Nowsite
A $0-free, $9-plus-a-month AI marketing tool sold to direct sellers and their head offices. There is no referral program, no commission clause and no earnings language anywhere in the current product - the compensation plan that used to sit behind this brand has gone. What remains is a software contract with no data export, no self-serve cancellation, and not one independently sourced statistic on its homepage.
Nothing here pays you to recruit anyone, so the risk is $0 to $19 a month rather than a pack and a downline - but the marketing is entirely unsourced and the contract will not let you leave with your sites, your campaigns or your work.
Disclosure
The editor of this site, Rob Fore, formerly promoted Nowsite. That relationship has ended. He does not set scores: this report’s grade is the weighted composite of its nine published dimension scores, and the build rejects any page where those two disagree. Our full conflict-of-interest statement, including every position held, is on the About page.
Can you actually make money with Nowsite?
Only under conditions, and the first one is about me. I formerly held a position in this company, back when it had a compensation plan, and that is disclosed here because this is the kind of report a hostile reader checks first. So I will put it harder than I otherwise would: there is no income opportunity here at all. Nothing in the current product pays anybody anything for enrolling anybody.
That is most of the answer to the money question. No affiliate page appears in the published sitemap. No affiliate, referral, commission or reseller clause appears in the current Terms of Use. No income or earnings language appears on the live site in any of its five published languages. The unilevel plan that used to sit behind this brand and paid eight levels deep is gone, and no dated company statement closing it could be found, while stale referral URLs and empty affiliate subdomains still resolve.
What is left is a software subscription and it should be judged as one. The free plan is $0 and the AI upgrade runs $9 to $19 a month, with $189 seen as an annual charge in the wild. Assembled from mainstream tools the same capability runs roughly $600 to $1,700 a year, which is the one comparison this product wins comfortably. It is also a price that has fallen roughly 95% for the same category of product since 2020, when the tiers here ran $87 to $327 a month.
The costs that matter are not the price. Not one of the seventeen performance and scale figures on the homepage carries an independent source. There is no data export of any kind, and the Terms say the company may permanently delete your account and all data associated with it, including your social posts, email marketing campaigns, websites and landing pages. Cancellation is by email only and is gated on the vendor's own confirmation, and a chargeback is defined as a breach that can cost you the account and the data with it.
free base plan; a "$9+" AI upgrade with $19 a month and $189 a year both observed in the wild; no pack, no autoship, no minimum volume, and no commission paid to anyone for anything
- You already have a business and an audience, because this pays you nothing. Every dollar you make while using it comes from your own customers, and the tool sits on the cost line rather than the income line.
- You can afford to rebuild everything you make in it. There is no export right for sites, campaigns or content, and on termination the company may delete all of it, so treat anything built here as rented rather than owned.
- You will test the claims yourself instead of taking the homepage on trust. Seventeen performance and scale figures are published there and not one of them carries an independent source, including the widely repeated line about new distributors and sales.
- You are comfortable canceling by email and waiting on a confirmation, against a billing and cancellation complaint pattern running from 2021 to July 2026. There is no self-serve cancel button, and a chargeback is treated as a breach of the agreement.
That call is computed, not chosen - the rule reads three of the nine published dimension scores and is printed on the methodology page. It describes this company's plan and the figures it publishes about the people already in it. It is not a prediction about you, and nothing on this site is advice.
Legal status
LEGAL - and, on the current evidence, not an income opportunity at all. No court or regulator has found Nowsite, its predecessor brand or its principal to be operating a pyramid scheme; no FTC action, state attorney-general action, securities-commission order, cease-trade order, criminal matter or director disqualification could be located in any jurisdiction, and no civil litigation was found beyond a 2011 receivership in which the founder appears as a creditor rather than a defendant. The current Terms of Use (last updated 15 March 2024) contain no affiliate, referral, commission or reseller provision of any kind, and no income or earnings language appears anywhere on the live site in English, German, Spanish, Italian or French. What the file does contain is a retired unilevel compensation plan paying eight levels deep, documented contemporaneously by a specialist trade blogger in 2020 under a predecessor brand and again in 2021 under this one - a published trade analysis and opinion, not a regulatory finding, and no regulator ever acted on it so far as could be established. The date that plan closed could not be established.
Confidence: Medium
Primary sources fetched directly where possible. Everything we could not verify is listed at the bottom of this page by name.
Follow the money
An AI marketing tool sold to direct-selling distributors and to their head offices: it generates a personalized sales website per prospect, writes and schedules social content, holds an unlimited CRM, hosts training and video, and pushes content into SMS, WhatsApp, Telegram and Facebook. This report was published off the site’s top-100 ranking, at a reader’s request, which is why a company outside the ranking has a page here.
The single most important thing to say about it is that it is not an income opportunity, and the risk profile is completely different from everything else graded on this site. There is no affiliate program. There is no commission, referral or reseller clause anywhere in the current Terms of Use. There is no income, earnings or opportunity language on the live site in English, German, Spanish, Italian or French. There is no pack, no autoship, no minimum volume, no rank, no downline and no capital at risk beyond a subscription of $0 to $19 a month. An industry directory with every incentive to list this business as an MLM has re-titled its record to mark it as out of MLM, and a field participant states publicly that the affiliate program stopped. A reader deciding about this product is deciding whether to buy software - nothing more.
The history is real, though, and it has to be reported precisely. Until recently there was an income opportunity, and a substantial one. Under a predecessor brand in January 2020 the plan was a unilevel paying eight levels deep, with ten ranks from Bronze to Black Diamond, residual payouts running to $15,000 on the first two levels plus 5% on levels three to eight at the top rank, a leadership bonus of $50 to $600 paid on personally recruited affiliates, and a qualification requiring "three active Level 1s and an active Affiliate account" - recruit three, and buy the product yourself. Under this brand in September 2021 the plan had six ranks qualified purely on recruiting affiliates who each earned $100 or more a month, a $20 QuickStart bonus per referred customer, and flat payout tiers up to $20,000. Both plans were documented contemporaneously by a specialist trade blogger, whose 2020 analysis argued the structure could operate as a pyramid - a published trade opinion, not a regulatory finding, partially withdrawn by its own author after the company supplied unaudited figures putting 90% of revenue with retail customers, and never acted on by any regulator. No income disclosure statement was ever published in any period. The date the program closed could not be established.
