception". Section 3.7 prohibits bonus buying and enumerates phantom enrollments, purchases on another’s account and buying to qualify for rank, with immediate termination as the sanction. Customers get sixty days to return for a refund with no restocking fee; resigning consultants get a twelve-month, 90% buyback, which meets or exceeds what state MLM buyback statutes require. Dispute resolution requires one session of mediation with costs shared before arbitration, which most clauses omit, and the arbitration section may be modified only by mutual written consent. Consultants are expressly free to work with other direct-selling companies. The deductions are real: arbitration is venued in Cincinnati and carries a class, collective and representative action waiver; the prevailing-party fee-shifting provision cuts against an individual claimant with a small claim; and the good paperwork sits above two Kentucky registrations in Bad standing that never filed an annual report, which undercuts the corporate posture the documents project.
Weighted composite
4.94
D

Dimension profile

Further from center is better. Hover any point.

Comp structure& Koscot 5.0 Securitiesexposure 10.0 Ownership &track record 4.0 Product reality& demand 2.0 Participanteconomics 3.0 Price-to-value 4.0 Payoutsustainability 7.0 Marketingconduct 1.0 Operator terms& exit 7.0

Hard caps that bind here

D Nothing binds. The nine weighted dimensions compute to 4.79, which lands in the D band on its own arithmetic, and this entry is a non-binding ceiling that says so. For a cap to bite here, something would have to be true that the weighting under-represents - a regulatory action against the company, an adjudicated finding on the health claims, or evidence that the thymoquinone claim is knowingly false rather than merely unverified. None of those exists in the record. The health-claim exposure is already carried at full weight through product at 2 and marketing conduct at 1, and the missing income disclosure through participant economics at 3. No additional ceiling is applied, and the grade is what the nine numbers earned.

The lowest binding cap wins, regardless of the weighted arithmetic.

Sources consulted

What we read

Every source below links to the document itself. Tier 1 is a primary record - the company’s own plan, policy or disclosure, a court filing, a regulator’s decision or an SEC filing. Tier 2 is a self-regulatory or secondary regulator record, tier 3 reporting or academic work, tier 4 an open-market price comparison. Where a document can be moved or withdrawn, an archived copy is linked beside it. If a link is dead when you try it, that is a correction we want.

