My Lead Gen Secret
A $30-a-month lead subscription that has delivered 3,000 records a month and an unmetered mailer without interruption for seven and a half years - attached to a five-level recurring plan that pays $15 of every $30 back out, with no customer category anywhere in it.
The service arrives every day and has done for 7.5 years - but $15 of every $30 goes straight back out across five recurring levels, and there is no way to buy the leads without being issued an affiliate link and a downline position.
Disclosure
The editor of this site, Rob Fore, holds an affiliate position in My Lead Gen Secret. He does not set scores: this report’s grade is the weighted composite of its nine published dimension scores, and the build rejects any page where those two disagree. Our full conflict-of-interest statement, including every position held, is on the About page.
Can you actually make money with My Lead Gen Secret?
No, and I have more reason than most to want the other answer. I hold an affiliate position in this company, it sits at rank 91 on this site's watchlist with a public commitment that it gets graded on schedule whatever the arithmetic produces, and the arithmetic produces a no. Read the disclosure first and the verdict second.
The reason is one sentence long: there is no customer category. You cannot buy the leads at $30 a month without being issued an affiliate link, a referral ID and a downline position, so every commission dollar in this system comes out of somebody else's subscription. Fifteen dollars of every thirty goes back out across five recurring levels at $5, $4, $3, $2 and $1 per member per month.
The product bonus is a recruitment bonus too. Your daily lead allocation doubles from 100 to 200 on one active first-level referral and halves again the month that referral lapses. On top of it sits a weekly contest paying $100 for five referrals in seven days and $500 for twenty-five. Three separate currencies, all pointed the same way. And nothing has ever been published about what a member actually earns - not a distribution, not a share earning zero, not a single year.
What is true on the other side, and I will not shave it: the service has arrived every day at the stated volume for seven and a half years, the mailer is genuinely unmetered and genuinely included, cancellation is free and written down, and the most a subscriber can lose through normal use is $395 in year one. The operative terms are also the only two paths on the whole domain that robots.txt tells crawlers not to read.
$30 activation plus the first $30 month, then $30 every 30 days - $395 across year one, with no autoship, no inventory, no ranks and no qualification volume
- A way to buy the leads without being made an affiliate. While buying and joining are one and the same event, every dollar paid out is somebody else's subscription and the plan has no outside customer to point at.
- An income disclosure. Any of it. Seven and a half years of trading, and a buyer still has nothing to hold the published $0.24 earnings-per-click figure up against before deciding whether to send the $60.
- The Terms and the Privacy Policy unblocked in robots.txt. Those two paths, and only those two, are closed to crawlers on a site whose order form asks the buyer to agree to them.
- A lead allocation that is not tied to recruiting. Doubling the daily records on one active referral makes the core deliverable itself a recruitment reward, and halving it when that referral lapses makes the product hostage to the plan.
That call is computed, not chosen - the rule reads three of the nine published dimension scores and is printed on the methodology page. It describes this company's plan and the figures it publishes about the people already in it. It is not a prediction about you, and nothing on this site is advice.
Legal status
LEGAL - and the file is unusually empty. No FTC action, no state attorney-general action, no consent order, no assurance of voluntary compliance, no warning letter, no watchdog-nonprofit file, no class action, no conviction and no adjudicated finding of any kind against My Lead Gen Secret, NYXC Marketing LLC or the named operator surfaced in any search conducted for this report, across roughly 7.5 years of continuous public trading. Two honest qualifications go with that. First, absence of an enforcement record is not a finding of compliance: no regulator has examined and cleared anything here, and a small operator below enforcement thresholds looks identical in the public record to a compliant one. Second, no PACER or state-court docket search was possible from this environment, so the absence of civil litigation is searched-and-not-found rather than established. Separately, and this is the part that matters to a subscriber rather than to the company: US CAN-SPAM is an opt-out regime, so selling or mailing a purchased list is not in itself unlawful - but the statute puts the sender obligations on the person whose product is advertised, which is the subscriber, not the platform.
Confidence: Medium
Primary sources fetched directly where possible. Everything we could not verify is listed at the bottom of this page by name.
Follow the money
A $30-a-month subscription that delivers 100 lead records a day - 3,000 per 30-day cycle - together with a proprietary web mailer that is included free and is not metered by list size. Each record carries an email address, a first and last name, an IP address and an opt-in date. The buyer is also, automatically and with no opt-out, an affiliate: joining issues a referral link, a referral ID and a position in a five-level compensation plan.
Start with what is genuinely real, because it is more than most of what this site grades. The product is delivered, daily, at the stated volume, and has been for roughly 7.5 years - no source, hostile or friendly, alleges that the leads fail to arrive. The mailer is real and unmetered, and the operator says so in writing: "As long as you are a member, our Done-For-You Mailing System is provided free of charge, regardless of how many leads are in your account." There is no upsell ladder, no rank system, no qualification volume, no autoship, no inventory and no event circuit, so year one costs $395 and the downside is bounded low. Cancellation is free, immediate and written down: "you can cancel at any time without penalty by submitting a support ticket." And the company publishes an unflattering $0.24 EPC on its own sales page next to an explicit "In no way am I promising you ‘free money’."
Then the structure. The compensation plan is a five-level recurring unilevel paying $5, $4, $3, $2 and $1 per member per month down five levels - $15 of every $30, half the subscription, recurring for as long as each member below keeps paying. On top sits a weekly contest paying $100 for five referrals in seven days and $500 for twenty-five, which is a further third of those recruits’ gross first payments. And the deliverable itself is a recruitment reward: the lead allocation doubles from 100 a day to 200 on one active first-level referral and drops back to 100 when that referral stops paying, with 200 a day the hard ceiling and additional $30 accounts the only route past it. There is no customer category anywhere in this - no way to buy the leads without the affiliate link - so every commission dollar in the system comes out of another subscriber’s subscription.