What holds the grade down is not the compensation position, which is clean. It is the marketing and the contract. Not one of the seventeen performance and scale figures on the homepage has an independent source: "85% of new distributors never make a sale" has no source anywhere, including the industry association’s own fact sheet; "500M marketing activities" never defines an activity; and the company’s own counts contradict each other, with users climbing 100,000 to 150,000 to 200,000 across ten months while countries fall 140 to 130 to 120. On the contract side, cancellation is email-only and gated on the vendor’s confirmation, refunds are excluded except where the company terminates without cause, a chargeback can cost the account and the data, and there is no export right at all - sites, campaigns and content may be "permanently delete[d]" on termination with liability for the loss disclaimed. For a distributor whose contact list and content live inside the tool, that last clause is the most practical warning on this page.
And there is a compliance question specific to this product, which the contract answers unambiguously and not in the user’s favor. AI-generated copy published under a distributor’s own name and face makes that distributor the endorser and the advertiser - under the FTC’s endorsement and earnings-claim framework and under their own company’s policies and procedures. The Terms of Use contain no provision allocating responsibility for AI output to Nowsite; they warrant that lawful use is the user’s "legally enforceable promise," state that knowing the applicable law is "Your responsibility," and require the user to indemnify Nowsite against third-party claims. Meanwhile the marketing site advertises "compliant" websites and an automatic Compliance Engine - which is a head-office feature. A distributor on the free or $9 tier whose company has not signed an enterprise agreement gets AI-generated copy with no brand-rule enforcement behind it, and carries the whole risk of it. The gap between what is marketed and what is contracted is itself the exposure.
Where the headline statistics come from
There is no participant payout to split, because there is no compensation plan. This is the substitute disclosure exercise: the seventeen performance and scale figures published on the homepage and in the company’s trade-press releases, classified by the strongest source available for each one.
| Product | Price | Pays |
|---|---|---|
| Base plan Marketed as "Free forever" with "30-day full system access," unlimited sites on one flagship product, unlimited CRM, AI onboarding, video course hosting, content sharing into messaging apps, an AI avatar trained on the company’s materials, and auto-translated push notifications. Note the contradiction: the Terms of Use say the app is offered "exclusively through a paid monthly or annual subscription," and have not been updated since 15 March 2024 - fourteen months before the free tier launched. |
$0 recurring |
- no commission of any kind |
| AI upgrade Unlimited sites across all products, unlimited lead qualification, follow-ups and analytics, AI sales automation, and compliance monitoring. The plus sign is doing work: no upper bound is stated and there is no pricing page in the published sitemap. Users report $9 escalating to $19. |
"$9+" / month monthly |
— |
| Annual plan Not published as a tier anywhere. It appears in a November 2025 user complaint about an unexpected renewal, which the company answered publicly and confirmed refunding once located. A crowd-sourced cancellation service estimates average actual billing at $45.71 monthly - weak, directional evidence only. |
$189 observed annual |
— |
| Head office / enterprise deployment "Zero cost to head office... Head office never sees a bill," with "no setup fees, no licensing, and no hidden costs" and a "measurable FSR lift in 30 days, guaranteed." The company also states the platform "can be fully funded by Corporate, entirely covered by individual distributors, or a flexible combination of both." No price list, minimum term, per-seat rate or revenue-share arrangement is published, and the guarantee appears nowhere in the Terms of Use. |
$0 stated month-to-month |
— |
| Compliance Engine (enterprise) Brand rules enforced automatically, approved content frameworks, market-level controls, dynamic enforcement, rules defined once and applied everywhere. A genuine risk reducer - and a head-office feature. Anyone whose company has not signed gets the AI without the guardrails. |
included in the enterprise deal contract |
— |
| Historic predecessor-brand tiers (2020) Plus advertising impressions sold separately at $30 to $200, and an affiliate membership fee of $4.95 a month disclosed by the founder in January 2020. Recorded to show the direction of travel: the same company now charges $0 to $9 for the same category of product. |
$87 / $167 / $327 per month monthly |
unilevel, 8 levels |
| Historic plan under this brand (2021) Ranks qualified purely on maintaining 1, 2, 4, 6, 9 or 12 recruited affiliates each earning $100 or more a month; $20 QuickStart bonus per full-price customer referred; restricted residuals two levels deep on flat tiers to $20,000; unrestricted residuals of 1.25% to 7.5% from level three down. A trade blogger recorded at the time that there were "no retail customer qualifiers" in the plan. |
$47/month or $444/year monthly or annual |
six ranks, recruitment-qualified |
| Historic add-ons Thirty-minute sessions with a "marketing nerd" at $30, creative services from $30, SMS bundles at $10 a month, extra email volume at $5, retargeted ads at $12.50, and ad packages at $50, $112.50 and $200. Whether any of these still exist under the current product could not be verified. |
$5 to $200 each monthly or one-off |
— |
Who runs it, and what they ran before
The stage-labeling here matters more than anything else in this report. From May 2007 to March 2011 he was President and CEO of a medical-software company listed on a Canadian venture exchange, which under him acquired a physician client list taking its roster past 4,000 doctors and handled billing described at more than $1.5 billion of healthcare transactions a year. He left in March 2011. On 2 September 2011 - roughly six months later - a court order of the Ontario Superior Court of Justice (Commercial List) appointed a Receiver over all of that company’s assets on the application of a secured creditor. The Receiver’s Notice of 9 September 2011 records net book assets of $10,337,965, of which $3,156,518 was goodwill and $1,963,730 intangibles, ending cash of $416,298, known secured claims of $5,384,730 and unsecured creditors of $4,492,085. A court-appointed receivership is a creditor-driven insolvency proceeding. It is not a finding of wrongdoing, not a regulatory action, not a securities finding and not fraud, and he is listed in the Receiver’s own schedule among the creditors rather than as a defendant. No cease-trade order, securities-commission proceeding, civil judgment or disqualification arising from it could be located. Two earlier ventures - a telecom company he led 2004–2007 and a health-centers business 2012–2016 - left no independent record of their outcome at all.