  1. Zilara Policies and Procedures, effective 15 May 2026 (20pp)
    Policies & proceduresTier 12026-05-15
  2. Zilara Compensation Plan Overview, dated 05/2026
    Compensation planTier 12026-05
  3. Zilara Compensation Plan, detailed edition (38pp)
    Compensation planTier 12026-05
  4. Zilara Refunds and Returns Policy, effective 15 May 2026
    Policies & proceduresTier 12026-05-15
  5. Zilara Terms of Use
    Policies & proceduresTier 1
  6. Zilara Privacy Policy, carrying the Cincinnati-Batavia Pike address
    Policies & proceduresTier 1
  7. Zilara Electronic Signature disclosure
    Policies & proceduresTier 1
  8. Zilara earn page - the S.A.F.E. plan and its six income streams
    Company documentTier 12026-09-15
  9. Zilara founder page - Paula Scarcella billed as sole founder
    Company documentTier 12026-09-15archived copy
  10. Zilara heritage page - Brighton as "The Formulator", past tense
    Company documentTier 12026-09-15archived copy
  11. Zilara Black Seed Oil product page - the "minimum of 5% thymoquinone" claim
    Company documentTier 12026-09-15
  12. Zilara Essiac Tea product page
    Company documentTier 12026-09-15
  13. Zilara protocols page - Lyme Support, Thyroid Reset, GLP-1 Three Step System
    Company documentTier 12026-09-15
  14. Zilara detox range and published CV values
    Company documentTier 12026-09-15
  15. Zilara GOGOStix page - twelve formulas, no published price or CV
    Company documentTier 12026-09-15
  16. Zilara Member Rewards Program - the autoship-gated discount ladder
    Company documentTier 12026-09-15
  17. Zilara free account page - "No purchase required"
    Company documentTier 12026-09-15
  18. Zilara products page - the $49 membership equivalent does not exist
    Company documentTier 12026-09-15
  19. Heart & Body Naturals formulator page - the Hans Nieper attribution
    Company documentTier 12026-09-15archived copy
  20. Heart & Body Naturals health interests page - the live disease taxonomy
    Company documentTier 12026-09-15archived copy
  21. Heart & Body Naturals company page - three founders listed including Brighton
    Company documentTier 12026-09-15archived copy
  22. Heart & Body Naturals protocols page - Lyme Support and Infectious Disease
    Company documentTier 12026-09-15archived copy
  23. Heart & Body Naturals 2020 Income Disclosure Statement
    Income disclosureTier 12020-12-31archived copy
  24. goDesana 2024 Income Disclosure Statement
    Income disclosureTier 12024archived copy
  25. Kentucky Secretary of State - Heart & Body Naturals LLC, org 1032378, Inactive/Bad
    Corporate registryTier 12026-09-15
  26. Kentucky Secretary of State - Green Organics, org 1048784, Inactive/Bad
    Corporate registryTier 12026-09-15
  27. CycleForWealth FAQ, February 2010 - "CycleForWealth is owned by Paula Scarcella"
    Archived copyTier 12010-02-12archived copy
  28. CycleForWealth FAQ, April 2010 - the same ownership sentence
    Archived copyTier 12010-04-15archived copy
  29. CycleForWealth FAQ, June 2010 - the same ownership sentence again
    Archived copyTier 12010-06-15archived copy
  30. goDesana executive team, January 2014 - Brighton listed as "Product Consultant"
    Archived copyTier 12014-01-01archived copy
  31. goDesana Clear Cellular Health Tea, February 2015 - "treat everything from headaches to cancer"
    Archived copyTier 12015-02-03archived copy
  32. Heart & Body Naturals Black Seed Extract, June 2019 - the "3,000mg Thymoquinone" claim
    Archived copyTier 12019-06-06archived copy
  33. Heart & Body Naturals Healing Trilogy, July 2018 - the unhedged original wording
    Archived copyTier 12018-07-17archived copy
  34. Heart & Body Naturals Healing Trilogy, May 2023 - the same sentences, hedged
    Archived copyTier 12023-05-30archived copy
  35. Heart & Body Naturals protocols, September 2024 - the archived disease taxonomy
    Archived copyTier 12024-09-12archived copy
  36. Heart & Body Naturals, March 2017 - "what heals also prevents"
    Archived copyTier 12017-03-09archived copy
  37. Khaikin et al., screening of thymoquinone in commercial Nigella sativa products, Nutrients 2022
    AcademicTier 12022-08-26
  38. Memorial Sloan Kettering integrative medicine monograph on Essiac
    AcademicTier 2
  39. FTC warning letters to multi-level marketers on health and earnings claims, April 2020
    RegulatorTier 12020-04-24
  40. FTC second round of warning letters to multi-level marketers, June 2020
    RegulatorTier 12020-06-05
  41. FDA warning letter database - no letter to any of these entities was located
    RegulatorTier 12026-09-15
  42. CourtListener federal docket and opinion search - no case naming these entities or principals
    Court recordTier 12026-09-15
  43. BBB profile, Heart & Body Naturals LLC - A+, not accredited, one complaint in three years
    Self-regulatoryTier 2
  44. BBB profile, goDesana Organics - A+, not accredited, zero complaints
    Self-regulatoryTier 2
  45. BBB DSSRC guidance on income disclosures - medians and the share earning nothing
    Self-regulatoryTier 2
  46. Trustpilot, hbnaturals.com - 2.8 from five reviews, profile unclaimed
    Open-market comparisonTier 3
  47. OpenCorporates, Green Organics LLC, Ohio entity 2051639
    Corporate registryTier 2
  48. OpenCorporates, Green Organics International LLC, Ohio entity 2146740
    Corporate registryTier 2
  49. Ohio Secretary of State - Green Organics, LLC, entity 2051639, Active
    Corporate registryTier 12026-09-15
  50. Ohio SOS filing 201127700855 - Green Organics, LLC Articles of Organization, 5 October 2011
    Corporate registryTier 12011-10-05
  51. Ohio SOS filing 201629502566 - Subsequent Agent Appointment naming Paula Scarcella, 21 October 2016
    Corporate registryTier 12016-10-21
  52. Ohio SOS filing 201230001359 - Green Organics International, LLC Articles of Organization, 29 October 2012
    Corporate registryTier 12012-10-29
  53. NOW Foods Oregano Oil 1 oz at mainstream retail, for price comparison
    Open-market comparisonTier 32026-09-15
  54. Trace Minerals Ionic Fulvic Acid at manufacturer retail, for price comparison
    Open-market comparisonTier 32026-09-15
  55. Ernst von Leyden and the institutionalization of German cancer research, 1896-1911
    AcademicTier 12016
  56. Deutsche Krebsgesellschaft official history - the 1900 founding committee
    Company documentTier 1
  57. Ernst von Leyden (1832-1910), a pioneer in making oncology a respected discipline
    AcademicTier 1
Unable to verify

What we could not get

  • Whether the 5% thymoquinone claim is accurate. No independent assay of any Zilara, goDesana or Heart & Body Naturals product exists, and neither ConsumerLab nor Labdoor has tested one. This report records only that the claim is 6.2x the highest of eleven commercially screened products in the peer-reviewed literature.
  • Thymoquinone per serving. No milligram-per-dose figure is published, so the percentage cannot be converted to an intake and compared against a safe-dose ceiling.
  • Whether Alexandria Brighton remains involved with the business in 2026. She is absent from the Zilara founder page, present on the heritage page in the past tense, and still billed as Founder/Formulator on the live Heart & Body Naturals company page. No departure statement was found, and the company was not asked.
  • Whether Dr Paul Wedel, named in the formulator biography as the origin of the founder-formulator’s training, can be identified. A literature search returned no matching oncologist, while a control search for Nieper returned results, indicating the method works.
  • The reason for the May 2026 consolidation. No announcement explaining it was located.
  • Whether any pre-2017 FDA warning letter exists. FDA archives letters after five years and neither available index covers earlier material, so the clean FDA finding is bounded to 2017 onward.
  • Any state business-opportunity registration. No state exposes a searchable public registry, so this could not be checked and would require written records requests.