The records are where the value proposition is decided, and the arithmetic settles it. The company retains $15 a month per member, out of which it must fund the data, the mail servers, the tracking, the help desk and payment processing. Freshly originated business-opportunity opt-in records cost roughly $0.60 to $3.00 each on the open market, so 3,000 exclusive records would cost about $1,800 to deliver against $30 of revenue. Exclusivity is therefore not merely undisclosed but arithmetically impossible, and a recycled, widely distributed pool is the only model the price can support. Independent reviewers describe co-registration data shared among dozens to hundreds of sellers, and report that a material share of the addresses belong to other subscribers - which makes the product substantially a closed loop in which members pay $30 a month to advertise to each other.
And the compliance question runs the other way from where most readers expect. Under US CAN-SPAM the sender of record is the party whose product is advertised, which is the subscriber, not the platform - so the subscriber carries the header-accuracy, physical-address, opt-out and ten-business-day suppression obligations while the platform controls the footer, the unsubscribe mechanism and the suppression file. The records carry an IP and a date but no source URL and no consent language, and one published 200-record sample contained 5 Canadian, 3 Australian and 1 British address. Canada operates a consent regime with penalties reaching CAD $1m for an individual, and the burden of proving consent sits on the sender. Whatever the Terms of Service say about any of this is unknown, because the Terms and the Privacy Policy are the only two paths the site blocks from retrieval.
Where each $30 monthly subscription goes
The five-level schedule is corroborated by five independent secondary sources in exact numerical agreement, plus the operator’s own "1st level referral" language in its official knowledge base. It is not quoted from a primary document: the plan sits behind the member login, four candidate public affiliate URLs return HTTP 404, and the Terms page is robots-blocked. Shown with all five levels filled.
| Product | Price | Pays |
|---|---|---|
| Activation / setup fee Charged with the first month, so the first payment is $60. Sources conflict on whether the $10/$8/$6/$4/$2 five-level schedule attaches to this payment or to the larger swipes upsell; the payout ratio on money in is 50% under either reading, and this report presents it as attaching to the upsell with the conflict flagged. |
$30 one-time |
see note |
| Monthly membership 100 lead records a day - 3,000 per cycle at $0.010 each - plus the unmetered mailer and open and click tracking. $15 of the $30 is paid out, recurring monthly for as long as the member keeps paying. Billing every 30 days rather than monthly means 12.17 billings a year, so "$30 a month" is $365 a year. |
$30 every 30 days |
$5/$4/$3/$2/$1 across five levels |
| Bonus-lead upgrade Doubles the allocation from 100 to 200 records a day, conditional on holding at least one active upgraded first-level referral. The operator states it plainly: "The 100 bonus leads continue to be earned as long as you have at least 1 upgraded 1st level referral below you." Your service level is pegged to somebody else’s continued payment. |
$0 - earned by recruiting while it lasts |
paid in product, not cash |
| Master Email Swipes (basic) Pre-written email templates. The only upsell in the business, and it is optional. Payout ratio 50.1%. |
$29.95 one-time |
$5/$4/$3/$2/$1 = $15 |
| Master Email Swipes (upgraded) A larger swipe library on the same five-level shape. Payout ratio 50.0%. One source attributes this schedule to the $60 enrollment payment instead; the conflict could not be resolved from open sources and is recorded rather than settled. |
$59.95 one-time |
$10/$8/$6/$4/$2 = $30 |
| Additional accounts The hard ceiling is 200 leads a day per account and the operator states the only route past it is to open more paid accounts. A member wanting 600 a day runs three subscriptions. There is no volume discount and no enterprise tier. |
$30 each every 30 days each |
the same five-level schedule |
| Superstar weekly contest Five referrals generate $300 of gross first payments and pay $100, which is 33.3% of gross on top of the ordinary 50% - pushing marginal payout on a fast recruiter’s cohort toward roughly 83%. There is no equivalent bonus for using the leads, for tenure or for retention. |
n/a - a bonus, not a purchase weekly |
$100 for 5 referrals in 7 days; $500 for 25 |
| Everything else No autoship, no inventory, no qualification volume, no rank maintenance, no replicated-site fee, no back-office fee, no tracking fee and no events found. This list being short is a genuine structural fact about the business, not a courtesy. |
$0 — |
— |
Who runs it, and what they ran before
Named as founder consistently across every review of this business, hostile and friendly, going back to 2019, and operating the public @myleadgensecret account under that name. Described in promotional material as an old-school internet marketer with roughly twenty years in marketing and claimed work with Amazon and Microsoft; none of that biography could be independently confirmed. The single most important fact about him for grading purposes is what is absent in both directions: no verifiable prior venture, no verified employment history and no independent corroboration of any career claim - and equally no regulatory action, no attorney-general matter, no litigation, no watchdog file and no adverse record of any kind. This is not a bad track record. It is an unauditable one, and those are different things.
Appears in the site footer with a Wilmington, Delaware address and a 2026 copyright line, and nowhere else. Its registration could not be confirmed or denied from any source available for this report. A subscriber clicking "I agree to the Terms" is therefore contracting with an entity they cannot look up, at an address that hosts thousands of unrelated companies, behind a domain registered through a privacy proxy in Reykjavik. None of those three facts is unlawful and each is individually common; the combination is what leaves the counterparty unidentifiable.
Operators in this category usually run a stable of related lead, mailer and business-opportunity properties under one shell, and this report went looking for exactly that: searches pairing the operator with the footer entity, with prior program launches, with other similarly branded properties, with later product launches, with professional profiles and with corporate registrations, plus a check of whether the footer entity attaches to any other domain. Every one of those searches came back empty of any second property. That does not prove none exists - behind a privacy proxy and an unsearchable LLC a portfolio would be effectively invisible - but the pattern the category leads you to expect is not evidenced here. On the available record this presents as a single, long-lived, single-product operation, and that counts in the company’s favor rather than against it.
One affiliate-facing write-up states that the lead pool is a co-operative into which several well-known internet-marketing figures contribute their best opt-in records. No official statement making that claim could be found, and no named party has confirmed it. The names are deliberately not reproduced here: the claim is unsubstantiated and attaching living individuals to it would be unfair to them. It is recorded only so that a reader who has seen it elsewhere knows it was checked and could not be corroborated from any source.