Joined through the acquisition of a Colorado contact-management company he had co-founded and run, which Nowsite bought in June 2023. Before that, seven years in finance leadership at a large managed-hosting company across EMEA, APAC and international. A named CFO with a checkable corporate finance background is a real improvement on a business whose central criticism in 2020 and 2021 was that it was a faceless corporation with no executives named anywhere on its own website.
A Chief Technology Officer, a VP of Marketing, a Head of Sales and a German-market partner manager are all publicly identifiable, and the outsourced engineering partner has been engaged since 2017, growing from four to nine engineers and publishing the stack - TypeScript, Angular, NestJS, MongoDB, Redis, AWS and Azure - along with an account of a technical due-diligence exercise and an architecture rebuild. This is not a white-labeled shell. It is also the source of one of the more useful adverse facts in the file: the same contractor writes that it built "an intricate affiliate program, which was rebuilt four times."
The current brand is the third or fourth identity of one business: a Bluetooth proximity-beacon product from mid-2016, an "AI marketing platform" relaunched in December 2019, then a renaming through 2020–21 to the current brand, then a domain migration, with interstitial sub-brands layered on top. The Android package identifier is still `upline.com.upline.leads`, a residue of an earlier product generation. None of this is unlawful and some of it is ordinary product evolution. Taken with a compensation plan that its own builders say was reconstructed four times, it describes an operator whose habit is to re-label and re-price rather than to hold a single proposition steady, and that is the pattern a prospective user is buying into.
Registered address
Toronto, Ontario, Canada - contracting through a New Hampshire LLC
There is no single "Nowsite Inc." The party a US participant contracts with is Lodge Industries LLC, a manager-managed New Hampshire limited liability company in good standing, whose principal office is in Toronto and whose registered agent is a small law practice in Derry, New Hampshire; the registry field for its principal purpose reads "Domestic subsidiary of Canadian technology company." Apps ship under Lodge Industries Inc. on the Apple store and Hiram Lodge Enterprises Corporation on Google Play, and the 2021 copyright footer named both Lodge entities alongside the predecessor brand. New Hampshire LLCs file only a minimal annual report and Ontario private corporations file no public accounts, so no profit-and-loss account, balance sheet or member register exists anywhere on the public record. Every financial statement about this company is therefore a company statement or a scrape: "80% year-over-year growth," "112% customer growth," "130% increase in revenue," "profitability" and a "$20 million invested" figure all trace to the company itself or to a marketing page written by its outsourced development partner. Headcount is claimed at 100–150 across 19 countries by one scraped source and 11–50 by another - an order-of-magnitude disagreement, neither figure filed. Engineering has been substantially outsourced to the same Ukrainian partner since 2017, which is a genuine continuity signal and is recorded as such.
The veteran's checklist
Eight questions that decide whether this is a business or a transfer mechanism. Same eight, every review.
| Question | Answer |
|---|---|
| Is this an income opportunity? |
OK
No. There is no affiliate program, no commission or referral clause in the current Terms of Use, no earnings language in any of five site languages, no pack, no autoship, no volume requirement and no downline. It is a software subscription. That is the single most important finding on this page.
|
| Who legally owns it? |
WATCH
Lodge Industries LLC, a New Hampshire limited liability company in good standing with the founder as sole listed Manager, principal office in Toronto; sibling entities publish the apps. No accounts are filed anywhere, so every financial figure is a company statement or a scrape.
|
| What does it really cost? |
OK
$0 on the base plan, or "$9+" a month for the AI upgrade - with $19 monthly and $189 annually both observed in user reports, and no published price ladder above $9. Realistically $0 to about $230 a year.
|
| Can you get your data out? |
RED
No. There is no export right of any kind, and on termination the company may "permanently delete your account and all the data associated with it, including your social posts, email marketing campaigns, websites and landing pages," with liability for that loss expressly disclaimed. Keep your own copies from day one.
|
| Can you cancel easily, and get a refund? |
RED
No and no. Cancellation is by email only and completes only on the vendor’s confirmation, with one user reporting a 30-day notice requirement; refunds are excluded except where the company terminates without cause; and a chargeback is a contractual breach that can cost you the account and the data.
|
| Are the marketing statistics checkable? |
CONCERN
Not one of them. All seventeen headline performance and scale figures are company-stated and uncited, the "85% of new distributors never make a sale" claim has no locatable source anywhere, and the company’s own user count doubled while its own country count fell from 140 to 120.
|
| Who is responsible if the AI writes something non-compliant? |
CONCERN
You are. The Terms allocate no responsibility for AI output to the vendor, make knowledge of applicable law "Your responsibility," and require you to indemnify the company. Automatic brand-rule enforcement exists but is a head-office feature - check whether your own company has contracted for it before you publish anything.
|
| Any regulatory action against the company or its founder? |
WATCH
None located in any jurisdiction - no securities, FTC, state attorney-general, criminal or disqualification matter. The founder did lead a listed company into which a court appointed a Receiver in September 2011, six months after he left, with $4.49M of unsecured creditors; that is an insolvency proceeding, not a finding of wrongdoing, and he appears in the schedule as a creditor.
|
What has to be true for you to get paid
| To cover | You need |
|---|---|
| Cover the $9 AI upgrade for a year | $108 of incremental margin about $9 a month of genuinely additional gross margin attributable to the tool |
| Cover the observed $19 tier, or the $189 annual charge | $189-$228 roughly one to two extra sales a year on a typical direct-selling margin |
| Match what the same capability costs assembled from mainstream tools | already met at $0-$9 the open-market stack runs ~$600-1,700 a year; this is the one sum the product wins comfortably |
| Recover the switching cost if you leave | rebuild everything from scratch no export right for sites, campaigns or content; contacts are not named either way and no export mechanism is documented |
Read this twice
There is no commission arithmetic to do here, and that is the point of the exercise. No plan pays anything to anyone, so breakeven is not "how many people must I recruit" but the ordinary question any business owner asks about any tool: does it produce more margin than it costs? At $0 the answer is trivially yes if it produces anything at all, and the free tier is genuinely substantial - sites, unlimited CRM, training hosting, content sharing and an AI avatar trained on the company’s own materials. At $9 to $19 a month the bar is one or two extra sales a year, which is low. Two honest cautions sit against that. First, the company publishes no verifiable evidence that the tool lifts anything: the "50% First Sale Rate lift" is a company claim from an uncited baseline, the "+58%," "+69%" and "+201%" case studies name no customer and state no sample size or method, and the "guaranteed" lift has no published remedy or measurement protocol and appears nowhere in the contract. Second, the real cost is not the subscription. It is the hours poured into sites, campaigns, content and an AI chat history that cannot be exported and may be permanently deleted when the account ends, and the contact list ingested into a system whose app-store label confirms contacts are collected and linked to identity. The subscription is cheap. The switching cost is the expensive part, and it grows every month you use it.