Not advice

This is independent analysis for decision-making, not legal, financial or investment advice. Allegations reported by third parties should be verified against primary court and regulatory records before any decision.

Who writes this

Researched by Claude. Reviewed by an editor.

Every report is researched and written by Claude, Anthropic’s AI assistant, from the company’s own plan documents, policies, terms and regulatory file - then reviewed before publication by Rob Fore, who checks the sources and the stage-label on every allegation.

  • Nine weighted dimensions, published with their weights
  • The editor checks the evidence and cannot change the number - the build rejects any page whose grade does not reconcile to its own arithmetic
  • Every affiliate position we hold is disclosed on the report it touches
  • No company has paid for a grade, and no report carries an affiliate link
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Common questions

Zilara - frequently asked

QIs Zilara a pyramid scheme?
No finding in this report supports that characterization, and no regulator or court has made one. Zilara sells physical products, pays 30% retail commission with no qualification requirement, states the FTC 70% rule explicitly in its Policies and prohibits bonus buying. The structural criticism here is different: earning on every stream requires roughly $100 to $130 of personal purchasing every rolling 31 days, and the company publishes no income disclosure showing what participants actually earn.
QDoes Zilara publish an income disclosure?
No. Zilara publishes no income disclosure statement, even though its own Policies and Procedures section 4.6 states that the Company publishes one, that it is the only source of income figures a consultant may use, and that a copy must accompany every presentation and every income claim. Both predecessor brands published one: Heart & Body Naturals for 2020 and goDesana for 2024. Those showed 86% and 92% of accounts respectively were customers who did not participate in the compensation plan.
QWhat does it cost to join Zilara?
Nothing to enroll. There is no fee, no starter kit and no franchise fee, and the company confirms this in its Policies. The real cost is qualification: 10 BV of monthly personal volume unlocks retail and the matrix, 50 BV adds the binary, and 100 BV - roughly $100 to $130 of product - adds STAR credits, the Leadership Match and rank bonuses. Qualification runs on a rolling 31-day window.
QWho owns Zilara?
Green Organics, LLC, an Ohio company trading since 2011, operates Zilara alongside two heritage brands, goDesana and Heart & Body Naturals. Paula Scarcella is named as founder and chief executive on the Zilara founder page. In 2010, the year before Green Organics was formed, she owned CycleForWealth, a $49.95 two-by-two matrix cycler whose own FAQ page stated her ownership across three archived captures.
QAre Zilara products safe?
This report makes no safety finding and no regulator has acted against these products. It does record two documented concerns about the claims attached to them: a published minimum of 5% thymoquinone in the Black Seed Oil, which is 6.2 times the highest of eleven commercial products measured in peer-reviewed screening and has never been independently assayed, and product names such as Lyme Support and Thyroid Reset that assert disease treatment the company’s own policies forbid consultants from claiming.
Who wrote this report

Author, editor and publisher

C
Written by Claude AI
Reviewed by Rob Fore · Published by Listech Inc · September 15, 2026

This report was researched and written by Claude, Anthropic’s AI assistant, working from primary documents - Zilara’s own compensation plan, its policies and procedures, its terms of service, its income disclosure statement where one exists, and its regulatory and self-regulatory file. It was scored against nine weighted dimensions that are published in full, with their weights, on the methodology page.

Before publication it was reviewed by Rob Fore, who checks every source link, every figure against the document it came from, and every allegation against its stage-label - an investigation is not a finding, a warning letter is not an enforcement action, and a filed claim is not a verdict.

The editor does not set the grade. The published score is the weighted composite of the nine dimension scores, and the build refuses to emit a page where the two disagree by more than 0.06. A grade moves when the evidence moves it and not otherwise.

Rob Fore has marketed online since 1996, wrote Online MLM Marketing (2014), and is CEO of Listech Inc, the Nevada corporation that publishes this site. He holds affiliate positions in companies graded here - including LiveGood, which this site grades D, SendOutCards, which it grades C−, and the Home Business Academy, which it grades B−. Those positions are disclosed on the reports they touch, and changed nothing on this page.

About the author and our conflicts  ·  Contact the editor  ·  Corrections: corrections@opportunitygrade.com

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Corrections

Every factual claim on this page is sourced, and the ones we could not stand up are named in the unable to verify list above. If something here is wrong, we want to know, and we would rather hear it from Zilara than from a reader.

Write to corrections@opportunitygrade.com. Point at the specific sentence and send the document that contradicts it - a plan document, a filing, an income disclosure, a policy page. We will check it against the primary source, correct the page if it is wrong, and keep a dated record of the change. A grade moves if the evidence moves it.

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