Registered address
Wilmington, Delaware, USA - footer address only
The only corporate identity disclosed anywhere on the public site is a footer line reading NYXC Marketing LLC, 1007 N Orange Street, 4th Floor, Wilmington DE 19801, on both the home page and the order page. That building is a commercial address routinely used as a registered-agent and virtual-office location by large numbers of unrelated Delaware entities, which is entirely lawful and unremarkable for a small internet business - but it means the footer tells a subscriber nothing about where the business is or who is behind it. The Delaware Division of Corporations search is an interactive form that cannot be queried programmatically, one company-records aggregator returned HTTP 403 and another is robots-disallowed, so the registration status, file number, formation date, registered agent and members could not be retrieved. That is "could not retrieve", not "does not exist", and nothing in this report should be read as saying the entity is unregistered. Delaware LLCs file no public accounts, so there is no revenue figure, no audited number and there never will be: a third-party traffic model estimates roughly 174,619 monthly visits with the United States at 47.85%, Malaysia at 8.19% and Australia at 7.46%, and hosting with Hostwinds in Provo, Utah behind AWS Route 53 nameservers - all of which are third-party estimates, not company figures. The domain registrant is shielded behind an Icelandic privacy proxy, which is legal and extremely common, and which means the public record contains no verifiable natural person or verifiable entity connected to the domain at all.
The veteran's checklist
Eight questions that decide whether this is a business or a transfer mechanism. Same eight, every review.
| Question | Answer |
|---|---|
| Who legally owns it? |
CONCERN
A footer line naming NYXC Marketing LLC at a multi-tenant Wilmington, Delaware address, behind a domain registered through an Icelandic privacy proxy. The registration could not be retrieved from any available source - that is "could not retrieve", not "does not exist". No verifiable natural person stands behind the contract.
|
| What does it really cost? |
OK
$60 today - a $30 activation plus the first month - then $30 every 30 days, which is $395 in year one and $365 a year after. No autoship, no inventory, no ranks, no qualification volume, no events, and exactly one optional upsell at $29.95 or $59.95.
|
| Is there a downline? |
RED
Yes, five levels of it, all recurring: $5, $4, $3, $2 and $1 per member per month, which is $15 of every $30. There is also a weekly contest paying $100 for five referrals in seven days and $500 for twenty-five, and a product bonus that doubles your daily lead allocation when you recruit.
|
| Is there any customer who is not also an affiliate? |
RED
No. Joining issues a referral link, a referral ID and a downline position automatically, and there is no customer-only tier at any price. Every commission dollar therefore comes out of another subscriber’s subscription.
|
| Published income disclosure? |
CONCERN
None of any kind - no median, no average, no distribution, no zero-earner rate, no year. What exists instead is a voluntarily published $0.24 EPC on the sales page, which is more than most graded companies publish and which implies a 4.2% click-through requirement just to break even.
|
| Can you read the terms before you agree to them? |
RED
No. The site’s robots.txt permits crawling of the entire domain and disallows exactly two paths: /terms.php and /privacy.php. Neither could be retrieved for this report and the web archive returned HTTP 403, so the refund clause, the indemnity position and the sender-of-record designation are all unknown.
|
| Who is legally the sender of the email you send? |
RED
You are. The US statute defines the sender as the party whose product is advertised, so the header-accuracy, physical-address, opt-out and ten-business-day suppression obligations are yours - while the platform controls the footer, the unsubscribe mechanism and the suppression file. Non-US records in the pool sit under consent regimes where the burden of proof is also yours.
|
| Merchant play or miner play? |
CONCERN
Miner, though a cheap one. A real service is delivered and some subscribers use it for unrelated offers, but the plan pays for recruitment in cash across five levels, in contest bonuses and in product, and pays nothing for anything else. Six paying first-level referrals is the break-even.
|
What has to be true for you to get paid
| To cover | You need |
|---|---|
| Hold the subscription for a full year | $395 $30 activation plus 12.17 billings of $30 - billing runs every 30 days, so a year is $365, not $360 |
| Cover the $30 a month from referrals | 6 paying first-level referrals at $5 per level-one member per month, held indefinitely |
| Cover it from your own affiliate link instead | 125 clicks a month at the company’s own published $0.24 EPC - which on 3,000 monthly sends means beating a 4.2% click-through rate on cold records |
| Cover it by mailing a third-party offer | 1.28 sales a month a 0.043% conversion on 3,000 records, at $23.50 net per sale on a $47 product at 50% |
Read this twice
Two of these four numbers come from the company itself and they are the ones to sit with. The first is the price, which is honest and small: $30 activation plus twelve monthly-ish billings is $395 in year one and $365 a year thereafter, with no autoship, no qualification volume, no ranks and no inventory to buy. Nothing here can quietly become a five-figure loss, and that bounded downside is a genuine credit that most of this site’s file cannot claim. The second is the $0.24 EPC the operator publishes voluntarily on its own home page. Run it forward and it is the sharpest number in the report: covering $30 a month needs 125 clicks on your affiliate link, and 125 clicks out of 3,000 monthly sends is a 4.2% click-through rate - on purchased co-registration records, cold, to a list that other subscribers are mailing the same week. A 2% click-through, which would be respectable on a cold pool, yields about $14.40 against $30 and loses money every month. The referral route needs 6 people paying $30 a month indefinitely just to stand level, and the doubling of the lead allocation on the first of those referrals means the product itself contracts when one of them leaves. The fourth scenario is the strongest argument in the company’s favor and it is fairly stated: 1.28 sales a month on 3,000 records is a 0.043% conversion, which sounds trivially achievable, and if the records were ordinary cold traffic it probably would be. Against it sit the independent reports of near-zero conversion on this pool, the closed-loop composition in which a material share of recipients are themselves affiliates mailing competing offers, and the fact that no income disclosure of any kind exists - no median, no average, no distribution, no definition of an active member, no year - so there is nothing published anywhere that tells a prospect what share of subscribers clears any of these four bars.
Run your own numbers
Drag the sliders. Nothing here is stored or sent.