Run your own numbers
Drag the sliders. Nothing here is stored or sent.
This calculator returns nothing at every setting, and that is the finding rather than a fault. There is no compensation plan of any kind here today: no affiliate page, no referral bounty, and no commission clause anywhere in the current Terms of Use. Refer fifty people and you earn zero, because nobody is paying you to refer anyone. The only figure that moves is the cost of your own subscription. A unilevel plan eight levels deep did run under a predecessor brand and then under this one, but it is gone, and the closure date could not be established. Left here deliberately as the clearest illustration on this site of the difference between a tool and an opportunity. Your own subscription cost of $19/mo is included.
What it costs to replace this yourself
This exercise usually shows an opportunity charging a large premium for things you can buy cheaply on the open market. Here it runs the other way, and honesty requires saying so up front: assembled from mainstream generic tools, the equivalent capability costs several times more than $9 a month. Comparators are current published list pricing for ordinary, open-market software with no affiliation to this company or to anything else graded on this site.
| What they sell you | What you'd use instead | Your cost |
|---|---|---|
| AI-generated personalized sales sites, unlimited | A leading mainstream website builder on annual billing, with full export | ~$16-25/mo |
| Landing pages and hosted content | A second mainstream site builder with AI assistance and your own domain | ~$17-29/mo |
| AI copywriting, slogans, personality and story generation | A general-purpose AI assistant subscription | $20/mo |
| Email marketing and basic automation | A mainstream email platform above its free tier | $0-13/mo |
| Social content creation at volume | A mainstream design tool on its paid plan | ~$15/mo |
| Courses, training hosting and member management | A mainstream course-and-funnel platform | ~$71/mo |
| Unlimited CRM for contacts | A free-tier CRM, or a spreadsheet you own outright | $0 |
| Your sites, campaigns, contacts and AI chat history, on exit | Export from any of the above, in a standard format, whenever you like | $0 |
| Total as sold $0 to about $230 a year |
Total, built yourself ~$600-1,700 a year assembled from mainstream tools |
Price-to-value
On price this wins outright, and that is a genuine reversal - six years ago the same company charged $87 to $327 a month for a thinner product. The comparison turns on the last row. Every mainstream tool listed here lets you export your site, your list, your content and your history and walk away with them. This one has no export right of any kind, and on termination the company may "permanently delete your account and all the data associated with it, including your social posts, email marketing campaigns, websites and landing pages," with liability for that loss expressly disclaimed. One user described the only workaround available for the AI chat history: copy-paste into a document, which came to "193 pages! Hardly practical." A $9 tool you cannot leave with your work is not cheaper than a $16 tool you can - it is a different transaction, and the difference is not priced on the homepage.
Three operators, five horizons
Probability of cumulative net profit
Hover any point for median, top decile and bottom quartile.
Free-tier distributor
never upgrades; uses the free sites, CRM, training hosting and content tools
| Horizon | P(profit) | Median |
|---|---|---|
| 3 mo | 34% | $0 |
| 6 mo | 33% | $0 |
| 1 yr | 31% | $0 |
| 3 yr | 29% | $0 |
| 5 yr | 28% | $0 |
Paid AI-upgrade user
$9 a month at sign-up, $19 as observed later; buys nothing else
| Horizon | P(profit) | Median |
|---|---|---|
| 3 mo | 22% | −$40 |
| 6 mo | 25% | −$80 |
| 1 yr | 27% | −$150 |
| 3 yr | 29% | −$430 |
| 5 yr | 30% | −$700 |
Distributor in a company that has deployed it
head office funded, Compliance Engine active, onboarding built into the back office
| Horizon | P(profit) | Median |
|---|---|---|
| 3 mo | 38% | $0 |
| 6 mo | 40% | +$40 |
| 1 yr | 42% | +$110 |
| 3 yr | 44% | +$320 |
| 5 yr | 45% | +$520 |
Methodology note. These are MODELED outcome ranges, not claims, and not company data - no income disclosure statement was ever published by this company in any period, and none exists now because there is no income to disclose. ANCHORED to published cost facts only: the $0 base plan, the "$9+" AI upgrade, the $19 monthly and $189 annual charges reported by users, the free-tier feature list, and the fact that the Compliance Engine and head-office funding are enterprise features rather than defaults. MODELED by us: every dollar of margin on the upside, the share of each cohort in cumulative cash profit, and the cohort definitions, none of which the company segments or reports. The most useful thing about this table is how small every number in it is, in both directions. That is what a $9 software subscription looks like next to a compensation plan: the downside is bounded at roughly $230 a year and the upside is whatever incremental selling the tool actually causes - which the company has published seventeen statistics about and sourced none of. Two calibration notes. The free-tier medians are $0 because a user who pays nothing cannot be out of pocket in cash, but the time invested in sites and content that cannot be exported is a real cost the table does not price. And the third cohort scores best not because the software is different but because someone else is paying for it and brand-rule enforcement is switched on.
Where you are actually allowed to promote this
Platform policy reads, not verifications. Check every one before you spend a dollar - enforcement changes faster than the written policy does.
Red flags and green flags
Red flags
151Not one performance statistic on the homepage has an independent source
2"85% of new distributors never make a sale" has no source anywhere
3The company’s own headline numbers contradict each other
4No data export of any kind, and deletion on termination
5Email-only cancellation, gated on the vendor’s own confirmation
6A billing and cancellation complaint pattern spanning 2021 to July 2026
7A chargeback can cost you the account and the data
8All compliance liability for AI-generated copy is pushed onto the user
9"Free forever" on the homepage against "exclusively through a paid subscription" in the contract
10A "guaranteed" result with no published terms, alongside a no-refund clause
11The founder’s former listed company entered court-appointed receivership with $4.49M of unsecured creditors
12A retired plan that was structurally recruitment-driven, with no income disclosure ever published
13Relentless compensation-plan churn while the program existed
14Product-quality signals are weakest where solicitation is hardest
15Data-protection exposure is structural and entirely the user’s
Green flags
101There is no income opportunity here at all
2No securities exposure to the participant whatsoever
3Price has fallen by roughly 95% for the same category of product
4Real enterprise customers, named on the record by their own named executives
5A real, continuously staffed engineering operation
6Disclosure has materially improved
7Support responsiveness is the most-praised attribute in the review corpus
8No regulatory action of any kind, anywhere, against the company or its principal
9A compliance engine and an in-product compliance checker actually exist as engineered features
10The free tier is genuinely substantial, not a teaser
We would like to be wrong about this
Upward
- A one-click export for sites, contacts, campaigns and AI chat history, a self-serve cancellation button, removal of the chargeback-forfeiture clause, and a stated cooling-off period. Those four changes would retire the largest cluster of complaints in the file at a stroke and move both terms and price-to-value together.
- A single independently verifiable performance figure: a named customer publishing measured before-and-after data, a third-party audit, or one case study with a sample size, dates and a method - plus withdrawal or sourcing of the "85% never make a sale" headline, and user and country counts that reconcile with each other over time.
- A dated company statement confirming the affiliate program is closed and no residual commissions are paid, a Terms of Use refreshed to reflect the free tier, and a published data-processing addendum with standard contractual clauses, a sub-processor list and SMS-consent guidance.
Downward
- Any evidence that a referral, affiliate or revenue-share program is live again, or the appearance of a paid founder, license, territory or ambassador tier with any promised return - the first would reintroduce recruitment economics to an operator with a documented history of plan churn, and the second would create securities exposure where there is currently none.
- A regulatory action of any kind: an FTC or state attorney-general matter on billing or negative-option practices, a data-protection authority action, an anti-spam penalty, or a documented case of a distributor disciplined by their own company for non-compliant copy this product generated.
- Escalating billing complaints on the current $9 and $19 tiers specifically - the July 2026 unauthorised-charge report is the one to watch - or a material adverse change in the enterprise base suggesting the "free to head office" model is not funded.
Grade is C+. This is the fairness test for this site: a software vendor with no compensation plan should not be graded as though it were a pyramid because of the customers it serves.
Start with what this is. Nowsite today is a $0-free, $9-plus-a-month software subscription with no referral, affiliate or recruitment compensation of any kind. There is no affiliate page, no commission clause anywhere in the current Terms of Use, and no earnings language on the live site in any of its five languages. There is no pack, no autoship, no minimum volume, no rank and no downline. The largest sum a user can lose is roughly $230 in a year. That is why the compensation score is 9 and the securities score is 10, and those numbers are correct: the risk profile of a $9 marketing tool is completely different from the risk profile of an income opportunity, and a reader deciding about this product is deciding whether to buy software. The history is real and must be reported precisely - until recently there was a full unilevel plan paying eight levels deep, run first under a predecessor brand and then under this one, documented contemporaneously by a specialist trade blogger in 2020 and 2021, with no income disclosure statement ever published. The date it closed could not be established, and no dated company statement terminating it could be found. But the current contract contains none of it.
What holds the grade at C+ is marketing and terms, not structure. Not one of the seventeen performance and scale figures on the homepage has an independent source. "85% of new distributors never make a sale" carries no citation and no source for it exists anywhere that could be found, including the industry association’s own fact sheet; it looks like a restatement of the company’s own uncited 15% benchmark. "500 million marketing activities" never says what an activity is. The "50% First Sale Rate lift" is a 7.5-percentage-point move from an unsourced baseline in its most flattering framing. The "+58%," "+69%" and "+201%" case studies name no customer, no sample size, no date and no method, and the "+201%" quotation describes an absolute count over unequal periods rather than a lift at all. And the company’s own figures fight each other: users double from 100,000 to 200,000 in ten months while countries fall from 140 to 130 to 120. On the contract side, cancellation is email-only and gated on the vendor’s confirmation, refunds are excluded except where the company terminates without cause, a chargeback can cost the account and the data, and there is no export right at all.
The third thing is specific to this product and deserves more attention than it usually gets. AI-generated marketing copy published under a distributor’s name and face still has to satisfy that distributor’s own company’s compliance rules and the FTC’s endorsement and earnings-claim framework - and the contract answers the question of who carries that squarely. The Terms of Use contain no provision allocating responsibility for AI output to the vendor; the user warrants lawful use as a "legally enforceable promise," knowing the applicable law is expressly "Your responsibility," and the user indemnifies Nowsite against third-party claims. The content license runs to the vendor, broadly and sublicensably; the liability runs to the user. Meanwhile the marketing advertises "compliant" websites and an automatic Compliance Engine - which is a head-office feature, so a distributor whose company has not signed an enterprise agreement gets the generation without the guardrails. Add the data surface: this tool ingests a contact list and generates outreach at scale into email, SMS, WhatsApp and Telegram, its app-store label confirms contacts are collected and linked to identity, and no data-processing addendum, standard contractual clauses or sub-processor list could be located for a product sold across Europe. None of that is unlawful. All of it sits on the user.
Use the free tier, and keep everything important outside it
The base plan costs nothing and is genuinely substantial, so evaluate it on its merits. But hold the master copy of your contact list somewhere you own - a spreadsheet, a CRM you can export from - and keep a copy of every site, page and piece of content you create as you create it. There is no export right, and on termination the company may permanently delete your sites, campaigns and posts with liability for the loss disclaimed. The workaround one user found for the AI chat history was copy-pasting it into a document: 193 pages.
If you pay, pay monthly and document the cancellation
The annual charges are where the complaints cluster, and the observed ladder runs $9 to $19 with a $189 annual plan that appears on no published price list. Cancellation is email-only and only completes on the vendor’s written confirmation, so send it to the support address, keep the thread, send it at least 30 days ahead, and check afterwards that the subscription shows as reactivatable rather than active. Note also that a chargeback is contractually a breach that can cost you the account and the data - so the ordinary card-dispute remedy is a last resort here, not a first one.