Five dollars is the first-level monthly commission on a $30 subscription, and the full five-level schedule pays $5, $4, $3, $2 and $1 - fifteen dollars of every thirty, or half the subscription price, distributed across five tiers. Only the first level is modeled, because the levels below it are somebody else’s referrals rather than yours. There is no customer category anywhere in this plan: every commission dollar comes from another subscriber’s subscription, so the unit on this slider is unavoidably a recruit. The weekly recruitment contest ($100 for five referrals in seven days, $500 for twenty-five) is excluded because it is a contest rather than a commission and pushes marginal payout toward 83%. The cost line is the flat $30 a month with no autoship, no ranks and no qualification volume - genuinely bounded at $395 across year one. The company publishes its own earnings-per-click figure at $0.24, which is unusually candid, and six paying first-level referrals is the break-even. Your own subscription cost of $30/mo is included.
What it costs to replace this yourself
What a subscriber is actually buying, unbundled, is three things: a bulk sending platform with tracking, 3,000 to 6,000 contact records a month, and a small CRM and hosting footprint. Here is what each costs at 2026 list price from named vendors. Two conclusions fall out of this table and they point in opposite directions; both are true, and the report would be dishonest if it published only one.
| What they sell you | What you'd use instead | Your cost |
|---|---|---|
| Unmetered mailer, ~3,000 contacts | AWeber Lite at 2,500 contacts | $35.00/mo |
| Unmetered mailer, ~6,000 contacts | AWeber at 5,000 contacts | $60.00/mo |
| Unmetered mailer, ~3,000 contacts | MailerLite Comfort at 2,500 contacts | $50.00/mo |
| Unmetered mailer | Kit (formerly ConvertKit) Newsletter free tier to 10,000 subscribers | $0.00 |
| Unmetered mailer at MLGS-comparable volume | Brevo Free - 300 emails a day, roughly 9,000 a month | $0.00 |
| "Done-for-you" setup | AWeber Done For You | $20.00/mo + $79 setup |
| Contact management | Zoho CRM Free (3 users), or Standard at $20/user monthly | $0–$20/mo |
| Hosting for a landing page | Namecheap Stellar | $2.28/mo promo, $5.88 renewal |
| 3,000 records a month | Apollo.io Basic - B2B contact data with source lineage | $59/user/mo |
| 3,000 records a month | Originated co-registration records at open-market rates | $0.60–$3.00 each - $1,800–$9,000 |
| 3,000 sends into a cold pool | Udimi solo ads - clicks from a mailer’s own engaged list | $0.35–$0.95/click - ~$1,050+ |
| 3,000 leads | Google Ads at the 2026 all-industry average CPL of $66.69 ($5.42 average CPC) | ~$200,070 |
| Total as sold $395 in year one, everything included |
Total, built yourself $40.88/mo for the sending capability alone, with zero records - and $1,800 upward for 3,000 originated records |
Price-to-value
On raw price this wins and it is not close: between 35 and 6,600 times cheaper than every named alternative here. But the price difference is the product difference and that is the whole story. The named autoresponders sell infrastructure for a list you built and can document consent for, and every one of them prohibits mailing purchased lists in their terms - which is exactly why the bundled mailer is structural rather than generous: no mainstream provider will send this mail. The solo-ad marketplace sells clicks from a mailer’s own engaged audience. The paid-search platform sells intent-matched traffic. The B2B data vendor sells records with source lineage attached. What $30 buys is far more volume per dollar than anywhere else and far less quality, exclusivity, provenance and portability than anywhere else. Whether that is good value turns entirely on whether one-cent records that dozens of other people also hold convert at all, and on that question the independent evidence is poor and the operator publishes nothing.
Three operators, five horizons
Probability of cumulative net profit
Hover any point for median, top decile and bottom quartile.
The lead buyer
never refers anyone; uses the 3,000 records a month to mail a third-party offer
| Horizon | P(profit) | Median |
|---|---|---|
| 3 mo | 12% | −$95 |
| 6 mo | 13% | −$165 |
| 1 yr | 14% | −$300 |
| 3 yr | 14% | −$850 |
| 5 yr | 14% | −$1,400 |
The one-referral member
refers a single person, holds the 200-a-day bonus, mails the affiliate link
| Horizon | P(profit) | Median |
|---|---|---|
| 3 mo | 6% | −$105 |
| 6 mo | 8% | −$190 |
| 1 yr | 10% | −$335 |
| 3 yr | 11% | −$945 |
| 5 yr | 12% | −$1,555 |
The recruiter
builds a downline, buys traffic to do it, chases the weekly contest
| Horizon | P(profit) | Median |
|---|---|---|
| 3 mo | 5% | −$700 |
| 6 mo | 8% | −$1,300 |
| 1 yr | 11% | −$2,400 |
| 3 yr | 14% | −$5,200 |
| 5 yr | 15% | −$7,500 |
Methodology note. These are modeled outcome ranges, not claims, and not anybody’s published results. ANCHORED to the figures the company itself publishes or that are corroborated across five independent sources: the $60 first payment, the $30 every 30 days, the $395 year-one cost, the $5/$4/$3/$2/$1 five-level schedule, the $100 and $500 weekly contest tiers, the 100-a-day allocation doubling to 200 on one active first-level referral and the 200-a-day hard ceiling, and the operator’s own $0.24 EPC. The third profile’s upside is anchored to a real arithmetic ceiling rather than an imagined one: a downline of 25 first-level, 40 second, 30 third, 20 fourth and 10 fifth pays $425 a month against a $30 cost, which is $395 a month net and requires 125 people paying $30 a month indefinitely for records they mostly cannot convert. MODELED by us: the share of each cohort in cumulative profit, the conversion assumptions on third-party offers, and the traffic spend in the third profile, which is the largest single cost of participating on the income side and appears in no price list because the company does not charge it. The reason every median is negative is not a modeling choice made against the company - it is that there is no income disclosure at all. No median, no average, no distribution, no zero-earner rate and no year has ever been published, so nothing exists to calibrate against except the published $0.24 EPC, the six-referral break-even and the observation that the only profitable profile is funded by 125 people in the two unprofitable ones. A subscriber who genuinely converts the records to an unrelated offer sits materially better than the first profile’s median; the point of the first profile is that the independent evidence on whether that happens is poor, and the operator has published nothing that would settle it.
Where you are actually allowed to promote this
Platform policy reads, not verifications. Check every one before you spend a dollar - enforcement changes faster than the written policy does.
Red flags and green flags
Red flags
151A five-level recurring plan pays $15 of every $30 subscription
2There is no customer category at all
3The core deliverable is itself a recruitment reward
4A weekly recruitment-velocity contest on top of the 50%
5The Terms and the Privacy Policy are the only two paths blocked by robots.txt
6Exclusivity is never claimed, never denied, and arithmetically impossible
7A material share of the records reportedly belong to other subscribers
8Each record omits the two fields that would evidence consent
9Non-US records put the subscriber into consent regimes with no consent evidence
10Compliance liability is separated from compliance control
11No published acceptable-use policy, complaint procedure or prohibited-offer list
12Third-party tracking links are prohibited, so the platform’s statistics are unauditable
13Ownership is doubly shielded and no principal is verifiable
14"100% passive weekly payments" on the public sales page
15No income disclosure of any kind exists
Green flags
101The product is delivered, daily, at the stated volume, for 7.5 years
2Cancellation is free, immediate and written down
3The true cost is among the lowest in the graded set, and bounded
4The billing disclosure on the order form is complete and non-deceptive
5The company publishes an unflattering performance number, unprompted
6An explicit anti-guarantee in the operator’s own voice
7No capital-at-risk instrument exists anywhere in the business
8The bundled mailer is genuinely unmetered and genuinely free
9No regulatory record of any kind in 7.5 years
10Weekly payment at a low threshold, three payout methods, and a real help desk
We would like to be wrong about this
Upward
- Publishing the Terms of Service and the Privacy Policy openly - simply removing the two robots.txt disallows - together with a published acceptable-use policy, complaint procedure and prohibited-offer list. That is the single cheapest available upgrade and it would materially change the terms line on its own.
- Disclosing lead provenance and adding the two missing fields: the source URL and the consent language shown, on every record, plus a statement of how many subscribers receive each record, whatever the number turns out to be, and geographic segregation so US subscribers are not handed Canadian, UK and Australian addresses without consent documentation.
- Publishing a genuine income disclosure with a median, a defined active population and a year - and reducing the compensation depth from five recurring levels toward one or two, which would move the plan measurably away from paying for recruitment and toward paying for the product.
Downward
- Any enforcement action at any stage - federal, state or under a foreign consent regime - against the company or against a subscriber for mail sent through the platform, or evidence that the pool is harvested rather than co-registered, which is aggravated-violation territory under the US statute.
- A credible independent test replicating the forum allegation that the back-office click statistics overstate real traffic, or evidence that cancellation is not honored in practice and billing continues after a ticket.
- The introduction of an upsell ladder, a rank system or a qualification volume, any of which would raise the true cost sharply from its currently low base - or discovery that the blocked Terms contain a broad subscriber indemnity for spam complaints, which would make the liability transfer contractual as well as statutory.
Grade is D. A service that has been delivered without interruption for 7.5 years at $0.010 a record, attached to a five-level recurring plan that pays $15 of every $30 and has no customer category anywhere in it.
Take the good side seriously first, because it is not thin. The records arrive every day, at the stated volume, and have done since late 2018 - no critic anywhere alleges otherwise. The mailer is included, unmetered and free, and it is worth $35 to $100 a month on the open market at this list size. The whole thing costs $395 in year one with no autoship, no inventory, no ranks and no qualification volume, so the downside is bounded and bounded low. Cancellation is free and immediate and the operator says so in writing. And on marketing the company does two things almost nobody in this category does: it publishes a modest, unflattering $0.24 earnings-per-click figure on its own sales page, and it states in the founder’s own voice that "In no way am I promising you ‘free money’." At $0.010 a record it is between 35 and 6,600 times cheaper than every named alternative checked here, and it is worth roughly what it costs. None of that is a rhetorical warm-up. It is the reason the securities line scores 10 and the price-to-value line scores in the middle rather than at the bottom.
The structure is what decides the grade, and it decides it on the company’s own design rather than on any allegation. Fifteen dollars of every thirty goes back out across five recurring levels at $5, $4, $3, $2 and $1 per member per month, for as long as each person below keeps paying. A weekly contest pays $100 for five referrals in seven days and $500 for twenty-five, which is another third of those recruits’ gross first payments and pushes marginal payout toward roughly 83%. The daily lead allocation - the deliverable itself - doubles on one referral and halves when that referral lapses. Three currencies, all pointed at recruiting, and no bonus of any kind attached to using the product. Underneath all of it sits the fact that reorders this file: there is no customer category at all. There is no way to buy 3,000 records a month at $30 without being issued an affiliate link and a downline position, so every commission dollar in the system is paid out of another subscriber’s subscription. The watchlist filed this as adjacent to the lead-buying audience with the risk sitting in lead-quality claims. Quality is confirmed as a real problem. But the emphasis is overturned: the sharper finding is five recurring tiers with nobody outside them.
Two things then compound it, and both are about what a subscriber cannot see. The records carry an IP and a date but no source URL and no consent language, and one published 200-record sample contained Canadian, Australian and British addresses - which matters because a resold list raises a compliance question for the buyer, not only the seller. Under CAN-SPAM the sender of record is the party whose product is advertised, which is the subscriber, and outside the United States the consent regimes put the burden of proof on that same subscriber, with Canadian penalties reaching CAD $1m. They hold every obligation and control none of the mechanics, because the platform sets the footer, the unsubscribe link and the suppression file. And the document that would say how liability is allocated between them cannot be read: the site’s robots.txt permits crawling of everything on the domain and disallows exactly two paths, /terms.php and /privacy.php. That is not an inference about what the terms say - this report could not retrieve them and does not know. It is the finding itself. The order-form checkbox reads "I agree to the Terms", and the terms are the one thing the operator has told every automated agent not to read.
Price the mailer separately from the records, then decide
The two halves of this subscription have very different value. Unmetered sending with open and click tracking at 3,000 contacts is a real $35-to-$100-a-month capability, and here it is free. The records are worth $0.010 each and are non-exclusive by arithmetic necessity. If what you actually want is a sending platform for a list you own and can document, a named autoresponder gives you your own authenticated domain, your own reputation and something you can migrate - none of which exists here. If what you want is cheap volume to test an offer, this is the cheapest volume on the market and you should still assume dozens of other people are mailing the same addresses this week.