Ask your own company’s compliance department before you publish anything the AI wrote
You are the endorser and the advertiser on any message that carries your name. Automatic brand-rule enforcement exists, but only where your head office has contracted for it - so establish first whether your company is a partner. If it is not, treat every generated post, message and site as your own copy for compliance purposes: read it against your policies and procedures, strip income implications and unsubstantiated product claims, and remember that the FTC’s consumer-reviews rule reaches AI-generated testimonials specifically.
Price the same capability from mainstream tools before assuming the $9 is the cheap option
A leading website builder is roughly $16 a month, a second about $17, a general-purpose AI assistant $20, a mainstream email platform free to about $13, a design tool about $15. Assembled, that is several times $9 - the sticker price genuinely wins. What every one of those tools gives you that this does not is the right to leave with your site, your list, your content and your history. Decide which of those two facts matters more to you before you build a year of work inside something you cannot export.
Nine dimensions, weighted
Dimension profile
Further from center is better. Hover any point.
Hard caps that bind here
The lowest binding cap wins, regardless of the weighted arithmetic.
What we read
Every source below links to the document itself. Tier 1 is a primary record - the company’s own plan, policy or disclosure, a court filing, a regulator’s decision or an SEC filing. Tier 2 is a self-regulatory or secondary regulator record, tier 3 reporting or academic work, tier 4 an open-market price comparison. Where a document can be moved or withdrawn, an archived copy is linked beside it. If a link is dead when you try it, that is a correction we want.
- Nowsite home page, 2026 - company marketing: the "85% of new distributors never make a sale" headline, the 200K / 120-countries / 500M-activities statistics, the free base plan and "$9+ / month" tier, and "Zero cost to head office"
now.site homepage, localised homepages in German, French, Spanish and Italian, the enterprise "System" page, the support page and page-sitemap.xml (19 URLs, no pricing page, no affiliate page) - all headline statistics, the $0 and "$9+" tiers, "Zero cost to head office," the Compliance Engine, and the absence of any affiliate or earnings content in any language
- now.site page-sitemap.xml - the complete 19-URL page sitemap: no pricing page, no affiliate page, and no earnings content in any language
- Nowsite German localised home page (company marketing)
- Nowsite French localised home page (company marketing)
- Nowsite Spanish localised home page (company marketing)
- Nowsite Italian localised home page (company marketing)
- "Das System" - the enterprise System page (German localisation; no English-language equivalent appears in the sitemap)
- Nowsite support page
- Nowsite Terms of Use - the New Hampshire LLC identification ("Nowsite is a New Hampshire limited liability company whose legal name is Lodge Industries LLC d/b/a Nowsite"), the refund clause at §6, New Hampshire law and exclusive venue, individual binding arbitration with a class-action waiver, and unilateral amendment by posting with "tacit acceptance"
now.site Terms of Use, last updated 15 March 2024 - the New Hampshire LLC identification, email-only cancellation gated on vendor confirmation, the no-refund clause, chargeback forfeiture, the permanent-deletion clause and Capacity Loss disclaimer, the sublicensable content grant, non-transferability of accounts, New Hampshire law and exclusive venue, individual binding arbitration with a class waiver, unilateral amendment by posting with "tacit acceptance," email-marketing duties assigned to the user, and the absence of any affiliate, referral, commission or reseller provision
- Nueva Global Powered by Nowsite Terms of Use - the reseller variant, which spells out the email-only cancellation gated on vendor confirmation ("you must have confirmation from our support department to complete the cancellation") and the no-prorated-refund position
- Cerule powered by Nowsite Terms of Use - a second white-label variant carrying identical refund, governing-law and arbitration provisions
- Three AI powered by Nowsite Terms of Use - a third white-label variant listed in the page sitemap
- Nowsite on the Apple App Store - seller "Lodge Industries Inc", app ID 1451455891, privacy-practice disclosures
New Hampshire company registry record for Lodge Industries LLC (business ID 811301, formed 24 January 2019, manager-managed, good standing, principal office Toronto, registered trade name NOWSITE) plus the Apple App Store and Google Play listings - seller and developer entities, sibling white-label apps, privacy labels and data-safety declarations, the 3.4 and 4.4 ratings, 100,000-plus downloads and the legacy package identifier
Not established by this document: The New Hampshire registry serves entity records only through an interactive QuickStart form with no stable per-entity permalink, so the Lodge Industries LLC record itself (business ID 811301, formed 24 January 2019, manager-managed, principal office Toronto, trade name NOWSITE) cannot be deep-linked; the search entry point is linked instead. The legacy sos.nh.gov search page has been retired by the state.
- The same App Store listing under its former title "Nowsite Marketing", showing Lodge Industries Inc. as EU trader (DUNS 203725317, 77 Bernard Ave) and the legacy royaltie.nowsite.marketing developer website
- Nowsite on Google Play - developer Hiram Lodge Enterprises Corporation / Lodge Industries Inc., under the legacy package identifier upline.com.upline.leads
- New Hampshire QuickStart Business Record Search - the state registry search entry point for Lodge Industries LLC (business ID 811301)
- Notice and Statement of Receiver under ss. 245(1) and 246(1) of the Bankruptcy and Insolvency Act - Healthscreen Solutions Inc., Deloitte & Touche Inc. as Receiver, dated at Toronto 9 September 2011 (PDF): net book assets $10,337,965 including $3,156,518 goodwill and $1,963,730 intangibles; ending cash $416,298; secured claims totaling $5,384,730; unsecured creditors $4,492,085; Justin Belobaba listed among the secured creditors
Receiver’s Notice and Statement of the Receiver, Healthscreen Solutions Incorporated, 9 September 2011 - Deloitte & Touche Inc. appointed Receiver by Order of the Ontario Superior Court of Justice (Commercial List) on 2 September 2011; net book assets $10,337,965 including $3,156,518 goodwill and $1,963,730 intangibles; ending cash $416,298; known secured claims $5,384,730; unsecured creditors $4,492,085; the founder listed among creditors
- "QHR says its bid for Healthscreen assets picked by receiver" - The Canadian Press, 26 September 2011, on the outcome of the Deloitte receivership sale process
- "Royaltie Review 2.0: AI powered marketing platform?" - BehindMLM, 11 January 2020: the predecessor brand's full unilevel plan to eight levels, the ten ranks Bronze to Black Diamond, the residual and leadership bonus schedules, and (in the update note) the mid-2020 rebrand to Nowsite; the founder's on-record rebuttal of 16 January 2020 appears in the comment thread
BehindMLM reviews of the predecessor brand (January 2020) and of this brand (September 2021) - the full unilevel plan to eight levels, ten ranks Bronze to Black Diamond, residual and leadership bonus schedules, the "three active Level 1s and an active Affiliate account" qualification, the 2021 six recruitment-qualified ranks, the "no retail customer qualifiers" finding, the founder’s on-record rebuttal of 16 January 2020 (approximately 18,000 customers, 2,000 affiliates, 90% of revenue from retail - company figures, unaudited), and the confirmation that no income disclosure statement was ever published
Not established by this document: No income disclosure statement was ever published by Royaltie or Nowsite, so there is no such document to link; the absence is the finding.