Do the 4.2% sum before you join, using the company’s own number
The operator publishes $0.24 EPC. Covering $30 a month takes 125 clicks, and 125 clicks out of 3,000 sends is a 4.2% click-through on cold purchased records. That is the entire business case in one line, and it comes from the sales page rather than from a critic. If you cannot write down a specific reason you would beat 4.2% where the published average implies most do not, the honest answer is that the referral route is the only one that pays - and that route needs 6 people paying $30 a month indefinitely just to get you level.
Treat the export invitation as the moment your own risk starts
The support article offers, in one sentence, that you can download the records and contact them yourself. Do that and the deliverability risk, the provider-termination risk and the full compliance exposure move onto infrastructure you own, with no guidance attached and no consent documentation to fall back on - every mainstream autoresponder prohibits mailing purchased lists in its own terms. If you export, at minimum segregate the non-US records rather than mailing them, because the consent regimes that govern them put the burden of proof on you and the data you were given cannot discharge it.
If you want lead generation as a business, buy the capability rather than the plan
A named autoresponder on a free or entry tier, a $2.28-a-month hosting account, a free CRM tier and a landing page you own will cost you under $40 a month and leave you holding an authenticated sending domain, a list with documented consent, and an asset you can sell. Paid traffic priced honestly - a solo-ad marketplace at $0.35 to $0.95 a click, or paid search at a $5.42 average cost per click - is more expensive per contact by orders of magnitude and buys people who chose to click on your offer. The trade you are being offered here is volume for provenance, and provenance is the half that compounds.
Nine dimensions, weighted
Dimension profile
Further from center is better. Hover any point.
Hard caps that bind here
The lowest binding cap wins, regardless of the weighted arithmetic.
What we read
Every source below links to the document itself. Tier 1 is a primary record - the company’s own plan, policy or disclosure, a court filing, a regulator’s decision or an SEC filing. Tier 2 is a self-regulatory or secondary regulator record, tier 3 reporting or academic work, tier 4 an open-market price comparison. Where a document can be moved or withdrawn, an archived copy is linked beside it. If a link is dead when you try it, that is a correction we want.
- My Lead Gen Secret home page, 2026 - company marketing: the "100 hand-selected leads, every single day" offer, the "Affiliates are currently averaging $0.24 EPC" and "100% passive weekly payments" affiliate claims, and the "In no way am I promising you 'free money'" anti-guarantee
My Lead Gen Secret home page and order form, 2026 - $60 today then $30 every 30 days, the "Affiliates are currently averaging $0.24 EPC" claim, the "100% passive weekly payments" claim, the "In no way am I promising you ‘free money’" anti-guarantee, the "Done-for-you CAN-SPAM compliant email platform" description, and the NYXC Marketing LLC Wilmington footer
- My Lead Gen Secret order form (join.php), 2026 - company's own checkout page: "Just $60 Today ($30 Setup + $30/mo), Then $30 Every 30 Days!", the "Done-for-you emailing platform (CAN-SPAM Compliant)" line, cancellation by email to support, and the "© 2026 NYXC Marketing LLC … 1007 N Orange Street, 4th Floor, Wilmington DE 19801" footer
- myleadgensecret.com/robots.txt - the complete file: "User-Agent: *", an empty Disallow, and exactly two disallowed paths, /terms.php and /privacy.php
myleadgensecret.com/robots.txt - the complete file, permitting the whole domain and disallowing exactly two paths, /terms.php and /privacy.php; both pages unretrievable, and web.archive.org returned HTTP 403 to every request
Not established by this document: The two disallowed documents themselves - /terms.php and /privacy.php - remain unretrievable, and the Wayback Machine returned HTTP 403 to every request for an archived copy, so no citation to the Terms of Service or Privacy Policy can be offered.
- My Lead Gen Secret Support - official Freshdesk knowledge base index (seven folders, roughly 24 articles)
Official Freshdesk knowledge base, seven folders and roughly 24 articles timestamped November 2018 to December 2023 - 100 leads a day and the two ways to use them; the five fields in a record; "1st level referral" bonus-lead language; the 200-a-day hard ceiling and additional accounts as the only route past it; the free unmetered mailing system; open and click statistics; and the cancellation article in full
- "What information do I get with my leads?" - the five fields in a lead record: email address, full name, IP address and opt-in date
- "My leads dropped from 200/day to 100/day, why?" - the 100 bonus leads are contingent on holding at least one upgraded first-level referral
- "How can I get more than 200 leads/day?" - the 200-a-day hard ceiling, and additional accounts as the only route past it
- "Can I cancel?" - cancellation at any time without penalty by submitting a support ticket
- "Pricing & Billing" knowledge-base folder - month-to-month billing with no lengthy term, cancellation without penalty, and bitcoin accepted on request
- "My Lead Gen Secret Review" - John McLauchlan, 6 December 2022: the $5/$4/$3/$2/$1 five-level recurring schedule, and the $29.95 and $59.95 master-swipe upsell commission ladders ($5/$4/$3/$2/$1 and $10/$8/$6/$4/$2)
Compensation-plan corroboration from five mutually independent secondary reviews in exact numerical agreement on $5/$4/$3/$2/$1 across five recurring levels, the $29.95 and $59.95 swipes upsell schedules, and the $100 and $500 weekly contest tiers - johnmclauchlan.com, nateleung.com, wealthybydefault.com, affilibear.com and a social-review platform whose reviewers embed their own referral links and whose figures are discounted accordingly
Not established by this document: Two of the five sources named in the prose could not be retrieved for linking: nateleung.com's review did not surface in any search, and the social-review platform is not identified by name in the prose, so no URL is offered for it. The $500 weekly contest tier is not corroborated by any of the retrievable sources above, only the $100 tier.