- "Nowsite Review: Royaltie AI marketing platform rebranded" - BehindMLM, 4 September 2021: the six recruitment-qualified ranks (Bronze to Diamond, each defined by recruiting and maintaining affiliates earning at least $100 a month), the restricted and unrestricted residual commission tiers, and the finding that there are no retail-customer qualifiers
- "Nowsite Expands AI-Powered Marketing Solutions, Driving Unprecedented Growth for Direct Selling and Network Marketing" - Direct Selling News, 14 March 2025: company-supplied figures of "more than 100,000 users across 130 countries", 100+ languages and 80% year-over-year growth, and the launch of the Nav agentic-AI feature
Trade-press releases of 14 March 2025 and 21 May 2025, and the founder’s own July 2026 byline - the free-app launch and full feature list, the $9 premium feature list, "more than 100,000" then "over 150,000" users, 130 countries, the flexible funding model, named partner executives, and the First Sale Rate and lifetime-value thesis
- "Nowsite Launches Free All-in-One App for Direct Sellers and Network Marketers" - Direct Selling News, 21 May 2025, bylined "BY Nowsite": the free-app feature list, "over 150,000 users in 130 countries", "no setup fees, no licensing, and no hidden costs", and the named corporate partners
- "AI's Best Use Case in Direct Selling" - Justin Belobaba, Founder & CEO of Nowsite, Direct Selling News, 9 July 2026: the First Sale Rate thesis and the claim that a distributor with a first sale inside thirty days is worth roughly five times one without ($2,000 versus $400 lifetime value)
- "Industry Leader Shellie Sullivan Joins Nowsite as Chief Growth Officer" - Direct Selling News, 28 May 2025, restating the 150,000-user and 130-country figures and naming the partner executives
- "AI Marketing Platform Development for Nowsite" - Intelliarts success story (development contractor's own marketing page): engagement since 2017, a team growing from four to nine engineers, technical due diligence and architecture redesign, the published stack (TypeScript, Angular, NestJS, MongoDB, Redis, AWS/Azure), the in-built compliance checker, "over 100,000 users in 140 countries and $20 million invested", "112% growth only in the last year", "130% increase in revenue", and the statement that the affiliate program "was rebuilt four times"
Development partner’s published case study - engagement since 2017, four to nine engineers, the published stack, technical due diligence and architecture rebuild, the in-built compliance checker, "over 100,000 users" and 140 countries, "$20 million invested," "112% customer growth," "130% increase in revenue," and the statement that the affiliate program "was rebuilt four times"
- Trustpilot profile for now.site - the claimed profile: 476 reviews, TrustScore 4.1, "Replied to 100% of negative reviews"
Review and complaint corpus, 2021 to July 2026 - the claimed review profile (476 reviews, 4.1, company replies to 100% of negatives, the $189 annual case and the company’s public confirmation of refund), the unclaimed legacy profile (the long anonymous compensation-plan-change account and the $99/$24/$54/$99 billing case), the portability account ("None of your work is owned by you!", "193 pages"), the App Store and AppRecs cancellation cases including "$9.00 and then it jumped up to $19.00", the JustUseApp 30-day-notice and feature-removal accounts, and a July 2026 independent blog report of two unauthorised card attempts
Not established by this document: Two items in the prose could not be pinned to a retrievable page: the July 2026 independent blog report of two unauthorised card attempts, and the specific $189-annual and $99/$24/$54/$99 billing cases, which sit inside paginated review streams on the profiles above rather than at addressable URLs.
- Trustpilot profile for nowsite.marketing - the unclaimed legacy profile (21 reviews), carrying the long anonymous account of repeated compensation-plan changes
- Nowsite for iOS - AppRecs review archive, including the account of a subscription that "jumped up to $19.00" from $9.00 after a cancellation request
- JustUseApp customer-service page for Nowsite Marketing (developer: Lodge Industries Inc), carrying the no-refund-clause and continued-billing-after-cancellation complaints
- "Nowsite (Out of MLM)" - BusinessForHome directory record, re-titled to mark the business as out of MLM; the revenue and payout estimates on this page are the internally incoherent figures the review discards rather than uses
Industry directory company record, since re-titled to mark the business as out of MLM, with an on-page note that available information is "limited, conflicting, or unclear" - its revenue estimates are internally incoherent ($10 of revenue against a $3.5M payout) and are discarded here rather than used
- Trade Regulation Rule on the Use of Consumer Reviews and Testimonials, 16 C.F.R. part 465 - final rule as published at 89 Fed. Reg. 68034 (22 August 2024), effective 21 October 2024 (PDF)
Regulatory framework and comparables - the FTC rule on consumer reviews and testimonials in force October 2024 and the September 2024 "Operation AI Comply" sweep; the Eighth Circuit vacatur of the revised negative-option rule in July 2025 with continuing federal and state auto-renewal enforcement; the industry association fact sheet searched unsuccessfully for the "85%" figure; and current published list pricing for mainstream website, email, design, course and AI-assistant products
Not established by this document: The industry association fact sheet was searched for the "85% of new distributors never make a sale" figure and no such statement was found in it, so there is no document to link for that claim - the absence is the finding, and the same applies to the 15% First Sale Rate benchmark, the "50% FSR lift", the "500 million marketing activities", the 200,000 active users and the 120 countries, all of which appear only on the company's own home page cited at index 0.