- "My Lead Gen Secret Review — Here's What You Need to Know!" - Wealthy By Default, 6 December 2021: the same five-level $5/$4/$3/$2/$1 schedule and the $10/$8/$6/$4/$2 front-end ladder
- "Does MLGS Actually Work? — My First 64 Days with MyLeadGenSecret" - AffiliBear, 19 June 2025: a first-hand account of the five-level structure operated across five stacked self-referred accounts
- "The MyLeadGenSecret Calculator" - AffiliBear, 8 April 2025: the commission structure stated as "$5, $4, $3, $2, $1" across five levels
- "My Lead Gen Secret MLGS Affiliate Program" - Affiliate Programs Directory, 29 September 2021: an independent restatement of the same five-level and swipe-upsell schedules and the $30 commission-payout threshold
- "Is MLGS the Missing Traffic Piece? Let's Look at the Math" - The Home Business Challenge, 8 March 2026: the five-level schedule plus the $100 weekly bonus for five direct referrals in a Monday-to-Sunday week
- "MyLeadGenSecret Review (Updated 2026): Lead Gen Or MLM?" - ScamRisk: the geographic sample of the lead file and the open-market cost of originated co-registration records
Provenance and composition analysis - scamrisk.com (a 200-record geographic sample of 191 US, 5 Canada, 3 Australia, 1 UK, and the $0.60–$3.00 open-market cost of originated co-registration records); emoneypeeps.com (co-registration data shared among "dozens to hundreds" of sellers); passiveincomefanatics.com (a material share of addresses belonging to other members)
Not established by this document: passiveincomefanatics.com could not be located; the equivalent finding - that a material share of the addresses belong to other members - is instead sourced above to livingmoreworkingless.com and roopeshgovind.com.
- "My Lead Gen Secret Review: Traffic To Avoid Or Invest In?" - EmoneyPeeps: co-registration data shared among many sellers
- "My Lead Gen Secret Review" - Living More Working Less, 6 June 2019: the finding that the leads originate inside My Lead Gen Secret itself, so a material share of addresses belong to other members
- "My Lead Gen Secret Review: A Lead Goldmine Or Waste Of Time?" - RoopeshGovind, 21 July 2025: "Are the leads exclusive? No, the same leads are often distributed to other MLGS members on the same day"
- "My Lead Gen Secret" - Warrior Forum product-review thread
Warrior Forum member thread - self-reported open and click statistics, the back-office-versus-analytics discrepancy report, the 20-address Google-indexing test and reports of external autoresponder complaints after importing records. Public criticism, unreplicated, and the weakest evidentiary tier used in this report
Not established by this document: The specific 20-address Google-indexing test described in the prose could not be isolated to a single retrievable Warrior Forum post; the two Warrior Forum threads above are linked as the corpus, and the discrepancy and autoresponder-complaint reports are separately sourced to the Digital Point thread and to emailmarketingeasy.com. This remains the weakest evidentiary tier in the report.
- "My Lead Gen Secret" - Warrior Forum main internet-marketing discussion thread
- "My Lead Gen Secret review needed" - Digital Point member thread: members reporting that the records are cold co-registration leads, that unsubscribes are counted as hits so the back-office figures cannot be relied on, and that importing the records risks spam complaints and breach of an external autoresponder's terms
- "My Lead Generation Secret" - Email Marketing Easy: a first-hand back-office-versus-analytics discrepancy report ("Statistics of My Lead Gen Secret are too optimistic and they do not match with tools like Google Analytics")
- WHOIS record for myleadgensecret.com - created 9 February 2018, registrar NameCheap, Inc., registrant organization "Privacy service provided by Withheld for Privacy ehf", AWS Route 53 nameservers, expiry 9 February 2027
WHOIS via who.is - created 9 February 2018, NameCheap, registrant behind Withheld for Privacy ehf in Reykjavik, AWS Route 53 nameservers, expiry February 2027; HypeStat traffic model for visit estimates, country mix and Hostwinds hosting, all third-party estimates rather than company figures
- HypeStat traffic model for myleadgensecret.com - third-party estimate of roughly 5.8K daily visitors, a country mix led by the United States (47.85%), Malaysia and Australia, and hosting by Hostwinds LLC in Provo, Utah
- 15 U.S.C. § 7702 - CAN-SPAM definitions, including the § 7702(16) definition of "sender" as the person who initiates the message and whose product, service or website it advertises
Legal framework - 15 U.S.C. §7702(16) sender definition and §7704 obligations under CAN-SPAM, the per-message civil penalty scale above $50,000 as inflation-adjusted, and CASL express-consent requirements with administrative monetary penalties to CAD $1,000,000 for an individual and CAD $10,000,000 for an organization
- 15 U.S.C. § 7704 - CAN-SPAM obligations: no false or misleading header information, no deceptive subject headings, a functioning opt-out mechanism, opt-outs honored within ten business days, advertisement identification and a valid physical postal address; § 7704(b) aggravated violations including address harvesting and dictionary attacks
- "CAN-SPAM Act: A Compliance Guide for Business" - FTC: "Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $53,088"
- FTC civil penalty inflation adjustment effective 17 January 2025 - 90 Fed. Reg. (17 January 2025), setting the FTC Act §5 maxima at $53,088
- 16 C.F.R. § 1.98 - Adjustment of civil monetary penalty amounts, as in force for penalties assessed after 17 January 2025
- "Frequently Asked Questions about Canada's Anti-Spam Legislation" - CRTC: express and implied consent, and administrative monetary penalties to a maximum of CAD $1 million per violation for an individual and CAD $10 million for a business
- "Understanding Canada's anti-spam legislation" - Innovation, Science and Economic Development Canada, on consent requirements, address harvesting and the CAD $1m/$10m penalty ceilings
- AWeber pricing page, 2026 - published list prices: Lite from $15/month and Plus from $30/month, with the full subscriber-tier tables
Replacement-stack list prices, 2026 - AWeber, MailerLite, Kit, Brevo, Zoho CRM, Namecheap, Apollo.io, Udimi solo ads, and published Google Ads benchmarks at a $5.42 average cost per click and $66.69 average cost per lead across all industries
Not established by this document: Per the source-linking contract's instruction that a multi-vendor price comparison is worth a small number of good links rather than one per vendor, the Zoho CRM, Namecheap, Apollo.io and Udimi list-price pages are not separately linked; the four email-platform pricing pages and the Google Ads benchmark study above carry the comparison.
- MailerLite pricing page, 2026 - free tier to 250 subscribers, Comfort from $12/month, Power from $25/month
- Kit (formerly ConvertKit) pricing page, 2026 - Newsletter free, Creator $33/month and Pro $66/month at 1,000 subscribers
- Brevo pricing page, 2026 - free forever tier and per-email Starter, Business and Enterprise plans
- "Digital Benchmarks by Industry: PPC" - WordStream 2026 search-advertising benchmarks from over 13,000 US campaigns: average cost per click $5.42 and average cost per lead $66.69 across all industries
- "Google Ads Benchmarks 2026" - the same study in narrative form, with the ten-year CPC and CPL series ($2.32 in 2016 versus $5.42 in 2026)
What we could not get
- The Terms of Service and the Privacy Policy, in full - the only two paths on the domain excluded by robots.txt, unretrievable for this report, with the web archive returning HTTP 403 to every request. Consequently the sender-of-record clause, the indemnity position, the unsubscribe mechanics, the lead-resale and exclusivity provisions and the termination clause are all unknown. Nothing in this report paraphrases or infers what those documents say
- The Delaware registration of NYXC Marketing LLC - file number, formation date, registered agent and members. The state search is an interactive form that cannot be queried programmatically, one aggregator returned HTTP 403 and another is robots-disallowed. This is "could not retrieve", emphatically not "does not exist", and no claim is made here that the entity is unregistered
- Any prior venture or second property of the named operator. This was searched hard - pairing the name with the footer entity, with earlier and later program launches, with similarly branded properties, with professional profiles and with corporate registrations, and checking whether the entity attaches to any other domain - and every search returned nothing. Given the privacy proxy and the unsearchable LLC that may reflect invisibility rather than absence, but the search was made and the result is recorded as a finding
- The refund policy. Cancellation is free, immediate and stated in writing; a refund clause, if one exists, would be in the blocked Terms. Two affiliate-written reviews assert a 30-day refund window and a third could find no clear information at all. No page retrievable for this report says a refund is offered or that it is not, and this report does not publish a money-back guarantee
- The Trustpilot score - the main site and its UK and Canadian mirrors all returned HTTP 403 to every request. A profile exists with an inferred 140 to 160 reviews, but no score is published here, and aggregated consumer sentiment on a private platform would not be a finding in any event
- The From: domain, the footer postal address and the exact unsubscribe wording used in outbound platform mail - establishing any of them requires an authenticated member account and receipt of a live message. What is established is only the structural fact that the platform, not the subscriber, controls the sending infrastructure
- The five-level commission table from a primary company document. It is corroborated by five independent secondary sources in exact agreement and by the operator’s own level-numbering language, but the plan itself sits behind the member login and four candidate public affiliate URLs all return HTTP 404, so it is presented as corroborated rather than quoted. One source attributes the $10/$8/$6/$4/$2 schedule to the $60 enrollment payment rather than to the $59.95 upsell; the conflict is unresolved and the payout ratio is 50% either way
- The true geographic composition of the lead pool, which rests on a single published 200-record sample; the deduplication, record-aging and suppression policies, on which no official statement exists; and company revenue, since Delaware LLCs file no accounts and the only available figures are third-party traffic-model estimates. No court docket search was possible from this environment, so the absence of civil litigation is searched-and-not-found rather than established
Not advice
This is independent analysis for decision-making, not legal, financial or investment advice. Allegations reported by third parties should be verified against primary court and regulatory records before any decision.
Researched by Claude. Reviewed by an editor.
Every report is researched and written by Claude, Anthropic’s AI assistant, from the company’s own plan documents, policies, terms and regulatory file - then reviewed before publication by Rob Fore, who checks the sources and the stage-label on every allegation.
- Nine weighted dimensions, published with their weights
- The editor checks the evidence and cannot change the number - the build rejects any page whose grade does not reconcile to its own arithmetic
- Every affiliate position we hold is disclosed on the report it touches
- No company has paid for a grade, and no report carries an affiliate link
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My Lead Gen Secret - frequently asked
QIs My Lead Gen Secret an MLM?
QAre the leads exclusive, and where do they come from?
QIs it legal to mail these records, and who carries the risk?
QHow many referrals do you need to break even?
QCan you cancel, and can you get a refund?
Author, editor and publisher
This report was researched and written by Claude, Anthropic’s AI assistant, working from primary documents - My Lead Gen Secret’s own compensation plan, its policies and procedures, its terms of service, its income disclosure statement where one exists, and its regulatory and self-regulatory file. It was scored against nine weighted dimensions that are published in full, with their weights, on the methodology page.
Before publication it was reviewed by Rob Fore, who checks every source link, every figure against the document it came from, and every allegation against its stage-label - an investigation is not a finding, a warning letter is not an enforcement action, and a filed claim is not a verdict.
The editor does not set the grade. The published score is the weighted composite of the nine dimension scores, and the build refuses to emit a page where the two disagree by more than 0.06. A grade moves when the evidence moves it and not otherwise.
Rob Fore has marketed online since 1996, wrote Online MLM Marketing (2014), and is CEO of Listech Inc, the Nevada corporation that publishes this site. He holds affiliate positions in companies graded here - including LiveGood, which this site grades D, SendOutCards, which it grades C−, and the Home Business Academy, which it grades B−. Those positions are disclosed on the reports they touch, and changed nothing on this page.
About the author and our conflicts · Contact the editor · Corrections: corrections@opportunitygrade.com
Tell me if this grade changes
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Corrections
Every factual claim on this page is sourced, and the ones we could not stand up are named in the unable to verify list above. If something here is wrong, we want to know, and we would rather hear it from My Lead Gen Secret than from a reader.
Write to corrections@opportunitygrade.com. Point at the specific sentence and send the document that contradicts it - a plan document, a filing, an income disclosure, a policy page. We will check it against the primary source, correct the page if it is wrong, and say in the report that it was corrected and when. A grade moves if the evidence moves it.
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