- "The Consumer Reviews and Testimonials Rule: Questions and Answers" - FTC business guidance on the rule in force from 21 October 2024
- "FTC Announces Crackdown on Deceptive AI Claims and Schemes" - Operation AI Comply, 25 September 2024
- Custom Communications, Inc. v. Federal Trade Commission, No. 24-3137 (8th Cir., 8 July 2025) - published opinion vacating the FTC's revised Negative Option Rule in its entirety on procedural grounds (PDF)
- Kit pricing page, 2026 - published list pricing for a mainstream creator email and course product ($0 / $33 / $66 per month at 1,000 subscribers)
- MailerLite pricing page, 2026 - published list pricing for a mainstream website-and-email product (free to 250 subscribers; Comfort from $12/month; Power from $25/month)
What we could not get
- The date the affiliate program closed, and whether any residual commissions are still paid. No dated company statement terminating it could be located; the conclusion that it is closed rests on convergent negative evidence - the sitemap, the current Terms of Use, five localised sites, an industry directory re-titling its record - plus one field participant’s public statement. Whether legacy affiliates were grandfathered, paid out or simply cut off is also unknown.
- All financials. Revenue, profitability, recurring revenue, gross margin, churn and cash position are nowhere filed - New Hampshire LLCs and Ontario private corporations publish no accounts. The "$20 million invested" figure appears only on a development contractor’s marketing page, which does not say whether it was equity, debt or cumulative internal spend; no priced round, investor or cap-table information could be located, and whether any outside capital exists at all is unknown.
- The head-office commercial terms - no enterprise price list, minimum term, per-seat rate or revenue-share arrangement is published. "Zero cost to head office" plus $9 self-serve power-users does not obviously fund a company claimed at 100 to 150 people across 19 countries, and this review could not establish what does. It is the biggest single hole in the public record.
- The "85% of new distributors never make a sale" claim. No source for it exists that this review could find, including the industry association’s own fact sheet. The same applies to the 15% First Sale Rate benchmark it appears to restate, the "50% FSR lift," the "500 million marketing activities," the 200,000 active users, the 120 countries, the "5×" lifetime-value multiplier and the "+58%," "+69%" and "+201%" case studies - every one company-stated, none with a published sample size, date or method.
- Whether a GDPR-compliant data-processing addendum exists. No addendum, standard contractual clauses, named sub-processor list or data-residency statement could be located, and the privacy-policy pages returned no retrievable body text in this session - for a product sold across the EU and UK that ingests personal contact lists, this is the most significant documentary gap after the enterprise terms. Whether contacts specifically can be exported is likewise undocumented either way.
- Litigation history. No civil litigation involving the company, its entities, its predecessor brand or its principal could be located beyond the 2011 receivership, but court records were not accessible in this session - no federal docket or Canadian full-text case access - so this is a genuine gap rather than a clean negative. The same limitation applies to any Canadian securities-regulator proceeding, cease-trade order or disciplinary listing, and no ratings-body business profile could be checked because the search endpoint blocks automated retrieval.
- The full current price ladder above "$9+". Charges of $19 monthly and $189 annually are reported by users, but no tier list is published and there is no pricing page in the sitemap. Whether the historic paid add-ons - advertising packages at $30 to $200, SMS bundles, creative services - still exist under the current product is also unknown.
- The outcomes of the founder’s two ventures between the receivership and this business - a telecom company he led from 2004 to 2007 and a health-centers business from 2012 to 2016. No independent record of what happened to either could be found. Also unknown: the amount the receivership recorded as owed to him, which the Receiver’s schedule lists as "Unknown," and the company’s true headcount, on which two scraped sources disagree by an order of magnitude.
Not advice
This is independent analysis for decision-making, not legal, financial or investment advice. Allegations reported by third parties should be verified against primary court and regulatory records before any decision.
Researched by Claude. Reviewed by an editor.
Every report is researched and written by Claude, Anthropic’s AI assistant, from the company’s own plan documents, policies, terms and regulatory file - then reviewed before publication by Rob Fore, who checks the sources and the stage-label on every allegation.
- Nine weighted dimensions, published with their weights
- The editor checks the evidence and cannot change the number - the build rejects any page whose grade does not reconcile to its own arithmetic
- Every affiliate position we hold is disclosed on the report it touches
- No company has paid for a grade, and no report carries an affiliate link
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Nowsite - frequently asked
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Author, editor and publisher
This report was researched and written by Claude, Anthropic’s AI assistant, working from primary documents - Nowsite’s own compensation plan, its policies and procedures, its terms of service, its income disclosure statement where one exists, and its regulatory and self-regulatory file. It was scored against nine weighted dimensions that are published in full, with their weights, on the methodology page.
Before publication it was reviewed by Rob Fore, who checks every source link, every figure against the document it came from, and every allegation against its stage-label - an investigation is not a finding, a warning letter is not an enforcement action, and a filed claim is not a verdict.
The editor does not set the grade. The published score is the weighted composite of the nine dimension scores, and the build refuses to emit a page where the two disagree by more than 0.06. A grade moves when the evidence moves it and not otherwise.
Rob Fore has marketed online since 1996, wrote Online MLM Marketing (2014), and is CEO of Listech Inc, the Nevada corporation that publishes this site. He holds affiliate positions in companies graded here - including LiveGood, which this site grades D, SendOutCards, which it grades C−, and the Home Business Academy, which it grades B−. Those positions are disclosed on the reports they touch, and changed nothing on this page.
About the author and our conflicts · Contact the editor · Corrections: corrections@opportunitygrade.com
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Corrections
Every factual claim on this page is sourced, and the ones we could not stand up are named in the unable to verify list above. If something here is wrong, we want to know, and we would rather hear it from Nowsite than from a reader.
Write to corrections@opportunitygrade.com. Point at the specific sentence and send the document that contradicts it - a plan document, a filing, an income disclosure, a policy page. We will check it against the primary source, correct the page if it is wrong, and say in the report that it was corrected and when. A grade moves if the evidence moves it.
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